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Full Time MA Degrees in Business & Management, Italy

We have 35 Full Time MA Degrees in Business & Management, Italy

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Within the context of the globalisation of markets and of competition, human resources are an ever more decisive factor of competitive advantage for both companies and non-profit organisations. Read more

Within the context of the globalisation of markets and of competition, human resources are an ever more decisive factor of competitive advantage for both companies and non-profit organisations. With the progressive leveling of the fields of technological and process know-how, the individual is indeed the one true discriminating factor.

Ultimately, the individual’s competencies, motivations, innovation capabilities and overall professional performance quality determine an organisation’s success. From such a perspective, companies and institutions must equip themselves with experts capable of both fully understanding the central role of the individual and of overseeing the related managerial processes, such as: selection, hiring, training, communication, development and compensation.

On the other hand, modern human resources professionals cannot neglect the international dimension that all activities are increasingly taking on and must therefore be able, for example, to understand and handle global organisations’ diversity management dynamics and complexity profiles.

Within this framework, the Rome Business School’s Master’s Degree course in International Human Resources Management is the ideal choice for all those who wish to excel as human resources professionals in the job market at the international level, providing all the necessary knowledge, operational competencies and professional and networking opportunities on a global scale.

TARGET RECIPIENTS

This Master’s Degree course is aimed at all those who are getting their first exposure to the world of human resources management or those who, although already operating in this sector, wish to acquire a more structured education and update their competencies.

TRAINING OBJECTIVES

The Rome Business School’s Master’s Degree course in International Human Resources Management is aimed at providing a technical-cultural training that will enable attendees to become human resources operators capable of effectively carrying out their jobs in complex organisational contexts at the international level.

COURSE CONTENTS

Part 1 - General Management

• The company and the competitive environment

• Business strategy

• Project management

• Marketing management fundamentals

• Finance and business planning

Part 2 -Professionalising teachings

• Strategic management of human resources: approaches, trends and tools

• Job analysis and strategic planning of human resources

• Selection, hiring and retention

• Training

• Development: coaching, counselling, mentoring

• Career plan and career development

• Performance management and evaluation

• Global Compensation

• Organisational theories and development

• Industrial relations and collective bargaining

• Workplace health and safety

• International management of human resources

Part 3 - Themed Focuses

• Work psychology

• Organisational behaviour

• Leadership and team management

Part 4 - Study and research seminars

• Workforce diversity, inclusion and equal opportunity employment

• Internal communication

• Change management

• Human resources metrics

Part 5 - Special Contents

The technical/professional teaching is

enriched by:

• Company tours, to get to know managerial systems and players from the inside

• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

• Training in interdisciplinary competencies, such as:

• Business English

• Self-marketing

• Interpersonal communication techniques and PNL

• Public speaking

PAID INTERNATIONAL INTERNSHIPS

Interested attendees may take part in paid intenships in numerous Countries at major companies and organisations.

A MULTICULTURAL ENVIRONMENT

The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from all continents regularly attend its courses.

2 INTERNATIONAL STUDY TOURS, IN PARIS AND BARCELONA

The Rome Business School offers you the possibility to complete your studies in the heart of two of the most influencing cities in Europe and in the world, Paris and Barcelona. This will give you the opportunity to learn further management models and gain experience in the world’s leading business cities, thus growing as a true international manager.

TEACHING TECHNIQUES

The Rome Business School employs a wide array of teaching methods:

• Lectures

• Case study analysis

• Exercises

• Assisted private studying

• Guest speakers

• Videos

• Company tours

• Complementary cultural initiatives

LEARNING OPTIONS

The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:

- Full-time (from Monday to Thursday)

- Executive (on Saturday)

- Professional

Rome Business School is an International Institution that has already hosted students from 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies.



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How can you understand the strategic drivers of long-term success of a company?. How can you respond to the challenges and pressures of the global economy and turn them into sound, innovative and socially responsible business opportunities?. Read more
How can you understand the strategic drivers of long-term success of a company?

How can you respond to the challenges and pressures of the global economy and turn them into sound, innovative and socially responsible business opportunities?

If your goal is to become a future innovative and successful manager, entrepreneur or consultant, acting in a global scenario, the Master in Strategic Management for Global Business is the best choice you can make.

The Master offers an organic vision of business and of the broader needs of the world we live in.

It provides an outstanding managerial and entrepreneurial academic preparation, based on practical and interactive teaching methods.

It offers networking opportunities with market leaders and professionals and will teach you how to leverage on the issues such as sustainability, corporate social responsibility and impact management to boost business strategies.

Eventually, through the tailor-made Action Project (an internship, a consultancy project or the development of your company’s business and marketing plan), you will be guided towards your future professional growth.

Make the first step into a brilliant career: join the Master in Strategic Management for Global Business!

Strategic Management for Global Business

The Master in Strategic Management for Global Business will teach you how to understand the strategic drivers of long-term success of a company. You will learn how to recognize the challenges and pressures of the global economy and to turn them into sound, innovative and socially responsible business opportunities. You will learn how to leverage on the issues of Corporate Social Responsibility (CSR), sustainability and impact management to boost business strategies. You will receive an outstanding managerial and entrepreneurial academic preparation; you will listen to and network with market leaders and professionals; you will learn through practical and interactive teaching methods; you will be guided towards your future career as a manager, entrepreneur or consultant in a tailormade Action Project.

