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Full Time MA Degrees in Business & Management, Rome, Italy

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Within the context of the globalisation of markets and of competition, human resources are an ever more decisive factor of competitive advantage for both companies and non-profit organisations. Read more

Within the context of the globalisation of markets and of competition, human resources are an ever more decisive factor of competitive advantage for both companies and non-profit organisations. With the progressive leveling of the fields of technological and process know-how, the individual is indeed the one true discriminating factor.

Ultimately, the individual’s competencies, motivations, innovation capabilities and overall professional performance quality determine an organisation’s success. From such a perspective, companies and institutions must equip themselves with experts capable of both fully understanding the central role of the individual and of overseeing the related managerial processes, such as: selection, hiring, training, communication, development and compensation.

On the other hand, modern human resources professionals cannot neglect the international dimension that all activities are increasingly taking on and must therefore be able, for example, to understand and handle global organisations’ diversity management dynamics and complexity profiles.

Within this framework, the Rome Business School’s Master’s Degree course in International Human Resources Management is the ideal choice for all those who wish to excel as human resources professionals in the job market at the international level, providing all the necessary knowledge, operational competencies and professional and networking opportunities on a global scale.


TARGET RECIPIENTS

This Master’s Degree course is aimed at all those who are getting their first exposure to the world of human resources management or those who, although already operating in this sector, wish to acquire a more structured education and update their competencies.


TRAINING OBJECTIVES

The Rome Business School’s Master’s Degree course in International Human Resources Management is aimed at providing a technical-cultural training that will enable attendees to become human resources operators capable of effectively carrying out their jobs in complex organisational contexts at the international level.


COURSE CONTENTS

Part 1 - General Management

• The company and the competitive environment

• Business strategy

• Project management

• Marketing management fundamentals

• Finance and business planning

Part 2 -Professionalising teachings

• Strategic management of human resources: approaches, trends and tools

• Job analysis and strategic planning of human resources

• Selection, hiring and retention

• Training

• Development: coaching, counselling, mentoring

• Career plan and career development

• Performance management and evaluation

• Global Compensation

• Organisational theories and development

• Industrial relations and collective bargaining

• Workplace health and safety

• International management of human resources

Part 3 - Themed Focuses

• Work psychology

• Organisational behaviour

• Leadership and team management

Part 4 - Study and research seminars

• Workforce diversity, inclusion and equal opportunity employment

• Internal communication

• Change management

• Human resources metrics

Part 5 - Special Contents

The technical/professional teaching is

enriched by:

• Company tours, to get to know managerial systems and players from the inside

• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

• Training in interdisciplinary competencies, such as:

• Business English

• Self-marketing

• Interpersonal communication techniques and PNL

• Public speaking


PAID INTERNATIONAL INTERNSHIPS

Interested attendees may take part in paid intenships in numerous Countries at major companies and organisations.


A MULTICULTURAL ENVIRONMENT

The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from all continents regularly attend its courses.


2 INTERNATIONAL STUDY TOURS, IN PARIS AND BARCELONA

The Rome Business School offers you the possibility to complete your studies in the heart of two of the most influencing cities in Europe and in the world, Paris and Barcelona. This will give you the opportunity to learn further management models and gain experience in the world’s leading business cities, thus growing as a true international manager.


TEACHING TECHNIQUES

The Rome Business School employs a wide array of teaching methods:

• Lectures

• Case study analysis

• Exercises

• Assisted private studying

• Guest speakers

• Videos

• Company tours

• Complementary cultural initiatives


LEARNING OPTIONS

The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:

- Full-time (from Monday to Thursday)

- Executive (on Saturday)

- Professional

Rome Business School is an International Institution that has already hosted students from 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies.




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The American University of Rome AUR
Distance from Rome: 0 miles
As public sector funding for the arts has become restricted, there is an increasing need for well qualified arts administrators, who are able to work at the interface between artistic creativity and sound business practice. Read more
As public sector funding for the arts has become restricted, there is an increasing need for well qualified arts administrators, who are able to work at the interface between artistic creativity and sound business practice. The growth of the arts and the creative industries has created a need for well qualified arts administrators. This MA has the potential to shape a new breed of professionals in the arts management field by offering Liberal Arts, Humanities, Fine Arts, Film, Media and Communication graduates the opportunity to acquire the appropriate management and business skills, thus enabling them to capitalize upon their previous grounding within the arts.

