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UE (University of Applied Sciences Europe - BiTS and BTK), Full Time MA Degrees

We have 2 UE (University of Applied Sciences Europe - BiTS and BTK), Full Time MA Degrees

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Event Management is an industry with its own rulebook. The challenges of international sporting events require a particular set of skills. Read more
Event Management is an industry with its own rulebook: The challenges of international sporting events require a particular set of skills. The master’s degree program in International Sport & Event Management offers an interdisciplinary, international education that prepares you for managerial roles in sport, event, and marketing management. All the main branches and fields of the industry are covered. Special highlights include case studies, seminars, and projects with partners from the world of business and science.

Our international focus is reinforced by an optional semester abroad, for which you can gain an additional academic degree (complementary international degree: MBA in Sports Management).

Course Outline

The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organizational roles. International Marketing Management complements these two subject areas.

To reinforce the vocational focus, the program was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting) and Weirather-Wenzel & Partner, with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.

All classes are conducted in English. The optional semester abroad takes place at Real Madrid Graduate School in the second semester. By choosing this option, you can gain an additional academic degree alongside your master’s degree at BiTS without extending the study period (complementary international degree):

MBA in Sport Management in Madrid

Careers

From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organize, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.

The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.

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Our society is becoming more and more mobile; the meaning of terms such as “space” and “distance” is currently experiencing a complete overhaul due to digital media. Read more

INSTALLATIONS, SET DESIGN, PLAY PLACES

Our society is becoming more and more mobile; the meaning of terms such as “space” and “distance” is currently experiencing a complete overhaul due to digital media. That’s why an entire industry segment is now dedicated to the topic of the communication and staging of information, brands, and experiences in private and public, real and virtual spaces – in media spaces.

The English-language master’s degree program in Media Spaces consists of interdisciplinary project teams that research innovative communication solutions within the realm of where real and virtual spaces come together. Graduates of Media Spaces apply innovative design methods to transform communication within virtual and real spaces into inspiring and long-lasting experiences. The aim here is to satisfy the human need for aesthetics, social interaction, play, information, or knowledge – and to offer brands, corporations, or organizations a way to expand their communication strategy.

THE BTK PROGRAM

The state-accredited master’s degree program in Media Spaces at BTK is a project-based program for people who have already completed a bachelor’s degree in an artistic, design, or media-relevant study program*. The concept of our program is particularly based on interdisciplinary work, and deliberately targets applicants with various design competencies and backgrounds: communication designers, media designers, architects, computer scientists, set designers, design managers, or media theorists.

The first two semesters consist of interdisciplinary project-based studies, the theory of various media and process-based events, as well as a catalog of compulsory courses. You will work in a team throughout an entire semester on a joint challenge and go through the typical phases of a project, just as you would in your future career: from research, planning, and concept creation to realization, documentation, and presentation.

The entire 3rd semester is dedicated to your master’s thesis. This module includes the completion of your thesis, which consists of a design-in-practice part and an academic part.

The program at BTK offers an in-depth, hands-on approach, which creates unlimited opportunities for you to explore new, hybrid ideas and discover new career areas – above all within in the digital media realm.

*Students who are currently completing their bachelor’s degree can also apply. Please refer to our admission requirements for more information.

CAREERS

Graduates of the master’s degree program in Media Spaces are able to analyze and locate spatial, moving, and nonlinear forms of expression and then apply the results to create their own space concept. Thanks to solid competence in media, they are able to develop design-based and technically sophisticated solutions for complex, multidisciplinary challenges. Furthermore, they have excellent knowledge in methods for planning, organizing, and production technologies, and the means to successfully realize projects. These can range from installations, set design, play places, and moving 3D images to guidance systems, brand presentations, architecture, and interior design to exhibition and event design, the visualization of “data spaces”, and the generation of scientific visuals.

In addition, the master’s degree program in Media Spaces qualifies graduates to work in interdisciplinary, intercultural, and international project teams and to lead these, as well as to be an entrepreneur or freelancer in the artistic, design field. It also forms the ideal foundation for a high-caliber, leadership career in the media department at a company or for taking the path of an academic career.

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