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Communication & Media Stud…×

Sheffield Hallam University, Full Time MA Degrees in Communication & Media Studies

We have 7 Sheffield Hallam University, Full Time MA Degrees in Communication & Media Studies

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The recent growth in new media management has seen a rise in and demand for skilled creative media management professionals, who are not only confident in deploying media technologies and platforms but also in management practices, methods and experience to drive forward the latest media advances. Read more

The recent growth in new media management has seen a rise in and demand for skilled creative media management professionals, who are not only confident in deploying media technologies and platforms but also in management practices, methods and experience to drive forward the latest media advances.

Your studies are based in our modern media labs in the Department of Media Arts and Communication. Many of our academic staff bring industry experience to their teaching. The course also includes a regular programme of industry speakers and client based projects, as well as a foundation for those wishing to move into media management roles within organisations, recognise existing skills and knowledge through a formal qualification, or start their own media business.

The course is made up of eight taught modules, plus a major linked project where you could work with or within an organisation. All modules are mandatory and have been tailored to match the in demand skills and experience of the creative media industry. The vast majority of teaching is in small groups (typically less than 20) allowing for bespoke delivery.

Students will gain an understanding of how to exploit the latest digital media technologies and platforms, across interactive, social and mobile content, as well as the management of digital media businesses, organisations and teams. The course uses industry-standard software and hardware tools such as Adobe and Apple software in well-equipped media studios and associated lab facilities. The course is designed to develop business awareness, entrepreneurial skills, management confidence and a portfolio of industry experience through client based media projects, industry networking and digital media industry insight.

You study a range of modules designed to prepare you for real world challenges. Typical projects may include • management of communication channels for promotion and marketing • creation of digital marketing campaigns • management of software solutions to engage audiences • management of knowledge dissemination across organisations • mobile media, social media and app design • insight into industry best practice • management of media people and teams • entrepreneurship and business skills.

The course has been designed in conjunction with industry professionals and aims to give you real world experience through working on live client briefs. You also work with the award winning Venture Matrix to enhance your employability and enterprise skills. Assessment is based primarily on individual project work, as well as team based projects and presentations. These projects allow students to access industry, network and build a portfolio of client based work.

Work based learning is also encouraged as part of the degree. Module teams will support students who wish to apply their studies directly to the work place. The Digital Media Management Project module in particular allows students to work with or within organisations on projects to enhance a company or organisation.

A number of industry days and events are also held on campus and within the Sheffield Cultural Industries Quarter where students can take part in workshops, talks, and exhibitions held by creative media industry representatives, professionals, and companies/ organisations. These activities give a window to the world of work and opportunities that lie ahead. They provide students with direct access to industry and exposure to opportunities within the industry.

Course structure

Postgraduate certificate

  • Digital Media Management
  • Digital Innovation
  • Design Thinking
  • Communicating Research

Postgraduate diploma

  • Digital Media Ecosystems
  • Strategic Digital Marketing
  • Digital and Mobile Technologies
  • Enterprise and Entrepreneurship

MA

  • Digital Media Management Project

Assessment

Coursework

Employability

The creative industries sector is vibrant, fast growing and brings immense benefit to developed economies. In the UK alone, the creative industries are worth over £77 billion a year and account for 5% of the economy, with exports of over £17 billion per annum. Skilled digital media management professionals are in demand to meet this phenomenal growth.

Typical careers would involve • managing or consulting on social media • digital PR • marketing • projects • products • digital media • communication strategies • entrepreneurship and digital innovation. In addition, students may find roles as • digital media designers • analysts • digital change leaders and innovators.



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This course is designed for recent graduates with little or no public relations (PR) experience, who want to pursue a career in an exciting and expanding sector. Read more

This course is designed for recent graduates with little or no public relations (PR) experience, who want to pursue a career in an exciting and expanding sector. It is also ideal if you are a public relations practitioner with one or two years of experience, looking to develop your strategic and analytical skills whilst gaining a broader understanding of the PR industry.