Thanks to AUR’s connections and collaborations with numerous artistic and cultural institutions both in Rome and in Italy, this MA also offers the opportunity to gain invaluable professional experience. Rome and Italy are especially attractive for the study of arts, in general, and arts management in particular, given enormous resources that are available to scholars, art world professionals and students. Italy has a long and rich tradition of collecting, sponsoring and exhibiting visual arts. A special advantage available to students of Arts Management in Italy is a possibility to study some of the world’s oldest private collections and a specific system of patronage in the arts. Students will have an opportunity to conduct their research and internship in Roman and Italian arts institutions, some of which exist for centuries and manage the world’s most prestigious collections. This creates a unique academic experience and study environment, in which students can grow both professionally and intellectually.

Potential career paths
With this MA, students will be able to either seek employment with art-related organizations or management, or to pursue research at the Ph.D. level.

• Duration: 15 months
• Start date: Fall 2015
• Credits: 36

Courses and thesis
• Six core courses: 21 credits total
• Three electives: 9 credits total
• Internship and Thesis: 6 credits total

The complexity of today’s globalizing art world requires a diverse set of knowledge and skills. The range of potential responsibilities of arts administrators requires a graduate program which will give future art managers in depth knowledge about the structure of the contemporary art world, the nature of artistic and cultural values in general in connection to their market value, a solid knowledge of the business and market principles, in their application to the sphere of artistic and cultural production, as well as high level skills that will make future professionals in the arts management desirable candidates for a variety of posts in particular institutions of the art world, such as museums, galleries, art fairs and media reporting on art and analyzing the current artistic scene. The AUR’s MA in Arts Management enables students to acquire basic skills in the fundamental areas of art management and art administration, giving them an opportunity, through the selection of elective courses and internship experience to specialize in a particular area of their interest.

Learning Outcomes
With the MA program in Arts Management, AUR’s mission is to educate future professionals with an advanced knowledge of the contemporary art world and art administration/art management, who would be able to apply their knowledge in the global society. Upon completing the program students will be able to apply their knowledge and skills in all areas identified as the needed in the contemporary art world and art market. Students will be able to demonstrate:

• Advanced skills in the sphere of institutional management, which includes: in-depth knowledge of the way in which the key institutions of the contemporary art world (such as museums, galleries, art fairs, auction houses, art dealers and private collectors, and art media) function, the ability to design and carry out institutional strategic plans, and the ability to organize teamwork and recognize individual potentials of team members

• Advanced skills in the sphere of art project management, in particular: capacity to design and carry out demanding projects, such as international exhibitions, art fairs, logistics in realization of major art projects, artistic projects of the alternative artistic production and emerging artistic scenes, fundraising abilities (the ability to locate potential donors, such as art foundations, governmental and non-governmental organizations that sponsor art projects, and individual contributors), knowledge of basics of the financial management, which enables future professionals to design budgets and work with multiple financial sources

• Advanced knowledge of art market principles, including: market, social, political and cultural factors that structure the art market, specific features of the art market and institutions of art in Europe, USA, and emerging art markets across the globe, structure of the market price of artworks and factors that influence the price of artworks

• Advanced knowledge of relevant art theories, that explain and contextualize the complex artistic production and functioning of the contemporary art world, with the focus on: the value of art and how the cultural and aesthetic values are related to the market value, the broader social status of creativity and creative inquiry and the ways in which creative works are valorized, understanding the dynamics of the globalizing art market and the complexity of theoretical issues that the globalizing art world and art market pose, that involve ideological, economic and political issues, in addition to aesthetic ones

• Advanced knowledge of the social and cultural role of particular institutions of the art, such as museums, galleries, art fairs, public art projects and art publications

• Advanced knowledge of curatorial practices and exhibition design principles

• Students will also be able to clearly demonstrate that they have acquired the following abilities and skills: research skills, necessary to study at the graduate level and to write research papers, the ability to plan and execute an extensive research project, high level analytical skills, and the ability to communicate ideas and arguments effectively.

A vital aspect of the learning process will also be the exposure of students to the cultural diversity of Rome and of Italy, and to make the most of the opportunities for on-site teaching visits.

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Istituto Europeo di Design Management Lab
Distance from Rome: 0 miles
At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. Read more
At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. All the contents, methodologies and tools are taught from the specificity of the fashion industry. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

With the aim of giving a broad and complete preparation to develop their professional careers in the fashion market, students are trained in different and complementary fields. The complexity of managing a fashion business requires a proper knowledge on diverse tools, and the ability to apply critical analysis to quickly react on a changing landscape.

