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Communication & Media Stud…×

Brunel University London, Full Time MA Degrees in Communication & Media Studies

We have 3 Brunel University London, Full Time MA Degrees in Communication & Media Studies

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This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media. Read more

About the course

This course examines the role of public relations in shaping media output both within media organisations themselves and in relation to the external impact of PR on the media.

The field of public relations has grown dramatically in the past 20 years and this has had profound implications for the media and other institutions that rely on the media to disseminate knowledge.

This course will investigate the rise of public relations and its links with global media institutions from historical perspectives and in relation to the contemporary media landscape. It will offer a critical examination of the role of PR in the mediation of power as well as the role of public relations in a range of media arenas.

You will be encouraged to reflect critically and theoretically on the function of PR in relation to: the role of the media in political communication, media policy, celebrity culture, film marketing, alternative media, media campaigning, and new media technologies.

You will be offered the opportunity to plan PR campaigns and reflect on their role in the knowledge economy.

This combination will provide you with the opportunity to examine the context in which PR practice takes place and to develop the knowledge and skills needed to work ethically in PR at an international level.

Aims

You will gain an advanced knowledge of the relevant theories of public relations which explain and debate its significance.

You will learn about the history of the role of public relations in the media.

You will acquire an advanced understanding of the functioning of public relations in the contemporary media.

You will gain the knowledge and skills necessary to undertake advanced scholarly research in the field of media and public relations.

You will be able to reflect critically on public relations practices within media organisations and to reflect intellectually on their PR practice.

You will develop the knowledge and skills necessary for the ethical development of your career in Media PR.

Course Content

The MA consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory modules:

Public Relations Propaganda and Spin
Key Issues in Media and Public Relations
Building a PR Campaign
Media Marketing and Public Relations

Optional modules:

Media and Public Relations Major Project 1
Media and Public Relations Major Project 2

Teaching

The Media and Public Relations MA is taught through lectures, seminars, workshops, screenings and industry speakers.

Assessment

The MA will be assessed through a combination of essays, reports, case studies, campaign design and a dissertation.

Special Features

The academic study of public relations and the media is very new and this MA puts us at the forefront of this development. Most of the MAs in Britain either focus on corporate public relations and are either predominantly practical or are theoretical courses that sit within more traditional mass communications curriculum and focus on the important area of political communications and the news media. Our
MA is innovative because it combines theory and practice.

Also innovative is our combined examination of the impact of public relations on the media and the use of public relations practices within media organisations including film, TV and other news organisations, with particular reference to their promotional cultures. This provides students with a broad and advanced understanding of the relationship between public relations and the media.

We have experts teaching on the course with both theoretical and practical experience.

This programme has grown out of the research interests and expertise of the team, giving it a distinctive character.

The focus on PR within the media will range from that of large corporations to smaller-scale, alternative forms including ‘DIY’ practices employed directly by lower-budget producers via social media and other online channels, key areas of contemporary development in PR and marketing more generally.

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MA Journalism (NCTJ-accredited) offers you one of the best ways to launch your journalism career – whatever the medium you hope to work in. Read more

About the course

MA Journalism (NCTJ-accredited) offers you one of the best ways to launch your journalism career – whatever the medium you hope to work in.

Our programme is accredited by the National Council for the Training of Journalists, ensuring you get a qualification that really counts when you apply for your first position. Unlike other single-medium Journalism MAs, you will be taught journalism from the basic building blocks of online reporting and writing through to substantial news and feature projects in video, audio and print and multi-platform.

You will be studying not only for your prestigious Brunel Master's degree but also the NCTJ Diploma, which examines you in Reporting, Public Affairs, Law, Video, Teeline shorthand and a Portfolio. We work in close consultation with senior journalists, ensuring our syllabus provides a rigorous foundation to a career in this dynamic, challenging and often controversial industry.

This programme is distinctive in allowing you to develop your own cutting-edge journalistic practice, whether it's exploring 3G news, or on-screen page make-up. At the same time you learn about the impact of technological change, cultural developments and political issues surrounding different forms of journalism.

