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Austria
Kufstein×
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Full Time MA Degrees in Kufstein, Austria

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It is nowadays a truism that accelerating globalisation makes the world of international business a demanding and challenging place. Read more
It is nowadays a truism that accelerating globalisation makes the world of international business a demanding and challenging place. Yet it is important to remember that change has always been part of the way we live our lives. Historically, people who have been the most successful at handling change have been those who have engaged in higher education at some point in their lives.

Successful people are generally those who have an attitude of not just adapting to changing circumstances, but who anticipate the direction of change and who can thrive in dynamic environments.

By studying international business at FH Kufstein you can be assured that you will receive a truly modern higher education in business that will help you succeed.

This comprehensive new master's degree, with its international orientation, allows students to choose from one of two specialisations, whilst simultaneously offering a wide range of electives.

Two Specialisations

The specialisations are in marketing/management and finance. The marketing/management option is designed to provide a sound management education in the broad area of marketing. A thorough understanding of services marketing, consumer marketing, consumer behaviour, social marketing and social psychology is integral to the marketing management specialisation.

The finance option, which is built upon a comprehensive economics base, includes study in the areas of corporate finance, multinational business finance, behavioural finance as well as the economics of uncertainty.

Lectures in English

Given that English is the language of international commerce, all lectures are conducted in English. Moreover, social skills are fundamental to successful business operations in an international environment. Students are given the opportunity to deepen their communication and negotiation abilities, whilst simultaneously gaining important insights into team development and conflict management. Graduates have the ability to think systematically.

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This Master Degree Program has been developed as a management degree in the synergetic areas of sports, culture as well as events management with a strong international focus. Read more
This Master Degree Program has been developed as a management degree in the synergetic areas of sports, culture as well as events management with a strong international focus. The program is entirely taught in English with native speakers coming from England, Ireland, Canada, and Australia among others from both universities as well as the business field. The main emphasis lies on the development of strategic and leadership skills. Central to this program are analysis and conception as well as research orientation. With the inclusion of current scientific discussions, the unity of research and subject matter is guaranteed. This leads to a unique interdisciplinary approach to mastering the elements and structural provisions involved in the management of sports, culture and events businesses.

Core Concept

The key focus of the master program represents three core concepts - strategic management, research and management in the fields of sports, culture and events management and the future-orientated focus of optional academic study modules. Students are able to choose courses in areas such as venue management, destination management, strategic events management, strategic projekt development, urban studies, and city development.

Comprehensive Social Leadership Preparation

Social skills’ training is another component of the program. Particular emphasis is placed on leadership training, especially in an intercultural context. An international study trip encourages the subject skills as well as the social and intercultural competence of our graduates. Because of the tight connection to practical subject application, the program complies with the special qualification requirements of various career fields in international sports, culture and events management.

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