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Business & Management×

Leuphana Universität Lüneburg, Full Time MA Degrees in Business & Management

  • Business & Management×
  • Leuphana Universität Lüneburg×
  • MA×
  • Full Time×
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The content of the Management & Business Development major is guided by recent developments in business administration and management research. Read more
The content of the Management & Business Development major is guided by recent developments in business administration and management research. By undertaking advanced studies students expand their understanding of corporate guidance and how to handle the challenges of a dynamic economy. The skills and expertise acquired in the program have many applications within organizations, for example in starting-up and developing companies, in strategic planning, in corporate communications and in technology management. Typical career fields include consulting, communication, process- and project management, and strategic corporate planning.

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Competition in the age of globalisation sets new, higher challenges for marketing, which can only be met with a systematic approach based on a comprehensive and strategically conceived analysis. Read more
Competition in the age of globalisation sets new, higher challenges for marketing, which can only be met with a systematic approach based on a comprehensive and strategically conceived analysis. The Management & Marketing programme takes on these changing market conditions. The program's content and method seeks to provide students with a thorough understanding of consumers in both society and business. Students learn to optimize advertising and communication through careful research. We bring together a network of different academic disciplines that share an orientation towards practical applications. In additionh, we also develop real-life business lessons in conjunction with various internship partners.

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Graduates have a broad command of human resource management issues on both a strategic and an operative level. Plenty of career fields are available to graduates upon completing their degree. Read more
Graduates have a broad command of human resource management issues on both a strategic and an operative level. Plenty of career fields are available to graduates upon completing their degree. You could take on a leadership role, or a more specialized function, in the personnel department of a profit or non-profit organization. You might work in a firm that specializes in business-, personnel-, and organizational consulting. You become a labor law expert in a corporate legal department, as well as in an association or research institute focused in human resources.

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Students work on specific research problems in the field. They gain the expertise with which to evaluate the results of pedagogical research and to examine current recommendations for new pedagogical guidelines. Read more
Students work on specific research problems in the field. They gain the expertise with which to evaluate the results of pedagogical research and to examine current recommendations for new pedagogical guidelines. The programme offers graduates who have already begun work in the educational sciences the chance to develop their expertise. It prepares students for doctoral studies as well as for leadership positions in educational research, social education, and educational planning, management and organization.

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