This ground-breaking course is for those who want to turn their ideas and aspirations into success. Whether you plan to manage the next generation of film and television programmes, shape a career as a researcher, associate producer or production manager, or even run your own independent production company, the course will give you the practical training and theoretical grounding to help you to achieve your ambitions in the dynamic world of media production.
You may have an undergraduate qualification in a related subject or may be able to show your suitability for this programme of study through associated work-experience or evidence of and outputs from other related activities.
You will learn how to develop your ideas as viable projects and sell them in a highly competitive marketplace. Thanks to expert tuition from professionals with experience from across industry, you will become accomplished in managing productions as a producer, production manager, location manager and first assistant director. You’ll be working from a base room which provides a production office environment for planning work and seminars.
Working collaboratively with other students in related subjects, you will plan and produce your own projects and learn how to work collaboratively within a creative environment. The final production project will serve as evidence of your abilities to develop, plan and manage a project from concept to screen, and there is also an option to develop an alternative research-focused project if you prefer. The course has been awarded the ‘Creative Skillset Tick’, the industry kitemark of quality, which is awarded to practice-based courses which best prepare students for a career in the industry.
This dynamic course is for determined and driven people who are ambitious about their career within the advertising industry. Whether you have recently graduated with a good degree in an advertising-related subject or you are a communications professional looking to further your career, this challenging degree provides the knowledge and tools necessary to become an advertising specialist.
The course features an advertising ‘boot camp’ where you will get the chance to be embedded in a live agency environment (either in Bournemouth or elsewhere in the UK) or work as part of an agency team in-house on campus. This brings together all your learning and experience into an intensive work experience that prepares you for your future career in the industry.
MA Advertising has academic, professional and practical relevance and our Faculty of Media and Communication has an excellent reputation within the marketing and corporate communications industries in the UK. It benefits from strong industry connections and is endorsed by the Institute of Practitioners in Advertising (IPA), D&AD, EACM and the Institute of Direct and Digital Marketing (IDM).
Upon graduation, you will have a clear appreciation of the strategic dimensions of advertising and the management of creativity. You'll also possess the skills and knowledge to develop valuable insights using a range of advertising research and evaluation techniques. The course covers theory and approaches to equip you with the tools to think creatively, become aware of calculated risk and to challenge assumptions, academically and in practice.