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Coventry University, Full Time MA Degrees

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The MA in 21st Century Media Practice (formerly Media Production MA) aims to provide the ground for producing new and innovative forms of practice in media production that are socially, politically, economically and ethically engaged with everyday life. Read more
The MA in 21st Century Media Practice (formerly Media Production MA) aims to provide the ground for producing new and innovative forms of practice in media production that are socially, politically, economically and ethically engaged with everyday life. Joining a participatory and engaged community of practice is what makes the course a special and stimulating experience.

WHY CHOOSE THIS COURSE?

The MA is committed to opening up media education and practice to current debates and the massive changes occurring within the media landscape.

You will be involved in practical hands-on projects throughout the course using our extensive media resources.

Projects are based on a structured approach to research, writing, presentation and production.

WHAT WILL I LEARN?

Skye plus video Students are taken seriously as media producers. The course offers a creative space in which experimental and innovative ways of working can be accommodated.

It is based in critical practice and invites the students to respond to the problems of media production now and how it has been shaped by key historical practitioners.

By making students as much aware of the historical contingencies as they are of the latest practical, technological and theoretical developments within the profession, the MA in 21st Century Media Practice seeks to equip them with the means to construct new forms of material imagination.

This imagination is, by definition, a form of shared social and political engagement with the world.

Modules
-Critical Media Praxis
-Emergent Media Praxis
-Sensory Praxis
-Narrative Forms
-Final Project

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

With its emphasis on media futures and media business, this MA is ideal for you whether you are a graduate continuing from your BA or someone in the industry who wants time and space in a supportive yet rigorous atmosphere to look at where and how you want to work next.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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The Master’s Degree in Academic Writing Theory and Practice offers a new type of qualification aimed at graduates and professionals interested in studying, researching and teaching writing. Read more
The Master’s Degree in Academic Writing Theory and Practice offers a new type of qualification aimed at graduates and professionals interested in studying, researching and teaching writing. The course focuses on writing, rhetoric and literacies research and on the ways this research informs the teaching of writing. The programme is based upon Coventry University’s international reputation in the teaching of academic writing at the Centre for Academic Writing.

WHY CHOOSE THIS COURSE?

As part of the programme, you can:
-Facilitate academic writing for students and academics
-Situate academic writing in English in a knowledge economy
-Research academic writing
-Submit a portfolio of professional practice or a dissertation for your MA degree project

Full-time and part-time routes are also available.

WHAT WILL I LEARN?

-Teaching Academic Writing
-Supporting Academics, Postgraduates and Professionals in Writing for Publication
-Forms and Practices of Disciplinary Writing
-Writing Programme Development and Management
-Researching Academic and Professional Writing: Text Focus
-Researching Academic and Professional Writing: Practices and Processes
-Academic Writing and the Transnationalisation of Knowledge
-Rhetorical Theory
-Dissertation Research and Writing
-Professional Portfolio in Supporting Academic Writing

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OVERVIEW. The Master’s Degree in Academic Writing Theory and Practice offers a new type of qualification aimed at graduates and professionals interested in studying, researching and teaching writing. Read more
OVERVIEW

The Master’s Degree in Academic Writing Theory and Practice offers a new type of qualification aimed at graduates and professionals interested in studying, researching and teaching writing. The course focuses on writing, rhetoric and literacies research and on the ways this research informs the teaching of writing. The programme is based upon Coventry University’s international reputation in the teaching of academic writing at the Centre for Academic Writing.

WHAT WILL I LEARN?

Module information

Mandatory modules

Teaching academic writing,
supporting academics, postgraduates and professionals in writing for publication,
forms and practices of disciplinary writing,
writing programme development and management,
researching academic and professional writing: text focus,
researching academic and professional writing: practices and processes,
academic writing and the transnationalisation of knowledge,
rhetorical theory,
dissertation research and writing,
professional portfolio in supporting academic writing
Masters with Merit is awarded for an overall mean mark of 60% but less than 70% Masters with Distinction is awarded for an overall mean mark of 70% or higher.

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The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications. Read more
The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications.

The course provides opportunities to work on live or near live projects so that students can gain further experience to assist them in the work place.

WHAT WILL I LEARN?

This course gives you the opportunity to:
-Develop both cognitive and practical skills in advertising and marketing
-Study a variety of advertising and marketing topics which includes creative development, copywriting, brand management and development, media consumption and selection and communications management
-Have the option of enrolling on the internship programme, providing the opportunity to undertake a workplace project on behalf of an organisation

At the start of the course all marketing students will study a common core:
-Consumer behaviour
-Principles of marketing
-Marketing communications
-Information acquisition and analysis

After this students will study specific modules. This provides an opportunity to select from a range of topics, including e-marketing and services marketing. So whether you are interested in strategy, internationalism, contemporary theory or communications, the Coventry University Business School postgraduate marketing suite offers you an outstanding opportunity to enhance your career prospects.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MA Advertising and Marketing is suited to graduates seeking career development and opportunities in marketing agencies or marketing positions in organisations which include creative advertising development responsibilities. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development working with the leading organisations worldwide such as Jaguar Landrover, Zurich and many others.

Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.

With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).

WORK PLACEMENTS

As part of the Advertising and Marketing MA degree students have the option of enrolling on the internship programme. This module normally lasts between 8–12 weeks and provides students with an opportunity to undertake a workplace project on behalf of an organisation.

Coventry University Business School works closely with companies across the UK and Europe to offer a wide variety of internships.

Students must successfully meet the following assessment criteria:
-Academic: successful completion of all Semester 1 modules including research methods at the first attempt
-CV shortlisting: submit a CV which will be used for competitive shortlisting by the internship panel
-Presentation: prepare and successfully deliver a formal presentation
-Interview: interview with the University internship panel

After completing the Internship, you are required to write an extensive report based on the managerial and educational experience derived from the internship itself and present your findings to both the employers and academic staff.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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This Automotive Design MA course is suitable for both aspiring practitioners of automotive design and those aiming for design management positions. Read more
This Automotive Design MA course is suitable for both aspiring practitioners of automotive design and those aiming for design management positions.

This course will equip you with the skills required of a designer in the automotive industry. It contains elements of two and three-dimensional design and provides the opportunity to apply CAD to automotive projects.

WHY CHOOSE THIS COURSE?

-Lectures delivered by senior figures in automotive design and business
-Option of working on a project set by the automotive industry
-Recent collaborators include PSA (Peugeot-Citroen), Ford and Renault

WHAT WILL I LEARN?

The first term will be spent achieving a grounding in the basics of automotive design. Vehicle packaging, automotive modelling, and the business of the automotive industry are all covered in lectures, seminars and studio classes within the first three months. We have an ongoing programme of visiting lectures delivered by senior figures in automotive design, automotive journalism and business.

The second term will involve further skill developments plus a 'live' design project run in conjunction with the automotive industry. Our recent collaborators include PSA (Peugeot-Citroen), Ford and Renault. During this exciting project you will learn to work in teams to achieve a design output for demanding clients.

During the third term you will undertake more design projects and start researching for your MA major project. Your major project takes up the whole of the final term, leading up to the industry-sponsored MA Degree Show at the end of the year.

TEACHING CONTACT HOURS

We do not offer a part-time evening or weekend pattern of delivery, but if you wish to study part time during the day, please contact the course director to explore further.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

Recent graduates have been recruited by manufacturers and consultants in Europe and the Far East keen to acquire their skills in and knowledge of the automotive design process. Career options include:
-Automotive design
-Research
-Teaching and design management

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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There is no better route into the highly competitive world of automotive journalism than this unique course. Specifically designed with input from the automotive publishing industry and endorsed by the Guild of Motoring Writers, the course builds on our strong links with the media and the motor industry. Read more
There is no better route into the highly competitive world of automotive journalism than this unique course. Specifically designed with input from the automotive publishing industry and endorsed by the Guild of Motoring Writers, the course builds on our strong links with the media and the motor industry.

WHY CHOOSE THIS COURSE?

Practising journalists – including an award-winning freelance motoring writer and former car magazine editor – help you develop the skills required to become a successful journalist, together with an understanding of journalism theory and essential law and ethics.

Teaching takes the form of a mixture of lectures, seminars, discussions and workshops. You will write and design your own automotive magazine and, increasingly, back that up with web content in written, audio and video formats.
-Award-winning freelance motoring writer and former car magazine editor helps you develop the skills required to become a successful journalist
-Graduates have gone on to positions with car magazines and motoring websites, and to become successful freelance motoring writers
-You will write and design your own automotive magazine and, increasingly, back that up with web content in written, audio and video formats

WHAT WILL I LEARN?

Modules:
-Law, Ethics and Public Administration
-Multiplatform Journalism Practice
-Automotive Industry in Context
-Specialist Professional Practice
-Journalism Themes and Issues
-Postgraduate Journal
-MA Journalism Research Project

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

Graduates have gone on to positions with car magazines and motoring websites, and to become successful freelance motoring writers.

Other career prospects include positions in established media/broadcasting organisations in a range of national and international contexts, specialist and trade publications as a specialist reporter particularly those with international focus, and opportunities in emerging broadcast contexts such as web-based text journalism, web-TV and web-radio.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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Brand management is a unique discipline that brings together multiple perspectives of organisations, consumers and wider societal stakeholders. Read more
Brand management is a unique discipline that brings together multiple perspectives of organisations, consumers and wider societal stakeholders. It is also a key reputational function of a business. Organisations require and seek qualified employees who have relevant knowledge and skills to develop and manage brands to achieve organisational uniqueness in challenging, competitive and diverse contexts.

WHY CHOOSE THIS COURSE?

The Brand Management MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and importantly the practical skills required by today’s organisations to succeed in the management of their brands.

The programme deals with why brands are important, what they represent to consumers and what should be done by organisations to manage them successfully. Building a successful brand is both an art and a science. In today’s world brands represent invaluable intangible assets and their creation and nurturing brings considerable challenges to brand managers.

This programme of study provides you with a comprehensive and up-to-date perspective on brands, brand equity and strategic brand management. The programme combines current thinking and developments surrounding brand management with illustrative examples for students to draw from.

The programme should appeal to students interested in increasing both their understanding of branding principles and strategic brand management decision making.

It provides opportunities to work on live projects so that students can gain further experience to assist you in the workplace.

WHAT WILL I LEARN?

The course aims to provide you with the skills to:
-Critically evaluate and apply the knowledge and skills acquired to both the theory and practice of specialist branding and brand management areas
-Strategically analyse the tools required to investigate brand management problems and develop appropriate solutions
-Develop the ability to reflect on the acquired skills with self-direction and independence
-Gain the opportunity to strategically analyse a range of global brand management situations through the exposure to different real life business cases, guest speakers and the application of online and offline marketing
-Excel in teamwork and leadership

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Semester 1
-Consumer Behaviour
-Contemporary Issues in Branding
-Global Brand Management
-Marketing Communications

Semester 2
-Applied Brand Management
-Marketing Consultancy Research
-Managing Corporate Reputation
-Brand Analytics

Semester 3
-Advanced Study Project or Company Internship

Brand management is a discipline that requires hands on experience of conducting and managing a research project. This course offers you several opportunities to engage in this experience. You will be able to conduct your own research project that will form basis of your dissertation. Alternatively, you will also have the option of enrolling on a company internship that will provide you with the opportunity to undertake a workplace project on behalf of an organisation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The Brand Management MA is suited to graduates seeking career development and opportunities in brand management and marketing roles. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, brand analysis and insight roles working with leading organisations worldwide such as Millward Brown, Jaguar Land Rover and many others.

In addition, the Coventry University’s suite of marketing courses is currently one of only a few marketing courses in the UK that are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. The Dual Award means that while you are studying for your postgraduate qualification you also have the opportunity to work towards achieving the CIM Diploma in Professional Marketing as part of your degree, enabling you to graduate with an enhanced qualification that is sought after by employers. With appropriate work experience you will be eligible for Member status from The Chartered Institute of Marketing and awarded designatory letters MCIM. With MCIM you are well on the way to Chartered Marketer status, the mark of an up to date, qualified and experienced marketing professional.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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This course is offered as a PgDip or an MA (QCG Level 7) Level 6 Diploma. The role of career guidance in our rapidly-changing economy and labour market has never been more important. Read more
This course is offered as a PgDip or an MA (QCG Level 7) Level 6 Diploma.

The role of career guidance in our rapidly-changing economy and labour market has never been more important. The aim of this course is to provide you with opportunities to develop the relevant skills, knowledge and experience needed for offering career guidance. As well as providing you with a postgraduate qualification, the course is recognised and accredited by the Institute of Career Guidance.

This course is fully accredited by the Institute of Career Guidance, and successful completion of the Diploma also gives the QCG. We offer the MA for those who want complete a research project which will form the basis of a dissertation, we can also offer the Diploma on a more flexible basis for those wanting to combine work and study.

The course can be studied on a more flexible, distance/blended basis so that you can combine work and study. CPD opportunities are also available. Please contact the admissions team for more details.

WHY CHOOSE THIS COURSE?

-You will be trained in the theory and practice of career guidance
-The graduates from the course have an excellent track record of employment with career guidance providers
-The course is fully accredited by the institute of career guidance, and successful completion of the Diploma also gives the QCG
-It is a professionally-accredited course that is widely recognised by career guidance providers
-We offer innovative and flexible learning to suit requirements, and particularly those who want to combine work and study
-You have the opportunity to progress to Masters level
-You will develop your interpersonal skills
-Get the opportunity to work with a wide variety of different people and institutions
-Gain experience in career planning
-Extend your knowledge of employment, education and training

WHAT WILL I LEARN?

The theory and practice of career guidance is central to the course, and you will have the opportunity to develop your interpersonal and professional skills by taking a placement in a school, college, further education or higher education institute, or a Connexions or Adult Guidance agency. The course is extremely well-connected to a wide variety of guidance providers as well as practitioners who are at the cutting edge of applied research.

Modules include:
-The framework for professional practice, including ethics and values
-Career guidance theory and policy, including theories of career choice and models of delivery
-Work-based learning, including input that will develop your professionalism in organisations
-Research methods (including evaluation) - a key way of ensuring the impact and relevance of the profession
-Working with clients and partnerships, including networking skills

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

Successful completion of the course will equip you to find employment as a guidance practitioner in the statutory services, further education and higher education institutions and the various opportunities becoming more available in the voluntary and private sector.

The course’s graduates have an excellent track record of securing employment in career guidance, such as Personal Adviser roles in Connexions, Careers Advisers in FE and HE, and Employability Development Officers in HE.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Read less
Delivered in association with internationally renowned theatre company Frantic Assembly, this MA provides a unique opportunity to develop collaborative theatre making skills as relevant to professional level contemporary theatre across Europe, Australia, North America and Asia. Read more
Delivered in association with internationally renowned theatre company Frantic Assembly, this MA provides a unique opportunity to develop collaborative theatre making skills as relevant to professional level contemporary theatre across Europe, Australia, North America and Asia. Open to students from a range of performance practices including performers, directors, writers, dancers, choreographers, composers, musicians and actors this MA combines intensive practical delivery with research events and online learning. Preparing you for the industry, this course can help you to develop your own skills, practice and profile as an independent practitioner working within contemporary theatre as a performer, maker and/or educator.

WHY CHOOSE THIS COURSE?

In choosing this course you will join an established Performing Arts department known for industry-facing, research-informed and practice-led provision. You will have the opportunity to study with leading professionals and academics in the field, thereby gaining insights, experience and knowledge in order to develop your own collaborative practice, industry skills and networks. You will benefit from intensive practical performance projects with Frantic Assembly and research events and seminars with leading academics and industry professionals involved in production, project management and funding. Embedded digital learning activities will further support your development as a collaborative practitioner and independent artist, helping you to develop additional skills in digital interaction and supporting flexible and innovative approaches to learning.

WHAT WILL I LEARN?

As a student on this course you will follow a suite of mandatory modules central to collaborative theatre making. They have been designed to simultaneously develop your practical, theoretical and professional practice skills while offering you the opportunity to create your own individual pathway of specialism. For example, the MA Final Project modules enable you to design your own exit route from the course and in to the professional world whether it be performing, collaborative making, facilitation and/or scholarly research. Other key areas of study include: skill acquisition in collaborative theatre making, drawing on the working practices of Frantic Assembly; intensive collaborative performance making periods, culminating in public performances at an established performance venue; contemporary theatre theories and concepts; reflective practice strategies; professional level approaches to project management, design and evaluation; and option modules in research methodologies or education and facilitation.

HOW WILL THIS COURSE BE TAUGHT?

Blending intensive practical performance projects led by Frantic Assembly together with supporting seminars, research events, master classes, guest speakers, workshops and online provision, this MA offers you a learning environment located at the heart of the contemporary theatre sector. Learning and assessment activities mirror and parallel professional level working methods and approaches, offering you a range of opportunities to develop your practical performance, written, presentation and digital skills.

The practical aspects of the course will be predominately taught in London with research seminars, symposiums and tutorial support taking place in Coventry and online.

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The Communication, Culture and Media MA is an exciting course that places an emphasis on understanding our complex mediated worlds through meaningful, research-based and real life projects. Read more
The Communication, Culture and Media MA is an exciting course that places an emphasis on understanding our complex mediated worlds through meaningful, research-based and real life projects. The course aims to introduce students to the study of cultures and the media by engaging in visible and active assignments that develop creative, critical and digital skills. Students engage with ideas at the cutting edge of the field, with the aim of producing graduates who are adaptable, flexible and agile in their thinking, research and practice. Working at a higher degree level, students have the opportunity to work interculturally as media experts, creative, professional communicators and researchers in the arts and cultural industries, as evidenced by our success levels in student destinations.

WHY CHOOSE THIS COURSE?

We are one of the founders in the field in the UK with over 25 years' experience. You will want to chose this course if you:
-Are interested in making your voice heard and visible through intellectually challenging and engaging projects
-Are looking to make, create and respond in meaningful ways to a range of important issues of the day
-You want to build your professional collaborations, independence and knowledge of the world

What you will get in return is a course set within its own global community where many students come from overseas, dedicated staff who are enthused by sharing the most recent knowledge and ideas in their fields. We aim to create a supportive and collaborative environment where students and staff work together on important and topical issues. Together, we help ensure that, in the wider context of an expanding globalized media, your voice gets heard, for example through assessments that can take the form of digital publishing, public events and exhibitions. We provide a range of exciting opportunities to produce industry-related work and self-directed portfolios that are geared towards creating graduates who could work either in the UK or abroad.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The MA in Communication Culture and Media aims to produce graduates who are adaptable, flexible and agile in both their thinking and practice, and who can work interculturally in both individual and group work-based situations. Graduates of the course have highly developed communication skills, will be able to work well under pressure and to deadlines, and have a good self-reflexive understanding of their own professional development needs and approaches to improving their own skills.

Graduates of the Communication Culture and Media MA have an industry-ready and cutting edge professional portfolio that demonstrates their potential as future leaders in media industries. The course also has a focus on the creative capacities of students, making graduates candidates for work in the creative and cultural industries, including film, television, journalism, digital publishing, and related industries. Students will be able to demonstrate curatorial skills and will understand the aesthetic and theoretical components of their own and others’ work. The emphasis on critical, ethical and sensitive thinking will produce graduates well suited to charity and third sector work. Graduate destinations are evidenced through our international alumni networks and supported by the courses’ high achievements for graduate level employment following the course.

The combination of skills listed above and the course emphasis on developing new frameworks for knowledge will also make further research and academic study a highly viable option.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Read less
The Contemporary Arts Practice MA course will simultaneously support and encourage you to develop your own practice in relation to your respective discipline and also in relation to a broader contemporary discourse. Read more
The Contemporary Arts Practice MA course will simultaneously support and encourage you to develop your own practice in relation to your respective discipline and also in relation to a broader contemporary discourse.

Once you have progressed from certificate level to diploma level, you will be encouraged to align yourself with one of the pathways depending on your own particular interests. Pathways you can follow include Fine Art, Media Arts and Digital Arts.

WHAT WILL I LEARN?

The very nature of the discourse surrounding Contemporary Arts Practice means that an approach will not generally be described in terms of discipline specific traits and it is more likely that contextual underpinning and technical resourcing will probably inform choice in this area.

The course will comprise of route specific modules and modules which are shared with the other courses from the ‘linked array’. The course will culminate in a module entitled MA Major Project, and this will include the production of a body of work for public display and a supporting text based component.

Throughout the course, you will engage in dialogue with your peers irrespective of your own preferred discipline. You may collaborate where appropriate through live art, phonic art and new media or may choose to engage with painting, drawing, printmaking, sculpture, moving image, lens-based art, photography, digital video or expanded cinema.

You will be supported by academic staff whose research profile directly influences their teaching.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

Depending on your pathway choice you can expect to by the end of your studies to be equipped for professions such as exhibiting artists, curatorial practice, arts consultancy, education, digital entertainment and new media industries.

Employment opportunities exist in the cultural industries. You will also be better placed to pursue a career as a practising professional artist.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Read less
This course is aimed at people who wish to be managers and leaders of creative activities in the creative industries or broader industry where this is required. Read more
This course is aimed at people who wish to be managers and leaders of creative activities in the creative industries or broader industry where this is required. The course teaches established techniques of leading creative design processes, which is widely known as Design Management.

It is aimed at candidates with an undergraduate degree in a creative subject area or those who wish to make a career development.

WHY CHOOSE THIS COURSE?

The Faculty of Arts and Humanities (FAH) has one of the longest established Design Schools in the UK with a portfolio of industry partnership, competition success and substantial graduate careers in the Creative Industries.
-The School’s substantial alumni and other renowned industry associations provide opportunities for students to work closely with industry.
-The FAH Postgraduate ‘Agile Lab’ developed in association with Herman Miller from research titled, ‘The Future of the Learning Environment’ is an appealing location for this course.
-The Faculty has a staff team with extensive experience in professional design and design leadership.
-The location of the University is in the industrial centre of England, one hour by train from London. It is a prime position for the study of design management.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

Professionals capable of managing creative teams and delivering creative practice and objectives within the context of defined company requirements, are sought after in the UK, Europe, the USA and particularly in the major developing economies.

Successful graduates from this course will possess knowledge of both creative design and management processes, which can support applications for leadership positions in this area. These positions are part of a company’s strategic objectives and represent a career base for leadership progression within the organisation.

The course can support successful graduates in their applications for management, leadership and reporting roles over a wide area of professional creative disciplines including Graphics, Product Design and Fashion, and to have an understanding of the business contexts of creative activity within industry.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

Read less
Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Read more
Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world.

WHY CHOOSE THIS COURSE?

The Digital Marketing MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and the practical skills required by today’s organisations to succeed in the management of their online presence. The programme deals with how to manage social media, understanding consumers in the digital domain, building online communities, web design, and analysis, creating and implementing digital campaigns.

Organisations are increasingly seeking to use digital technologies, online marketing and social media to reach and engage with their customers. This enables organisations to better understand their customers, create online word of mouth and reduce operational costs by using the, often free, platforms. Students will analyse the latest web designing software, practice web platforms and blogging techniques in order to develop their skills in manipulating new media for marketing and advertising applications using the DigiComm lab.

The course also aims to equip you with knowledge of the applied techniques of digital marketing, and an understanding of the development and direction of social media. The programme should appeal to students interested in increasing both their understanding of digital marketing in general and the strategic use of social media.

It provides opportunities to work on live projects so that students can gain further experience to assist you in the workplace.

WHAT WILL I LEARN?

The course aims to provide you with the skills to:
-Apply and critically evaluate the knowledge and skills acquired to both the theory and practice of specialist marketing, advertising and branding areas
-Use appropriate analyses tools to critically evaluate marketing and/or advertising problems and develop appropriate solutions
-Develop the ability to reflect on the acquired skills with self-direction and independence
-Strategically analyse a range of international marketing situations through the exposure to different real life business cases, guest speakers and the application of online and offline marketing
-Excel in teamwork and leadership

These courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Postgraduate courses are regularly reviewed and updated to reflect new developments and the requirements of the profession, needs of industry and government legislation.

Semester 1
-Principles of Digital and Social Media Marketing
-Consumer Behaviour
-Global Marketing
-Web and Social Media Analytics

Semester 2
-Applied Brand Management
-Marketing Consultancy Research
-Advanced Digital and Social Media Design
-Contemporary Issues in Marketing

Semester 3
-Digital Marketing Portfolio or Company Internship

Marketing is a discipline that requires hands on experience of conducting and managing a research project. This course offers you several opportunities to engage in this experience. You will be able to conduct your own research project that will form basis of your dissertation. Alternatively, you will also have the option of enrolling on a company internship that will provide you with the opportunity to undertake a workplace project on behalf of an organisation.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

The Digital Marketing MA is suited to graduates seeking career development and opportunities in digital marketing and social media, both in-house and marketing agency roles. Previous graduates have secured exciting and rewarding positions in a wide variety of digital marketing areas such as social media campaign management and website analysis working with the leading organisations worldwide such as McCann’s, Zurich and many others.

In addition, the Coventry University’s suite of Marketing courses is currently one of only a few marketing courses in the UK that are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. The Dual Award means that while you are studying for your postgraduate qualification you also have the opportunity to work towards achieving the CIM Diploma in Professional Marketing as part of your degree, enabling you to graduate with an enhanced qualification that is sought after by employers. With appropriate work experience you will be eligible for Member status from The Chartered Institute of Marketing and awarded designatory letters MCIM. With MCIM you are well on the way to Chartered Marketer status, the mark ofan up to date, qualified and experienced marketing professional.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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This course focuses on the emerging global order of the twenty-first century. You will study two core areas. Diplomacy and the International System and International Law in the Contemporary World Arena. Read more
This course focuses on the emerging global order of the twenty-first century. You will study two core areas: Diplomacy and the International System and International Law in the Contemporary World Arena.

It aims to provide an understanding of the development and contemporary practice of diplomacy and the rules of international law and prepares students for a career in diplomatic services, international organisations, non-governmental organisations or international business.

WHY CHOOSE THIS COURSE?

A distinctive and original course that attract students from overseas, the UK and the EU.

Students are linked by a common interest in the nature of the world in which we live and the problems it confronts.

It offers you both an academically challenging experience and one that will be of practical use in your future career.

It is of particular interest to those interested in a career with a strong international dimension.

Students have the option of completing the taught modules only in order to receive a Postgraduate Diploma, or completing a dissertation in order to receive an MA.

It is possible to study this course on a part-time basis.

WHAT WILL I LEARN?

The course focuses on two sets of inter-related issues which are central to an understanding of this changing environment:
-The role and nature of diplomacy as a key mode of communication between states and other actors on the international stage
-The development and adaptation of the norms and rules of international law which have traditionally constituted the main sources of order in the international system

It explores the emerging global order of the 21st century from the perspectives of diplomacy and international law.

You will need to complete two mandatory modules:
-Diplomacy and the International System focuses on the changing nature of the international system, the character of diplomacy and its role in contemporary world politics
-International Law in the Contemporary World Arena examines the role of international law and institutions, with particular emphasis on the United Nations

In addition you will study two further modules. Optional modules currently available include:
-Law of diplomatic relations
-Threats to global security
-International environmental law
-International human rights law
-Governance for security in the developing world

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

Career prospects exist in:
-International business
-Public administration
-Diplomatic service
-International agencies and non-governmental organisations
-Organisation for security and cooperation in Europe
-International committee of the Red Cross
-Teaching and research

Many of our graduates are now members of national diplomatic services (some have been seconded to us from their home diplomatic services).

Graduates have also been successful in securing employment in the foreign services of a range of countries from Ethiopia to the United Kingdom, as well as working in government departments in Barbados, the Turkish Republic of Northern Cyprus and the United Kingdom.

GLOBAL LEADERS PROGRAMME

Centre for Global Engagement logoTo prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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This programme provides professional development for English language teachers, and focuses on the theory and practice of teaching the English language in a variety of contexts, drawing on innovative research carried out by members of the School of Humanities, which includes work on Mobile Assisted Language Learning (MALL), corpus linguistics, Academic English and telecollaboration. Read more
This programme provides professional development for English language teachers, and focuses on the theory and practice of teaching the English language in a variety of contexts, drawing on innovative research carried out by members of the School of Humanities, which includes work on Mobile Assisted Language Learning (MALL), corpus linguistics, Academic English and telecollaboration.

A distinctive feature of the programme is that you will have opportunities to observe English Language classes in higher education and undertake microteaching practice. You will also develop digital expertise with state-of-the-art e-learning tools and focus on specific English Language issues relating to your own educational contexts.

WHY CHOOSE THIS COURSE?

Students on the programme state that staff provide them with excellent academic and pastoral support and that their learning experience is very positive (evidence from module and course evaluation questionnaires). The course also focuses on the future world of work and students may apply for part-time paid teaching opportunities and work placements within Coventry University, including placements overseas.

The assessment on the programme is varied and includes essays, reports, presentations, digital learning object design, microteaching and seen in-class tests. The course also offers extra-curricular activities, such as participation in lectures and workshops with renowned visiting applied linguists andeducation experts.

