In the Master of Product Design Labs students will learn how to research, develop and deliver a product to high technical and quality standards, using a methodology based on the project, to understand fully and in great detail the development of processes and industrial constraints.
By providing access to industry tools, innovative materials and manufacturing processes, we create the ideal working environment for students, so that they can anticipate the needs of the market, looking for alternatives to the usual methods of solving problems, encouraging critical thinking and social awareness.
Career opportunities: Senior designer. Design manager. Project manager. Product manager. Design consultant. Freelance designer.
Methodology and structure - Objective of the course is teaching the design methodology that allows students to get a quality combination of experiences by analyzing the contemporary consumer’s codes of expression and behaviors, the customer’s identity, current trends in design and materials technology. Students learn to develop their own expressive language and to enhancing it with their creativity. They create project layouts particularly accurate in colors, materials, finishes and lighting effects, offering new sensory and emotional experiences.
The main activity of the classes is developing strategic value projects, able to meet the diverse needs of the design industries. Under the guidance of a faculty, consisting mainly of professionals and designers, projects take place according to an open system, in which participants are invited to collaborate with Italian companies of international reputation and new brands looking for an innovative and sustainable design.
The program consists of four weeks of introductory workshops, aiming to examine the knowledge and methods of design students from all over the world, and three Project Laboratories of different length and increasing complexity. The projects simulate a real professional situation: brief, development and presentation.
The Master course includes seminars, visits to leading materials manufacturers and showrooms, participation at events (most notably the Salone del Mobile in Milan), workshops and interdisciplinary laboratories.
Final step the programe is presentation of the Final Project that comprises evidence of the journey taken and the knowledge gained.
Among the project partner companies of previous editions: Febal, Colombini Group, Rhizome, TVS, Jacuzzi, JVC Kenwood, Verallia.
The two-year Master course in Transportation Design is an advanced training programme designed for Italian and foreign professionals. It provides specific analytic, critical and methodological skills for the creation of innovative and stunning vehicles while developing a personal design style. Thanks to an on-going relationship with companies and design centres, it contributes to the creation of very sought-after profiles. The Master course represents a unique training offer, because not only it prepares students in the Transportation Design field, but it also allows to specialise in the Car Interior Design and User Experience and the Exterior Design majors.
Career opportunities – Graduates from the Car Interior Design major can work as Experts in multimedia products for automotive companies, design centres and firms active in the development of user interaction interfaces. At the end of the Car Exterior Design major, students can hold positions as Car Exterior Design Experts able to face design projects from the concept to its prototype creation.
Communicating fashion contents is a complex task that requires a reactive approach and the application of strategic measures in a changeable and unstable market. The Master in Fashion Communication and Styling forms key figures in the fashion who deal with the relationship between the market and the evolution of new media and the crucial role of visual communication in the world today. The Stylist is the one who adds value to the communication of fashion products, which creates the image and is responsible for the choice of the items and the selection of combinations to present in the collection. The Stylist is a real fashion reporter, the link amongst the fashion manufacturer, consumers and readers of fashion magazines.
Career opportunities - Students can work as Fashion Communication Managers, Image Consultants, Fashion Stylists, researchers and Trend Setters, public relations Managers at press offices, public relations and event organization agencies, publishers (for printing, web and TV) and design offices of Italian and international fashion houses.
The Master in Fashion Design forms creative practitioners, able to combine theoretical knowledge, insights and innovative capacity of experimentation to design stylish collections.
The new generation of fashion designers must have the capacity to identify and analyze contemporary trends to reprocess them in the form of the original story, trying to balance individual creativity with the concept of fast fashion from the world and from the market. Equally important is knowing how to combine these elements with a solid knowledge of design and visual culture of the fashion world.
Career opportunities - Thanks to the training acquired during the Master, participants can work as a Fashion Designer, as specialists in the creative process and the creation of collections of clothing for fashion houses in Italy and abroad. They can also work as a product manager, Fashion Merchandiser, Creative Advisors.
The Master in Graphic Design integrates the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its representations.
Particular attention is given to the new media and to the new frontiers of web communication, in order to create professional figures capable of acting within an evolving scenario.
The Graphic Designer figure, today, is particularly dynamic; being not only an expert in Visual Languages, but also a director of Communication Strategies based on the sign that is expressed on physical support in both real locations and virtual environments.
Career opportunities - The Graphic Designer works in advertisement and communication companies, web agencies, publishing houses or as a freelancer in his own facility ; he is able to interact with multiple clients in different fields thanks to a developed versatility. This professional figure, in fact, has the necessary tools to keep updated and anticipate the times, offering innovative solutions to his clients.
