Masters Degrees in Market Research

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing. Read more

Develop your strategic marketing skills and compete in today’s increasingly global marketplace.  On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll study core marketing areas in-depth, including market research, buyer behaviour, branding and analytics. Read more

The Marketing programme is based on the recognition that marketing is not just about selling products or services, but about creating value with customers and other stakeholders. Read more

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Read more

Study an MA in Strategic Marketing to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations. Read more

The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. Read more

This Masters degree is designed to equip you with an understanding of the strategies and practices used in international marketing. Read more

Thanks to empirical and practical teaching methods, students will acquire technical as well as managerial skills. This dual competence facilitates access to positions such as digital project manager, digital brand manager, social media manager and search marketing consultant. Read more

⚡️ Coronavirus (COVID-19) update Students who are unable to travel can start online in virtual learning classrooms, which includes live sessions with the lecturers and professors. Read more

Whether you take the train, buy something online or make an insurance claim, virtually everything you do contributes to the vast amount of data collected. Read more

This master explores the main components of marketing decision-making from both a theoretical and pragmatic perspective, helping students to develop the competences required to make effective marketing choices and providing insight into analytical, strategic and operational areas. Read more

Every day we experience the results of marketing in our environment. It is important to inspire people and to follow their needs. Read more

This strategic marketing MSc will be invaluable to any student wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management). Read more

This MBA programme is a prestigious business qualification delivered in partnership with Grenoble Ecole de Management (GEM ) – one of the most highly regarded business schools in the world. Read more

On both our Geneva and Montreux campuses, the master’s programs are threeterm, one-year full-time programs (60 ECTS). Starting in October, January and March, they are designed to prepare students for a specialized area of business while providing a balanced understanding of fundamental concepts. Read more