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Business & Management×

Royal Holloway, University of London, Full Time MA Degrees in Business & Management

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  • Royal Holloway, University of London×
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A distinct, research-led course based on contemporary theory and case material which is challenging and innovative. Read more
A distinct, research-led course based on contemporary theory and case material which is challenging and innovative. Our academics have expertise in cutting edge consumer and culture industry research and is best suited to students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes.

This course will:
- provide you with an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities.

- develop a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture

See the website https://www.royalholloway.ac.uk/management/coursefinder/mamarketing.aspx

Why choose this course?

- the course is at the cutting edge of contemporary marketing and has a distinctive quality in matters relating to consumer culture and critical perspectives.

- with the option to take elective units in areas such as Arts or Sports Marketing, Digital Media Marketing, and Marketing Ethics, the course offers the opportunity to learn more about specialised topics.

- the Marketing Group has an international profile and regularly hosts visits by leading international marketing academics.

- the course hosts a ‘Marketing Camp’, where leading international scholars present their research to faculty and students.

- our academic marketing cohort is the largest in the University of London, with 10 members.

Department research and industry highlights

- ESRC project - Branded Consumption and Social Identification: Young People and Alcohol

- ESRCSeminar Series Award for Motherhoods, Markets and Consumption 2009-2010

On completion of the course graduates will have:

- developed a systematic understanding of marketing practice together with a critical awareness of current issues at the forefront of marketing in society

- evaluated critically the relevant academic literature

- evaluated research methodologies and undertaken research into marketing in society

- developed a theoretical and empirical knowledge of marketing and employed a variety of academically based marketing techniques and practices

- acquired a range of conceptual, technical and personal skills

- developed an understanding of the use and value of the case study method.

Assessment

Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different marketing-related areas, including:
- Sales Officer at Standard Chartered
- Category Analyst at Kantar World Panel UK
- Research Assistant at Maritz Research Europe
- Private Banker at ICICI Bank
- Marketing Consultant at Viewpress TV

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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This newly launched MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from the subject areas of marketing and sociology. Read more
This newly launched MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from the subject areas of marketing and sociology. The programme explores claims that our contemporary world can be best understood as a consumer society and a brand culture and explores how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour with a view to better understand how it functions as a determinative mode of production and mediation whose influence reaches well beyond spheres of consumer behaviour and marketing management and into the realms of politics, culture and the environment.

See the website https://www.royalholloway.ac.uk/management/coursefinder/maconsumption,cultureandmarketing.aspx

Why choose this course?

We live in an age that is often described as a Consumer Culture, as though the primary way in which we relate to each other and understand ourselves is through our own consumer behaviour. In such a world everything becomes reconfigured according to the logic of marketing and branding. This course looks in-depth at the claims of a Consumer Culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. In short, this is a programme that seeks to develop understandings of the world in which we now live.

Department research and industry highlights

- ESRC project - Branded Consumption and Social Identification: Young People and Alcohol
- ESRC Seminar Series Award for Motherhoods, Markets and Consumption 2009-2010

Course content and structure

You will study three core units and and three elective units (one in Marketing and one in Sociology) over the first two terms. In the third term you will complete a dissertation.

On completion of the programme graduates will have:
- Considered a wide range of theoretical issues relating to contemporary lives that form the basis of marketing practice.
- This knowledge may be useful for a career in marketing professions however the primary motivation for students should be the desire to understand.
- An opportunity to pursue a research career; or use their studies to augment and progress their current careers in fields such as marketing, education, health and social care, journalism, development, social policy and politics.

Assessment

Assessment is carried out by a variety of methods including essays, group projects and a dissertation.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different areas, including:
- Senior Associate at Bank of China International
- Reporter at Xinhua News Agency
- Senior Associate at PricewaterhouseCoopers
- Finance Officer at Ealing Borough Council
- Relationship Manager (Investments) at Barclays Bank

This taught masters course equips postgraduate students with the subject knowledge and expertise required to pursue a successful career, or provides a solid foundation for continued PhD studies.

How to apply

Applications for entry to all our full-time postgraduate degrees can be made online https://www.royalholloway.ac.uk/studyhere/postgraduate/applying/howtoapply.aspx .

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