The Master of Communication Design Labs offers the keys to managing the complexity of the interconnected disciplines that are explored during the creative process. Students will learn to master linguistic resources and applications, to lead interdisciplinary teams in communication projects.
The Master aims to raise the professional profile of students so that they can be part of new business structures, where concepts and language are ever closer. The near constant exchange between students and teachers (active professionals with wide experience in the field of communication) enhances the processes of innovation and creativity that characterise this master.
Career opportunities: Creative director. Account manager. Marketing director. Brand manager. Strategic director. Conceptual director.
The Master of Strategic Design Labs trains professionals who can transform visionary ideas into projects and business opportunities.
Students will learn how to develop a business model taking into account the involvement of customers and the market, information and communication technologies and sustainability.
During the course, the students will acquire the tools to listen to the customer, design solutions and deliver products and services that can make an impact on society.
Career opportunities: Marketing director. R&D management. Design manager. Project manager. Product manager. Brand manager. Retail manager. Innovation manager. Product and innovation systems consultant. Design and ICT consultant.
The Italian and international business models require practitioners able to tackle the project not only from a technical and productive perspective but, above all, from a strategic and structural point of view. The Master in Design - Innovation, Strategy and Product aims to prepare a new generation of designers ready to consider any variable as a design problem, either through an analysis of the market and the needs of contemporary users, either imagining future scenarios, in favor of innovative solutions. Design has become an instrument capable of innovating the strategic objectives of companies. The traditional user-centered (UCD) approach modifies the concept from "designing for" to "designing with" people, adapting today's socio-economic and production system in evolution.
Career opportunities - The Master in Design - Innovation, Strategy and Product prepares practitioners with expertise in the fields of design and innovation, able to enter the role of Designer within the creative/design and strategic/managerial field, design agencies, companies, self-employment and self-production realities and institutions.
Degree title - The course is recognised by MIUR (Ministry for Education, University and Research) as an Academic Master Level I credit rated at 60 credits allowing students to progress further in their studies in Italy or abroad
The Master course in Smart Buildings and Sustainable Design addresses the issue of sustainability in terms of design strategies that optimize environmental, energy and social behaviors of the urban environment. The course is aimed at embedding interactive and web connected technology with architecture, in order to become aware of what is going on in the surrounding environment and acquire the capability of virtuous reactions.
Sustainable design deals with the challenges and problems of post-industrial polluted cities by combining design and technical skills to outstanding theoretic, critical and cultural knowledge.
Methodology and structure - The course includes different teaching activities: theoric classes, seminars, design workshops, speeches, construction labs.
The first month will be dedicated at introducing students to the skills of the job, including 3d modeling, digital fabrication, Arduino technology and principles of environmental strategies. From the second month and through the next 11 months, students will work on a challenging thesis project that will be presented to a public audience at the end of the Master. During this phase, classes will stimulate students on the topics of Green Energies Design Strategies, Smart Technologies for the Built Environment, Design Rating Systems and Certifications, Big Data, Urban Sharing. All the input coming from these activities will be embedded in the students design work to develop a compelling thesis project.
The aim of the Master in Global Design is to acquire a global vision, open to collaborations with other design disciplines and gain sensitivity and predisposition towards working together with other professionals or join multidisciplinary teams.
The course is a way to improve professional profiles that are performing in a particular discipline (product or fashion design, communication, interior design or marketing and business) by expanding their knowledge and skills, and facilitating the contact or even the development of projects within other design disciplines.
In some cases, students will also acquire insights and knowledge of their fields of specialization. A chance to stay current in latest trends of their specialities and an opportunity to face new perspective through discussion with lecturers and professional colleagues.
Acknowledgement of different project approaches, new work methods; conceptual, technical or material aspects that will make easier to collaborate with other designers or teams. At the same time, their own professional practice will be enriched.
To provide an opportunity to research in fields that students have never approached, as well as in hybrid fields, bringing knowledge that will enhance the critical eye turning it a starting point to build new innovative proposals.
The goal of the Master in Jewelry Design trains professionals to enter and succeed in the complex world of jewelry, a sector constantly changing over the past two decades and that requires a thorough understanding of all its aspects. The Jewel Designer must be able to operate in different areas of the jewelry, i.e. watches, fine jewelry, precious stones, fashion accessories and metal, with an open mind asset for both creative and operative aspects. The Master also offers a broad and strategic vision on trends and market developments, in order to interpret and give an original personality to collections, in line with future scenarios.
Career opportunities - The Jewel Designer can work as a free-lance opening an independent studio or associate at small, medium and large companies in the sector or in public and private institutions. This professional is able to develop and manage a project - in accordance with different customer's requirements - and to support the steps of research and production.