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Communication & Media Stud…×

Sheffield Hallam University, Full Time MA Degrees in Communication & Media Studies

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This course is designed for recent graduates with little or no public relations (PR) experience, who want to pursue a career in an exciting and expanding sector. Read more
This course is designed for recent graduates with little or no public relations (PR) experience, who want to pursue a career in an exciting and expanding sector. It is also ideal if you are a public relations practitioner with one or two years of experience, looking to develop your strategic and analytical skills whilst gaining a broader understanding of the PR industry.

The course combines academic learning and professional practice with a hands-on approach. Key areas of study include:
-The origins and history of PR from a global perspective.
-How PR is used to manage and restore organisational reputation.
-Public affairs and government communication.
-How charities and campaigning groups use PR.
-The ethical dimensions of PR and how to be an ethical PR practitioner.
-The impact of globalisation on PR practice and how to create compelling and relevant international PR campaigns.

You learn the latest techniques to succeed in the fast changing world of communications, and gain the analytical, strategic, management and organisational skills to succeed at the highest levels in PR. You develop your ability to:
-Critically evaluate key concepts, theories and debates.
-Plan and manage PR campaigns.
-Write for a wide range of communication media including print, broadcasting, and online.
-Work effectively across a wide range of media channels.
-Think and work creatively.
-Critically reflect on your own professional development.
-Develop a strong and effective social media profile.
-Use social scientific research skills across academic and industry work.

During the course you put important PR campaigns under the spotlight and work on live briefs to develop your professional skills in real-life situations. You learn how to work with bloggers and journalists, to meet their needs and develop your organsiation's reputation, and bring new ideas into the public sphere. You also develop an understanding of how academic research helps us understand the practice and development of public relations across the world.

You gain practical skills in: content creation and curation; writing news releases; organising events; researching and creating strategic PR campaigns; dealing with the media; blogger relations; crisis management; creative use of online and social media; advocacy approaches to engage with hard-to-reach audiences.

We give you the skills you need to communicate with key audiences across different media channels including print, broadcast, social media and online. It is not about ‘spin’, but great writing and verbal skills, critical and creative thinking, and understanding how the media works. You are encouraged to think about an organisation's aims and objectives and how PR knowledge can be used to achieve or question them.

The course is delivered by a team that includes award winning PR industry specialists with national and international experience across TV, health, charity, public and private sectors.

Public Relations Consultants Association

This course also benefits from Partner University status with the Public Relations Consultants Association (PRCA). A limited number of Universities are endorsed by the PRCA for offering excellent courses which are intellectually rigorous and esteemed by employers.

Our students gain automatic free student membership of the PRCA and all the benefits that come with it, including: exclusive access to work placements; internships; graduate schemes and entry level jobs; free and unlimited online training; free access to the industry recognised PRCA Online Certificate.

Follow our BA and MA Public Relations Twitter feed @Shefhallam_PR

For more information, see the website: https://www.shu.ac.uk/study-here/find-a-course/ma-public-relations

Professional recognition

This course is recognised by the Chartered Institute of Public Relations (CIPR).

When you enrol on a course recognised by the CIPR you are eligible for CIPR Student Membership. This gives you access to the members area of the CIPR website, where they have a dedicated student area which offers help and advice on getting into the PR industry.

Course structure

Full time – 13 months.
Part time – 2 or 3 years.
Starts September

Postgraduate Certificate – core modules
-PR – essential theory and history
-PR for the digital era
-Practical PR and professional experience
Postgraduate Certificate – optional modules
-Writing for PR
-Media law and regulation

Postgraduate Diploma – core modules
-PR issues and crisis management
-Corporate communications
-PR, politics and lobbying
Postgraduate Diploma – optional modules
-International journalism and PR
-Print and online news reporting

MA modules
-Dissertation

Assessment: essay; dissertation; portfolio and critical evaluation of professional standard work.

Other admission requirements

If your English language skill is currently below an IELTS score of 6.5 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level. You may also be considered if you do not hold a degree but can provide evidence of relevant professional experience.

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If you have a passion for sport and writing, this specialist course gives you a head start working in sports journalism and related careers. Read more
If you have a passion for sport and writing, this specialist course gives you a head start working in sports journalism and related careers. You develop the traditional and new media skills needed to work in the area, and you benefit from links with major broadcasting and newspaper organisations, and major sports clubs.

• Gain the traditional and new media skills needed to work in sports journalism.
• Learn how to manage print, broadcast, online and social media
• Benefit from links to major broadcasting and newspaper organisations and major sports clubs.
• Gain work placements at sports organisations and media sports departments

Develop the practical skills and knowledge needed to succeed as a sports journalist or public relations professional. Sports journalism is one of the fastest growing areas in online media, and a major component of print and broadcast media. Print Journalists are also in demand for the publicity departments of major sports clubs and organisations, which are also expanding rapidly. This is leading to an increasing demand for graduates with good journalistic and media skills and a sport-focused portfolio.

