The main aim of this 60 ECTS credits Master is to provide advanced education in the strategic management and marketing of destinations and tourist territories. The programme specifically aims at capacitation, innovation and leadership in the competitive and sustainable development of tourism, based on the recognition of its economic, social and cultural complexity and importance.
The study programme of this Masters Course in the Management of Tourism Destination thus covers conceptual, analytical and critical knowledge on the management, planning and governance of destinations, and their promotion and communication face to the main trends that define the present and future evolution of leisure and mobility in their productive and entrepreneurial dimension as well as social phenomena.
The University master's degree in Management of Tourism Destinations aimed at students that want to be trained on the regional management of tourism, with a particular focus on local tourism systems (destinations), using innovative concepts, techniques and instruments derived from fundamental advances in tourism studies over the last decade, cases of success and the experience of leading researchers and professionals at the global level.
Graduates in the University master's degree in Management of Tourism Destinations are capable of working in:
-Planner and Strategic Manager of Tourist Destinations
-Manager of Destinations
-Manager of Destination Development and Quality Plans
-Director of Destination Programmes
-Technician for Tourism Planning
-Corporate Director of Organisations
-Manager of Non-Profit Organisations in Tourism
-Director of Business Tourism Group (hotel chain, intermediation, leisure corporations,...)
-Director of Tourism Company
-Director of Tourism Division in a Business Group
-Director of Tourism Product
-Manager of Specific Products
-Technician for Tourism Product Development
-Director of Information, Promotion and Tourism Commercialisation
-Director of Product in an Organisation
-Director of Management Areas
The research fields that the master's degree tries to cover are the following:
-Professors who teach tourism at different levels with a strong international perspective
-Researchers accredited by the academic structure, doctors