Learning objectives

Students will acquire:
● An all-round understanding and ability to work in and strategically manage all functions of a company, the latter seen as an organic mechanism that relates to a global economic and social environment
● Knowledge and tools to draw a sound and sustainable business and marketing plan for new entrepreneurial initiatives that have to play locally and compete globally
● Skills and metrics to analyze an existing company (family business or client), highlighting strengths and weaknesses in order to develop and propose innovative and effective development plans, as entrepreneurs or strategic consultants

Career opportunities & professional recognition

The Master prepares students to become:
● Managers capable of guiding enterprises’ processes and functions in an innovative, sustainable and socially responsible way, both in small and medium enterprises and in multinational contexts
● Entrepreneurs of small and large scale enterprises capable of starting a new business and/or expanding an existing one
● Consultants capable of professionally and effectively interacting with clients and able to propose innovative strategic solutions for their business

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The Master in International Business (MIB) provides a relevant training experience that allows participants to join the next wave of dynamic business leaders. Read more
The Master in International Business (MIB) provides a relevant training experience that allows participants to join the next wave of dynamic business leaders. The program will train you to have the skills needed to succeed in the global marketplace. Contents are designed according to firms’ requirements, allowing companies to select up-to-date competencies to successfully face global business perspectives in rapidly changing economies. MIB challenges its students through rigorous coursework and practical work activities, training its students to place concepts and theory into practical application. Set in diverse global contexts and in a global classroom, MIB students don’t merely think global, they simply become global.

Learning objectives

Students will be asked to use all the acquired knowledge and skills to solve international management problems, consolidating them and applying them to the real world of business. One of the most important components of the course is the strong collaboration with an impressive network of firms. This provides participants with first-hand access to professional expertise to prepare them for the international business world. Several practical work activities are offered with the aim to turn academic experience and theoretical knowledge into a professional, multicultural experience. Acquired skills include change management, customer-driven transformation, group negotiation and intercultural communication, project management, business process analysis and management.

Career opportunities & professional recognition

The program prepares students for a range of diverse careers, providing students the opportunity to work in varied roles and geographies. Many take management positions in departments of multinational companies and SMEs, in areas including general management, human resources, accounting, foreign trade and international marketing. Others find roles in the field of business consultancy.

Curriculum

● Economic and financial Analysis
● International finance
● Industrial economics
● International marketing
● International banking
● International people management
● International brand management
● Legal system and international contractual law
● International business strategy & international entrepreneurship
● Social skills and negotiation techniques
● Transportation and logistics
● International economics

Partner companies

One of the salient features of the Master in International Business is the tight cooperation established with more than one hundred partner firms worldwide. This network intends to help businesses and organizations improve their competitiveness and capability to infiltrate international markets by effectively exploiting knowledge and skills that reside within the know- how and expertise offered by the MIB partner universities. The Master in International Business enjoys the valuable support of a business network, which includes:


● 3M
● Accenture
● Altran
● Aran Cucine
● Atlantyca Entertainment
● Auchan
● Bain & Company
● Baker & McKenzie
● Brembo
● Cinecittà
● CNA
● Continuum Innovation
● Dolce & Gabbana
● Eataly
● EON
● Fratelli La Bufala
● Halldis
● IBM
● Innocenti Depositi
● LVMH
● Moleskine
● NCR
● NH Hotels
● Peroni
● Poliform
● Sky
● UCIMU
● UPS

Professional experience

Company and cultural visits, business games, field work and internship activities all allow students to come into immediate contact with the work world whilst being exposed to some of Italy’s rich culture. Students attend around 20 conferences with outstanding speakers; entrepreneurs, top managers and professionals of large multinationals and bright SMEs that allow students to share ideas with the business players.

Innovative method

One of the significant features of the Master is the tight cooperation established with more than 100 partner firms worldwide. This strong partnership gives students the outstanding specialization opportunities related to internationalization process of the firms as well as working and living experiences in the most dynamic and relevant market areas of the world.

From theory to practice

In an increasingly challenging job market, Università Cattolica takes great pride preparing its students with the adequate knowledge, skills, and motivation to make an impact and become leaders in a global context. MIB students are in the ideal position to put into practice the knowledge gained in the program that are so valued and sought.

Peer-to-peer learning

MIB supports students in designing their own career, which is aided by the diverse skills, backgrounds, and nationalities that make up the study body. This fosters peer-to-peer learning whilst at the same time provides a versatile learning context. Additionally, students will be exposed to the strong community of alumni, business professionals, academics and entrepreneurs for career support and development, which will help students set the foundations to becoming culturally-astute business leaders for the global field.

Candidates must prove proficiency of the English language. Accepted certificates include:
● TOEFL: internet- based (iBT) of at least 80 points; computer- based (CBT) of at least 213 points; paper- based (PBT) of at least 550 points
● IELTS: of at least 6 points
● PTE: of at least 53 points
● CPE/CAE: any successful results if available

The certificate is not required for neither English mother-tongue applicants, nor for students who have obtained an English taught bachelor.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €2400 - €7200

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The Master in Arts Management offers a unique learning experience preparing students to embark on a management career in the arts and creative industry. Read more
The Master in Arts Management offers a unique learning experience preparing students to embark on a management career in the arts and creative industry. The one-year program aims at developing skills and providing tools to deal with the new challenges of the domains of both the visual and performing arts, with an international perspective.

Learning objectives

The main goals of the program are:

● Build and strengthen basic knowledge and understanding of History of Art (visual and performing arts), with particular attention to the contemporary world and the international scene

● Build and strengthen competence in economics and management and as it applies to the cultural industry

● Build and strengthen competence in legislative transmit and reinforce the legislative competences and their application to the cultural field, in an international perspective

● To contribute to the advancement of cultural institutions and companies in Italy and abroad, by fostering interests for Art and its proliferation

Career opportunities & professional recognition

The Master’s qualification in Arts Management will open up professional opportunities in the fields of Organization, Marketing and Communications, Accounting, Legal Affairs, Projects and Events Management in cultural institutions and companies. Other professional opportunities are to be found in consulting and service companies in the fields of promotion, communication and management of cultural events, products and services.