Particular attention will be paid to factors such as ethics, professionalism, media ownership, the regulation of the media, and the role of journalism in the political process.

The Journalism Diversity Fund is aimed at people from diverse backgrounds who need help funding their journalism training. Candidates must be from a socially or ethnically diverse background, be able to demonstrate genuine commitment to becoming a successful journalist and have secured a place on an NCTJ-accredited course. For more information, please visit http://www.journalismdiversityfund.com/

Aims

You will gain a systematic understanding of the field of contemporary journalism and a critical understanding of the current problems in the field.

You will acquire an understanding of the main theoretical approaches and techniques of journalism. You will be encouraged to use these critically, both in their studies of journalism and their own critical practice.

You will be provided with a critical understanding of the journalistic field that will enable you to use most effectively the skills which they acquire on the programme.

Course Content

MA Journalism consists of a common core of study in journalism, with an offer of specialist study in print or broadcast journalism in the second term, which will facilitate your entry into different aspects of the industry. This is particularly relevant in the context of a converging media industry requiring multi-skilling and the ability to adapt to new media environments.

The programme will consist of five modules - two that provide cutting-edge journalism skills essential for the new entrant to the industry, coupled with two that offer in-depth analysis of the recent history and political economy of the industry, critical evaluation of the cultural, political, ethical and legal frameworks within which journalism operates, and academic interrogation of current and emerging journalistic issues.

The fifth module, a major project, requires a synthesis of practice and theory. Through undertaking these modules, you will be enabled to identify and apply the most useful practical, theoretical and contextual approaches to help you to produce “good” journalism. In this way, you can enter journalism confident of your abilities, with highly-developed research skills, ethical judgement, the necessary contextual knowledge and an ability to navigate successfully an increasingly market-led industry.

The MA consists of compulsory modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach:

Journalistic Practice 1
Journalistic Practice 2
Issues in Journalism
Major Research Project

Contact Hours

Full-time: Minimum four days attendance per week

Part-time: Three days in year 1 and 1-2 days in year two provided the 100wpm Teeline exam has been passed in year 1.

These are the attendance hours for terms 1 and 2. Terms 3/4 are more varied and flexible as this is when you will have assignments, exams and supervision.

Assessment

Assessments will take the form of practical projects and tasks, essays, exams, case studies, presentations, reflexive reports and dissertations.

Assessing students’ knowledge and understanding of theoretical debates, hermeneutic skills and understanding of the historical and institutional context of different international journalism practices will be undertaken via written essays.

The assessments covering these cognitive skills are practical exercises, written work and productions which test the acquisition of practical skills and strategies; essays which test theoretical and historical knowledge; and the final journalism project (and accompanying written analysis) which requires a summation of the critical, creative and practical skills learned during the programme.

The Major Project will test students’ theoretical knowledge and practical skills (with supporting reflexive practice) to a level commensurate with a Master's qualification. Dissertations are usually agreed in advance with the supervising tutor.

Special Features

We are industry accredited
This means you will study for the NCTJ Diploma as well as your Masters degree – two qualifications in one. The NCTJ Diploma doesn’t just prepare you for local media – BBC, Sky and The Guardian are on the Board.
You will become a multi-platform journalist by learning how to work in online, print, audio and video journalism in our fantastic, 24-hour, state-of-the-art digital newsroom and studios. You will develop the mindset to find lots of ways to report and present a story or feature to deadline using the very latest techniques.

You will be highly employable
Editors come to us when recruiting journalists. Brunel Journalists are now working as staff in top newsrooms across the globe, including the BBC, The Guardian, The Independent, news agencies, glossy consumer magazines, business-to-business journals, websites, local and regional press and broadcasting. Several are award winning journalists. Find out more about where our graduates are now working.

You will receive individual attention
All full-time lecturers are available at least four hours per week for personal consultation on academic issues. A structure of senior tutor and year tutors provides students with an easily accessible system for addressing queries about the programme. Each student has access to top journalists for career guidance.

We have top weekly guest speakers
We have an impressive range of high-profile industry guest speakers, giving you the chance to network with some of the leading journalists in the country. This year we have speakers from Cosmopolitan, the Guardian, BBC, Sky, Daily Express, C4 News and more.