The course combines academic learning and professional practice with a hands-on approach. Key areas of study include

  • the origins and history of PR from a global perspective
  • how PR is used to manage and restore organisational reputation
  • public affairs and government communication
  • how charities and campaigning groups use PR
  • the ethical dimensions of PR and how to be an ethical PR practitioner
  • the impact of globalisation on PR practice and how to create compelling and relevant international PR campaigns

You learn the latest techniques to succeed in the fast changing world of communications, and gain the analytical, strategic, management and organisational skills to succeed at the highest levels in PR. You develop your ability to

  • critically evaluate key concepts, theories and debates
  • plan and manage PR campaigns
  • write for a wide range of communication media including print, broadcasting, and online
  • work effectively across a wide range of media channels
  • think and work creatively
  • critically reflect on your own professional development
  • develop a strong and effective social media profile
  • use social scientific research skills across academic and industry work

During the course you put important PR campaigns under the spotlight and work on live briefs to develop your professional skills in real-life situations. You learn how to work with bloggers and journalists, to meet their needs and develop your organsiation's reputation, and bring new ideas into the public sphere. You also develop an understanding of how academic research helps us understand the practice and development of public relations across the world.

You gain practical skills in • content creation and curation • writing news releases • organising events • researching and creating strategic PR campaigns • dealing with the media • blogger relations • crisis management • creative use of online and social media • advocacy approaches to engage with hard-to-reach audiences.

We give you the skills you need to communicate with key audiences across different media channels including print, broadcast, social media and online. It is not about ‘spin’, but great writing and verbal skills, critical and creative thinking, and understanding how the media works. You are encouraged to think about an organisation's aims and objectives and how PR knowledge can be used to achieve or question them.

The course is delivered by a team that includes award winning PR industry specialists with national and international experience across TV, health, charity, public and private sectors.

Public Relations Consultants Association

This course also benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.

Our students gain automatic free student membership of the PRCA and all the benefits that come with it, including • exclusive access to work placements • internships • graduate schemes and entry level jobs • free and unlimited online training • free access to the industry recognised PRCA Online Certificate.

Professional recognition

This course is recognised by the Chartered Institute of Public Relations (CIPR).

When you enrol on a course recognised by the CIPR you are eligible for CIPR Student Membership. This gives you access to the members area of the CIPR website, where they have a dedicated student area which offers help and advice on getting into the PR industry.

Course structure

Postgraduate certificate – core modules

  • PR – essential theory and history
  • PR for the digital era
  • Practical PR and professional experience

Postgraduate certificate – optional modules

  • Writing for PR
  • Media law and regulation

Postgraduate diploma – core modules

  • PR issues and crisis management
  • Corporate communications
  • PR, politics and lobbying

Postgraduate diploma – optional modules

  • international journalism and PR
  • print and online news reporting

MA modules

  • Dissertation

Assessment

  • essay
  • dissertation
  • portfolio and critical evaluation of professional standard work

Employability

Organisations are increasingly recognising the value of PR and the importance of effective communication. As more media platforms are launched, and the communication mix becomes more complex, the demand for honest, ethical and skilled PR practitioners continues to grow.

The course gives you the knowledge and skills to work as a public relations officer or executive in • public and private sector organisations • PR agencies • charities • pressure groups • the voluntary sector.

It also prepares you for work • as a campaigns director • in public affairs or lobbying • as an account manager or director making the headlines for your creative campaigns.

Many of our students also move into marketing and social media roles.

The skills from the course are transferrable to a range of other professions as you gain competencies in writing, communicating, presenting ideas and working in a team. 



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Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Read more

Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Print Journalists are also in demand for the publicity departments of major sports clubs and organisations, which are also expanding rapidly. This is leading to an increasing demand for graduates with good journalistic and media skills and a sport-focused portfolio.

On this course, you learn how

  • the sports department of media organisations operate
  • to produce news stories, match reports, preview features, opinion pieces and personality profiles
  • to research and plan sports coverage for radio and television broadcasts.

You also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write • web pages • press releases • news items • personality features • promotional material.

We teach you the skills and knowledge required by employers. This involves a mix of traditional reporting skills and an understanding of the emerging technologies in the media industries that affect the way journalists record and report the latest stories. You learn about a range of technical and journalistic skills such as

  • writing sports news and features
  • reporting the action
  • commentating and interviewing
  • web development
  • editing
  • newsroom and broadcast suite skills
  • writing press releases
  • social media skills

You learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run.

You produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including • commercialism • globalisation • racism • hooliganism • political regulation and interference • sponsorship • match fixing.

We offer you regular one-to-one feedback, given by practising sports journalists and public relations professionals. We can also offer you opportunities to gain experience and insight through our links to major broadcasting, newspaper and sports organisations, such as professional football clubs.

There may also be opportunities to further your learning through work placements, working with sports publications, the sports departments of newspapers, or in the media departments of sports clubs and organisations.