Curriculum

● Visual Arts Management: seminars, lectures and hands-on activities and visits to build up competencies related to museum management, galleries, corporate collectors, and, more widely, institutions and organizations in the field of visual arts promotion and communication.

● Performing Arts Management: seminars, lectures and hands- on activities to build up competencies in the field of performing arts, ranging from the movie industries to the management of cultural events.

Advanced Courses

The goals of the advanced courses are to build up competencies in specific fields of arts management in order to provide participants with advanced knowledge about how to solve problems and cope with the challenges of the arts field

● Cultural Policy: cultural policy will be discussed from historical and international perspectives in order to focus on the main policy challenges when managing arts organizations

● Marketing for the Arts: marketing policies and practices for cultural organizations will be covered, ranging from for-profit to non-profit cultural organizations

● HR and Leadership in the Arts Industry: organization forms for cultural industries, project management tools and the most advanced people management topics will be discussed during the course

● Accounting and Fundraising in the Arts Industry: accounting principles and contemporary fundraising tools for non-profit and cultural organizations will be discussed and applied

● Law and the Arts: relevant and most up-to-date criminological knowledge about the empirical dimension of offences against both movable and immovable cultural property, at both national and
international level will be covered

● Media in the Arts: the role of technology, especially new media, in changing the business and organizational model of cultural institutions will be analyzed

Educational activities are divided into Core Courses and Advanced courses. On top of the basic and advanced courses, participants will be involved in team-building activities at the beginning of the program.

Team Building Activities

The goals of team building activities is to help participants know each other and create a collaborative atmosphere in class. Moreover, these activities will introduce participants to Milano and its cultural assets. Team building will include:

● Dinner with the class and the Master Faculty

● Team building experiences to know your class

● Guest speeches from established professionals in the field

Core Courses

The goals of basic courses is to reinforce competences related to the two souls of the Master Program: Humanities and Management. The courses provide training for skills in art history and in their management and they will give participants the op- portunity to align their competencies and exchange knowledge.

● Art History: seminars, lectures and visits to provide participants with fundamentals of visual arts history

● History of Performing Arts: seminars and lectures to share fundamentals about film, theatre and music history.

Internship

To complete the Master in Arts Management, participants are required to carry out a three-months internship in a cultural institutions or company in one of the above mentioned fields. They will have the chance to be included in the Master Curricu- lum Vitae book, that will be transmitted to the major institutions and organizations in Italy and abroad.

An international learning experience

Located in the unique city of Milan which contributes to a valuable international perspective. This glowing city allows students to merge the learning experience with the cultural atmosphere of the city. Students will have the opportunity to practice their knowledge through field projects and internships even beyond the classroom.

Trained faculty

A national and international academic and professional faculty using teaching methods that foster an interactive and hands-on approach to issues of cultural heritage management.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €2500

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As public sector funding for the arts has become restricted, there is an increasing need for well qualified arts administrators, who are able to work at the interface between artistic creativity and sound business practice. Read more
As public sector funding for the arts has become restricted, there is an increasing need for well qualified arts administrators, who are able to work at the interface between artistic creativity and sound business practice. The growth of the arts and the creative industries has created a need for well qualified arts administrators. This MA has the potential to shape a new breed of professionals in the arts management field by offering Liberal Arts, Humanities, Fine Arts, Film, Media and Communication graduates the opportunity to acquire the appropriate management and business skills, thus enabling them to capitalize upon their previous grounding within the arts.

Thanks to AUR’s connections and collaborations with numerous artistic and cultural institutions both in Rome and in Italy, this MA also offers the opportunity to gain invaluable professional experience. Rome and Italy are especially attractive for the study of arts, in general, and arts management in particular, given enormous resources that are available to scholars, art world professionals and students. Italy has a long and rich tradition of collecting, sponsoring and exhibiting visual arts. A special advantage available to students of Arts Management in Italy is a possibility to study some of the world’s oldest private collections and a specific system of patronage in the arts. Students will have an opportunity to conduct their research and internship in Roman and Italian arts institutions, some of which exist for centuries and manage the world’s most prestigious collections. This creates a unique academic experience and study environment, in which students can grow both professionally and intellectually.

Potential career paths
With this MA, students will be able to either seek employment with art-related organizations or management, or to pursue research at the Ph.D. level.

• Duration: 15 months
• Start date: Fall 2015
• Credits: 36

Courses and thesis
• Six core courses: 21 credits total
• Three electives: 9 credits total
• Internship and Thesis: 6 credits total

The complexity of today’s globalizing art world requires a diverse set of knowledge and skills. The range of potential responsibilities of arts administrators requires a graduate program which will give future art managers in depth knowledge about the structure of the contemporary art world, the nature of artistic and cultural values in general in connection to their market value, a solid knowledge of the business and market principles, in their application to the sphere of artistic and cultural production, as well as high level skills that will make future professionals in the arts management desirable candidates for a variety of posts in particular institutions of the art world, such as museums, galleries, art fairs and media reporting on art and analyzing the current artistic scene. The AUR’s MA in Arts Management enables students to acquire basic skills in the fundamental areas of art management and art administration, giving them an opportunity, through the selection of elective courses and internship experience to specialize in a particular area of their interest.