Great work placements
Brunel journalists land all the best placements, gain enviable referees and see their bylines in leading publications. We have one of the best university Professional Development Centres in the UK who coach our students not only in CV and application writing but also help them develop the necessary skills to exceed at job interviews.

You are taught by top industry names
Our staff team and visiting lecturers comprise some of the biggest names in the business, such as leading investigative journalist Paul Lashmar (World in Action, The Observer, The Independent), Jacquie Hughes (Granada, BBC) and many more. You get the very best expertise preparing you for your career.

London-based campus environment
Brunel’s campus is a lively and attractive environment that buzzes with creativity and diversity. There is always something going on and a wide variety of amenities ranging from the bars and cafés to the computing clusters and the library. Our students also benefit from the fantastic links to London and its local, national and global media, not only through expert speakers but also via excellent work placements.

There’s great student media on site
Whether you fancy going on air, online or in print, you can do it here at Brunel. There’s student radio, a student newspaper and a host of online opportunities at your fingertips to enhance your CV and boost your employability. You will also have the opportunity to compete in national student media awards.

But it’s not all hard work..
There are days out, screenings, quizzes, networking events to build your contacts, confidence and just to have fun.

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Do you want to report the news from the most interesting and important parts of the world? Are you committed to a career in journalism but need the professional skills?. Read more

About the course

Do you want to report the news from the most interesting and important parts of the world? Are you committed to a career in journalism but need the professional skills?

From the moment you start our International Journalism MA course you will learn to deliver high quality video, audio, online and print journalism.

The International Journalism MA is designed to provide our students with digital multiplatform journalism skills and advanced understanding of the context of journalism in the fast changing world of news media. This is a challenging, employment orientated course in a major London university focussed on international reporting.

We believe the sooner you get practical experience of a real journalism workplace the sooner you will be ready to join the industry. All our students find placements in the news industry while they are with us. The course features a synthesis of practical and theoretical skills contextualising different forms of journalistic practice within a framework of technological, political and cultural change.

As a research university we are able to offer small course groups so we provide a bespoke service where we know and advise each student individually in their skills and journalism career. We choose students from all over the world.

This course is suitable for:

A recent or mature graduate from a wide range of degree disciplines wanting a career in journalism or to develop a research interest in international news media.

A mature student without a first degree, but with some relevant professional experience. We consider each individual on their merits.

Aims

You will acquire the skills and knowledge to immediately enter the journalism industry in an international context, and will be equipped to undertake further postgraduate level research.

You will gain comprehensive and sophisticated understanding of the advanced academic study of international journalism, and the techniques and principles applied in practice.

You will be provided with the relevant expertise and learning environment to support your critical and practical engagement with issues at the heart of analysing and practising international journalism.

Journalism@Brunel employment rates are excellent, with graduates working for news organisations like BBC World Service, Norway’s DTK TV News, Italy’s Il Mattino and London’s China Weekly.

Course Content

This strongly vocational programme is distinctive in allowing students to develop their own journalistic practice at the same time as learning about the impact of technological change, cultural developments and political issues on different forms of global journalism.

Particular attention will be paid to the global versus the local, which will be examined through practical assignments as well as media ownership, the legal context, issues pertaining to journalistic ethics, and the role of journalism in the international political process.

The programme builds on the success of the School of Arts' postgraduate provision by providing a broad-based programme, within a credit framework, offering you the opportunity for specialisation. It consists of a common core of study in journalism, with an offer of specialist study in print/online or broadcast journalism, which will facilitate student entry into different aspects of the industry.

This is particularly relevant in the context of a converging media industry requiring multi-skilling and the ability to adapt to new media environments.

The programme will be delivered by a combination of academics based at Brunel (who also have considerable journalistic experience) and visiting journalists and legal experts working in key positions within the media industries.

You will greatly benefit from the College's excellent links with the journalism, broadcasting and publishing industries, and will be offered the opportunity for work placement.

