Politecnico di Milano I level Specializing Master in partnership with International University of Monaco (IUM). The Specializing Master can be achieved individually or as Double Degree option within the Master of Science in Luxury Management.
The Specializing Master will be delivered in English.
The Specializing Master involves the deepening of issues related to the design of a new kind of marketing and management in the luxury sector, with the involvement of transversal disciplines and according to themes and strategies belonging to the two fields of Design and Economic Management.
The market of luxury goods and services, in particular, with its recent trend of commercialization of experiences, rather than just products, offers a unique meeting ground between the theoretical and practical areas related to the design, and the analyzes and studies related to the world of marketing and business management.
Aim of the Specializing Master is to train key figures able to mediate instances of management and corporate marketing with the needs of products, spaces and services characterized by high or very high quality of design.
For more informations, visit http://www.polidesign.net/en/premium