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Business & Management×

Università Cattolica del Sacro Cuore, Full Time MA Degrees in Business & Management

  • Business & Management×
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How can you understand the strategic drivers of long-term success of a company?. How can you respond to the challenges and pressures of the global economy and turn them into sound, innovative and socially responsible business opportunities?. Read more
How can you understand the strategic drivers of long-term success of a company?

How can you respond to the challenges and pressures of the global economy and turn them into sound, innovative and socially responsible business opportunities?

If your goal is to become a future innovative and successful manager, entrepreneur or consultant, acting in a global scenario, the Master in Strategic Management for Global Business is the best choice you can make.

The Master offers an organic vision of business and of the broader needs of the world we live in.

It provides an outstanding managerial and entrepreneurial academic preparation, based on practical and interactive teaching methods.

It offers networking opportunities with market leaders and professionals and will teach you how to leverage on the issues such as sustainability, corporate social responsibility and impact management to boost business strategies.

Eventually, through the tailor-made Action Project (an internship, a consultancy project or the development of your company’s business and marketing plan), you will be guided towards your future professional growth.

Make the first step into a brilliant career: join the Master in Strategic Management for Global Business!

Strategic Management for Global Business

The Master in Strategic Management for Global Business will teach you how to understand the strategic drivers of long-term success of a company. You will learn how to recognize the challenges and pressures of the global economy and to turn them into sound, innovative and socially responsible business opportunities. You will learn how to leverage on the issues of Corporate Social Responsibility (CSR), sustainability and impact management to boost business strategies. You will receive an outstanding managerial and entrepreneurial academic preparation; you will listen to and network with market leaders and professionals; you will learn through practical and interactive teaching methods; you will be guided towards your future career as a manager, entrepreneur or consultant in a tailormade Action Project.

Learning objectives

Students will acquire:
● An all-round understanding and ability to work in and strategically manage all functions of a company, the latter seen as an organic mechanism that relates to a global economic and social environment
● Knowledge and tools to draw a sound and sustainable business and marketing plan for new entrepreneurial initiatives that have to play locally and compete globally
● Skills and metrics to analyze an existing company (family business or client), highlighting strengths and weaknesses in order to develop and propose innovative and effective development plans, as entrepreneurs or strategic consultants

Career opportunities & professional recognition

The Master prepares students to become:
● Managers capable of guiding enterprises’ processes and functions in an innovative, sustainable and socially responsible way, both in small and medium enterprises and in multinational contexts
● Entrepreneurs of small and large scale enterprises capable of starting a new business and/or expanding an existing one
● Consultants capable of professionally and effectively interacting with clients and able to propose innovative strategic solutions for their business

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The Master in International Business (MIB) provides a relevant training experience that allows participants to join the next wave of dynamic business leaders. Read more
The Master in International Business (MIB) provides a relevant training experience that allows participants to join the next wave of dynamic business leaders. The program will train you to have the skills needed to succeed in the global marketplace. Contents are designed according to firms’ requirements, allowing companies to select up-to-date competencies to successfully face global business perspectives in rapidly changing economies. MIB challenges its students through rigorous coursework and practical work activities, training its students to place concepts and theory into practical application. Set in diverse global contexts and in a global classroom, MIB students don’t merely think global, they simply become global.

Learning objectives

Students will be asked to use all the acquired knowledge and skills to solve international management problems, consolidating them and applying them to the real world of business. One of the most important components of the course is the strong collaboration with an impressive network of firms. This provides participants with first-hand access to professional expertise to prepare them for the international business world. Several practical work activities are offered with the aim to turn academic experience and theoretical knowledge into a professional, multicultural experience. Acquired skills include change management, customer-driven transformation, group negotiation and intercultural communication, project management, business process analysis and management.

Career opportunities & professional recognition

The program prepares students for a range of diverse careers, providing students the opportunity to work in varied roles and geographies. Many take management positions in departments of multinational companies and SMEs, in areas including general management, human resources, accounting, foreign trade and international marketing. Others find roles in the field of business consultancy.