Learning Outcomes
With the MA program in Arts Management, AUR’s mission is to educate future professionals with an advanced knowledge of the contemporary art world and art administration/art management, who would be able to apply their knowledge in the global society. Upon completing the program students will be able to apply their knowledge and skills in all areas identified as the needed in the contemporary art world and art market. Students will be able to demonstrate:

• Advanced skills in the sphere of institutional management, which includes: in-depth knowledge of the way in which the key institutions of the contemporary art world (such as museums, galleries, art fairs, auction houses, art dealers and private collectors, and art media) function, the ability to design and carry out institutional strategic plans, and the ability to organize teamwork and recognize individual potentials of team members

• Advanced skills in the sphere of art project management, in particular: capacity to design and carry out demanding projects, such as international exhibitions, art fairs, logistics in realization of major art projects, artistic projects of the alternative artistic production and emerging artistic scenes, fundraising abilities (the ability to locate potential donors, such as art foundations, governmental and non-governmental organizations that sponsor art projects, and individual contributors), knowledge of basics of the financial management, which enables future professionals to design budgets and work with multiple financial sources

• Advanced knowledge of art market principles, including: market, social, political and cultural factors that structure the art market, specific features of the art market and institutions of art in Europe, USA, and emerging art markets across the globe, structure of the market price of artworks and factors that influence the price of artworks

• Advanced knowledge of relevant art theories, that explain and contextualize the complex artistic production and functioning of the contemporary art world, with the focus on: the value of art and how the cultural and aesthetic values are related to the market value, the broader social status of creativity and creative inquiry and the ways in which creative works are valorized, understanding the dynamics of the globalizing art market and the complexity of theoretical issues that the globalizing art world and art market pose, that involve ideological, economic and political issues, in addition to aesthetic ones

• Advanced knowledge of the social and cultural role of particular institutions of the art, such as museums, galleries, art fairs, public art projects and art publications

• Advanced knowledge of curatorial practices and exhibition design principles

• Students will also be able to clearly demonstrate that they have acquired the following abilities and skills: research skills, necessary to study at the graduate level and to write research papers, the ability to plan and execute an extensive research project, high level analytical skills, and the ability to communicate ideas and arguments effectively.

A vital aspect of the learning process will also be the exposure of students to the cultural diversity of Rome and of Italy, and to make the most of the opportunities for on-site teaching visits.

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The Master in Luxury Goods Management - EMLUX is aimed at those students who wish to begin their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. Read more
The Master in Luxury Goods Management - EMLUX is aimed at those students who wish to begin their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. With a concrete approach, EMLUX allows you to understand the peculiar logic and strategies of luxury companies, who master the ability to craft products that are desired by clients worldwide.

Learning objectives

Starting from the necessary cultural foundations of luxury and the understanding of the utmost importance of craftsmanship and of the Métiers d’Art which are vital for this industry, EMLUX proceeds to unravel the managerial tools that dominate the functions of a luxury company, with a particular focus on brand and marketing management, communication, retail, finance and accounting, which are key to obtain economic stability and long term growth. Our cross-functional approach is the key for future managers who need to understand the implications and impact of company decisions.

Career opportunities & professional recognition

EMLUX allows you to acquire an overview of all the different functions of a luxury company so you will be able to under- stand the peculiarities of the companies that operate in this sector and choose the path for the professional growth that best suits your interests and passions.

Participants will therefore be exposed to the fundamentals needed to start the following careers:
● Marketing or brand manager
● Product manager
● Licensing manager
● Retail/wholesale manager
● Communication manager
● Area manager
● Buyer/merchandiser

Curriculum

● Luxury: definition, environment and characteristics – introductory course
● Sociocultural analysis of luxury
● Human resource management & business organization
● Cross cultural management & organization
● Marketing management
● Brand management
● Global integrated marketing communication
● Research techniques in the luxury industry
● Accounting, financial management and performance measurement
● Pricing and retail in the luxury industry
● Sales and customer relationship management
● Legal issues
● Supply chain strategy and network design
● Manufacturing, distribution & operations
● Product design and development
● Innovation & trends
● Basic Chinese plus either Italian or French language courses

The teaching method is based upon lessons, case analyses, company visits and presentations, group and individual work sessions, out-of class assignments and finalized by a Project Work with a practical approach to a managerial issue pertaining to the luxury industry. To complete the perspective on the luxury environment EMLUX activities include visits such as Baglietto (yachts), Damiani (jewellery), Van Cleef&Arpels (jewellery), Atelier Pino Grasso (fashion), Excelsior (concept store), etc.

Session in Paris

In addition, true to its international vocation, EMLUX has developed a session in Paris, France, with a focus on French luxury that during the past edition was in collaboration with the University of Sciences-Po. The session included not only lectures by French brands such as Lanvin and Chloé, but also a focus on the Champagne and jewellery market, with a visit to the Van Cleef&Arpels atelier and boutique.

Partner companies

EMLUX has been developed in collaboration with the Cologni Foundation of the Métiers d’Art and with the Fondation de la Haute Horlogerie.

