The programme is designed to provide skills required by adaptable, critically aware, communications workers in the exciting modern communications environment, which requires fluency in the use of strategic storytelling, content production and visual design.
A one-year Master's programme of 60 credits, Strategic Communication is a programme designed for students with different subject backgrounds within the wide field of communication. Bringing together different skills, students develop a critical understanding of, and competence to implement, strategic communication. By strategic communication we mean professional communication aimed at satisfying long-term organisational and community goals.
Strategic Communication is designed to produce skills required in the modern communications environment, which demands flexible critical skills and a mastery of strategic storytelling, content production and visual design. It offers core skills that are transferable across the employment sector: sound research practice; clear and effective writing; critical thinking; a good understanding of design; deep understanding of how to use the web and social media for strategic purposes; and communicating with niche groups/markets.
The programme is comprised of two interrelated strands which run over the two semesters, one oriented to research and critical thinking, the other to building a portfolio of flexible interlocking practical skills. Much of the teaching is based on a flipped classroom method using video lectures, project-based work, individual preparation and tutoring tailored for each student's knowledge and experience.
During the first semester, you will develop an understanding of concepts in strategic communication such as PR, corporate communication, brand management, and political communication. The communications industry is changing in such a way that marketing and PR are increasingly integrated, the use of digital storytelling and moving images grows, and new roles are introduced. The changes require new kinds of thinking and brings at the same time exciting possibilities for those equipped with the knowledge to take advantage.
You will also develop skills in content production. During the first half of the semester, we develop efficient use of language, images, and design. During the second half of the semester we continue with audio and video production along with scriptwriting. In the second semester, students carry out a larger research project that concerns the communication of one or several organisations. There will be classes on research methods and how these should be applied as well as one-to-one supervision for individual projects. During this semester, practical skill development moves on to web-design and online layout, and several skills and modes of communication are integrated in a project.
Throughout the programme, students work individually, in pairs, as well as part of a team both when carrying out research and when doing content production. All skills are assessed formally although important principles for this programme include creative learning through "trial and error", independence and responsibility.
The language of instruction is English and applicants need to be proficient in the English language to be eligible for admission.
On this interdisciplinary programme you will develop advanced analytical skills for the study of important contemporary social problems. With such skills you can work on social issues in both the private and public sector, and are competent to continue your studies at the doctoral level.
On this programme, you will acquire advanced knowledge and skills in social analysis. Through developing advanced methodological and analytical knowledge and skills, you will be able to study many important contemporary global and local social problems and risks. You will acquire knowledge of the construction of social problems, and gain insight into and develop knowledge and reflexive skills with regard to the construction and perception of social problems, as well as to the way in which scientific problems relate to various social issues. The role of social science in society is discussed and your studies will contribute to an understanding of the possibilities and limitations in terms of resolving or dealing with various social problems.
Moreover, the programme provides advanced training in the relationship between methodology and research design, as well as in how to conduct and evaluate analysis within research. During the first semester, you will also learn how to conduct a literature review of a research field of your choice and you will develop your scientific and popular science writing skills. During the second and final semester, you will write a Master's thesis (independent project) of 30 credits, in one of the following subjects: gender studies, human geography, media and communication studies, political science or sociology.
Would you like to develop skills and tools that enable you to contribute to a more sustainable society? If that is the case, this programme is tailor-made for you!
The focus of the programme is sustainable development as a vital challenge to our society, which needs to be seriously addressed by government and public administration. The programme is a cooperation between human geography, political science and sociology and is a one-year Master's programme of 60 credits.
The first semester, you take multidisciplinary courses that focus on sustainable development as a political and professional challenge, and contribute to theoretical and empirical insights into the complexity of different environmental problems and their connection to social and economic dimensions. You will develop an understanding of how environmental problems are framed and how these frames impact on what strategies and solutions are chosen, as well as help explain why some problems are not handled at all.
You will also gain knowledge of what the role as a professional public official and planner can, and ought to, mean when working for a more sustainable society. Sustainable development is further described and analysed from a comparative perspective to give insights into why and how conditions, problem patterns and strategies vary around the world. In the courses, we problematise theoretical perspectives on sustainable development and apply theories in relation to concrete cases of sustainable planning. The methods of instruction are varied and include practical applications and problem-based learning (PBL).
During the second semester, you choose between three courses that are focused on sustainable development with a specialisation in either human geography, political science or sociology. These three courses start with a joint course module in method and analysis, which develops your insights and skills in methods and analyses of particular relevance to sustainable development. You practise your abilities and skills in operationalising by working with different sustainability indicators and by working creatively to develop new, alternative indicators. You will also have the opportunity to develop your knowledge and abilities in traditional field studies. In addition, you will acquire knowledge and skills in forward-looking studies, like scenario techniques and prognosis. The second semester ends with thematic studies and an independent project.