Fashion Managers should manage the complete cycle of fashion, from product conceptualization until the product is set on the store and packed in consumer’s shopping bag. The expertise on the fashion market is approached from the key disciplines involved in the fashion system. Experts in these fields will transmit students their experience on fashion trends, process of product design and production, branding, retail and visual merchandising. The awareness on Fashion Culture, complemented with Semiotics, Market Research and Trends will give a proper awareness to understand the target.

Business skills are taught from the perspective of fashion business. Marketing, sales, finances, distribution and supply chain are tackled from the fashion business specificity, from the big company’s perspective, but also giving the tools to undertake start-up projects as entrepreneurs.

Following the learning-by-doing methodology, students are constantly developing projects in teams. The Fashion Management Master students are hosted in a dedicated classroom, a space that it's transformed in an innovation design studio where students experiment with new tools an knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology.

Leading managers need to have strong personal skills, to head projects involving heterogeneous teams of people. They should be capable to be the reference for the working team, but also transmit confidence to senior positions and investors. Personal branding, people management and creative leadership will be then integrated during the development of classes.

Fashion leaders must be able to communicate very clearly their concepts, either to the business staff or to the working team in order to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well.

With the aim of creating synergies between future professionals, some transversal activities will be held for exchanging knowledge with students of different programs is part of IED philosophy.

PERSONAL RESEARCH PROJECT

The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities.

The project is an original piece of research involving primary data collection which aim is to undertake an individual work that meets the requirements outlined in these guidelines in order to achieve a passing grade.

The objectives of the thesis process are the following:

.To identify a feasible project in the student’s area of study

.To establish clearly defined objectives and/or questions to be investigated

.To design and implement an appropriate (design research/process) methodology

.To understand the adding value proposition (concept)

.To create a business development plan based on the previous concept.

.To create feasible and concrete design proposals

.To demonstrate analytical skills and produce valid findings

.To apply theory to practical reality

.To draw appropriate conclusions and recommendations where necessary

.To produce a well organized and well-written final document and an effective oral presentation of the thesis

INTERNSHIP

After finishing classes and presenting the two real industries projects, students have the opportunity to implement and prove all the knowledge acquired and skills developed in a three months internship.

In the same period students are working on their PRP so that they can choose to focus their investigation on a personal project or to connect it with the internship.

FIELD TRIPS

To give students a wider understanding of market state-of-the-art, 2 field trips are scheduled in the course curriculum, one to Milano and the other to Paris.

With the guidance of professors and coordination, students will explore different markets and professional contexts in Europe.

Field trips take students for 4 days to European Fashion Capitals to exchange knowledge in different environments. After this days devoted to academic activities, students have the opportunity to discover the city by their own.

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The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field. Read more

The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field..

The programme’s quality teaching, its international paid internship offerings and its career and networking services all contribute to make this programme the perfect fit for anyone who is looking to rise to the top in the world of business.


TARGET RECIPIENTS

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.


TRAINING OBJECTIVES

• Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.

• Recognizing individual market components and using this understanding for better marketing management.

• Learning how to launch and manage the most effective marketing strategies.

• Forming an effective integrated marketing plan.

• Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.

• Mastering the use of communication tools and channels.

• Applying marketing and communication knowledge to a variety of business contexts.


COURSE CONTENTS

Part 1 – Defining Marketing and the Marketing Process

1. Introduction to Marketing

2. Company and Marketing Strategy

Part 2 – Understanding the Marketplace and Consumers

3. The Marketing Environment

4. Marketing Information Systems and Research

5. Consumer Markets and Consumer Buyer Behaviour

6. Business Markets and Business Buyer Behaviour

Part 3 – Designing a Customer-Driven Marketing and Communication Strategy and Mix

7. Segmentation, Targeting, Differentiation and Positioning

8. Product, Services, and Brands

9. New-Product Development and Life-Cycle Strategies

10. Pricing: Understanding and Capturing Customer Value

11. Pricing Strategies

12. Marketing Channels

13. Retailing and Wholesaling

14. Integrated Marketing Communication Strategy

15. Advertising and Public Relations

16. Personal Selling and Sales Promotion

17. Direct and Online Marketing

Part 4 – Competing on an international scale, ethically

18. Creating a Competitive Advantage

19. International Marketing and The Global Marketplace

20. Marketing Ethics and Social Responsibility

Part 5 – Special Contents

The technical/professional teaching is enriched by:

• Company tours, to get to know managerial systems and players from the inside

• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

Training in interdisciplinary competencies, such as:

• Business English

• Self-marketing

• Interpersonal communication techniques and PNL

• Public speaking


2 STUDY TOURS, IN PARIS AND BARCELONA


PAID INTERNATIONAL INTERNSHIPS

Interested attendees may take part in paid internships in numerous Countries at major companies and organisations.

