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Business & Management×

University of Portsmouth, Full Time MA Degrees in Business & Management

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The Partnership Masters Programme allows working people to study for university degrees without leaving their jobs. It is a three-way partnership between you, your employer and the University. Read more

Why take this course?

The Partnership Masters Programme allows working people to study for university degrees without leaving their jobs.

It is a three-way partnership between you, your employer and the University. Much of your learning comes from projects that form part of your daily workload, which minimises the time spent attending University and ensures that the knowledge gained is relevant to your employer's business.

What will I experience?

On this course you can:

Set your own objectives, choose your specific course content and tailor the pace of learning to suit the demands on your time
Make an effective contribution to your workplace, as well as improve your career prospects
Tap in to our Library’s vast selection of electronic resources, which can be accessed from anywhere with an internet connection

What opportunities might it lead to?

Students who successfully complete an engineering related award as part of the Partnership Masters Programme can use their studies to gain Chartered Engineer (CEng) status through the professional engineering institutions; the Institution of Engineering and Technology (IET); the Institution of Mechanical Engineers (IMechE); the Institute of Marine Engineering, Science and Technology (IMarEST); the Royal Aeronautical Society (RAeS); the Institute of Healthcare Engineering and Estate Management (IHEEM); and the Society of Operations Engineers (SOE).

Students who successfully complete either the MSc Occupational Health and Safety Management or MSc Occupational Health Safety and Environmental Management named awards as part of the Partnership Masters Programme are eligible to apply for graduate membership of the Institution of Occupational Safety and Health (IOSH). Students can also choose whilst undertaking either of these named awards, to work towards Chartered IOSH status.

Module Details

The time you take to complete your studies is up to you and is not tied to the academic calendar. It depends on the point at which you start the course and your personal circumstances at work and at home.

You will choose your proposed award title according to the subject material you plan to include in your studies. You must, however, choose one of the award titles from this list:

MA

Business Management
Business and Computer Studies
Combined Studies*

MSc

Applied Computing
Applied Science
Combined Studies*
Engineering
Engineering and Management
Engineering Project Management
Maritime Studies
Occupational Health and Safety Management
MSc Occupational Health, Safety and Environmental Management

*Combined Studies is the award for students whose work is not covered by any of the others.

Here are the units you will study:

Accredited Prior Learning (APL): This allows you to receive credit for the qualifications you already have and for experience that has given you the learning equivalent to academic qualifications. This can include in-service training courses and qualifications, as well as learning from on-the-job experience. To claim credit for experiential learning you have to submit a portfolio of evidence matching your knowledge and skills to units in the University's Taught Units Database. The maximum APL credit you can receive is two thirds of the credit for the award. Prior Learning Portfolios should be submitted as soon as possible, to allow time for assessment before registration.

Learning Management: This is a credit-rated unit. It is the linking thread for your studies. In this unit, you will write a learning contract and amend it as necessary if circumstances change. You will work to the contract plan and deliver your evidence (reports, reviews or other items) on the dates you have specified.

Work-based Learning Projects: These usually make up the bulk of the learning contract. They must involve new learning for you, so they cannot be simply the activities involved in your regular job. However, they should be of value to your employer as well as yourself and you should be able to carry out much of the project work in normal working hours.

Taught Units: Units from the University of Portsmouth or other higher education institutions can be included in your programme. They are a good way of acquiring new knowledge in a structured way. They are delivered as part of the University's normal teaching provision and are not run by the Partnership Programme.

Programme Assessment

You will set your own learning objectives, course content and timetable. It is compulsory that some of your learning is via work-based learning projects while taught units and other training programmes provide additional and supported learning.

We set the framework for your degree and assess your work, but you choose what to learn, how you will learn and what evidence you will deliver for assessment. We ensure that you achieve the standard appropriate to your award through a process of learning management.

Student Destinations

Our Partnership Programme aims to develop your abilities in the workplace using professional standards of competency. Your employer should experience a direct benefit and see an improvement in your performance due to the work-based nature of your study.

Your projects will be commercially valuable to your organisation and will exhibit your enhanced strategic awareness and knowledge of best practice. In turn, your increased motivation and improved performance will undoubtedly lead to further professional opportunities and career progression

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Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. Read more

Why take this course?

Our course is designed to update your knowledge and enhance your understanding of the principles and theories underlying effective marketing practice and provide you with leading edge contemporary marketing skills. You will explore this dynamic and challenging field to an advanced level.

What will I experience?

On this course you can:

Benefit from advice and interaction with our many professional visiting speakers
Apply live case studies to your coursework through the wide links we have with companies and organisations
Work in teams on the Market2win simulation software gaining invaluable experience of strategic marketing decision-making

What opportunities might it lead to?

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. Those graduating with a mark of 50% or more will be exempted from the Strategic Marketing module in the CIM Level 6 Professional Diploma in Marketing for a period of three year following graduation. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures you have best opportunities for a successful marketing career.

This course aims to enhance your career prospects and prepare you for roles in marketing and marketing-related functions.

Here are some routes our graduates have pursued:

Business development
Direct marketing
Marketing research
Digital marketing
Marketing communications
Sales

Module Details

The MA Marketing course at Portsmouth Business School aims to make you highly employable in the field of marketing. You will develop advanced marketing knowledge and skills and also develop skills in critical appraisal, team working, debating, writing, research and giving presentations.

In the first teaching block you will critically examine the fundamental concepts and practices of marketing. Alongside this you will explore the tools and techniques used by marketing departments in business analysis and research.

In the second teaching block you will interact with senior marketing practitioners and explore contemporary issues in marketing such as digital marketing and the impact of social media, sustainability, crisis management and the relationship between marketing and sales.

