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Study practice-oriented Master programmes in media, design and business
It is our mission to produce graduates who are fully competent to manage communication and media products, drive businesses, shape brands, realise design projects, lead teams and shape digital transformation. To this end, our Master’s degree courses teach students the specialist, methodological and management skills of the media managers, business managers and design managers of tomorrow who aim to work in the challenging international job market. The courses are closely aligned with the professional requirements of today’s businesses and supplies qualifications for senior technical and management positions worldwide. With a strong emphasis on practice-projects with partner companies, case studies and international perspectives, students prepare to jumpstart their international career in stimulating environment at the major media and economic centres of Germany.
"All Master programmes have one goal: to qualify students optimally for upscale and executive positions. You will have an integrative and international perspective with all capacities and techniques that are essential for the professional management of media, people, and processes in the future media industry."
- Prof. Jürgen Faust, President of Macromedia University.
Macromedia's Graduate School offers an exceptional set of Master's degrees. Students can specialise in the areas Media and Communication Management, Brand Management, Design Management, Smart City Design, Digital Media Business, Design Thinking or Business. All Master’s degree courses comply with the EU Master Qualification Criteria and the European Credit Point System. They are accredited by FIBAA.
The MA programmes are organised over three to four semesters, with classes taking place on three days a week maximum, e.g. from Thursday to Saturday. Therefore, the programmes are perfect for students who want to get higher education while gaining work experience.
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Do you want to make an impact on the real business value of brands? Do you have flair for creativity and strategic thinking? Whether you aspire to work as brand manager for top brands or you want to shape new brands, this programme is the way to go. Read more
Is your heart set on a design career in an innovative setting? Do you want to shape design strategies and see your ideas from conception to implementation? If so, this Master’s programme at Macromedia University, Germany’s top private university in the field of design and communication, is the right programme for you. Read more
Successfully managing media business, developing new products and designing communication strategies for diverse audience requires a remarkably comprehensive knowledge of social trends, new media and technology combined with business management expertise. Read more
Design Thinking is a proven methodology of applying creative thinking to solve problems and design new solutions. Design Thinking uses methods and concepts from the creative field to take on the most diverse challenges, without losing sight of the core business strategy and customer needs. Read more
The Strategic Marketing (M.A.) course at Macromedia University is designed to prepare future marketing managers to take on the complex challenges that marketing function faces in the digital era. Read more