On this course, you learn how
• the sports department of media organisations operate
• to produce news stories, match reports, preview features, opinion pieces and personality profiles
• to research and plan sports coverage for radio and television broadcasts.

You also gain public relations and media liaison techniques, such as how to devise and organise media opportunities and how to write • web pages • press releases • news items • personality features • promotional material.

We teach you the skills and knowledge required by employers. This involves a mix of traditional reporting skills and an understanding of the emerging technologies in the media industries that affect the way journalists record and report the latest stories. You learn about a range of technical and journalistic skills such as
• writing sports news and features
• reporting the action
• commentating and interviewing
• web development
• editing
• newsroom and broadcast suite skills
• writing press releases
• organising media events
• social media skills.

You learn how to manage the print and broadcast media at sports matches and events and how sports publicity and marketing departments are organised and run.

You produce and process sports publicity material for media use and discuss the major issues affecting sports worldwide including • commercialism • globalisation • racism • hooliganism • political regulation and interference • sponsorship • match fixing.

We offer you regular one-to-one feedback, given by practising sports journalists and public relations professionals. We can also offer you opportunities to gain experience and insight through our links to major broadcasting, newspaper and sports organisations, such as professional football clubs.

There may also be opportunities to further your learning through work placements, working with sports publications, the sports departments of newspapers, or in the media departments of sports clubs and organisations.

Assessment

• coursework • critical evaluation • dissertation or project • a combination of practical and theoretical work

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On this course you. -Develop your production-based creative and technical ability. -Focus on developing your own project and productions skills to a professional standard. Read more
On this course you:
-Develop your production-based creative and technical ability.
-Focus on developing your own project and productions skills to a professional standard.
-Produce material for your showreel that will help to get your film project funded after you leave the course.
-Benefit from our dedicated staff team and from our excellent links with the UK and European film and television industry.

This course has been designed to fit with industry thinking and to help you play a full part in the industry once you graduate. It is structured for both full-time and part-time students.

The main focus of our activities is the development of the specific project you applied with. You develop your thinking, skills and project through various practical exercises designed to help you push yourself and your project forward. This is achieved through the production of demonstration materials, trailers or short films that serve to showcase your ideas and talents. We want all our students to be shooting and producing as much film as possible while at Hallam.

Alongside your practical creative skills you also develop your critical thinking, research, planning and logistical skills and put these to immediate use. The staff team are committed to helping you achieve the maximum possible benefit from your time on the course.

In line with industry workflow and practice, the course is planned with short, very intense workshops and exercises. These are followed by research and group tutorials built around more reflective practice.

Many of the teaching staff are industry professionals and specialists in their own areas. In addition we have regular input from industry practitioners.

In the first stage we audit your practical skills level, augment them and strengthen them where necessary. You complete exercises based on the original project you pitched at interview, with the objective of building a full picture of the practical and intellectual skills needed to bring your project to fruition. In the second stage you produce materials that present your chosen project and display your own unique talent. The third stage focuses on the industry context that your project will be born into. You develop your project and presentation materials to the point where they are market-ready, preparing you to launch yourself into a filmmaking career.

For more information, see the website: https://www.shu.ac.uk/study-here/find-a-course/ma-filmmaking

Placements and work experience

We have excellent links with the cultural industries in the region and to the film and television industry. These links help you gain work experience with film and TV productions. In the year 2015-2016 all MA students had on-set industry work experience.

Sheffield Doc/Fest links

We have a close working relationship with Sheffield Doc/Fest, one of the world's leading documentary festivals. This provides you with many unique benefits, from attending master classes and real pitching sessions to meeting internationally renowned film and television experts. All MA students get a full complementary pass to the festival. Each student will have a bespoke networking plan to ensure they can make the most of the festival even if they are not developing documentary ideas. You are also encouraged to attend other festivals throughout the year such as Edinburgh and Berlin.

Further industry links

In collaboration with Creative England, we have advanced screenings of new up-and-coming filmmakers work. These bi-monthly screenings are attended by cast and crew and give you the chance to form productive relationships with the independent film production sector. Screenings are followed by informal drinks and networking sessions allowing you to maximise the benefits of the occasion. The professional strategies module in the last semester brings film expertise from around the globe to help students further develop their projects. The objective of this intense face-to-face series of workshop is to lay the groundwork for your career development for years to come.