Read about opportunities and experiences available to our students on our Journalism blog.

Course structure

Modules

  • being a journalist
  • law and society
  • production and editing skills in radio and TV
  • sports journalism
  • specialist editorial skills: working in the newsroom
  • specialised production skills: television/radio
  • sport and the media

Assessment

  • coursework
  • critical evaluation
  • dissertation or project
  • a combination of practical and theoretical work

Employability

Gain the relevant skills and knowledge for a career in

  • newspaper sports journalism
  • broadcast sports journalism
  • magazine sports journalism
  • online sports journalism
  • sports public relations

Sports journalism is an extremely competitive field. The industry relies heavily on freelance sports journalists, and the course equips you with the skills necessary to enter the freelance market.

It also provides the publicity skills and understanding of the media which are increasingly sought after by clubs and organisations.



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On this course you. develop your production-based creative and technical ability. focus on developing your own project and productions skills to a professional standard. Read more

On this course you

  • develop your production-based creative and technical ability
  • focus on developing your own project and productions skills to a professional standard
  • produce material for your showreel that will help to get your film project funded after you leave the course
  • benefit from our dedicated staff team and from our excellent links with the UK and European film and television industry.

This course has been designed to fit with industry thinking and to help you play a full part in the industry once you graduate. It is structured for both full-time and part-time students.

The main focus of our activities is the development of the specific project you applied with. You develop your thinking, skills and project through various practical exercises designed to help you push yourself and your project forward. This is achieved through the production of demonstration materials, trailers or short films that serve to showcase your ideas and talents. We want all our students to be shooting and producing as much film as possible while at Hallam.

Alongside your practical creative skills you also develop your critical thinking, research, planning and logistical skills and put these to immediate use. The staff team are committed to helping you achieve the maximum possible benefit from your time on the course.

In line with industry workflow and practice, the course is planned with short, very intense workshops and exercises. These are followed by research and group tutorials built around more reflective practice.

Many of the teaching staff are industry professionals and specialists in their own areas. In addition we have regular input from industry practitioners.

In the first stage we audit your practical skills level, augment them and strengthen them where necessary. You complete exercises based on the original project you pitched at interview, with the objective of building a full picture of the practical and intellectual skills needed to bring your project to fruition.

In the second stage you produce materials that present your chosen project and display your own unique talent.

The third stage focuses on the industry context that your project will be born into. You develop your project and presentation materials to the point where they are market-ready, preparing you to launch yourself into a filmmaking career.

Placements and work experience

We have excellent links with the cultural industries in the region and to the film and television industry. These links help you gain work experience with film and TV productions. In the year 2015-2016 all MA students had on-set industry work experience.

Sheffield Doc/Fest links

We have a close working relationship with Sheffield Doc/Fest, one of the world's leading documentary festivals. This provides you with many unique benefits, from attending master classes and real pitching sessions to meeting internationally renowned film and television experts. All MA students get a full complementary pass to the festival. Each student will have a bespoke networking plan to ensure they can make the most of the festival even if they are not developing documentary ideas. You are also encouraged to attend other festivals throughout the year such as Edinburgh and Berlin.

Further industry links

In collaboration with Creative England, we have advanced screenings of new up-and-coming filmmakers work. These bi-monthly screenings are attended by cast and crew and give you the chance to form productive relationships with the independent film production sector. Screenings are followed by informal drinks and networking sessions allowing you to maximise the benefits of the occasion. The professional strategies module in the last semester brings film expertise from around the globe to help students further develop their projects. The objective of this intense face-to-face series of workshop is to lay the groundwork for your career development for years to come.

Expertise

You are taught by a team featuring active professional filmmakers and researchers, many of whom are international award winners in contemporary independent cinema, television, sonic and visual arts.

Broadcast standard facilities

All our production materials and films are originated on high definition digital video using broadcast standard sound recording equipment. Post-production facilities include AVID digital editing and Pro Tools HD surround sound. This enables films to be created and completed to a high professional standard.

Course structure

Modules

  • Film-making research methods
  • Project skills
  • Project development
  • Production and realisation
  • Professional strategies

Assessment Continuous assessment for course modules, production portfolio and critical review of production work.

Employability

Many of our graduates have built successful careers in the film and television industry and independent cinema working as

  • directors
  • producers
  • screenwriters
  • cinematographers
  • editors
  • sound recordists
  • sound designers.


