This course involves combining communication studies, applied linguistics, international management and intercultural communication.
Economic globalisation and rapid developments in ICT mean that many organisations now operate on an international scale, or at the very least interact with consumers, clients and/or partner organisations in other countries. Even ‘local’ companies and organisations may have a multicultural workforce, or offer their services or products abroad. As a result, communication has become increasingly international and intercultural.
Organisations seek to create communication strategies that support their overall strategy and objectives. In doing so, they need to interact with stakeholders who may have a variety of linguistic and cultural backgrounds. These stakeholders may include employees, customers, suppliers, financial backers or even local governments. In the Master’s specialisation in International Business Communication, you’ll learn about the all factors, including cultural and linguistic ones, that play a role in communication and need to be taken into account in order to create effective communication strategies.
In your future career as a business executive or communication specialist, you’ll need to be able to assess the quality, reliability and validity of the research that informs your practical decisions ‘on the job’. In other words, you’ll need to be able to judge whether existing research – as well as your own – complies with the ground rules of academic rigor. The programme therefore places emphasis not only on training your research skills but also on developing your awareness of what ‘good research’ entails.
See the website http://www.ru.nl/masters/ibc
- This is one of very few programmes in Europe (and the only programme in the Netherlands) that also focuses on the cultural and linguistic dimensions of international business communication.
- The specialisation deals with theory and insights that are relevant to achieving effective communication in various organisational contexts; from interpersonal communication in a meeting with (multicultural) colleagues, to marketing communication aimed at reaching international target audiences.
- Students do a (group) internship in which they work towards solving a particular communication issue or answering a specific communication question for a company or organisation. This provides hands-on experience in a relevant organisational setting.
- This specialisation attracts students from different countries and because admission to the programme is selective (max. 50 students per year), you’ll be part of a small group of highly motivated Dutch and international students. This means that to a certain extent, your learning environment is international as well.
- Guest speakers are regularly invited to share their knowledge about current developments in business, management and organisational communication.
- Although the main focus is on international communication in larger, multinational companies, graduates of this programme will be able to apply what they’ve learned in a variety of organisations – for profit, non-profit or governmental institutes.
Languages form the heart of communication and that is why this Master’s specialisation is taught within Radboud University’s Faculty of Arts. The programme places a strong focus on the role that languages play in effective corporate communication. Of course, the languages used are not the only factor to consider in a multicultural environment - which is why you will be encouraged to also consider communication issues and strategy from an international management perspective.
In short, you’ll explore the impact of globalisation on business communication, the role of linguistic and cultural diversity in corporate communication, and the human and operational consequences of organisations’ language policy or strategies. In doing so, you’ll also come to understand how such issues can shape and affect an organisation’s performance.
With a Master’s specialisation in International Business Communication, you could pursue a career in government, semi-government, business or academia. For example, our graduates work as internal or external communication managers or press spokespeople in companies, government departments, health institutions or non-profit organisations. Many work in marketing communications at multinational companies, as communication trainers for consultancies, as social media managers or as PR consultants.
- International perspectives
Since the programme focuses on communication in international contexts, and on communication with international target groups, a sizable number of graduates have found jobs outside the Netherlands or with international organisations operating from the Netherlands.
- Wide range of communication functions
Job openings for our graduates can cover a wide range of communication functions, organisational types and (business) sectors. This is because organisations have increasingly come to realise that effective communication is essential to all organisational functions (e.g. marketing, PR, HRM, R&D, finance), and have made a real effort over the past decades to professionalise communications, making (international) business communication an increasingly important discipline.
Corporate communication involves orchestrating internal and external communication instruments to support an organisation’s core activities and to manage its relationship with different types of stakeholders. Due to the internationalisation of markets and businesses, corporate communication has gone global in recent years. Organisations that operate internationally need to take different cultures and language backgrounds into account when designing their communication. Culture and language(s) may affect international communication at three levels:
- The management level: e.g. when CEOs communicate with internal or external audiences
- The organisational level: e.g. when a company communicates about its Corporate Social Responsibility policy
- The marketing level: e.g. when products or services are promoted to an international audience in (corporate) advertising.
See the website http://www.ru.nl/masters/ibc
Tourism has developed into one of the prime industries in the global economy. According to the World Travel & Tourist Council, the tourism sector supports 1 in 10 jobs on the planet.
Travel agencies, governments, heritage centers and publishers are increasingly looking for academically trained professionals who can creatively and critically reflect on tourism as a cultural phenomenon, and who are capable of nourishing the cultural interests of tourists with enticing ideas and well-informed stories.
There is a growing need, both among young adults and older generations, to include new types of travel experiences in mass tourism. For example a journey in the footsteps of Harry Potter or Marcel Proust. Or think of battlefield tourism or 'dark tourism' to former Nazi camps.
At the same time, traditional destinations for cultural tourism such as cathedrals, palaces, museums or ruins face the challenge to adapt to rising levels of education conflicting with shortening attention spans.
By combining historical, literary, art-historical and other disciplinary approaches, and by integrating academic research with practical challenges, this new Master’s specialisation will train you to become an academic expert in cultural tourism.
Find out more on the website: http://www.ru.nl/masters/tourism
As an academic expert in cultural tourism, you will be able to offer a creative, critical and well-informed contribution to the tourism industry and the cultural sector.
Depending on your own initiative and talents, this Master’s specialisation will help you to become (for example):
The combination of solid academic training and hands-on work experience in the field, also offers an outstanding preparation for journalistic, research and policy functions in other fields than the tourism industry.
Visit http://www.ru.nl/masters/tourism to check out the full details of the programme and start your application now!
What is Mondrian trying to tell us with his painting Victory Boogie Woogie or Vermeer with his Girl with a Pearl Earring? Who actually pays for art and culture? What role models does Hollywood provide us with? If these are questions that interest you, then you should definitely consider the Master’s in Arts & Culture.
The Master’s in Arts and Culture combines a solid theoretical foundation with attention for the field of arts. After graduating, you’ll be a valuable asset to the cultural sector, thanks to your theoretical and methodological knowledge, your well-developed communication skills and your knowledge of the latest scientific insights. With this Master’s degree, you can find work as a project manager or coordinator at museums, art centres, heritage institutions, festivals, art dealers and organisations at the cutting edge of making and financing art and culture. You could also work as a journalist or policy maker.
The Arts and Culture Master’s has four specialisations: two are taught in English and the other two - in Dutch. As electives, you can choose courses belonging to the other specialisations. The Dutch-taught specialisations sometimes offer English courses. The three specialisations are:
In this English-taught specialisation, you will come to understand the field that is buzzing with creativity: where art meets commerce, and where culture generates innovation and social cohesion.
In this English-taught specialisation, you will combine historical, literary, art-historical and other disciplinary approaches to become an academic expert in cultural tourism.