Faculty & teaching staff

The following have lectured in the Master:
● Paolo Balistrieri, Head of Anti-counterfeiting for Southern Europe at Louis Vuitton Mallettier- LVMH Fashion Group
● Christopher Berry, author of The Idea of Luxury: a Conceptual and Historical Investigation
● Davide Castelvero, head of CRM Bottega Veneta
● Alberto Cavalli, Lifestyle and Luxury Goods Correspondent by Vedomosti, the leading Russian financial newspaper
● Michel Chevalier Professor at University Paris Dauphine; author of Luxury Brand Management, Luxury China: Opportunities and Market potential and Luxury Retail Management
● Marco De Angeli, Clients and External Relations Director at ABC
● Alberto Festa, President of Bulgari USA
● Pino Grasso, Haute Couture Embroiderer winner of the Prix Talent du Luxe et de la Création of the Centre du Luxe et de la Création Paris

● Paola Leoni, Founder and Managing Partner at Corporate Advisors
● Matteo Marzotto, President of Fiera di Vicenza, former CEO of Valentino and Vionnet
● Uché Okonkwo Executive Director at Luxe Corp, author of Luxury Fashion Branding and Luxury Online: Styles, Systems, Strategies
● Carl Rohde, Head of Science of the Times, Professor of trend-watching at Fontys University of Applied Sciences
● Andrea Rossi, CFO of Valextra
● Stefano Turconi, Sloan Fellow and Strategy Research Associate at London Business School
● Alessandro Varisco, General Manager of Moschino

International environment

EMLUX full-time, now in its third edition, is taught entirely in English by an international faculty to an international class of students. A key element to compete in the luxury environment that is international by nature and definition.

Cross-functional approach

Our program allows students not only to study all company functions through the lens of a company operating in the particular environment of luxury goods, but also to explore different sectors from fashion to jewelery & watches to yachts to accessories.

Leading professional faculty

Our program’s approach is aimed at teaching concrete strategies and tools.

Our faculty, which is a mix of academics and professionals from the luxury industry, is the ideal setup to obtain this objective.

Focus on luxury

All of the courses focus on both the peculiar strategies and approach of luxury companies in terms of marketing, communication, sales and retail, product development, customer care and operations, which differ highly from those of mass market goods.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €5000

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Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities. Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. Read more
Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Business Management aims to provide students skills and competences strongly needed by brands and companies. How to manage an omnichannel strategy? From the understanding of the most diffused tools and practices, to the field and deep knowledge of retail processes affecting every touch point with the Client. That’s fashion retail.

The Master will explore the management of retail strategies, main business models, merchandising and buying processes and visual merchandising practices, for concluding with the digital strategy and the CRM policies.

Therefore, the professional figure that is formed is the marketing and retail manager, connecting strategy to customer, integrating the digital environment to the retail formats and experience design.

Fashion Communication. More than a process, a compelling challenge to involve the customer. Fashion brands are leading the innovation, from the digital opportunity to the engagement challenge.

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At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. Read more
At IED Barcelona Fashion Management is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. All the contents, methodologies and tools are taught from the specificity of the fashion industry. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

With the aim of giving a broad and complete preparation to develop their professional careers in the fashion market, students are trained in different and complementary fields. The complexity of managing a fashion business requires a proper knowledge on diverse tools, and the ability to apply critical analysis to quickly react on a changing landscape.

Fashion Managers should manage the complete cycle of fashion, from product conceptualization until the product is set on the store and packed in consumer’s shopping bag. The expertise on the fashion market is approached from the key disciplines involved in the fashion system. Experts in these fields will transmit students their experience on fashion trends, process of product design and production, branding, retail and visual merchandising. The awareness on Fashion Culture, complemented with Semiotics, Market Research and Trends will give a proper awareness to understand the target.

Business skills are taught from the perspective of fashion business. Marketing, sales, finances, distribution and supply chain are tackled from the fashion business specificity, from the big company’s perspective, but also giving the tools to undertake start-up projects as entrepreneurs.

Following the learning-by-doing methodology, students are constantly developing projects in teams. The Fashion Management Master students are hosted in a dedicated classroom, a space that it's transformed in an innovation design studio where students experiment with new tools an knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology.

Leading managers need to have strong personal skills, to head projects involving heterogeneous teams of people. They should be capable to be the reference for the working team, but also transmit confidence to senior positions and investors. Personal branding, people management and creative leadership will be then integrated during the development of classes.

Fashion leaders must be able to communicate very clearly their concepts, either to the business staff or to the working team in order to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well.

With the aim of creating synergies between future professionals, some transversal activities will be held for exchanging knowledge with students of different programs is part of IED philosophy.

PERSONAL RESEARCH PROJECT

The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities.

The project is an original piece of research involving primary data collection which aim is to undertake an individual work that meets the requirements outlined in these guidelines in order to achieve a passing grade.

The objectives of the thesis process are the following:

.To identify a feasible project in the student’s area of study

.To establish clearly defined objectives and/or questions to be investigated

.To design and implement an appropriate (design research/process) methodology

.To understand the adding value proposition (concept)

.To create a business development plan based on the previous concept.

.To create feasible and concrete design proposals

.To demonstrate analytical skills and produce valid findings

.To apply theory to practical reality

.To draw appropriate conclusions and recommendations where necessary

.To produce a well organized and well-written final document and an effective oral presentation of the thesis

INTERNSHIP

After finishing classes and presenting the two real industries projects, students have the opportunity to implement and prove all the knowledge acquired and skills developed in a three months internship.

In the same period students are working on their PRP so that they can choose to focus their investigation on a personal project or to connect it with the internship.

FIELD TRIPS

To give students a wider understanding of market state-of-the-art, 2 field trips are scheduled in the course curriculum, one to Milano and the other to Paris.

With the guidance of professors and coordination, students will explore different markets and professional contexts in Europe.

Field trips take students for 4 days to European Fashion Capitals to exchange knowledge in different environments. After this days devoted to academic activities, students have the opportunity to discover the city by their own.

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The Master in Luxury Goods Management, with its part-time structure that allows participant to keep working while attending the program, is aimed at professionals… Read more
The Master in Luxury Goods Management, with its part-time structure that allows participant to keep working while attending the program, is aimed at professionals who wish to boost their career within the luxury industry or switch their career to the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. With a concrete approach, EMLUX allows you to understand the peculiar logic and strategies of luxury companies, who master the ability to craft products that are desired by clients worldwide.

