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Communication & Media Stud…×

Università Cattolica del Sacro Cuore, Full Time MA Degrees in Communication & Media Studies

We have 2 Università Cattolica del Sacro Cuore, Full Time MA Degrees in Communication & Media Studies

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The Master in Corporate Communication is partnered with LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore. Read more
The Master in Corporate Communication is partnered with LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore.

Learning objectives

The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Each module of the Master training is designed to strengthen the students chance to become a sought out professional in the communication field. The Master training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make students acquire the professional, interpersonal, and language skills necessary to be effective communicators in organizations.

Career opportunities & professional recognition

The Master graduates will gain 360 degrees of communication knowledge of strategic and operational management of communication (marketing communications/brand management, accounting and strategic planning, interactive/social media communications and community management, corporate public relations, internal communications, stakeholder relations). The Master supports students’ career openings by:

● Empowering students’ self-branding capability organizing classes focused on effective resume writing, job interview training, teamwork advice, as well as diversity and cross-cultural management;

● Supporting encounters between students and professionals directly in the classroom. Many of the professors are top executives that may hire students for internships

● Involving students in field trips to companies and agencies;

● Challenging students with a real consultancy field project. An opportunity to take on the full responsibility in managing a project and delivering a result by activating the knowledge developed in the classroom. Consultancy projects are a realistic and direct bridge with potential employers;

● Sharing students’ profiles with the Master’s partner companies and business liaisons beyond partners;

● Partnering with Università Cattolica Stage and Placement Office which collects and posts job opportunities. Over the past editions, students have been hired for internships at: BMW, FIAT, Ketchum Inc., L’Oréal, Leo Burnett, Mediacom, MSL Group, Pandora, TBWA Worldwide, and Vizeum Spa.

Curriculum

The 4 E of the Master in Corporate Communication excellence:

Enriching
Learning objectives
● Setting the foundation of the profession
● Offering a conceptual overview of the disciplines which inform the practice
COURSES
● Corporate Communication (4 ECTS/CFU)
● Consumer & Industrial Marketing (4 ECTS/CFU)
● Consumer Behavior (3 ECTS/CFU)
● Stakeholder Relationship Management and Negotiation (4 ECTS/CFU)
● Communication Skills - (3 ECTS/CFU)
● Advanced English for Relationship Management (3 ECTS/CFU)
● Italian Language and Culture (3 ECTS/CFU)

Empowering
Learning objectives
● Nurturing the distinctive competences of the profession
● Challenging and sharpening the critical abilities to manage communication
COURSES
● Branding & Consumer-Brand Relationships (4 ECTS/CFU)
● Market Insights & Account Management (4 ECTS/CFU)
● Advertising Creative & Media Strategy (4 ECTS/CFU)
● Unconventional Interactive & Social Media Marketing Communications (4 ECTS/CFU)
● Corporate & Marketing Public Relations (4 ECTS/CFU)
● Retail Experience (4 ECTS/CFU)

Enhancing
Learning objectives
● Refining communication skills in specialty areas
● Strengthening analytical thinking to interpret markets and society
COURSES
● Business-to-Business Relationships (3 ECTS/CFU)
● Internal Communication & Employer Branding (3 ECTS/CFU)
● Qualitative & Quantitative Market Research (4 ECTS/CFU)
● Far East culture and language (3 ECTS/CFU)

Experiencing
Learning objectives
● Activating the competences acquired during in-class training
● Bridging Master studies and the profession
Tasks
● Creativity Lab
● Consultancy Field Project

Ongoing professional training
● Individual assessment interviews
● Self-branding sessions
● Team-working support
● Diversity management training
● Job interview simulation
● Field trips

Location

Milan boasts extraordinary beauty. The city has inspired the creativity behind some of the world’s iconic fashion and design labels. Milan is recognized as a fashion and design capital, and has a major global influence in commerce, industry, music, sport, literature, art, and media.

We support you

Students receive support through comput- ing platforms including teaching, discussion forum, group work and tutorship. There is a tutor tailored for every consultancy field project group. Within the program there is a strong involvement of student group works and meetings with companies.

Placement & career service

With 6,900 internship opportunities per year and over 7,100 local and international partner companies, Università Cattolica’s Career Service will help orientate students along the paths of research, internships and employment.

Our companies

Supporting Companies: Leo Burnett, MSL Group

Partner Companies: ABC Production Agency, Henkel, International Advertising Association, Intesa Sanpaolo, Italian Brand Factory, Iterion, Mediacom, MSL Group, TBWA, Vizeum Aegis Media Group, We are social

Consultancy projects: Google, Disney, Leo Burnett, Lovable, Mars, MSL, Vizeum, 3M (previous editions of the Master)

Liaisons companies: Coop, Ecor Naturasi, Heineken, Lego (involved in class presentations and assignments).