A MULTICULTURAL ENVIRONMENT

The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from more than 140 countries regularly attend its courses.

TEACHING TECHNIQUES

The Rome Business School employs a wide array of teaching methods:

• Lectures

• Case study analysis

• Exercises

• Assisted private studying

• Guest speakers

• Videos

• Company tours

• Complementary cultural initiatives

LEARNING OPTIONS

The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:

- Full-time (from Monday to Thursday)

- Executive (on Saturday)

- Professional

ENTRY REQUIREMENTS

- All applicants must have a three-year degree (or be near completion).

- Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies




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Istituto Europeo di Design Management Lab
Distance from Rome: 0 miles
The main aim of IED Venice Master in Business Administration in Arts and Cultural Events is to provide a strong theoretical background in relation to culture and creativity, coupled with a managerial vision related to the field of design and cultural business start-up. Read more
The main aim of IED Venice Master in Business Administration in Arts and Cultural Events is to provide a strong theoretical background in relation to culture and creativity, coupled with a managerial vision related to the field of design and cultural business start-up. The range of institutions and phenomena considered includes all the pillars of cultural production, moving from the classical heritage sectors and museums to the world of media and communication joining the fields of material culture. Starting from the observation that the cultural world is moving towards a new model based on entrepreneurship and projects, the master wants to train professionals able to handle the tools of culture in a sustainable way both culturally and economically.
The total number of hours of the Master program are divided as follows: nine months of frontal lectures, lab activities, didactic visits, integrated by individual study, project development and three months dedicated to the elaboration of the final Thesis Project, that could be done alone or in group.

The Master is organized into four main educational areas:

AREA 1_KEY ELEMENTS OF CONTEMPORARY ARTS
The first area want to provide students with theoretical basis on the contemporary cultural sector and its historical roots, both nationally and internationally. In particular, they receive in this section a solid preparation on Contemporary Arts and Critics, followed by an in-depth analysis of the Arts system and the Art Market, including meeting with the main operators acting there.
Moreover, a specific attention will be dedicated in this prospective to the 57th International Art Exhibition organized by Venice Biennale, experienced in an exclusive way.

AREA 2_KEY ELEMENTS OF CULTURAL PROJECT MANAGEMENT
The second area is designed to provide operational tools with which students can transform the knowledge gained in employment opportunities. The methodology followed starting from an economical and creative approach, providing them with fundamentals of Cultural Economics, Business Planning, Project Cycle Management, Marketing, Crowd Founding and Engagement actions, followed by specific focus on how to create a cultural start-up or business activity in the sector.

AREA 3_CULTURAL SECTORS
Heritage, Cultural industries and Material culture: the third module analyze the meaning of the word “Culture” and offer the possibility to experiment the interaction between different aspects that characterize this wide sector. Fashion, Design, Handcraft, Tourism, Performing Arts and New Technologies: workshop and fieldtrips will be organized with high professionals and operators in these fields, so to stimulate the students on the contamination between the different cultural assets.

AREA 4_ENTREPRENEURSHIP EXPERIENCE
The final Thesis Project offers to the students a concrete opportunity to start – or develop, his/her own career using at best the theoretical and practical skills and methods learned during the other modules of the Master course. Based on the personal interest, they will in fact work together with a tutor on the creation and design of an accurate business plan to start an own business or to propose a project to institution operating in cultural field or to a non-profit organization.
At the end of each thematic Module students are requested to pass an assessment exam, able to check the knowledge assimilated during the classes attended.
Moreover, fieldtrips and specific case histories represent an important asset during all the Master, related to single course or module. At this proposal destination and testimonial could be also defined taking into consideration the proposal done by lectures and students during the pathway.