Learning objectives

Starting from the necessary cultural foundations of luxury and the understanding of the utmost importance of craftsmanship and of the Métiers d’Art which are vital for this industry, EMLUX proceeds to unravel the managerial tools that dominate the functions of a luxury company, with a particular focus on brand and marketing management, communication, retail, finance and accounting, which are key to obtain economic stability and long term growth. Our cross-functional approach is the key for modern managers, who need to tackle the implications and impact of the decisions within their functions.

Focus on luxury

EMLUX seeks to meet luxury firms’ requirements in the phases of selecting talents who understand the multicultural environment of these businesses and are able to manage complex environments.

Our program will allow you to:

● understand the structure and dynamics of the industry
● focus on the diverse skills related to the particular operational, financial, marketing and product issues that impact strategic and business decisions in the luxury industry
● direct your skills, developed in a different industry, toward the luxury industry
● enhance your career through a master’s degree
● develop your career within the luxury industry, if you are a young talent

EMLUX exposes you to the direct interaction with managers of the industry and organizes meetings in class with HR managers from companies of the industry.

Career opportunities & professional recognition

EMLUX allows you to acquire an overview of all the different functions of a luxury company so you may be able to understand the peculiarities of the companies that operate in this sector, especially for the following positions:

● Marketing or brand manager
● Product manager
● Licensing manager
● Retail/wholesale manager
● Communication manager
● Area manager
● Buyer/merchandiser

Curriculum

● Luxury: definition, environment and characteristics – introductory course
● Sociocultural analysis of luxury
● Human resource management & business organization
● Cross cultural management & organization
● Marketing management
● Brand management
● Global integrated marketing communication
● Research techniques in the luxury industry
● Accounting, financial management and performance measurement
● Pricing and retail in the luxury industry
● Sales and customer relationship management
● Legal issues
● Supply chain strategy and network design
● Manufacturing, distribution & operations
● Product design and development
● Innovation & trends

Partner companies

EMLUX has been developed in collaboration with the Cologni Foundation of the Métiers d’art and with the Fondation de la Haute Horlogerie.

Teaching method

Considering the diverse backgrounds of participants, courses are structured with a course owner of academic experience to give an overview of the main topics of the course and give participants the fundamental tools and vocabulary to understand the specific issues of the area, which are then declined by professionals of the luxury industry.

The teaching method is based upon lessons, case analyses, presentations, group and individual work sessions, out-of class assignments and finalized by a Project Work with a practical approach to a managerial issue pertaining to the luxury industry. To complete the perspective on the luxury environment EMLUX activities include company visits, that over the years have been to Hermès (Paris), Ferragamo (Florence), Gucci (Florence), Azimut Benetti (Livorno), Vacheron Constantin (Geneva), Armani Hotel (Milan), Ferrari Lunelli (Trento), Caffè Florian (Venice), Fondation Cartier (Paris), Monaco Yacht Show (Montecarlo), Ermenegildo Zegna (Milan) and many more.

Session in Paris

True to its international vocation, EMLUX has developed a session in Paris, France, with a focus on French luxury, that includes both lectures by experts such as Jean-Noel Kapferer, Michel Chevalier and Gilles Auguste and visits to luxury companies and institutions.

A part-time program focused on luxury EMLUX – Executive Master in Luxury Goods Management will begin in Milan, Italy, one of the world capitals of luxury and fashion, its 7th edition, counting over 100 alumni from all over the world.

Continuing education

EMLUX has a part-time structure (Friday and Saturday twice a month for 10 months) specially designed for professionals who wish to keep their position while continuing their education, either to boost their career within the luxury industry or to facilitate the switch from their area of expertise in an another sector to the same area of expertise in the luxury sector.

Leading professional faculty

EMLUX lecturers and professors share their experience developed in the main sectors, such as fashion and leather goods, watches and jewelery, yachts, automotive, wines & spirits, perfume & cosmetics and hotellerie.

Cross-functional approach

EMLUX has been developed with a cross-functional perspective, exploring all areas, from marketing to supply chain, from accounting to communication, so as to give EMLUX students a complete overview of the managerial issues pertaining to the specificities of the luxury environment.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €5000

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The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field. Read more

The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field..

The programme’s quality teaching, its international paid internship offerings and its career and networking services all contribute to make this programme the perfect fit for anyone who is looking to rise to the top in the world of business.

TARGET RECIPIENTS

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.

TRAINING OBJECTIVES

• Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.

• Recognizing individual market components and using this understanding for better marketing management.

• Learning how to launch and manage the most effective marketing strategies.

• Forming an effective integrated marketing plan.

• Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.

• Mastering the use of communication tools and channels.

• Applying marketing and communication knowledge to a variety of business contexts.