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This course provides a collaborative learning environment where you develop creative and strategic skills in fashion management and communication. Read more

This course provides a collaborative learning environment where you develop creative and strategic skills in fashion management and communication. You work within your selected area and enhance your ability to work confidently and independently across subject boundaries.

The course is designed for students who have previous experience in fashion design, management or communication at undergraduate level or in industry. You continue your education, enhance your professional skills and improve your understanding of how to manage a fashion business from concept to customer. It is ideal for dynamic individuals looking to succeed within the industry at the highest level.

You focus on gaining the skills to work as a fashion manager within the increasingly complex fashion exchange. This includes decision making, interpreting target needs and converting these needs into opportunities by bringing together • product • distribution • branding • marketing • communication and service.

You also enhance your knowledge of the changing online and physical fashion world, including the merging of retail, communication, technology and customer experience. This involves exploring new innovations in fashion management and communication and helps you define your own personal approach.

The course is driven by original thinking, innovation and change. You learn to lead thinking and practice in fashion management and communication by challenging current theories.

Throughout the course there is recognition of the wide reaching roles in the fashion industry and of the fact that practitioners are increasingly finding positions in non-traditional professions.

Vibrant and supportive learning environment

As a student on this course you are part of the Sheffield Institute of Art (SIA) postgraduate community, giving you access to creative networks and the chance to work on live industry projects. You also benefit from the active postgraduate community across the University which offers exciting opportunities for subject discussion and collaboration.

Research-led expertise

Your learning is enhanced by the expertise of our staff, who are high-profile academics and industry professionals working within the University’s Art and Design Research Centre (ADRC). Our Research and Innovation Office (RIO) takes an active part in engaging you in research, knowledge transfer and live projects, ensuring you gain a global and industry-relevant perspective.

This course is part of the Sheffield Institute of Arts (SIA), an amazing, diverse community of makers – where staff, students and partners work as equals to deliver real innovation and creativity. SIA opened in 1843 and is one of the UK's oldest Art and Design Schools. We have recently moved into the Head Post Office, a redesigned Grade II listed building. It includes state-of-the-art workshops which provide you with a unique studio-based learning environment in the heart of the creative community.

Course structure

Typical modules may include:

Semester one

  • theory supporting practice
  • fashion brand management and communication

Semester two

  • fashion trend prediction
  • product development
  • optional study including live industry briefs

Final Semester

  • final project: written or practical

Assessment

100% coursework

Employability

This degree prepares you for a wide range of professional fashion roles in a constantly changing industry.

Graduating with a masters degree gives you an advantage in the employment market, meaning you can find work in a wide range of fashion-related vocational and academic fields.

The course also prepares you for a higher level research degree. There are an increasing number of graduates undertaking research in fashion related subjects or entering into higher education as lecturers.



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The course prepares you to work in the UK journalism industry across a range of multi-media platforms. On this course you learn how to. Read more

The course prepares you to work in the UK journalism industry across a range of multi-media platforms.

On this course you learn how to

  • work effectively in a multi-media newsroom
  • source and write news stories and features that are legally safe and adhere to industry codes of practice
  • use social media platforms to develop stories and engage in a dialogue with your audience
  • to create accurate, clear vigorous copy for publication across different platforms within the required length and to deadline. This includes high standards of grammar, spelling and punctuation
  • write using shorthand

You also gain a sound knowledge of media law and an understanding of central and local government, together with a critical awareness of the debates and issues surrounding the practice of journalism in the 21st century.

You need to complete a minimum of two weeks on professional placements and this, together with coursework activities, enables you to develop an extensive portfolio of journalism.

The course is delivered by an award-winning team of journalists with extensive professional experience.

We also offer an extensive guest lecture programme. Recent speakers have included editors and journalists from Buzzfeed, ITV News and Sky News.

Read about opportunities and experiences available to our students on our Journalism blog.

Course structure

Modules

Semester one core modules

• writing for the media • media law and regulation 1

Semester one optional modules

• radio journalism • sports journalism 1 • magazine journalism

Semester two core modules

• print and online reporting • media law and regulation 2 • public affairs

Semester two optional modules

• TV journalism • sports journalism 2

Semester three core modules

• journalism project

Assessment

  • coursework
  • critical evaluation
  • dissertation or project
  • a combination of practical and theoretical work

Employability

This course gives you the skills and knowledge for a career in • print journalism • magazine journalism • sports journalism • online journalism • broadcast journalism (TV and radio) • public relations

Journalism can be a very rewarding career. Flexibility and team work are important as you may be dealing with breaking news and a tight deadline. In today’s newsrooms journalists require skills across a range of media-platforms.