Curriculum

● Economic and financial Analysis
● International finance
● Industrial economics
● International marketing
● International banking
● International people management
● International brand management
● Legal system and international contractual law
● International business strategy & international entrepreneurship
● Social skills and negotiation techniques
● Transportation and logistics
● International economics

Partner companies

One of the salient features of the Master in International Business is the tight cooperation established with more than one hundred partner firms worldwide. This network intends to help businesses and organizations improve their competitiveness and capability to infiltrate international markets by effectively exploiting knowledge and skills that reside within the know- how and expertise offered by the MIB partner universities. The Master in International Business enjoys the valuable support of a business network, which includes:


● 3M
● Accenture
● Altran
● Aran Cucine
● Atlantyca Entertainment
● Auchan
● Bain & Company
● Baker & McKenzie
● Brembo
● Cinecittà
● CNA
● Continuum Innovation
● Dolce & Gabbana
● Eataly
● EON
● Fratelli La Bufala
● Halldis
● IBM
● Innocenti Depositi
● LVMH
● Moleskine
● NCR
● NH Hotels
● Peroni
● Poliform
● Sky
● UCIMU
● UPS

Professional experience

Company and cultural visits, business games, field work and internship activities all allow students to come into immediate contact with the work world whilst being exposed to some of Italy’s rich culture. Students attend around 20 conferences with outstanding speakers; entrepreneurs, top managers and professionals of large multinationals and bright SMEs that allow students to share ideas with the business players.

Innovative method

One of the significant features of the Master is the tight cooperation established with more than 100 partner firms worldwide. This strong partnership gives students the outstanding specialization opportunities related to internationalization process of the firms as well as working and living experiences in the most dynamic and relevant market areas of the world.

From theory to practice

In an increasingly challenging job market, Università Cattolica takes great pride preparing its students with the adequate knowledge, skills, and motivation to make an impact and become leaders in a global context. MIB students are in the ideal position to put into practice the knowledge gained in the program that are so valued and sought.

Peer-to-peer learning

MIB supports students in designing their own career, which is aided by the diverse skills, backgrounds, and nationalities that make up the study body. This fosters peer-to-peer learning whilst at the same time provides a versatile learning context. Additionally, students will be exposed to the strong community of alumni, business professionals, academics and entrepreneurs for career support and development, which will help students set the foundations to becoming culturally-astute business leaders for the global field.

Candidates must prove proficiency of the English language. Accepted certificates include:
● TOEFL: internet- based (iBT) of at least 80 points; computer- based (CBT) of at least 213 points; paper- based (PBT) of at least 550 points
● IELTS: of at least 6 points
● PTE: of at least 53 points
● CPE/CAE: any successful results if available

The certificate is not required for neither English mother-tongue applicants, nor for students who have obtained an English taught bachelor.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €2400 - €7200

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The Master in Arts Management offers a unique learning experience preparing students to embark on a management career in the arts and creative industry. Read more
The Master in Arts Management offers a unique learning experience preparing students to embark on a management career in the arts and creative industry. The one-year program aims at developing skills and providing tools to deal with the new challenges of the domains of both the visual and performing arts, with an international perspective.

Learning objectives

The main goals of the program are:

● Build and strengthen basic knowledge and understanding of History of Art (visual and performing arts), with particular attention to the contemporary world and the international scene

● Build and strengthen competence in economics and management and as it applies to the cultural industry

● Build and strengthen competence in legislative transmit and reinforce the legislative competences and their application to the cultural field, in an international perspective

● To contribute to the advancement of cultural institutions and companies in Italy and abroad, by fostering interests for Art and its proliferation

Career opportunities & professional recognition

The Master’s qualification in Arts Management will open up professional opportunities in the fields of Organization, Marketing and Communications, Accounting, Legal Affairs, Projects and Events Management in cultural institutions and companies. Other professional opportunities are to be found in consulting and service companies in the fields of promotion, communication and management of cultural events, products and services.