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €4000

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The Master in International Screenwriting and Production is a graduate program that aims at creating professional scriptwriters, story editors and producers, providing them with a thorough understanding of the audiovisual industry and a strong knowledge of the storytelling techniques, which are the heart of every project of feature film and television series. Read more
The Master in International Screenwriting and Production is a graduate program that aims at creating professional scriptwriters, story editors and producers, providing them with a thorough understanding of the audiovisual industry and a strong knowledge of the storytelling techniques, which are the heart of every project of feature film and television series.

The MISP is a full-time intensive course, with a maximum enrollment of 42 students. The diploma, issued by Università Cattolica, is recognized as a first level Master’s degree by the Italian Government.

Learning objectives

The MISP will allow students to acquire the required knowledge to work in the entertainment industry, both as writers and/or professionals working in production or distribution companies, TV networks, talent agencies or as production assistants.

Students will receive a comprehensive and high level training which effectively combines the academic expertise of university professors with the professional know-how of high-ranking professionals with international profiles.

Career opportunities & professional recognition

Graduates from the MISP are exposed to a wide range of career opportunities. Graduates have both the theoretical knowledge and the methodological tools suited to pursue professional and managerial careers as:

● Screenwriters or creative producers of television series and feature films;

● Authors of TV entertainment programs and documentaries, copywriters, creators of video games and web series, writers of comic books and novels and fiction editors in publishing companies;

● Story editors and script consultants;

● Supervisors of evaluation, acquisition and programming of TV shows;

● Professionals working in different areas of the television and film industry (physical production, distribution, acquisition, product placement, etc.)

Guest Lecturers

Here is a list of some Professors and Guest Lecturers:

● Eleonora Andreatta - Director TV series and TV dramas for Rai Fiction

● Luca Bernabei, CEO Lux vide, Rome

● Armando Fumagalli, Director of the Master, professor of Semiotics and History of Cinema, UCSC; script consultant for Lux vide

● Robin Lyons - Animation Writer and Producer – Calon (UK)

● Luca Manzi - Writer for novel, theatre and television, and co-founder of the Master Program

● Cristiana Nobili - Director, Original Live Action Production, Disney Europe, Middle East and Africa (London)

● Paolo Sigismondi, professor of Global Entertainment, Annenberg School of Communication, University of Southern California, Los Angeles

● John Truby - Screenwriter and script doctor for Disney, Universal, Sony Pictures, Fox, HBO, BBC

Curriculum

● Screenwriting theory (8 ECTS/ CFU)

● Script analysis and project evaluation (8 ECTS/ CFU)

● Writing techniques for audiovisual products (12 ECTS/ CFU)
- Screenwriting practice: treatments, scenes and dialogues, scripts, pitches.
- The writing of genres and adaptation.
- Writing for different formats: comic books, novels, documentaries, entertainment TV shows, advertising, the web, mobile media, and transmedia projects.
- Screenwriting and production of animation projects.

● The audiovisual industry (4 ECTS/ CFU)
- Industries and audiences.
- TV acquisition and programming and film distribution
- The physical production: pre-production, shooting, post-production, contracts and budgeting.

● Communication ethics (4 ECTS/ CFU)

Final project

Three months before the end of theoretical classes, the students will have to choose between one of the following careers: screenwriting or production. The students, who choose the screenwriting career, will have to write and deliver a final project from which the writing abilities developed during the program should emerge. Typically,the final project takes the form of a script for a feature film, which can either be an original idea or an adaptation.

The final project can be written in English, Italian, French or Spanish. The students, who choose the production career, will have the opportunity to undertake an internship within an established production or distribution company, a TV network, an advertising agency or on a film set.

Industry related

The MISP aims at providing its stu- dents with the adequate knowledge, wide-ranging skills and contacts to meet the requests of an increasingly global and varied audiovisual industry.

Alumni achievements

In previous years, alumni from MISP (which, until 2015, was taught in Italian: Master in Scrittura e produzione per la fiction e il cinema) have been working as writers and producers for top rating TV series and highly successful feature films, or as writers of best selling novels, published in many countries; many of them have been working in high-ranking audiovisual companies such as Cattleya, Disney, Endemol, Focus Features, Freman- tle, Lux Vide, Mediaset, RAI, SKY, among others. They work not only in Italy, but also in London, Los Angeles, Madrid, New York, Paris, etc.

Employment opportunities

The MISP aims at providing the students with a 360 degree education in the audiovisual field, so as to create pro- fessionals able to tackle both creative and organizational/managerial tasks and work in wide-ranging professional environments.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €4000

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