The MA consists of compulsory modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach:

Journalistic Practice 2
International Institutions
Journalism Issues
Global News Analysis
News and Feature Writing
Major International Journalism Project

Contact Hours

Full time option only:
Term One: 11 Contact hours + 3 hours optional lecture + tutorials and guest speakers
Term Two: 10 Contact hours + tutorials and guest speakers

The course provides for an optional data journalism course in term one.

Assessment

Assessments will take the form of practical projects and tasks, essays, exams, case studies, presentations, reflexive reports and dissertations.

Assessing students’ knowledge and understanding of theoretical debates, hermeneutic skills and understanding of the historical and institutional context of different international journalism practices will be undertaken via written essays.

The assessments covering these cognitive skills are practical exercises, written work and productions which test the acquisition of practical skills and strategies; essays which test theoretical and historical knowledge; and the final journalism project (and accompanying written analysis) which requires a summation of the critical, creative and practical skills learned during the programme.

The Major Project will test students’ theoretical knowledge and practical skills (with supporting reflexive practice) to A-Level commensurate with a Master's qualification. Dissertations are usually agreed in advance with the supervising tutor.

Special Features

The International Journalism MA has the following signature characteristics:

- Multi-skilling in journalism technology
- An emphasis on writing for global journalism
- Specialist activity for informed career choice
- Journalism practice contextualised within a framework of technological, legal, political and broader cultural change
- Work placement, with experience of real-world journalism, supported by strong Brunel/industry links
- International news agenda where students from all over the globe share their journalism and cultural experiences.

8 Reasons to study International Journalism MA

You will be a multi-platform journalist
From the moment you start our course you will learn to deliver high quality video, audio, online and print journalism in our fantastic, 24-hour, state-of-the-art digital newsroom and studios. You will develop the mind-set to find lots of ways to report and present a story or feature to deadline using the very latest techniques. We push you hard and help you develop your personal, professional and intellectual skills. Our course is transformative.

You will be highly employable
Editors come to us when recruiting journalists. Brunel Journalists are now working as staff in top newsrooms across the globe, including the BBC, Norway’s NDK, The Guardian, The Independent, news agencies, glossy consumer magazines, business-to-business journals, websites, local and regional press and broadcasting. Several are now award winning journalists.

You will receive individual attention
As a research university our course groups are small and we can provide individual tutoring. All full-time lecturers are available at least four hours per week for personal consultation on academic issues. A structure of senior tutor and year tutors provides students with an easily accessible system for addressing queries about the programme. Each student has access to top journalists for career guidance.

We have top weekly guest speakers
Journalism@Brunel features an impressive record of top level guest speakers from the news industry. This year we have speakers from Cosmopolitan, the Guardian, the Independent, BBC, Sky, Daily Express, C4 News and more.

Great work placements
Brunel journalists land all the best placements, gain enviable referees and see their bylines in leading publications. We have one of the best university Professional Development Centres in the UK who coach our students not only in CV and application writing but also help them develop the necessary skills to exceed at job interviews. We have great contacts with local media including Trinity Mirror newspapers which provides for very easy work experience.

You are taught by top industry names
Our staff team and visiting lecturers comprise some of the biggest names in the business, such as leading investigative journalist Paul Lashmar (World in Action, The Observer, The Independent), Jacquie Hughes (Granada, BBC) and many more. You get the very best expertise preparing you for your career.

London-based campus environment
Brunel’s campus is a lively and attractive environment that buzzes with creativity and diversity, and is within easy reach of Central London. There is always something going on and a wide variety of amenities ranging from the bars and cafés to the computing clusters and the Library.
Journalism@Brunel visits to some of London’s major news organisations. Recent visits have included Sky News, Bloomberg and The Guardian.

There’s great student media on site
Whether you fancy going on air, online or in print, you can do it here at Brunel. There’s student radio, a student newspaper and a host of online opportunities at your fingertips to enhance your CV and boost your employability. You will also have the opportunity to compete in national student media awards.

But it’s not all hard work…
There are industry trips, days out, screenings, quizzes, networking events to build your contacts, confidence and just to have fun.

Read less

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