Masters degrees in Market research offer postgraduate training in the techniques used to identify and define a particular market for an organisation’s products or services.
Courses include taught MA and MSc degrees, with research oriented MRes programmes being available at some institutions. Entry requirements normally include an undergraduate degree in a relevant subject such as Marketing or Business Studies.
Market Research is a means of assessing the behaviour of an organisation and its consumers, in order to better tailor marketing practice and build consumer relationships.
You will systematically gather and interpret information provided by consumers and organisations, using statistical and analytical methods to gain insight of a particular industry. With this insight, you will learn to support the decision-making process that marketers must make when choosing which formats to advertise through.
These include exploring the effectiveness of direct and digital marketing strategies, as well as print advertising, third party marketing and celebrity PR (public relations).
Alongside traditional roles in market research, your experience would make you suitable for brand management in corporate NGOs, executive positions in marketing departments for various businesses, and consultancy for SMEs.
Research at Master's level is important to a wide range of disciplines but none more important than business and in making business decisions based on solid evidence. Your skills could be informing whether to launch a product in China, start manufacturing in India, decide whether your market really do like eating breakfast bars on the train to work, or deciding what exactly is not aligned about your marketing strategy. Business Research is a discipline which is widely used by a range of consumer, charity, public sector and service industries to understand their customers in detail. It is often an essential skill to support competitive advantage in markets but there are many and varied applications to its value and use. You are encouraged to undertake compulsory and optional courses to develop your research knowledge and skills.
This programme offers you all the skills you need to make an impression when looking for research positions. You study qualitative research methods to understand problems thoroughly, quantitative methods to study the evidence provided and analyse challenges,, strategy, management, consultancy and decision making. The programme is more than simply Business Research as you are looking at large research areas within the business process such as new product development, marketing, and a wide variety of methods to ensure your results provide essential information for growing businesses.
These skills are internationally recognised and they will provide the foundation to any new technology which gathers data such as smart phones, machine to machine technology and the 'Big Data' revolution
Qualitative Sociology: Philosophy and Methods
Interpersonal Management, Negotiation and Persuasion
Consultancy and Innovation
New Product and Service Development
Marketing Decision Making
Quantitative Sociology: Philosophy and Methods
Approaches to Quantitative Analysis in Social Research
Find out more detail by visiting the programme web page
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*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
View all funding options on our funding database via the programme page
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