Expertise

You are taught by a team featuring active professional filmmakers and researchers, many of whom are international award winners in contemporary independent cinema, television, sonic and visual arts.

Staff include:
-Colin Pons – course leader, filmmaking and production
-Virginia Heath – writing and directing
-Susannah Gent – filmmaking
-Mark Parkin – cinematography and filmmaking
-Ron Wright – sound design
-Chris Hall – editing
-Katy Carroll – research and project development

Broadcast standard facilities

All our production materials and films are originated on high definition digital video using broadcast standard sound recording equipment. Post-production facilities include AVID digital editing and Pro Tools HD surround sound. This enables films to be created and completed to a high professional standard.

Course structure

Full time – 1 year
Part time – 3 years
Starts September.

Modules
-Filmmaking research methods
-Project skills
-Project development
-Production and realisation
-Professional strategies

Assessment: continuous assessment for course modules, production portfolio and critical review of production work.

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This course provides a collaborative learning environment where you develop creative and strategic skills in fashion management and communication. Read more
This course provides a collaborative learning environment where you develop creative and strategic skills in fashion management and communication. You work within your selected area and enhance your ability to work confidently and independently across subject boundaries.

The course is designed for students who have previous experience in fashion design, management or communication at undergraduate level or in industry. You continue your education, enhance your professional skills and improve your understanding of how to manage a fashion business from concept to customer. It is ideal for dynamic individuals looking to succeed within the industry at the highest level.

You focus on gaining the skills to work as a fashion manager within the increasingly complex fashion exchange. This includes decision making, interpreting target needs and converting these needs into opportunities by bringing together: product; distribution; branding; marketing; communication and service.

You also enhance your knowledge of the changing online and physical fashion world, including the merging of retail, communication, technology and customer experience. This involves exploring new innovations in fashion management and communication and helps you define your own personal approach.

The course is driven by original thinking, innovation and change. You learn to lead thinking and practice in fashion management and communication by challenging current theories.

Throughout the course there is recognition of the wide reaching roles in the fashion industry and of the fact that practitioners are increasingly finding positions in non-traditional professions.

For more information, see the website: https://www.shu.ac.uk/study-here/find-a-course/ma-fashion-management-and-communication

Vibrant and supportive learning environment

As a student on this course you are part of the Sheffield Institute of Art (SIA) postgraduate community, giving you access to creative networks and the chance to work on live industry projects. You also benefit from the active postgraduate community across the University which offers exciting opportunities for subject discussion and collaboration.

Research-led expertise

Your learning is enhanced by the expertise of our staff, who are high-profile academics and industry professionals working within the University’s Art and Design Research Centre (ADRC). Our Research and Innovation Office (RIO) takes an active part in engaging you in research, knowledge transfer and live projects, ensuring you gain a global and industry-relevant perspective.

Course structure

Full time – 1 year continuous. Starts September.

Semester One
-Theory supporting practice
-Fashion brand management and communication

Semester Two
-Fashion trend prediction
-Product development
-Optional study including live industry briefs

Final Semester
-Final project: written or practical

Assessment: 100% coursework.

Other admission requirements

If you don't have a design or management background, we will consider your application providing you can clearly articulate informed reasons for wanting to complete the course. This must be done through a PDF document that includes a CV and written statement outlining why you are suitable for the course, supported by fashion and design images, graphics and other visual material. See course description for further admission details. Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.0 with a minimum of 5.5 in all skills (or equivalent) is the standard for non-native speakers of English. If your English language skill is currently below an IELTS score of 6.0 with a minimum of 5.5 in all skills we recommend you consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.

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The course prepares you to work in the UK journalism industry across a range of multi-media platforms. On this course you learn how to. Read more
The course prepares you to work in the UK journalism industry across a range of multi-media platforms.

On this course you learn how to:
-Work effectively in a multi-media newsroom.
-Source and write news stories and features that are legally safe and adhere to industry codes of practice.
-Use social media platforms to develop stories and engage in a dialogue with your audience.
-To create accurate, clear vigorous copy for publication across different platforms within the required length and to deadline. This includes high standards of grammar, spelling and punctuation.
-Write using shorthand.

You also gain a sound knowledge of media law and an understanding of central and local government, together with a critical awareness of the debates and issues surrounding the practice of journalism in the 21st century.

You need to complete a minimum of two weeks on professional placements and this, together with coursework activities, enables you to develop an extensive portfolio of journalism.

The course is delivered by an award-winning team of journalists with extensive professional experience.

We also offer an extensive guest lecture programme. Recent speakers include:
-Oliver Wright, political editor, The Independent.
-Neal Mann, formerly Sky News.
-Tom Latchem, freelance journalist and former TV editor, News of the World.