Curriculum

● Visual Arts Management: seminars, lectures and hands-on activities and visits to build up competencies related to museum management, galleries, corporate collectors, and, more widely, institutions and organizations in the field of visual arts promotion and communication.

● Performing Arts Management: seminars, lectures and hands- on activities to build up competencies in the field of performing arts, ranging from the movie industries to the management of cultural events.

Advanced Courses

The goals of the advanced courses are to build up competencies in specific fields of arts management in order to provide participants with advanced knowledge about how to solve problems and cope with the challenges of the arts field

● Cultural Policy: cultural policy will be discussed from historical and international perspectives in order to focus on the main policy challenges when managing arts organizations

● Marketing for the Arts: marketing policies and practices for cultural organizations will be covered, ranging from for-profit to non-profit cultural organizations

● HR and Leadership in the Arts Industry: organization forms for cultural industries, project management tools and the most advanced people management topics will be discussed during the course

● Accounting and Fundraising in the Arts Industry: accounting principles and contemporary fundraising tools for non-profit and cultural organizations will be discussed and applied

● Law and the Arts: relevant and most up-to-date criminological knowledge about the empirical dimension of offences against both movable and immovable cultural property, at both national and
international level will be covered

● Media in the Arts: the role of technology, especially new media, in changing the business and organizational model of cultural institutions will be analyzed

Educational activities are divided into Core Courses and Advanced courses. On top of the basic and advanced courses, participants will be involved in team-building activities at the beginning of the program.

Team Building Activities

The goals of team building activities is to help participants know each other and create a collaborative atmosphere in class. Moreover, these activities will introduce participants to Milano and its cultural assets. Team building will include:

● Dinner with the class and the Master Faculty

● Team building experiences to know your class

● Guest speeches from established professionals in the field

Core Courses

The goals of basic courses is to reinforce competences related to the two souls of the Master Program: Humanities and Management. The courses provide training for skills in art history and in their management and they will give participants the op- portunity to align their competencies and exchange knowledge.

● Art History: seminars, lectures and visits to provide participants with fundamentals of visual arts history

● History of Performing Arts: seminars and lectures to share fundamentals about film, theatre and music history.

Internship

To complete the Master in Arts Management, participants are required to carry out a three-months internship in a cultural institutions or company in one of the above mentioned fields. They will have the chance to be included in the Master Curricu- lum Vitae book, that will be transmitted to the major institutions and organizations in Italy and abroad.

An international learning experience

Located in the unique city of Milan which contributes to a valuable international perspective. This glowing city allows students to merge the learning experience with the cultural atmosphere of the city. Students will have the opportunity to practice their knowledge through field projects and internships even beyond the classroom.

Trained faculty

A national and international academic and professional faculty using teaching methods that foster an interactive and hands-on approach to issues of cultural heritage management.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €2500

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The Master in Luxury Goods Management - EMLUX is aimed at those students who wish to begin their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. Read more
The Master in Luxury Goods Management - EMLUX is aimed at those students who wish to begin their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. With a concrete approach, EMLUX allows you to understand the peculiar logic and strategies of luxury companies, who master the ability to craft products that are desired by clients worldwide.

Learning objectives

Starting from the necessary cultural foundations of luxury and the understanding of the utmost importance of craftsmanship and of the Métiers d’Art which are vital for this industry, EMLUX proceeds to unravel the managerial tools that dominate the functions of a luxury company, with a particular focus on brand and marketing management, communication, retail, finance and accounting, which are key to obtain economic stability and long term growth. Our cross-functional approach is the key for future managers who need to understand the implications and impact of company decisions.

Career opportunities & professional recognition

EMLUX allows you to acquire an overview of all the different functions of a luxury company so you will be able to under- stand the peculiarities of the companies that operate in this sector and choose the path for the professional growth that best suits your interests and passions.

