The Rome Business School’s Master in Food and Beverage Management is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the Food & Wine industry.
With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The programme’s quality teachingand networking services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the world of food and beverage industry.
In particular, on completing the programme, participants will be able to:
The Master in Food and Beverage Management is a course of excellence designed for young persons who wish to start a career in the Food & Wine industry, and to professionals in the food & beverage production chain and restauration industries —or in other sectors closely linked to them—who aspire to set out on a path to grow within their organisation, to start up an enterprise in an opportunity rich but ever more complex context, and/or to complete their training path by obtaining a certification specifically conceived for the food and beverage industry.
On completion of this training course, the attendees will be able to work, among other profiles, as:
Introduction and Scenario
The Food and Beverage and Agri-Food System
Food and Beverage Industry Management
Basics of management: elements of corporate strategy and organisation
Economics and food company management
Marketing management and digital marketing
Accountancy and management control
Basics of Project Management
Human Resource Management
From the concept to the project: defining a project’s guidelines through the creation of the Concept
Aesthetic and functional design: identifying structural needs/required spaces and their distribution / defining a layout
Administrative requirements to set up a business / verifying the suitability of a location
Job Health and Safety: regulations and documents
Retail & sales management
Food cost control
Restaurant and Kitchen layout
Practice Lab: visits to producers
Retail & sales management
Beverage cost control
Wine and beverage list engineering
Wine cellar layout
Practice Lab: visits to producers
Marketing and Communication for Food and Beverage
Food and Beverage industry marketing
Restauration services marketing
Brand management – Image and Brand Identity
Food, Wine, and Mass Media – communication tools (food guides, industry publications/websites, newsletters)
Storytelling applied to Food & Wine products and services
Social media management for the Food and Beverage industry
Food & Wine audio-visual communication
Food and Beverage events and the role of Public Relations
Agri-food product marketing and brand management
Wine marketing and brand management
Marketing strategies applied to industry contents: case histories and testimonials
Food and Beverage industry innovation and strategies
New technologies: from production chain to service
Launching a start-up in the Food and Beverage industry
As part of the course, a Cooking Teambuilding and/or Gastronomic Walking Tour event is organised in Rome’s Old Town to understand the cultural context within which the various made in Italy Food and Beverage service and restauration of excellence activities insert themselves, with the aim of understanding its various formats and business models.
The Rome Business School’s Master’s Degree in Food and Beverage Management is structured in:
The Master in Food and Beverage Management may be attended in the following formulas:
Within the context of the globalisation of markets and of competition, human resources are an ever more decisive factor of competitive advantage for both companies and non-profit organisations. With the progressive leveling of the fields of technological and process know-how, the individual is indeed the one true discriminating factor.
Ultimately, the individual’s competencies, motivations, innovation capabilities and overall professional performance quality determine an organisation’s success. From such a perspective, companies and institutions must equip themselves with experts capable of both fully understanding the central role of the individual and of overseeing the related managerial processes, such as: selection, hiring, training, communication, development and compensation.
On the other hand, modern human resources professionals cannot neglect the international dimension that all activities are increasingly taking on and must therefore be able, for example, to understand and handle global organisations’ diversity management dynamics and complexity profiles.
Within this framework, the Rome Business School’s Master’s Degree course in International Human Resources Management is the ideal choice for all those who wish to excel as human resources professionals in the job market at the international level, providing all the necessary knowledge, operational competencies and professional and networking opportunities on a global scale.
This Master’s Degree course is aimed at all those who are getting their first exposure to the world of human resources management or those who, although already operating in this sector, wish to acquire a more structured education and update their competencies.
The Rome Business School’s Master’s Degree course in International Human Resources Management is aimed at providing a technical-cultural training that will enable attendees to become human resources operators capable of effectively carrying out their jobs in complex organisational contexts at the international level.
Part 1 - General Management
• The company and the competitive environment
• Business strategy
• Project management
• Marketing management fundamentals
• Finance and business planning
Part 2 -Professionalising teachings
• Strategic management of human resources: approaches, trends and tools
• Job analysis and strategic planning of human resources
• Selection, hiring and retention
• Development: coaching, counselling, mentoring
• Career plan and career development
• Performance management and evaluation
• Global Compensation
• Organisational theories and development
• Industrial relations and collective bargaining
• Workplace health and safety
• International management of human resources
Part 3 - Themed Focuses
• Work psychology
• Organisational behaviour
• Leadership and team management
Part 4 - Study and research seminars
• Workforce diversity, inclusion and equal opportunity employment
• Internal communication
• Change management
• Human resources metrics
Part 5 - Special Contents
The technical/professional teaching is
• Company tours, to get to know managerial systems and players from the inside
• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding
• Training in interdisciplinary competencies, such as:
• Business English
• Interpersonal communication techniques and PNL
• Public speaking
Interested attendees may take part in paid intenships in numerous Countries at major companies and organisations.
The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from all continents regularly attend its courses.
The Rome Business School offers you the possibility to complete your studies in the heart of two of the most influencing cities in Europe and in the world, Paris and Barcelona. This will give you the opportunity to learn further management models and gain experience in the world’s leading business cities, thus growing as a true international manager.
The Rome Business School employs a wide array of teaching methods:
• Case study analysis
• Assisted private studying
• Guest speakers
• Company tours
• Complementary cultural initiatives
The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:
- Full-time (from Monday to Thursday)
- Executive (on Saturday)
Rome Business School is an International Institution that has already hosted students from 140 countries.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies.