The Master course intends to form knowledgeable designers of the most advanced models of relationship between the product development processes, market dynamics and technological developments. It also intends to complete the training of professionals in R&D, marketing and brand management in the furniture sector, offering them a better understanding of design management skills as a lever to create a competitive advantage.
The Master is based on the capacity of Italian companies, working in the furniture industry, to use design as a fundamental lever of competitive advantage and a structural element of corporate culture. The core of the program is focused on the knowledge generated from the advantageous relationships instilled between the Italian production system and the network of professions involved in design. The Master sets its cultural roots in the “Italian model” of rapport between enterprise and design, while also aiming to develop new knowledge in innovation that responds to the challenges posed by technological, social and market changes.
The program’s structure takes on a systemic vision of the role of design in the furniture industry, teaming new fields of interest to the traditional focus on product development, along with the growing importance of brands and its tangible and intangible elements of expression.
The ID4A Master educational aim is to train professionals skilful at developing high quality projects in the field that ranges over the architectural layout and the efficiency of the building components.
The Master has also the objective of completing the training of designers, extending their expertise and problem solving skills with the culture and tools typical of Industrial Design. This aim is sought through an educational course that integrates theoretical knowledge with design studios, vocational activities such as visits to companies and practices and meeting with professionals, and the mandatory internship in architecture and design practices or companies of the building sector.
The Master course aims at answering to the ever-changing job market, that demands professionals able to work within contexts where multidisciplinary skills are useful and appreciated. The Master ID4A trains designers able to operate on different canvas and to tackle the challenges of the integrated design into diverse national and international realities of the building sector.
The program includes three formative areas dealing with different aspects of Industrial Design:
• Design Culture: history and evolution of design, with special reference to aesthetic developments and to the ever closer relationship that has been developing over the years between product and build up space.
• Design Technology: study of the different technology, materials and tools needed in conceiving and realizing products that combine in a built up environment.
• Design Strategy: study of new construction processes, design innovation management and the introduction of design in the corporate strategies of companies in the sector.
A fourth area will be added to these: Design Studio, which will include practical work in design on various design themes such as:
• designing finished built-in products, in other words as integratable building components;
• designing electronic consumer products and space saving products that are highly intergratable with building manufacturing;
• designing serial construction products, e.g. for temporary structures and modular building solutions;
Such tasks may be individual or in teams and may envisage the participation of a leading companies in the sector of reference. The assessment achieved will constitute the basis for final marking.
Lessons will be held in English.
For more information: http://www.polidesign.net/id4a