Reasons to study Business of Motorsport at De Montfort University:
The Business of Motorsport MA is a programme that is specifically designed to meet the growing needs of the business side of motorsport. You will have the opportunity to explore the evolving and multi-faceted area of motorsport management through core and bespoke motorsport modules.
From governance, structure and the principles of sports law, through to the importance and interdependence of commercial rights holders, promoters, manufacturers, teams, sponsors and the role played by the media, this course is aimed at enhancing the career prospects of those with an aspiration of working within this exciting and challenging global industry.
You will develop knowledge of motorsport management and business in local, national and international settings. You will have access to a number of industry providers throughout your study. Career prospects for graduates of the Business of Motorsport MA degree programme include sports industry jobs specific to motorsport including governance, sponsorship, brand management, finance and event management.
- Valuable industry links in the UK and overseas, including established DMU relationships with various motorsport organisations including governing bodies and industry leaders in the world of motorsport
- Academics with a motorsport background
- Option to pursue an Executive Company Project with specific reference to the motorsport industry through established links
- Personal leadership mentoring and career coaching
- Access to business research that is cited as world leading and internationally excellent by the independent and peer assessed Research Excellence Framework (REF 2014)
- Unique learning environment headquartered in the Great Hall of Leicester Castle
- Regular presentations by leading business figures
- Networking and peer support as a result of being part of a small, exceptionally talented tutor group
- Modules that have been developed in partnership with business, with the objective of providing students with key skills needed to lead and succeed in today’s global business environment
- Access to the postgraduate wing of the £35million Hugh Aston Building which has its own café and store
- Access to a high tech 24/7 high-tech library with a choice of learning environments. This in addition to new amenities such as the QEII Diamond Jubilee Leisure Centre
- Mentoring and one-to-one academic support from leading academics, at the forefront of their fields
- Excellent contact hours of 35 or more hours per module
- Emphasis on the development of business-relevant cultural awareness
If you are unable to commit to completing the full MA programme or would like to study for CPD purposes we also offer individual modules at £1,500 per 15-credit module. Please contact us for further information.
At DMU, we are committed to helping our graduates enhance their careers and personal development through further study. We are currently finalising our scholarship packages for 2017 entry.
Teaching and Assessment
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through a variety of methods including presentations, essays and case studies.
Your precise timetable will depend on the mode of study you choose to take, however you will normally attend a contact week at the beginning of each semester together with another in week 7 of the academic calendar with timetabled taught sessions (lectures and tutorials) and guest speakers. We expect you to undertake at least 114 further hours of independent study to complete project work and research for each module.
- History, Structure and Governance of Motorsport aims to provide a solid theoretical background on key themes within the context of the history and development of motorsport. This module will also provide a thorough understanding of the roles, responsibilities and operating framework of the key regulatory and commercial organisations within the motorsport industry
- Site Visits, Foreign Trip and Motorsport Business Reflection affords students the perfect opportunity to interact with the motorsport world through visiting various motorsport sites such as Donnington, the MSA and Prodrive. Industry leaders will offer an insight into their roles and the organisation’s objectives within motorsport
- Ethics in Sports Management and Governance concentrates on ethical issues in the modern sports industry and explores crises in the sector. You will develop an agenda for reform and examine legal and organisational frameworks relating to problem areas in sport. This module also covers existing regulations, management and governance in relation to other business and cultural areas
- Sports Heritage and Legacy Management will consider the development of heritage and legacy in sport by examining the legal, academic, cultural, commercial and political frameworks relevant, both nationally and internationally. The module will include visits to key sport venues and museums, as well as travel to Rome for historical context
- Sponsorship Models in Elite Motorsport and the Role of the Media offers the opportunity to look at a wide range of commercial principles as applied through third party support and sponsorship of motorsport activity. Commercial case studies and lectures from industry experts will form a central part of this module
- Commerce within Motorsport provides the opportunity to analyse a wide range of commercial principles applied within the motorsport industry. From budgeting and financial management of competing in motorsport as a driver or team, the costs of managing motorsport venues, sponsorship and brand activity through to the need for fan engagement
- Motorsport Brands, their Extension and Future Trends explores a range of topics related to the current and future commercial rationale for brands becoming associated with motorsport. You will critically assess what brands look for in their association with motorsport and identity how this is likely to evolve in the future
- Work Professionalism Skills focuses on commercial employability skills, enabling students to undertake the Executive Company Project and post-study job applications and interviews with a professional and prepared approach.
- Executive Company Project gives you the opportunity to create an individual and sustained piece of work to address a specific area in the field of business management and sport. This will involve a dissertation supported by appropriate background research and the application of theoretical knowledge
This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.
Through #DMUglobal (https://www.dmuglobal.com/
), we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.
A Business of Motorsport MA will open up a wide range of career opportunities as you develop a broad base of skills that are in great demand with global employers.
You may choose to pursue careers in sports management, motorsport management, sponsorship and brand management, motorsport event management or a variety of roles within the wider sports industries.
You will benefit from access to DMU’s established Careers and Employability Team, who offer employability sessions and workshops, with personalised support via a careers coach to advise you on your options and to help develop your plans.
Fees and funding:
Find out more about course fees and available funding: http://www.dmu.ac.uk/study/postgraduate-study/postgraduate-funding-2016-17/postgraduate-funding-2016-17.aspx
Find out more about additional costs and optional extras associated with this course: http://www.dmu.ac.uk/study/business-and-law/course-information/additional-costs-and-optional-extras-related-to-postgraduate-business-courses.aspx