On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-culture marketing and brand management in different economic, cultural and legal systems. The course is taught in English.
Are you ambitious and eager to work with different cultures? Do you have an interest in strong brands like Apple, Mercedes, Mont Blanc, Nivea and Schwarzkopf and want to experience how East meets West, and are you keen to combine theoretical knowledge with the world of business?
Then you’ve come to the right place. Take the first step in your global career with the Brand Academy Master’s course.
Build the foundations of a successful and exciting global career and develop an international outlook with our new Master of International Brand Management course.
This two year course delivered by the Brand Academy provides unparalleled exposure to Western and Eastern ways of doing business.
Power your learning in a unique combination of core and elective courses, taught in English and in an exclusive setting. Collaborating with well-known companies, you will experience business in the classroom and on international projects across different business branches and product categories.
You need to have:
Here is the courses overview:
International Brand Management
International Marketing Research
International Product Development
Politics and Law
Sales and Supply-Chain-Management
Transnational Brand Communication
Owing to the globally unique focus on the success factors of branding, as well as the intercultural orientation of the study programme, you will be well-prepared for demanding tasks that await you in globally operating brand companies.
As a graduate of the International Brand Management course you can choose among a number of interesting jobs in internationally leading companies all over the world.
Graduates of this course usually enter the workplace as international Brand Manager,
international Sales & Marketing Manager, Market Research Manager, or Digital Marketing Manager.
The Brand Academy is worldwide the 1st university focusing on brands.
Merging scientific thinking with practical experience and a strong Eurasian focus.
We educate brand experts of the future.
We not only convey up-to-date knowledge about brands and branding but develop strong personalities.
At the Brand Academy, you will learn in small seminar groups with carefully selected
students who are as motivated and open as you are.
A network of international experts will accompany you on your way and prepare you excellently for the practice.
Leading brand companies and well-established agencies invite students of the Brand Academy to cooperate on real-life projects. This allows students not only to apply the skills they acquired at the university to real practical challenges, but also to make valuable contacts for the career.
There are many good reasons for visiting Hamburg – and for staying here. The Economist’s 2017 ranking has put it – once again – in the top 10 of the world’s most liveable cities.
Hamburg is famous for its open-mindedness and tolerance towards foreigners – symbolized by the gate in its crest that has earned it the title “Gateway to the World”.
Hamburg features the largest concentration of ventures from the creative industries in all of Germany. Chances are, the agency or brand managing company you are looking to work for will have at least a branch here.