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About Market Research
Masters degrees in Market research offer postgraduate training in the techniques used to identify and define a particular market for an organisation’s products or services.
Courses include taught MA and MSc degrees, with research oriented MRes programmes being available at some institutions. Entry requirements normally include an undergraduate degree in a relevant subject such as Marketing or Business Studies.
Market Research is a means of assessing the behaviour of an organisation and its consumers, in order to better tailor marketing practice and build consumer relationships.
You will systematically gather and interpret information provided by consumers and organisations, using statistical and analytical methods to gain insight of a particular industry. With this insight, you will learn to support the decision-making process that marketers must make when choosing which formats to advertise through.
These include exploring the effectiveness of direct and digital marketing strategies, as well as print advertising, third party marketing and celebrity PR (public relations).
Alongside traditional roles in market research, your experience would make you suitable for brand management in corporate NGOs, executive positions in marketing departments for various businesses, and consultancy for SMEs.
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This programme provides advanced training in research methods across the full range of the social sciences and meets the training requirements for ESRC PhD funding.
Our CIM-accredited Marketing (Social Marketing) MSc explores the nuances of marketing for the wider benefit of society, preparing you for a marketing career in the public sector, health authorities, not-for-profit organisations and social marketing consultancies in the UK and internationally. .
Our CIM-accredited Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.
You can convert your degree from any discipline or add Marketing Management to become employable nationally and internationally. Marketing Management can be a stand alone advanced degree which focuses on the strategic side of marketing and business at operational level.
Accredited by the Chartered Institute of Marketing (CIM) the MSc International Marketing (with Internship) offers students the opportunity to complement their studies with work experience in industry for up to 5 months full-time or longer part-time.
Accredited by the Chartered institute of Marketing (CIM) this programme is an excellent choice if you wish to gain valuable work experience in Marketing as it provides undergraduates from a variety of disciplines a unique opportunity to gain both work experience and an education in marketing.
The broad aim of the programme is to produce marketers and marketing managers who can run and successfully integrate at a managerial level in a broad range of organisational and marketing environments. .
Trinity Business School is committed to achieving the highest level in academic excellence for our students. Our suite of taught masters are available for graduates from a range of undergraduate disciplines, business and non-business alike from across the globe.
The Business School at the University of Greenwich is renowned for high teaching standards. Our specialised departments offer a wide range of courses and research expertise.
We collaborate across disciplines to shape global issues in business, management, and society, making an impact on policy, practice, and people.
Become a game changer and ensure your success in the ever-changing and global business world by studying a master’s or MBA degree at EU Business School (EU).
Currently ranked amongst the top 25% business schools in the UK for research (REF 2014 research ‘intensity’ index), and amongst the top 25 institutions in the world for research in the field of Banking (RePEc).