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Istituto Europeo di Design Management Lab
Distance from Rome: 0 miles
At IED Barcelona Design Management is taught by a faculty body of practitioners from Design & Business, through the immersion and practice of different… Read more
At IED Barcelona Design Management is taught by a faculty body of practitioners from Design & Business, through the immersion and practice of different innovation and strategic methodologies, analysis of case studies and the execution of a real-industry project commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

Following the learning-by-doing methodology, students are constantly developing relevant projects in teams. The learnings and competences achieved will be applied at the transversal real-industry project alongside the program. The Design Management Master students are hosted in a dedicated classroom, a space that it's transformed in an innovation design studio where students experiment with new tools and knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology.

Design managers most likely won’t need to design in detail themselves, but they must be able to communicate very clearly their concepts, either to the business staff or to the design team in order to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well and loose the fear to discuss at sketch level or through a video.

With the aim of creating synergies between futures professionals, some transversal activities are held for exchanging knowledge with students of different programs. This is also part of IED philosophy.

PERSONAL RESEARCH PROJECT

The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities.

The project is an original piece of research involving primary data collection which aim is to undertake an individual work that meets the requirements outlined in these guidelines in order to achieve a passing grade.

The objectives of the thesis process are the following:

. To identify a feasible project in the student’s area of study

. To establish clearly defined objectives and/or questions to be investigated

. To design and implement an appropriate (design research/process) methodology

. To understand the adding value proposition (concept)

. To create a business development plan based on the previous concept.

. To create feasible and concrete design proposals

. To demonstrate analytical skills and produce valid findings

. To apply theory to practical reality

. To draw appropriate conclusions and recommendations where necessary

. To produce a well organized and well-written final document and an effective oral presentation of the thesis

INTERNSHIP

After finishing classes and presenting the two real industries projects, students have the opportunity to implement and prove all the knowledge acquired and skills developed in a three months internship.

In the same period students are working on their PRP so that they can choose to focus their investigation on a personal project or to connect it with the internship.

FIELD TRIPS

To give students a wider understanding of market state-of-the-art, 2 field trips are scheduled in the course curriculum. With the guidance of professors and coordination, students explore different markets and professional contexts in Europe.

Each Field Trip will take students for 3 to 5 days to European cities to exchange knowledge in different environments. After those days devoted to academic activities, students have the opportunity to discover the city by their own. The proposed trips for this academic year are*:

. Milan_ Salone del Mobile 2016 and visit to companies.

. Geneva_ Innovation Bootcamp at CERN (European Organization for Nuclear Research).

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Istituto Europeo di Design Fashion
Distance from Rome: 0 miles
The Master in Fashion Business has as its primary objective the development of skills and occupational skills (creative and communicative) of the participants through a critical, analytical and indirect approach to the fashion system and an experimental teaching method that combines theory and practice. Read more
The Master in Fashion Business has as its primary objective the development of skills and occupational skills (creative and communicative) of the participants through a critical, analytical and indirect approach to the fashion system and an experimental teaching method that combines theory and practice.

The course includes the study and analysis of cultural, historical and socio-economic elements that define the world of contemporary fashion. The programme is structured to provide opportunities for students to work with Italian fashion brand on real cases, and to investigate, along with designers and professionals in the contemporary fashion system, the knowledge of the entire process of communication industry. Particular attention is given to integrated strategies that increasingly involve the use of new media and social media. The course focuses on the use of digital media and viral communication techniques.

Students examine critically the topics of design and management, and how to work in team. The theme of fashion is examined in all its forms: history, communication, marketing, semiotics, visual communication. Particular attention is given to fashion events (exhibitions, fashion shows, events in the showrooms..) and their communication through press office, focusing on the roles of all the professionals involved (PR, stylists and photographers) and their interactions .

The concepts are examined and put into practice through classes based on concrete projects and collaborations with companies. The skills acquired by the participants include the organization of events and their effective communication through a strategic approach and detailed critical analysis that can be applied to any project.

The Italian system of design is analysed from different points of view: from the visual merchandising, production processes, from business plan to the professional presentation of the product or event to the customer. The programme of visits to major local companies and meetings with managers of the fashion industry, together with the expected theoretical and practical classes, help to get in contact with the real market.

The final Project offers the opportunity to develop, with the support of tutors and teachers, students’ project idea. Based on personal interests and aspirations, the students make a project, to be presented at the international exhibition Pitti in Florence. The same project becomes useful in a practical way at the end of the course, along with other projects carried out during the year, as a portfolio for a professional career.

