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The HMKW master program. M.A. International Marketing and Media Management. conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections.
Our degree programmes will provide you with differentiated preparation for various management functions with the main focus on marketing management – an ideal start to your career.
You manage international marketing and advertising campaigns, working with partners, colleagues and agencies around the world. With a Master’s degree in International Marketing you can take over marketing management in a global company.
Marketing managers assume a key position in national and international companies.
Do you want to make an impact on the real business value of brands? Do you have flair for creativity and strategic thinking? Whether you aspire to work as brand manager for top brands or you want to shape new brands, this programme is the way to go.