Participants will therefore be exposed to the fundamentals needed to start the following careers:
● Marketing or brand manager
● Product manager
● Licensing manager
● Retail/wholesale manager
● Communication manager
● Area manager
● Buyer/merchandiser

Curriculum

● Luxury: definition, environment and characteristics – introductory course
● Sociocultural analysis of luxury
● Human resource management & business organization
● Cross cultural management & organization
● Marketing management
● Brand management
● Global integrated marketing communication
● Research techniques in the luxury industry
● Accounting, financial management and performance measurement
● Pricing and retail in the luxury industry
● Sales and customer relationship management
● Legal issues
● Supply chain strategy and network design
● Manufacturing, distribution & operations
● Product design and development
● Innovation & trends
● Basic Chinese plus either Italian or French language courses

The teaching method is based upon lessons, case analyses, company visits and presentations, group and individual work sessions, out-of class assignments and finalized by a Project Work with a practical approach to a managerial issue pertaining to the luxury industry. To complete the perspective on the luxury environment EMLUX activities include visits such as Baglietto (yachts), Damiani (jewellery), Van Cleef&Arpels (jewellery), Atelier Pino Grasso (fashion), Excelsior (concept store), etc.

Session in Paris

In addition, true to its international vocation, EMLUX has developed a session in Paris, France, with a focus on French luxury that during the past edition was in collaboration with the University of Sciences-Po. The session included not only lectures by French brands such as Lanvin and Chloé, but also a focus on the Champagne and jewellery market, with a visit to the Van Cleef&Arpels atelier and boutique.

Partner companies

EMLUX has been developed in collaboration with the Cologni Foundation of the Métiers d’Art and with the Fondation de la Haute Horlogerie.

Faculty & teaching staff

The following have lectured in the Master:
● Paolo Balistrieri, Head of Anti-counterfeiting for Southern Europe at Louis Vuitton Mallettier- LVMH Fashion Group
● Christopher Berry, author of The Idea of Luxury: a Conceptual and Historical Investigation
● Davide Castelvero, head of CRM Bottega Veneta
● Alberto Cavalli, Lifestyle and Luxury Goods Correspondent by Vedomosti, the leading Russian financial newspaper
● Michel Chevalier Professor at University Paris Dauphine; author of Luxury Brand Management, Luxury China: Opportunities and Market potential and Luxury Retail Management
● Marco De Angeli, Clients and External Relations Director at ABC
● Alberto Festa, President of Bulgari USA
● Pino Grasso, Haute Couture Embroiderer winner of the Prix Talent du Luxe et de la Création of the Centre du Luxe et de la Création Paris

● Paola Leoni, Founder and Managing Partner at Corporate Advisors
● Matteo Marzotto, President of Fiera di Vicenza, former CEO of Valentino and Vionnet
● Uché Okonkwo Executive Director at Luxe Corp, author of Luxury Fashion Branding and Luxury Online: Styles, Systems, Strategies
● Carl Rohde, Head of Science of the Times, Professor of trend-watching at Fontys University of Applied Sciences
● Andrea Rossi, CFO of Valextra
● Stefano Turconi, Sloan Fellow and Strategy Research Associate at London Business School
● Alessandro Varisco, General Manager of Moschino

International environment

EMLUX full-time, now in its third edition, is taught entirely in English by an international faculty to an international class of students. A key element to compete in the luxury environment that is international by nature and definition.

Cross-functional approach

Our program allows students not only to study all company functions through the lens of a company operating in the particular environment of luxury goods, but also to explore different sectors from fashion to jewelery & watches to yachts to accessories.

Leading professional faculty

Our program’s approach is aimed at teaching concrete strategies and tools.

Our faculty, which is a mix of academics and professionals from the luxury industry, is the ideal setup to obtain this objective.