Course structure

Full time – typically 13 months.
Part time – typically 3 years.
Starts September.

Modules
Semester One core modules
-Writing for the media
-Media law and regulation 1
Semester One optional modules
-Radio journalism
-Sports journalism 1
-Magazine journalism

Semester Two core modules
-Print and online reporting
-Media law and regulation 2
-Public affairs
Semester Two optional modules
-TV journalism
-Sports journalism 2

Semester Three core modules
-Journalism project

Assessment: coursework; critical evaluation; dissertation or project; a combination of practical and theoretical work.

Other admission requirements

You may also be considered if you do not hold a degree but can provide evidence of relevant professional experience. We encourage applications from UK and international candidates who:
-Have a diversity of backgrounds.
-Are considering a career in journalism.
-Show the required aptitude and potential.

We base our selection criteria on your relevant experience and potential for development.

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This is an integrated multimedia journalism course that prepares you for a career in the global journalism industry by providing you with the core skills for print, broadcast, magazine and online platforms. Read more
This is an integrated multimedia journalism course that prepares you for a career in the global journalism industry by providing you with the core skills for print, broadcast, magazine and online platforms.

During the course you learn how to gather, organise, write and present information to a professional standard across a variety of platforms and to different audiences.

Key areas of study include:
-Print.
-Broadcast.
-Digital/online journalism.
-Writing and presentation skills.
-Interviewing.
-TV and radio presentation skills.
-Professional practice.
-Global journalism.
-Shorthand.

By selecting options to meet your own interests you are able to specialise in print journalism, magazine journalism, radio journalism and television journalism. You can also choose to stud: media law and regulation; public affairs; practical PR and professional experience; PR: politics and lobbying; sports journalism.

Throughout the course you gain an understanding of how your chosen area operates in Britain and internationally by examining different examples of journalistic practice. You are able to bring your own experience of journalism in your home country and gain insight into practices in Britain, Europe and the wider world. You study case-studies from regions of the world that interest you in order to compare different approaches to journalism.

Print and online journalism modules prepare you to develop the multiplatform skills to operate effectively as a news and feature journalist in any global newsroom. This means learning to develop a strong news sense, an ability to select and prioritise key facts and quotes, and writing skills for different platforms.

You also:
-Learn how to produce accurate material for publication to a given length and deadline.
-Develop an understanding of how news is consumed and how to meet the needs and expectations of a range of audiences.
-Develop both multidisciplinary and team working skills that equip you to work with people from a range of backgrounds.

Increasingly, both consumer and specialist and business-to-business magazines attract readers and consumers from across the world. The magazine journalism module develops the skills to enable you to work in one of the fastest growing areas of journalism. You learn the business of magazines – including branding and marketing and use of social media techniques – as well as how to source and write lively and creative features, edit copy and write attention-grabbing headlines and coverlines, and how to design and layout magazines.

Broadcast journalism modules develop your skills in radio and TV broadcasting, and in interviewing and presenting. You produce radio and TV packages in a dedicated TV and radio studio and two dedicated newsrooms.

Alongside practical skills, the course gives you the opportunity to study the ethical, legal and regulatory context in which journalism is practised. Theoretical content deepens your understanding and critical awareness of on-going debates about the economic and political role played by journalists and global news organisations in modern societies.

If you want to work as a journalist in the UK, you may choose to follow a National Council for the Training of Journalists pathway and sit the professional examinations necessary to gain a job in journalism in the UK market. You need an IELTS equivalent of 7.0 to follow this pathway.

Sheffield Hallam University acts as a centre for the NCTJ national examinations.

For more information, see the website: https://www.shu.ac.uk/study-here/find-a-course/ma-international-journalism

Course structure

Full time – typically 13 months.
Part time – typically 3 years.
Starts September.

Modules
Semester One core modules
-Writing for the media
-Radio journalism
-Magazine journalism
Semester One optional modules
-Sports journalism 1
-Media law and regulation 1
-Practical PR and professional experience

Semester Two core modules
-Print and online reporting
-TV journalism
-International journalism and PR
Semester Two optional modules
-Sports journalism
-Media law and regulation 2
-Public affairs
-PR: politics and lobbying

Semester Three core modules
-International journalism project

Assessment: coursework; critical evaluation; dissertation or project; a combination of practical and theoretical work.

Other admission requirements

You may also be considered if you do not hold a degree but can provide evidence of relevant professional experience. We encourage applications from UK and international candidates who:
-Have a diversity of backgrounds.
-Are considering a career in journalism.
-Show the required aptitude and potential.

We base our selection criteria on your relevant experience and potential for development. Previous experience of journalism is preferable, but not necessary.

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