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Masters Degrees in Strategic Management, Italy

We have 3 Masters Degrees in Strategic Management, Italy

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How can you understand the strategic drivers of long-term success of a company?. How can you respond to the challenges and pressures of the global economy and turn them into sound, innovative and socially responsible business opportunities?. Read more
How can you understand the strategic drivers of long-term success of a company?

How can you respond to the challenges and pressures of the global economy and turn them into sound, innovative and socially responsible business opportunities?

If your goal is to become a future innovative and successful manager, entrepreneur or consultant, acting in a global scenario, the Master in Strategic Management for Global Business is the best choice you can make.

The Master offers an organic vision of business and of the broader needs of the world we live in.

It provides an outstanding managerial and entrepreneurial academic preparation, based on practical and interactive teaching methods.

It offers networking opportunities with market leaders and professionals and will teach you how to leverage on the issues such as sustainability, corporate social responsibility and impact management to boost business strategies.

Eventually, through the tailor-made Action Project (an internship, a consultancy project or the development of your company’s business and marketing plan), you will be guided towards your future professional growth.

Make the first step into a brilliant career: join the Master in Strategic Management for Global Business!

Strategic Management for Global Business

The Master in Strategic Management for Global Business will teach you how to understand the strategic drivers of long-term success of a company. You will learn how to recognize the challenges and pressures of the global economy and to turn them into sound, innovative and socially responsible business opportunities. You will learn how to leverage on the issues of Corporate Social Responsibility (CSR), sustainability and impact management to boost business strategies. You will receive an outstanding managerial and entrepreneurial academic preparation; you will listen to and network with market leaders and professionals; you will learn through practical and interactive teaching methods; you will be guided towards your future career as a manager, entrepreneur or consultant in a tailormade Action Project.

Learning objectives

Students will acquire:
● An all-round understanding and ability to work in and strategically manage all functions of a company, the latter seen as an organic mechanism that relates to a global economic and social environment
● Knowledge and tools to draw a sound and sustainable business and marketing plan for new entrepreneurial initiatives that have to play locally and compete globally
● Skills and metrics to analyze an existing company (family business or client), highlighting strengths and weaknesses in order to develop and propose innovative and effective development plans, as entrepreneurs or strategic consultants

Career opportunities & professional recognition

The Master prepares students to become:
● Managers capable of guiding enterprises’ processes and functions in an innovative, sustainable and socially responsible way, both in small and medium enterprises and in multinational contexts
● Entrepreneurs of small and large scale enterprises capable of starting a new business and/or expanding an existing one
● Consultants capable of professionally and effectively interacting with clients and able to propose innovative strategic solutions for their business

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As public sector funding for the arts has become restricted, there is an increasing need for well qualified arts administrators, who are able to work at the interface between artistic creativity and sound business practice. Read more
As public sector funding for the arts has become restricted, there is an increasing need for well qualified arts administrators, who are able to work at the interface between artistic creativity and sound business practice. The growth of the arts and the creative industries has created a need for well qualified arts administrators. This MA has the potential to shape a new breed of professionals in the arts management field by offering Liberal Arts, Humanities, Fine Arts, Film, Media and Communication graduates the opportunity to acquire the appropriate management and business skills, thus enabling them to capitalize upon their previous grounding within the arts.

Thanks to AUR’s connections and collaborations with numerous artistic and cultural institutions both in Rome and in Italy, this MA also offers the opportunity to gain invaluable professional experience. Rome and Italy are especially attractive for the study of arts, in general, and arts management in particular, given enormous resources that are available to scholars, art world professionals and students. Italy has a long and rich tradition of collecting, sponsoring and exhibiting visual arts. A special advantage available to students of Arts Management in Italy is a possibility to study some of the world’s oldest private collections and a specific system of patronage in the arts. Students will have an opportunity to conduct their research and internship in Roman and Italian arts institutions, some of which exist for centuries and manage the world’s most prestigious collections. This creates a unique academic experience and study environment, in which students can grow both professionally and intellectually.

Potential career paths
With this MA, students will be able to either seek employment with art-related organizations or management, or to pursue research at the Ph.D. level.

• Duration: 15 months
• Start date: Fall 2015
• Credits: 36

Courses and thesis
• Six core courses: 21 credits total
• Three electives: 9 credits total
• Internship and Thesis: 6 credits total

The complexity of today’s globalizing art world requires a diverse set of knowledge and skills. The range of potential responsibilities of arts administrators requires a graduate program which will give future art managers in depth knowledge about the structure of the contemporary art world, the nature of artistic and cultural values in general in connection to their market value, a solid knowledge of the business and market principles, in their application to the sphere of artistic and cultural production, as well as high level skills that will make future professionals in the arts management desirable candidates for a variety of posts in particular institutions of the art world, such as museums, galleries, art fairs and media reporting on art and analyzing the current artistic scene. The AUR’s MA in Arts Management enables students to acquire basic skills in the fundamental areas of art management and art administration, giving them an opportunity, through the selection of elective courses and internship experience to specialize in a particular area of their interest.

