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Bangor University, Full Time MA Degrees in Psychology

We have 3 Bangor University, Full Time MA Degrees in Psychology

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Our Psychology MA is a new course designed to offer advanced study in psychology with an emphasis on both research excellence and critical writing skills. Read more
Our Psychology MA is a new course designed to offer advanced study in psychology with an emphasis on both research excellence and critical writing skills. Following two semesters of academic study, students write a stand-alone literature review in an area of psychology that particularly appeals to them. This may be an idea or theory that the graduate is already developing, or may be in an area that they become interested in during the course. An academic supervisor will help students to develop their ideas and hone their writing skills, providing support for the literature review. Students can choose to follow a general programme or specialise in the following areas by choosing particular options in semesters one and two.

Read the course leaflet.

View the MA Psychology modules.

During the first two Semesters of this course, content modules are split between core research foundation courses providing an in depth knowledge of how psychological experiments are designed, carried out, analysed and written up, as well as a focus on evaluating scientific research and writing with an appropriate scientific style, and courses offering a variety of subject matters that students can choose from. Courses are taught by the highest calibre research academics and we provide an excellent teaching and learning environment through the use of innovative teaching tools, media and environments. Some courses integrate both undergraduate and graduate classes and so provide a rich and vibrant atmosphere for learning and social interactions.

The course is especially recommended to graduates who want to:

pursue a career in psychology-related humanities, the health-care professions and social-sciences such as scientific journalism, business management, occupational psychology, marketing and medical care;
give their CV an additional boost
explore a particular area of psychology in detail through researching and writing a literature review.
It should be noted that the course does not qualify a student for PhD study at Bangor Psychology, but that should not deter students from applying to psychology departments in other universities and for PhD study in other disciplines. For example, our MA graduates have pursued PhD study in Sociology, Business and Marketing, and Medical History and Humanities.

Programme Aims
To provide post-graduate foundation in psychology and psychological research;
To evaluative psychological research methodology, experimental design and analysis;
To provide the conceptual tools necessary for insight into psychological processes and meanings within several key domains of psychology that the student selects;
To enable students to develop a critical and evaluative understanding of different approaches to psychological study;
To develop key skills in psychological research such as scientific writing, critical analysis of research and communicating research in psychology;
To enable students to produce a substantial written thesis demonstrating their ability to understand, evaluate and integrate psychological research into a coherent body.
Content and Structure
This course consists of taught components along with a literature review. Semesters one and two involve both core modules and a selection of content modules. During the second semester, students work, with the support of an academic supervisor, to identify a theory, model or research question that they wish to explore through their review. This is then completed during the third semester.

Core modules for Semester 1: Issues in Qualitative & Quantitative + 3 Options.
Core modules for Semester 2: Project Proposal, Communicating Research in Psychology + 2 Options.
Students choose the five optional content modules based on their areas of interest (see module list).
Teaching and Learning Assessment
Teaching occurs via lectures, seminars and tutorials given by research experts in the School. All teachers are actively engaged in research programmes. Assessment methods include written exams, essays, oral presentations and a research thesis.

Literature Review
The thesis is the key component of this course allowing the student to demonstrate their learning, knowledge and understanding. Each student focuses on a specific research question or theory and, along with their supervisor, they will develop their ideas, review the relevant literature and write a thesis.

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This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business and is delivered by schools that enjoy an international reputation in their respective fields. Read more
This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business and is delivered by schools that enjoy an international reputation in their respective fields. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to organisational success. Today's successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: what makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the Internet change the face of urban and suburban shopping areas?

In the first semester, Consumer Psychology and Business studies will be in equal proportions, however in Semester 2 there will be a greater focus on consumer psychology, and the dissertation is undertaken in this field. It is also possible to undertake a Business with Consumer Psychology Masters degree that will involve a dissertation in Business. Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research.

Compulsory Modules
- Research Dissertation - Students will collect, analyse and interpret their data, and present their empirical project in a formal thesis.
- Consumer Psychology: Theory - Provides a basic knowledge of market research, practical issues in consumer science, and an introduction to some of the key psychological perspectives on these problems.
- Quantitative & Qualitative Analysis - The aim of this module is to provide students with in depth understanding of research methods
- Marketing Strategy - Introduces the "fundamentals" of marketing, by illustrating strategies in a wide range of situations, and covering the various schools of thought in marketing, together with relevant analytical models and management practices.
- Organisations and People - Provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
- Advanced Statistics - This module focuses on the statistical techniques that are used in studying psychology
- Applied Consumer Psych - The module provides practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises.

Optional Modules
- Nudges & Behaviour Change
- New Venture Creation
- Entrepreneurial Marketing
- Financial Crises & Bank Regulation
- Marketing Communication

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This joint Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business. Read more
This joint Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business. The programme is delivered by schools which enjoy an international reputation in their field.

The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to the success of businesses.

Today’s successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: What makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the internet change the face of urban and suburban shopping areas?

In the first semester, Business and Consumer Psychology studies will be in equal proportions; however in Semester 2 there will be a greater focus on business, and the dissertation is undertaken in a business-related subject. It is also possible to undertake a Consumer Psychology and Business Masters degree that will involve a dissertation in Consumer Psychology. Please click here for further details.

Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research, whilst the MA dissertation will involve an extended literature review.
Course Structure

The MSc and MA degrees in Business with Consumer Psychology are scheduled for a duration of 12 months. Each degree programme consists of two parts.

Part 1:

Is a wholly taught component, contributing 120 credits. All taught modules carry a credit weighting of 15 credits. Part 1 is taught during the two semesters which make up the academic year. Teaching during semester 1 normally runs from late-September to December, with examinations in January. Teaching during Semester 2 normally runs from late-January to early-May, with examinations in May and June.

Part 2:

Consists of a supervised Dissertation of around 10,000 words completed during the summer months, from late May to September. You are expected to submit your Dissertation by September in the calendar year following your initial registration for your postgraduate degree.

Compulsory Modules:

Consumer Psychology: This module is an introduction to consumer science as it is currently practiced in the marketplace and to relevant research in academia.
Nudges and Behaviour Change: Module details are currently not available.
Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.
Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches.
Applied Consumer Psychology: This module’s aim is to provide practical research experience in consumer psychology and involves hands-on work with viable commercial enterprises. Students are partnered with local companies and are required to design and conduct a practical consumer research project, typically involving field work.

Optional modules (choose 3):

European Business: This module examines the opportunities and constraints faced by businesses that operate on a pan-European basis. Emphasis is placed on the multi-dimensional characteristics of an economic and social space that is subject to a unique system of supra-national governance
New Venture Creation: This module examines the advantages and disadvantages of the various routes to business start-up, including new venture creation, or establishing a business based on your own expertise, experience and ideas; buying an established busi9ness; purchasing a franchise; and succession through a family firm, an increasingly common way of becoming involved in entrepreneurial activity.
Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.
Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.
Enterprise by design: module information currently unavailable.
Marketing Communication: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.
Entrepreneurial Marketing: This module explores relationship marketing theory and practice in a range of global environments and business contexts. Theoretical approaches, integrated with relationship marketing models and analytical tools will be used to develop managerial understanding and competence.

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