Alongside this you will examine how marketers can offer shareholder value by developing customer relationships and managing brands for value, and you will gain invaluable experience of strategic marketing decision-making by using the Market2win simulation software.

The culmination of your Master's course will be either a Dissertation or a Critical Marketing Study.

Here are the units you will study:

Essentials of Marketing: This unit explores the fundamental concepts and practices of marketing, which include:

Business orientations
Macro and micro marketing environments
Segmentation, targeting and positioning
Marketing planning and research
Consumer and organisational behaviour
Tools, media and content
Marketing across borders
Ethics and marketing

Marketing Analysis and Decision: This unit is designed to provide you with a foundation in the tools and techniques used by marketing departments in business analysis and research. It will include:

Business finance for marketing
Marketing metrics
Marketing planning
Marketing information systems
Marketing research
Customer relationship management (CRM)

Contemporary Issues in Marketing: This unit is largely delivered by senior marketing practitioners who will expose you to Contemporary and often controversial issues that organisations are grappling with in the real world. Topics may include:

Digital marketing
Managing innovation
Globalisations of SMEs
Integration of sales and marketing
Sustainability and marketing

Strategic Marketing Management: This unit focuses on the strategic role of marketing in delivering value to stakeholders. You will examine:

Marketing and shareholder value
Customer relationships
Growth strategies
Competing for organisational resources
Managing products and brands for value
Value-based pricing
Innovation

Dissertation: a substantial piece of independent research drawing on secondary and primary data

or

Critical Marketing Study: requiring evaluation of an organisation's marketing activities using secondary sources only.

You will be provided with extensive support in research methods, and a supervisor to guide you, as you complete your Dissertation or Critical Marketing Study.

Programme Assessment

You will experience a range of stimulating teaching methods including tutor-led presentation of material, case study analyses, student presentations, computer-based simulation group work and in-class discussion. You will also be encouraged to read widely and critically evaluate academic and practical materials.

You will be assessed throughout the course by means of coursework assignments and examinations. Here’s how:

Group work
Presentations
Essays
Case study analysis or reports
Closed or open book exams

Student Destinations

This course will provide you with credibility in a highly competitive field and the confidence you will need to obtain the most sought-after roles. In particular, it demonstrates a commitment to marketing and an expertise in the field, immediately enhancing your career prospects.

You will be qualified to enter a wide range of marketing-related jobs. Previous graduates have been successful in securing roles in a variety of organisations, including advertising, financial services, airlines, manufacturing, textiles and market research.

If you are already employed in marketing positions, you will find this course enhances your promotion prospects and provides a stepping stone to more senior positions.

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As technologies continue to develop in terms of availability and functionality, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital technology, capturing these benefits and articulating them at both an academic and vocational level. Read more

Why take this course?

As technologies continue to develop in terms of availability and functionality, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital technology, capturing these benefits and articulating them at both an academic and vocational level. These individuals will be at the forefront of the on-going “digital revolution”.

If you have a good undergraduate degree in business, technology, computing, design, psychology or other relevant subject, this course will allow you to build on your previous degree providing you with knowledge, technical skills and practical experience of digital media and marketing concepts.

What will I experience?

You will be taught by academically qualified and enthusiastic staff with relevant experience including, research, consultancy and links with industry.

You will also benefit from our wide links with companies and organisations willing to provide opportunities for invited guest speakers and live case studies.

What opportunities might it lead to?

Graduates of this programme have gone on to successful careers in digital marketing, social media, e-commerce and mobile advertising in all types of businesses around the world. In addition, this programme provides a solid basis for entrepreneurial-minded students who wish to start their own digitally-based businesses.

Module Details

The aim of this programme is to make you aware of the current practices relating to digital marketing. You will become aware of the latest developments in the field and you will also be equipped with the practical skills to implement them.

MA Digital Marketing includes two teaching periods and is followed by 2-3 months of independent study during which time you complete a practical project.

Teaching Period 1

Essentials of Marketing: This will provide you with a solid foundation for the advanced study of marketing. No prior knowledge of marketing is assumed but students will be expected to assimilate information rapidly and reflect upon the concepts discussed.

Contemporary Issues in Marketing: This unit will examine a number of contemporary issues related to marketing theory and practice. The unit will draw extensively on the expertise of industry experts and students will be expected to engage with the issues that marketing managers are dealing with.

Digital Marketing Strategy: The unit focuses on examining the strategies and methods used to design and manage digital media based marketing campaigns. An intrinsic part of this unit is to develop an understanding of the importance of applying a range of analytical and conceptual models to the technical and creative aspects of design of digital media marketing

Teaching Period 2

Digital Communication and Media Development: You will review the digital media development process, assess the potential of a range of applications and use software and multimedia-authoring tools to develop a digital marketing campaign.

Digital Media Marketing Development Project: The project enables you to demonstrate and showcase what you have learnt during the taught programme.

The project consists of:
Systems specification for a digital marketing campaign
Functional model/prototype developed from the above, using appropriate software tools
Critical assessment of the project in terms of design, functionality and end user interface

Programme Assessment

Teaching methods range from tutor-led presentation of material, in-class exercises to case study analysis, problem solving exercises, student presentation and in-class discussion. There will be significant use and exploration of marketing software systems and media application software.

Assessment will take the form of coursework assignments which may involve group work, presentations, case study analyses or reports and examinations which may be closed or open book. You will be allocated a personal tutor for the duration of their programme to offer you help and advice during your studies. A project supervisor is allocated to each student in April/May and provides support throughout the project period.

Student Destinations

On graduating from this course, you will possess the knowledge and practical skills to utilise digital media in the marketing environment. Research indicates that this combination of skills is in short supply and so highly sought after by many companies and organisations. You will have a distinct marketing speciality that will enable you to differentiate yourself in the employment market.

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