Learning Outcomes
With the MA program in Arts Management, AUR’s mission is to educate future professionals with an advanced knowledge of the contemporary art world and art administration/art management, who would be able to apply their knowledge in the global society. Upon completing the program students will be able to apply their knowledge and skills in all areas identified as the needed in the contemporary art world and art market. Students will be able to demonstrate:

• Advanced skills in the sphere of institutional management, which includes: in-depth knowledge of the way in which the key institutions of the contemporary art world (such as museums, galleries, art fairs, auction houses, art dealers and private collectors, and art media) function, the ability to design and carry out institutional strategic plans, and the ability to organize teamwork and recognize individual potentials of team members

• Advanced skills in the sphere of art project management, in particular: capacity to design and carry out demanding projects, such as international exhibitions, art fairs, logistics in realization of major art projects, artistic projects of the alternative artistic production and emerging artistic scenes, fundraising abilities (the ability to locate potential donors, such as art foundations, governmental and non-governmental organizations that sponsor art projects, and individual contributors), knowledge of basics of the financial management, which enables future professionals to design budgets and work with multiple financial sources

• Advanced knowledge of art market principles, including: market, social, political and cultural factors that structure the art market, specific features of the art market and institutions of art in Europe, USA, and emerging art markets across the globe, structure of the market price of artworks and factors that influence the price of artworks

• Advanced knowledge of relevant art theories, that explain and contextualize the complex artistic production and functioning of the contemporary art world, with the focus on: the value of art and how the cultural and aesthetic values are related to the market value, the broader social status of creativity and creative inquiry and the ways in which creative works are valorized, understanding the dynamics of the globalizing art market and the complexity of theoretical issues that the globalizing art world and art market pose, that involve ideological, economic and political issues, in addition to aesthetic ones

• Advanced knowledge of the social and cultural role of particular institutions of the art, such as museums, galleries, art fairs, public art projects and art publications

• Advanced knowledge of curatorial practices and exhibition design principles

• Students will also be able to clearly demonstrate that they have acquired the following abilities and skills: research skills, necessary to study at the graduate level and to write research papers, the ability to plan and execute an extensive research project, high level analytical skills, and the ability to communicate ideas and arguments effectively.

A vital aspect of the learning process will also be the exposure of students to the cultural diversity of Rome and of Italy, and to make the most of the opportunities for on-site teaching visits.

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The Rome Business School’s Master in Food and Beverage Management is the ideal academic course for professionals seeking a . Read more

The Rome Business School’s Master in Food and Beverage Management is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the Food & Wine industry.

With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The programme’s quality teachingand networking services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the world of food and beverage industry.

 

Objectives

In particular, on completing the programme, participants will be able to:

  • Identify and develop effective managerial strategies for food & beverage industry companies
  • Develop a business plan for food & beverage industry companies
  • Utilise the most advanced marketing techniques to promote food & beverage industry companies and products
  • Apply planning, financial management, and management control principles to the food & beverage industry
  • Understand and utilise project management techniques
  • Understand and apply process and supply techniques to the food & beverage context
  • Master the use of new technologies within food & beverage industry companies
  • Understand the food & beverage industry start-up ecosystem

 

Target Recipients

The Master in Food and Beverage Management is a course of excellence designed for young persons who wish to start a career in the Food & Wine industry, and to professionals in the food & beverage production chain and restauration industries —or in other sectors closely linked to them—who aspire to set out on a path to grow within their organisation, to start up an enterprise in an opportunity rich but ever more complex context, and/or to complete their training path by obtaining a certification specifically conceived for the food and beverage industry.

On completion of this training course, the attendees will be able to work, among other profiles, as:

  • Consultants for the creation of start-ups within the restauration industry
  • Consultants for corporate repositioning
  • Food & Wine Managers
  • Banqueting Managers
  • Hotel chain Retail & Sales Managers
  • Public Relations Managers

Contents

Introduction and Scenario

The Food and Beverage and Agri-Food System

Food and Beverage Industry Management

Basics of management: elements of corporate strategy and organisation

Economics and food company management

Marketing management and digital marketing

Accountancy and management control

Basics of Project Management

Business Planning

Human Resource Management

From the concept to the project: defining a project’s guidelines through the creation of the Concept

Geomarketing analysis

Aesthetic and functional design: identifying structural needs/required spaces and their distribution / defining a layout

Administrative requirements to set up a business / verifying the suitability of a location

Job Health and Safety: regulations and documents

 

Food Management

Retail & sales management

Supplier selection

Food cost control

Menu engineering

Restaurant and Kitchen layout

Practice Lab: visits to producers

 

Beverage Management

Retail & sales management

Supplier selection

Beverage cost control

Wine and beverage list engineering

Wine cellar layout

Practice Lab: visits to producers

 

Marketing and Communication for Food and Beverage

Food and Beverage industry marketing

Restauration services marketing

Digital marketing

Brand management – Image and Brand Identity

Food, Wine, and Mass Media – communication tools (food guides, industry publications/websites, newsletters)

Storytelling applied to Food & Wine products and services

Content management

Social media management for the Food and Beverage industry

Food & Wine audio-visual communication

Customer care

Food and Beverage events and the role of Public Relations

Case studies

Agri-food product marketing and brand management

Wine marketing and brand management

Marketing strategies applied to industry contents: case histories and testimonials

Food and Beverage industry innovation and strategies

Internationalisation strategies

New technologies: from production chain to service

Launching a start-up in the Food and Beverage industry

Extracurricular activities

As part of the course, a Cooking Teambuilding and/or Gastronomic Walking Tour event is organised in Rome’s Old Town to understand the cultural context within which the various made in Italy Food and Beverage service and restauration of excellence activities insert themselves, with the aim of understanding its various formats and business models.

 

Structure (12 months)

The Rome Business School’s Master’s Degree in Food and Beverage Management is structured in:

  • 6 months of lectures (twice a week)
  • 6 months of international internship and project work
  • Company visits
  • Personalized career services
  • Cultural programme
  • Seminars and events



Attendance formulas

The Master in Food and Beverage Management may be attended in the following formulas:

  • On Campus, at the Rome Business School Rome headquarters.
  • Online (Distance Learning), through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.


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