It is nowadays a truism that accelerating globalisation makes the world of international business a demanding and challenging place. Yet it is important to remember that change has always been part of the way we live our lives. Historically, people who have been the most successful at handling change have been those who have engaged in higher education at some point in their lives.
Successful people are generally those who have an attitude of not just adapting to changing circumstances, but who anticipate the direction of change and who can thrive in dynamic environments.
By studying international business at FH Kufstein you can be assured that you will receive a truly modern higher education in business that will help you succeed.
This comprehensive new master's degree, with its international orientation, allows students to choose from one of two specialisations, whilst simultaneously offering a wide range of electives.
The specialisations are in marketing/management and finance. The marketing/management option is designed to provide a sound management education in the broad area of marketing. A thorough understanding of services marketing, consumer marketing, consumer behaviour, social marketing and social psychology is integral to the marketing management specialisation.
The finance option, which is built upon a comprehensive economics base, includes study in the areas of corporate finance, multinational business finance, behavioural finance as well as the economics of uncertainty.
Lectures in English
Given that English is the language of international commerce, all lectures are conducted in English. Moreover, social skills are fundamental to successful business operations in an international environment. Students are given the opportunity to deepen their communication and negotiation abilities, whilst simultaneously gaining important insights into team development and conflict management. Graduates have the ability to think systematically.