There also is a free field trip relevant to the curriculum. In 2014 for example we went to the British Museum in London and then designed intercultural teaching tasks based on the objects viewed at the museum (activity linked to the mandatory module on materials design).

You will moreover be offered other field trips at competitive rates as they are supported by the Faculty of Arts and Humanities and by the Centre for Global Engagement.

WHAT WILL I LEARN?

You will:
-Discuss theory and practice of English language learning and teaching
-Develop skills in the evaluation and design of teaching materials for a variety of settings
-Explore the role played by new technologies for learning, teaching and communicating
-Analyse English as it is spoken and written in the UK and in the rest of the world
-Have the opportunity to practice teaching and observe experienced teachers in a variety of face-to-face and blended-learning settings

The mandatory modules are:
-Theories, Approaches and Methods of Language Learning and Teaching
-Developing Language Teaching Materials
-Analysing Written and Spoken Discourse
-Grammar and Phonology for the English Language Teacher
-Teaching English in Higher Education
-Computer Assisted Language Learning: Theory and Practice
-Dissertation in ELT/Applied Linguistics

In addition, you will choose three of the following optional modules:
-Business English;
-Sociolinguistics and English Language Teaching
-Teaching English Through Literature
-Corpus Analysis and Pedagogy
-English for Academic Purposes Course Design and Language Testing
-Understanding Academic English

HOW WILL THIS COURSE BE TAUGHT?

The full-time, face-to-face, programme runs over three semesters. There are two entry points: September and January. Students normally take four 15-credit modules in semester 1, four 15-credit modules modules in semester 2, and complete a Dissertation in semester 3.

Modules are taught face-to-face with lectures, workshops, laboratory sessions and seminars. All students are asked to submit a diagnostic task on arrival (normally a short essay). One-to-one support is available for students who need practise in academic English writing.

The delivery of all modules is supported by an online learning environment that is used, for example, to display content material, to submit assignments and provide electronic feedback, to discuss seminar topics (discussion forums), to design student-centred glossaries and to engage in online assessment and practice.

Students are also offered the opportunity to discuss English language teaching and analyse the English language with dedicated e-learning platforms for specific purposes (e.g. Corpus Linguistics tools, Computer Assisted Language Learning and Mobile Assisted Language Learning platforms).

Staff teaching on the programme also make use of the new learning spaces in the Disruptive Media Learning Laboratory in the Lanchester Library, to encourage students to practise English teaching in a variety of settings.

A part-time programme is available for UK/EU applicants, and can be tailored to the needs of each applicant.

HOW WILL I BE ASSESSED?

A variety of assessed tasks have been integrated into this programme, offering you a stimulating assessment experience and to enable you to reflect on your work, as the programme is designed to train teachers who will assess work themselves. Each module will normally have two assessment tasks and you will receive feedback on the first task before you submit the second one. The assessment tasks include seen examinations, presentations, essays and reports, corpus-based syllabus and course design, microteaching, reflective test design, e-learning object design in group and peer observation reports.

The external examiners have commented very positively on the variety, innovation and appropriateness of the assessment tasks on this programme. For example in 2013-2014 the External Examiner commented in his annual report: 'The assessment tasks are of good quality - well conceived, often imaginative, and in many cases appropriately practical, matching well with intended learning outcomes. I commend this.'

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

English looks likely to continue as the international language for the foreseeable future, and this MA programme leads to a variety of career destinations in teaching the language and/or in education management. Qualifications of this kind are often seen as important for access to senior management posts in both private and state educational institutions around the world. In addition to classroom teaching you will be well equipped to perform roles such as materials developer, resource manager and examiner.

Graduates from the MA in ELT are currently employed as professors in Jordan and China, as Pre-sessional Programme Coordinators in the UK and China and as Academic English Consultants for both the private and public sector, just to provide a few examples.

WORK PLACEMENTS

You will be provided support to find a work placement by dedicated staff in the careers office and in the Centre for Global Engagement.

OPPORTUNITIES FOR AN INTERNATIONAL EXPERIENCE

You will be offered the opportunity to take part in the global leaders programme (additional fees apply, see further details below) that includes international experiences. There will also be international trips organised by the School in collaboration with the Centre for Global Engagement. As English is a global language, international perspectives on learning and teaching English are fully embedded in the curriculum.

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