Focus on luxury

All of the courses focus on both the peculiar strategies and approach of luxury companies in terms of marketing, communication, sales and retail, product development, customer care and operations, which differ highly from those of mass market goods.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €5000

Read less
The Master in Luxury Goods Management, with its part-time structure that allows participant to keep working while attending the program, is aimed at professionals… Read more
The Master in Luxury Goods Management, with its part-time structure that allows participant to keep working while attending the program, is aimed at professionals who wish to boost their career within the luxury industry or switch their career to the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. With a concrete approach, EMLUX allows you to understand the peculiar logic and strategies of luxury companies, who master the ability to craft products that are desired by clients worldwide.

Learning objectives

Starting from the necessary cultural foundations of luxury and the understanding of the utmost importance of craftsmanship and of the Métiers d’Art which are vital for this industry, EMLUX proceeds to unravel the managerial tools that dominate the functions of a luxury company, with a particular focus on brand and marketing management, communication, retail, finance and accounting, which are key to obtain economic stability and long term growth. Our cross-functional approach is the key for modern managers, who need to tackle the implications and impact of the decisions within their functions.

Focus on luxury

EMLUX seeks to meet luxury firms’ requirements in the phases of selecting talents who understand the multicultural environment of these businesses and are able to manage complex environments.

Our program will allow you to:

● understand the structure and dynamics of the industry
● focus on the diverse skills related to the particular operational, financial, marketing and product issues that impact strategic and business decisions in the luxury industry
● direct your skills, developed in a different industry, toward the luxury industry
● enhance your career through a master’s degree
● develop your career within the luxury industry, if you are a young talent

EMLUX exposes you to the direct interaction with managers of the industry and organizes meetings in class with HR managers from companies of the industry.

Career opportunities & professional recognition

EMLUX allows you to acquire an overview of all the different functions of a luxury company so you may be able to understand the peculiarities of the companies that operate in this sector, especially for the following positions:

● Marketing or brand manager
● Product manager
● Licensing manager
● Retail/wholesale manager
● Communication manager
● Area manager
● Buyer/merchandiser

Curriculum

● Luxury: definition, environment and characteristics – introductory course
● Sociocultural analysis of luxury
● Human resource management & business organization
● Cross cultural management & organization
● Marketing management
● Brand management
● Global integrated marketing communication
● Research techniques in the luxury industry
● Accounting, financial management and performance measurement
● Pricing and retail in the luxury industry
● Sales and customer relationship management
● Legal issues
● Supply chain strategy and network design
● Manufacturing, distribution & operations
● Product design and development
● Innovation & trends

Partner companies

EMLUX has been developed in collaboration with the Cologni Foundation of the Métiers d’art and with the Fondation de la Haute Horlogerie.

Teaching method

Considering the diverse backgrounds of participants, courses are structured with a course owner of academic experience to give an overview of the main topics of the course and give participants the fundamental tools and vocabulary to understand the specific issues of the area, which are then declined by professionals of the luxury industry.

The teaching method is based upon lessons, case analyses, presentations, group and individual work sessions, out-of class assignments and finalized by a Project Work with a practical approach to a managerial issue pertaining to the luxury industry. To complete the perspective on the luxury environment EMLUX activities include company visits, that over the years have been to Hermès (Paris), Ferragamo (Florence), Gucci (Florence), Azimut Benetti (Livorno), Vacheron Constantin (Geneva), Armani Hotel (Milan), Ferrari Lunelli (Trento), Caffè Florian (Venice), Fondation Cartier (Paris), Monaco Yacht Show (Montecarlo), Ermenegildo Zegna (Milan) and many more.

Session in Paris

True to its international vocation, EMLUX has developed a session in Paris, France, with a focus on French luxury, that includes both lectures by experts such as Jean-Noel Kapferer, Michel Chevalier and Gilles Auguste and visits to luxury companies and institutions.