COURSE CONTENTS

Part 1 – Defining Marketing and the Marketing Process

1. Introduction to Marketing

2. Company and Marketing Strategy

Part 2 – Understanding the Marketplace and Consumers

3. The Marketing Environment

4. Marketing Information Systems and Research

5. Consumer Markets and Consumer Buyer Behaviour

6. Business Markets and Business Buyer Behaviour

Part 3 – Designing a Customer-Driven Marketing and Communication Strategy and Mix

7. Segmentation, Targeting, Differentiation and Positioning

8. Product, Services, and Brands

9. New-Product Development and Life-Cycle Strategies

10. Pricing: Understanding and Capturing Customer Value

11. Pricing Strategies

12. Marketing Channels

13. Retailing and Wholesaling

14. Integrated Marketing Communication Strategy

15. Advertising and Public Relations

16. Personal Selling and Sales Promotion

17. Direct and Online Marketing

Part 4 – Competing on an international scale, ethically

18. Creating a Competitive Advantage

19. International Marketing and The Global Marketplace

20. Marketing Ethics and Social Responsibility

Part 5 – Special Contents

The technical/professional teaching is enriched by:

• Company tours, to get to know managerial systems and players from the inside

• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

Training in interdisciplinary competencies, such as:

• Business English

• Self-marketing

• Interpersonal communication techniques and PNL

• Public speaking

2 STUDY TOURS, IN PARIS AND BARCELONA

PAID INTERNATIONAL INTERNSHIPS

Interested attendees may take part in paid internships in numerous Countries at major companies and organisations.

A MULTICULTURAL ENVIRONMENT

The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from more than 140 countries regularly attend its courses.

TEACHING TECHNIQUES

The Rome Business School employs a wide array of teaching methods:

• Lectures

• Case study analysis

• Exercises

• Assisted private studying

• Guest speakers

• Videos

• Company tours

• Complementary cultural initiatives

LEARNING OPTIONS

The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:

- Full-time (from Monday to Thursday)

- Executive (on Saturday)

- Professional

ENTRY REQUIREMENTS

- All applicants must have a three-year degree (or be near completion).

- Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies



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The Master in Fashion Management aims at shaping and developing the competences of managers capable to understand and play the rules of Fashion. Read more

Overview

The Master in Fashion Management aims at shaping and developing the competences of managers capable to understand and play the rules of Fashion. The Programme follows a cross-field and multicultural approach, matching management and fashion styling, linking knowledge of the product to sensitivity to fashion.

The Master represents a gateway to enter the Fashion world.

The Master in Fashion Management will provide participants with a strong, robust basis of fundamental managerial tools and with the necessary conceptual framework to understand and follow modern fashion languages and trends. Participants will also have the possibility to gain direct experience developing projects on specific topics chosen among the hottest issues in Fashion, and they will have the chance to work together with the most outstanding professionals and the most prestigious fashion brands. A series of meetings with companies’ executives and visits to fashion companies will be a key element of the programme.

The program includes an internship in a company working in the disciplinary field.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language
(IELTS 5.0 academic or equivalent certificate minimum).
The program is addressed to candidates with a curriculum in business, design, liberal arts or human science and who are interested in the world of Fashion and wish to acquire skills and organizational management to begin a career in the Fashion Business.

Job Opportunities

The objective of the Master in Fashion Management is to train professionals capable to blend their creative sensibility with managerial skills. Students attending the course will have the possibility to occupy positions as:

- Marketing Manager
- Brand Manager
- Product Manager
- Business Development Manager
- Communications Manager
- Luxury Industry Consultant

Companies

A network of professionals and leaders of different areas of interest are in constant and proficient interaction and collaboration with the Master in Fashion Management of Domus Academy. They actively participate in educational programs, workshops and international competitions organized by the department.

The Master program has worked with:

10 Corso Como, Albino, Antonioli, Calvin Klein Collection, Camera Italiana Buyer Moda, Bonaveri, Felice Limosani, Fendi & Maserati, Google Italia, Hogan /Gruppo Tod’s, L.A. Distribuzione, L’Orèal, La Rinascente/Tiziana Cardini, Moncler, Montblanc Germania, Penelope Stores, Pleats Please, Privalia, Red Valentino, Roberto Cavalli, Salvatore Ferragamo, Sergio Tacchini International, Sisley – Fabrica, Slowear, Stone Island, Swarovski Elements, Sonae Sierra, Trussardi, Versace Gioielli, Versus /VJC, Vionnet, Youtube.

For more information please visit http://www.domusacademy.com

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Double/Joint Degree. Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of their study programme students can be awarded with a double degree. Read more
Double/Joint Degree

Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of their study programme students can be awarded with a double degree: Laurea Magistrale in Economia e gestione delle aziende of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal).
Access: call for applications

Double Degree with Universität Hohenheim Stuttgart (Germany). At the end of their study programme students can be awarded with a double degree: Laurea Magistrale in "Economia e gestione delle aziende" of Università Ca’ Foscari Venezia and Master of Science in International Business and Economics (M. Sc.) or Master of Science in Management (M. Sc.) of Universität Hohenheim.
Access: call for applications

Double Degree in International Business EU-Australia. Partners: Université de Strasbourg (France), University of Western Australia (Australia), University of Adelaide (Australia), Corvinus University of Budapest (Hungary). At the end of their study programme students can be awarded with a double degree: Laurea Magistrale in Economia e gestione delle aziende of Università Ca’ Foscari Venezia (or Master Grande Ecole in International and European Business of Université de Strasbourg or Master of Commerce of Corvinus University of Budapest, for students of partner universities), and Master in International Economy and Business of University of Western Australia or of University of Adelaide.

Access to the programme

Restricted. Places available are 190 (100 for the Business Administration and Governance curriculum and 90 for the International Management curriculum).

Admission to the programme is subjected to the evaluation of the minimum curricular requirements and personal preparation, which is checked through the admission test.

Moreover, certified knowledge of the English language at least at B2 level is required.

For the English-taught curriculum, knowledge of English language must be obtained at enrolment, otherwise the student will not be allowed to enrol.

For the Italian-taught curriculum, students who do not attest knowledge of the English language at enrolment will be allowed to enrol with a B1 level, but will be asked to obtain the B2 level before graduation.