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Istituto Europeo di Design Fashion
Distance from Rome: 0 miles
The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management. Read more
The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry.

The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project.

The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web.
The students will approach the fashion business, including manufacturing and cultural features , and will explore the interactions in the fashion industry. They will learn to prepare a marketing plan, to position, promote and strengthen the brand by creating an identity that has a distinctive role in the panorama of the fashion market.

In communication students strengthen the analytical and critical skills, in order to develop a communication strategy. The study of marketing and digital media allows the development of skills related to orientation, analysis, strategic planning, evaluation, and ability to define an effective brief.

In the design management unit, the students acquire the relationship between design and management and its importance within a company and its marketing strategy.

The Master ends with the presentation of the final project, a summary of all courses in which the student develops the insights gained during the educational pathway.

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Istituto Europeo di Design Management Lab
Distance from Rome: 0 miles
The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Read more
The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Some of the subjects of the course cut across the modules, while others are specific and unique to each location.

The Master is held in partnership with the Fondazione Palazzo Strozzi in Florence, the MIBAC (Italian Ministry of Cultural Heritage and Activities) in Rome and the Peggy Guggenheim Collection in Venice.

At the end of the course, students will be ready to work in arts and cultural companies and institutions (e.g. museums, foundations, galleries, festivals, auction houses), in the so-called cultural sectors (national and international cultural institutions, profit and nonprofit), in areas related to contemporary art and with large enterprises investing in the cultural market (banks, insurance companies, banking institutions, event management companies, trade fair organisations, art foundations, exhibition production companies, or companies operating in the communication world).

FLORENCE - Design of exhibitions and events
The Florence module focuses on developing specific skills to manage the different organisational phases of a Cultural event: from the design to the identification of partners and sponsors, to communication management and content creation. As a group, with the support of teachers and the course coordinator, students will plan and create one or more cultural events with real clients.

ROME - Art Direction: focus on festivals
The goal of this module is to develop a new approach to artistic heritage management. The Master’s semester in Rome combines the huge culture that the city plays at international level with the vivacity of the backgrounds that characterises its urban culture. With the support of new technologies, students will explore possible cultural convergences that stimulate interest and participation.

VENICE - 1 week Workshop
In partnership with the Peggy Guggenheim Collection, students will participate in a one-week workshop in Venice. They will visit the main institutions and meet the professionals of the Peggy Guggenheim.
The Peggy Guggenheim Collection is one of the most important museums in Italy for European and American art from the first half of the Twentieth century. It is located in the home of the famous collector Peggy Guggenheim, at Palazzo Venier dei Leoni on the Grand Canal in Venice.

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Istituto Europeo di Design Management Lab
Distance from Rome: 0 miles
The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects. Read more
The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects.

The course has a close link with the professional world through the work developed between partners and teaching staff, composed of a team of professionals from major companies, agencies and consulting firms, providing the students with an intense and interactive curriculum, of increasing complexity.

Teaching methodology considers the different stages of the process: from building of brand equity, defining values, positioning and planning marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and trends and development.

Participants explore the various areas of the construction project and strategic communication of the brand, through the study of skills in various functions: Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art.

At the end of the pathway, in a dedicated unit, the course examines the actions of self marketing: from the tools necessary to make a self-presentation through the appropriate instruments (video card, Web), to the techniques of public speech.

In previous editions, the projects were developed in collaboration with Jacuzzi - development project of the new brand Jacuzzi SPA; Ducati - Brand stretching on target millennials worldwide; Aiutare I Bambini - brand repositioning; Bellavita - guideline development of brands; Cottoveneto - assessment and brand positioning worldwide; Prénatal - assessment and brand positioning worldwide; Boscolo Hotels - assessment and brand experience; Nestle '/ Buitoni - assessment and re-launching the brand in Italy; Diesel - 55DSL - assessment and strategic guidelines; Max Mara - branding green field on the brand Sportmax and person; Pomellato - global digital branding strategy; Campari - Mix Campari brand relaunch; Piaggio - branding and development of smart mobility ecosystem; Ferrero - brand stretching brand on target millennials worldwide and developing new product line.

During the previous editions of the programme students enjoyed, among others, the following visiting: Google, Technogym, Campari.

The Master is organized in two editions, the first in November in Italian, the second in February in English.

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