A part-time program focused on luxury EMLUX – Executive Master in Luxury Goods Management will begin in Milan, Italy, one of the world capitals of luxury and fashion, its 7th edition, counting over 100 alumni from all over the world.

Continuing education

EMLUX has a part-time structure (Friday and Saturday twice a month for 10 months) specially designed for professionals who wish to keep their position while continuing their education, either to boost their career within the luxury industry or to facilitate the switch from their area of expertise in an another sector to the same area of expertise in the luxury sector.

Leading professional faculty

EMLUX lecturers and professors share their experience developed in the main sectors, such as fashion and leather goods, watches and jewelery, yachts, automotive, wines & spirits, perfume & cosmetics and hotellerie.

Cross-functional approach

EMLUX has been developed with a cross-functional perspective, exploring all areas, from marketing to supply chain, from accounting to communication, so as to give EMLUX students a complete overview of the managerial issues pertaining to the specificities of the luxury environment.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €5000

Read less
The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. Read more
The Master in International Marketing Management (MIMM) provides a broad learning and training experience that helps students enter in the job market. The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or their own business.

The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual group projects and seminars.

Learning objectives

The Master aims at developing knowledge, competences and abilities in order to analyze the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A classroom mix of different competencies will benefit the learning environment and allow students to share different perspectives of the marketing field. The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Students will complete the program by taking an internship at one of the Master’s partner companies, either in Italy or abroad.

Career opportunities & professional recognition

Graduates from the Master will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. Graduates from the Master can take positions in market research centers and institutes or marketing offices of multi- nationals as well as smaller companies, as market analysts, marketing managers, product and brand managers etc.

Curriculum Propedeutic courses
● Propedeutic psychology course* (10 ECTS/CFU)
○ Fundamentals of social sciences and psychology for marketing
○ Principles of applied social research methodology

● Propedeutic economics course** (10 ECTS/CFU)
○ Fundamentals of business and management
○ Principles of marketing

* Those courses should be considered mandatory only for students coming from faculties other than Psychology.
** Those courses should be considered mandatory only for students coming from faculties other than Economics.

Core courses (32 ECTS/CFU)
● Introduction to internationalization
● Understanding international markets
● Consumer behavior
● International marketing research
● Marketing strategies in an international setting
● Evaluating companies and markets for action
● Managing the international marketing mix
● Managing psychology in an intercultural context

Field projects and seminars (6 ECTS/CFU)
Teaching method includes seminars and conferences from guest speakers and practical activities:
● Field works implemented by small groups and coached by partner firms
● Project works

Internship and final report (12 ECTS/CFU)

Problem solving

The Master is structured to guide students in developing strategic capabilities in the search for innovative and creative customer-based marketing strategies for enterprises’ competitiveness. Students will be able to introduce a new and effective way of approaching and managing markets internationally.

World class faculty

Academics, professionals and key note speakers with international profiles will enhance students’ learning experience in the Master.

Interdisciplinary approach

The Master has a methodology and a cultural approach which embraces two different scientific fields of study: Management and Psychology. This extends and enriches students’ perspectives and capabilities to understand markets and customers in greater depth.

A 360 degree experience

The strong relationship among the students, their involvement in different activities and the specific contexts, as well as the city of Milan, and Università Cattolica will make the Master an extraordinary living experience.

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The Master in Corporate Communication is partnered with LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore. Read more
The Master in Corporate Communication is partnered with LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore.

Learning objectives

The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Each module of the Master training is designed to strengthen the students chance to become a sought out professional in the communication field. The Master training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make students acquire the professional, interpersonal, and language skills necessary to be effective communicators in organizations.

