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The International Business and Management MA and the International Business and Management MSc are two courses which are designed to advance your knowledge and develop the analytical and evidence-based skills that are needed in your future professional life.
Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding.
The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.
The Business School at the University of Greenwich is renowned for high teaching standards. Our specialised departments offer a wide range of courses and research expertise.