There are opportunities to work on regional newspapers throughout the UK, but some choose to pursue a career with a national newspaper or newsroom and may therefore be based in London. Others prefer to be geographically mobile and look for opportunities to work abroad.

Many journalists work on a freelance basis and the demand for experienced freelancers is increasing, making this an attractive option, especially for feature writing.

It is sometimes said that journalists have a passion for news and don’t do it for the money, but good salaries can be earned especially for those with experience. Salaries vary considerably depending on whether the post is a regional or national one. A regional journalist just starting out on a career in the UK can expect to earn £12,000 – £15,000 as a trainee. An experienced person working for a national newspaper can expect up to around £35,000 – £40,000.



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This is an integrated multimedia journalism course that prepares you for a career in the global journalism industry by providing you with the core skills for print, broadcast, magazine and online platforms. Read more

This is an integrated multimedia journalism course that prepares you for a career in the global journalism industry by providing you with the core skills for print, broadcast, magazine and online platforms.

During the course you learn how to gather, organise, write and present information to a professional standard across a variety of platforms and to different audiences.

Key areas of study include • print • broadcast • digital/online journalism • writing and presentation skills • interviewing • TV and radio presentation skills • professional practice • global journalism • shorthand.

By selecting options to meet your own interests you are able to specialise in print journalism, magazine journalism, radio journalism and television journalism.

Throughout the course you gain an understanding of how your chosen area operates in Britain and internationally by examining different examples of journalistic practice. You are able to bring your own experience of journalism in your home country and gain insight into practices in Britain, Europe and the wider world. You study case-studies from regions of the world that interest you in order to compare different approaches to journalism.

Print and online journalism modules prepare you to develop the multiplatform skills to operate effectively as a news and feature journalist in any global newsroom. This means learning to develop a strong news sense, an ability to select and prioritise key facts and quotes, and writing skills for different platforms.

You also

  • learn how to produce accurate material for publication to a given length and deadline
  • develop an understanding of how news is consumed and how to meet the needs and expectations of a range of audiences
  • develop both multidisciplinary and team working skills that equip you to work with people from a range of backgrounds

Broadcast journalism modules develop your skills in radio and TV broadcasting, and in interviewing and presenting. You produce radio and TV packages in a dedicated TV and radio studio and two dedicated newsrooms.

Alongside practical skills, the course gives you the opportunity to study the ethical, legal and regulatory context in which journalism is practised. Theoretical content deepens your understanding and critical awareness of on-going debates about the economic and political role played by journalists and global news organisations in modern societies.

Read about opportunities and experiences available to our students on our Journalism blog.

Sheffield Hallam University acts as a centre for the NCTJ national examinations.

Course structure

Semester one core modules

  • writing for the media
  • radio journalism
  • magazine journalism

Semester one optional modules

  • sports journalism 1
  • media law and regulation 1
  • practical PR and professional experience

Semester two core modules

  • print and online reporting
  • TV journalism
  • international journalism and PR

Semester two optional modules

  • sports journalism
  • media law and regulation 2
  • public affairs
  • PR: politics and lobbying

Semester three core modules

  • international journalism project

Assessment

  • coursework
  • critical evaluation
  • dissertation or project
  • a combination of practical and theoretical work

Employability

Journalism is a global industry and this course prepares you for a career in your home country or elsewhere in • print journalism • magazine journalism • sports journalism • online journalism • broadcast journalism (TV and radio) • public relations.

Journalism is a broad term and you could pursue a very rewarding career in any of its many forms.

A career in journalism suits those who are flexible and enjoy team work as you may be dealing with breaking news and a tight deadline. In today’s newsrooms journalists require skills across a range of media-platforms and need to be able to communicate news and information to a range of audiences.

There are opportunities to work on regional newspapers, television and radio throughout the world, but some choose to pursue a career in a national media industry and may therefore be based in a capital city. Many journalists work on a freelance basis and the demand for experienced freelancers is increasing, making this an attractive option, especially for feature writing.

In the UK salaries vary considerably depending on whether the post is a regional or national one. A regional journalist just starting out on a career in the UK can expect to earn £12,000 – £15,000 as a trainee, whereas an experienced person working for a national newspaper can expect up to around £35,000 – £40,000. 



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