Examination assessment and graduation

The educational activities include classroom teaching, workshops and internships, in order to acquire wide-ranging skills that can be readily transferable into the world of work.
During the whole university career, the various skills and knowledge acquired by students will be assessed through written and oral examinations.
The degree exam consists in writing a thesis, which must possess the characters of originality, exhaustive documentation and scientific investigation and which will be discussed with a committee of university professors and experts.

Access to further studies

Professional Master’s Programmes (1st and 2nd level) and PhD programmes

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The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. Read more
The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or their own business.

The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual group projects and seminars.

Learning objectives

The Master aims at developing knowledge, competences and abilities in order to analyze the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A classroom mix of different competencies will benefit the learning environment and allow students to share different perspectives of the marketing field. The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Students will complete the program by taking an internship at one of the Master’s partner companies, either in Italy or abroad.

Career opportunities & professional recognition

Graduates from the Master will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. Graduates from the Master can take positions in market research centers and institutes or marketing offices of multi- nationals as well as smaller companies, as market analysts, marketing managers, product and brand managers etc.

Curriculum Propedeutic courses
● Propedeutic psychology course* (10 ECTS/CFU)
○ Fundamentals of social sciences and psychology for marketing
○ Principles of applied social research methodology

● Propedeutic economics course** (10 ECTS/CFU)
○ Fundamentals of business and management
○ Principles of marketing

* Those courses should be considered mandatory only for students coming from faculties other than Psychology.
** Those courses should be considered mandatory only for students coming from faculties other than Economics.

Core courses (32 ECTS/CFU)
● Introduction to internationalization
● Understanding international markets
● Consumer behavior
● International marketing research
● Marketing strategies in an international setting
● Evaluating companies and markets for action
● Managing the international marketing mix
● Managing psychology in an intercultural context

Field projects and seminars (6 ECTS/CFU)
Teaching method includes seminars and conferences from guest speakers and practical activities:
● Field works implemented by small groups and coached by partner firms
● Project works

Internship and final report (12 ECTS/CFU)

Problem solving

The Master is structured to guide students in developing strategic capabilities in the search for innovative and creative customer-based marketing strategies for enterprises’ competitiveness. Students will be able to introduce a new and effective way of approaching and managing markets internationally.

World class faculty

Academics, professionals and key note speakers with international profiles will enhance students’ learning experience in the Master.

Interdisciplinary approach

The Master has a methodology and a cultural approach which embraces two different scientific fields of study: Management and Psychology. This extends and enriches students’ perspectives and capabilities to understand markets and customers in greater depth.

A 360 degree experience

The strong relationship among the students, their involvement in different activities and the specific contexts, as well as the city of Milan, and Università Cattolica will make the Master an extraordinary living experience.

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In Design driven firms, managers must be able to combine managerial skills, creativity and entrepreneurial spirit, within a perspective able to embrace at the same time design and production, tradition and innovation, reality and vision, everyday life and future. Read more

Overview

In Design driven firms, managers must be able to combine managerial skills, creativity and entrepreneurial spirit, within a perspective able to embrace at the same time design and production, tradition and innovation, reality and vision, everyday life and future.
The modern manager is a figure that gets trained and thrives in a border area where designers, managers and entrepreneurs, experts in enterprise and corporate organizations, in information technology, communication, marketing, contribute to the creation of new operative codes and a new strategic language for the companies and the market.

The Master Course in Business Design stems from the core idea that the project is the hinge and the guide of the enterprise and it aims at bringing quality within the territories of product, services and social enterprises.

The program includes an internship in a company working in the disciplinary field.
The curriculum in Business Design is an ongoing research that aims to develop new ideas, in order to package and launch them on new markets.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language
(IELTS 5.0 academic or equivalent certificate minimum).
The program is open to graduates and young professionals coming from design and creativity related faculties, economic and human sciences, who wish to learn how to combine creativity, business and entrepreneurial mindset through a multidisciplinary
approach.

Job Opportunities

Participants will develop competences to occupy senior positions as Design director, Creative director, Project manager in sectors like Design, Food, Leisure, Tourism, Consumer Goods, Media, Social business, Public and cultural institutions, Consultancy, ICT. Students are also trained to be entrepreneurs of their own projects by starting new business venture through design concepts and methodologies.

Companies

A network of professionals and leaders of different areas of interest constantly interacts and collaborates with profit with the Master in Business Design of Domus Academy, actively participating in educational programming, workshops and international competitions organized by the department.

The Master in Business Design has worked with: 3M, Altre forme, Autogrill, Barilla, BTicino, Co.Import, Comieco, DB Apparel, Ebay Italia, Elica, Fondation Interieur, Italia Independent, MDF Italia, Moreschi, Pininfarina, Piquadro, Procter & Gamble, Rilastil, Royal Rose, Sevengrams, Slowear, Sunstar, The Coca Cola Company, Unieuro, Unilever, Veuve Clicquot, Wega.

For more information please visit http://www.domusacademy.com/

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Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities. Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. Read more
Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Product Management is aimed to train those professionals who are able to manage the fashion product and collection, since the moment immediately after its creation, up to its marketing and retailing. This professional figure, call it “Fashion Product Manager” but also “Line Builder”, is the one in charge of assessing the architecture of a fashion collection and ensuring the correct development of the fashion product. That’s why this figure is considered an “hybrid”, combining interdisciplinary skills in fashion management, with a deep understanding of fashion design tools and practices.

And not only this; the Master in Brand & Product Management aims to introduce students to the compelling art and science of brand management, with a particular emphasis on luxury brands. How is it possible to design the brand strategy? From the knowledge and management of the brand language, to the line building of a collection and the business strategy.

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