Career opportunities & professional recognition

The Master graduates will gain 360 degrees of communication knowledge of strategic and operational management of communication (marketing communications/brand management, accounting and strategic planning, interactive/social media communications and community management, corporate public relations, internal communications, stakeholder relations). The Master supports students’ career openings by:

● Empowering students’ self-branding capability organizing classes focused on effective resume writing, job interview training, teamwork advice, as well as diversity and cross-cultural management;

● Supporting encounters between students and professionals directly in the classroom. Many of the professors are top executives that may hire students for internships

● Involving students in field trips to companies and agencies;

● Challenging students with a real consultancy field project. An opportunity to take on the full responsibility in managing a project and delivering a result by activating the knowledge developed in the classroom. Consultancy projects are a realistic and direct bridge with potential employers;

● Sharing students’ profiles with the Master’s partner companies and business liaisons beyond partners;

● Partnering with Università Cattolica Stage and Placement Office which collects and posts job opportunities. Over the past editions, students have been hired for internships at: BMW, FIAT, Ketchum Inc., L’Oréal, Leo Burnett, Mediacom, MSL Group, Pandora, TBWA Worldwide, and Vizeum Spa.

Curriculum

The 4 E of the Master in Corporate Communication excellence:

Enriching
Learning objectives
● Setting the foundation of the profession
● Offering a conceptual overview of the disciplines which inform the practice
COURSES
● Corporate Communication (4 ECTS/CFU)
● Consumer & Industrial Marketing (4 ECTS/CFU)
● Consumer Behavior (3 ECTS/CFU)
● Stakeholder Relationship Management and Negotiation (4 ECTS/CFU)
● Communication Skills - (3 ECTS/CFU)
● Advanced English for Relationship Management (3 ECTS/CFU)
● Italian Language and Culture (3 ECTS/CFU)

Empowering
Learning objectives
● Nurturing the distinctive competences of the profession
● Challenging and sharpening the critical abilities to manage communication
COURSES
● Branding & Consumer-Brand Relationships (4 ECTS/CFU)
● Market Insights & Account Management (4 ECTS/CFU)
● Advertising Creative & Media Strategy (4 ECTS/CFU)
● Unconventional Interactive & Social Media Marketing Communications (4 ECTS/CFU)
● Corporate & Marketing Public Relations (4 ECTS/CFU)
● Retail Experience (4 ECTS/CFU)

Enhancing
Learning objectives
● Refining communication skills in specialty areas
● Strengthening analytical thinking to interpret markets and society
COURSES
● Business-to-Business Relationships (3 ECTS/CFU)
● Internal Communication & Employer Branding (3 ECTS/CFU)
● Qualitative & Quantitative Market Research (4 ECTS/CFU)
● Far East culture and language (3 ECTS/CFU)

Experiencing
Learning objectives
● Activating the competences acquired during in-class training
● Bridging Master studies and the profession
Tasks
● Creativity Lab
● Consultancy Field Project

Ongoing professional training
● Individual assessment interviews
● Self-branding sessions
● Team-working support
● Diversity management training
● Job interview simulation
● Field trips

Location

Milan boasts extraordinary beauty. The city has inspired the creativity behind some of the world’s iconic fashion and design labels. Milan is recognized as a fashion and design capital, and has a major global influence in commerce, industry, music, sport, literature, art, and media.

We support you

Students receive support through comput- ing platforms including teaching, discussion forum, group work and tutorship. There is a tutor tailored for every consultancy field project group. Within the program there is a strong involvement of student group works and meetings with companies.

Placement & career service

With 6,900 internship opportunities per year and over 7,100 local and international partner companies, Università Cattolica’s Career Service will help orientate students along the paths of research, internships and employment.

Our companies

Supporting Companies: Leo Burnett, MSL Group

Partner Companies: ABC Production Agency, Henkel, International Advertising Association, Intesa Sanpaolo, Italian Brand Factory, Iterion, Mediacom, MSL Group, TBWA, Vizeum Aegis Media Group, We are social

Consultancy projects: Google, Disney, Leo Burnett, Lovable, Mars, MSL, Vizeum, 3M (previous editions of the Master)

Liaisons companies: Coop, Ecor Naturasi, Heineken, Lego (involved in class presentations and assignments).

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €4000

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