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Masters degrees in Market research offer postgraduate training in the techniques used to identify and define a particular market for an organisation’s products or services.
Courses include taught MA and MSc degrees, with research oriented MRes programmes being available at some institutions. Entry requirements normally include an undergraduate degree in a relevant subject such as Marketing or Business Studies.
Market Research is a means of assessing the behaviour of an organisation and its consumers, in order to better tailor marketing practice and build consumer relationships.
You will systematically gather and interpret information provided by consumers and organisations, using statistical and analytical methods to gain insight of a particular industry. With this insight, you will learn to support the decision-making process that marketers must make when choosing which formats to advertise through.
These include exploring the effectiveness of direct and digital marketing strategies, as well as print advertising, third party marketing and celebrity PR (public relations).
Alongside traditional roles in market research, your experience would make you suitable for brand management in corporate NGOs, executive positions in marketing departments for various businesses, and consultancy for SMEs.
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The MSc in Business Research is a one-year programme which provides students with advanced training in the research skills, techniques and methodologies to conduct their own research in business. Read more
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We collaborate across disciplines to shape global issues in business, management, and society, making an impact on policy, practice, and people.
Studying at Pôle Léonard de Vinci schools is an enriching experience with students benefiting from top academic programmes, internationalisation strategies, and close relations with the corporate world.
Founded in 1945, Henley Business School is one of the oldest business schools in the UK and part of the University of Reading. This profile includes courses for Business and Management, Real Estate and Planning and the Henley MBA.
At Loughborough, we are committed to developing well-rounded, highly sought-after business and economics graduates equipped to succeed in today’s global economy.
We shape innovators and problem solvers of the future, not only by conveying up-to-date knowledge about branding, but also by developing strong personalities.
The Business School at the University of Greenwich is renowned for high teaching standards. Our specialised departments offer a wide range of courses and research expertise.
As a member of the Russell Group, Queen’s is one of the UK’s 24 leading universities, providing our students with an excellent education underpinned by world-class research.
The faculty aspires to be recognised as one of the renowned European research-oriented schools for business and economics and to be a strong partner for corporate and public sector stakeholders and the academic community.
Trinity Business School is committed to achieving the highest level in academic excellence for our students.