Milano Fashion Institute Masters Degrees in Management Studies

Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Product Management is aimed to train those professionals who are able to manage the fashion product and collection, since the moment immediately after its creation, up to its marketing and retailing. This professional figure, call it “Fashion Product Manager” but also “Line Builder”, is the one in charge of assessing the architecture of a fashion collection and ensuring the correct development of the fashion product. That’s why this figure is considered an “hybrid”, combining interdisciplinary skills in fashion management, with a deep understanding of fashion design tools and practices.

And not only this; the Master in Brand & Product Management aims to introduce students to the compelling art and science of brand management, with a particular emphasis on luxury brands. How is it possible to design the brand strategy? From the knowledge and management of the brand language, to the line building of a collection and the business strategy.

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Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Business Management aims to provide students skills and competences strongly needed by brands and companies. How to manage an omnichannel strategy? From the understanding of the most diffused tools and practices, to the field and deep knowledge of retail processes affecting every touch point with the Client. That’s fashion retail.

The Master will explore the management of retail strategies, main business models, merchandising and buying processes and visual merchandising practices, for concluding with the digital strategy and the CRM policies.

Therefore, the professional figure that is formed is the marketing and retail manager, connecting strategy to customer, integrating the digital environment to the retail formats and experience design.

Fashion Communication. More than a process, a compelling challenge to involve the customer. Fashion brands are leading the innovation, from the digital opportunity to the engagement challenge.

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Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Communication Management goal is designed for students desiring to work inside the processes of communication, advertising and promotion of fashion brands, on different levels: product, brand, corporate, events, with a thorough knowledge of all the main business tools, from the press and PRs tools, to the digital tools, as well as printed traditional advertising.

Managing communication tools starting from the company DNA, heritage and strategy. From cultural knowledge, to management skills.

In terms of didactical activity, besides lectures leaded by the excellent Faculties of Bocconi University, Polytechnic of Milan and Cattolica Universities, there will be also field laboratories and projects, where students will continuously interact with the leading Italian and international fashion companies (among them, Gucci Group, Gianni Versace, Giorgio Armani, La Rinascente, Hugo Boss, Jil Sander, Levi’s, Max Mara Fashion Group, Miroglio Fashion Group, Ralph Lauren, Roberto Cavalli, Valentino Fashion Group, Vivienne Westwood). Field projects, the most compelling part of the Master’s experience, are led by teachers and tutors, on a specific brief by companies’ executive of solutions to collections’ development issues or of developing new business strategies, and are preparatory to the final internship activity.

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