Masters Degrees in International Business, Italy

The Master in International Business (MIB) provides a relevant training experience that allows participants to join the next wave of dynamic business leaders. The program will train you to have the skills needed to succeed in the global marketplace. Contents are designed according to firms’ requirements, allowing companies to select up-to-date competencies to successfully face global business perspectives in rapidly changing economies. MIB challenges its students through rigorous coursework and practical work activities, training its students to place concepts and theory into practical application. Set in diverse global contexts and in a global classroom, MIB students don’t merely think global, they simply become global.

Learning objectives

Students will be asked to use all the acquired knowledge and skills to solve international management problems, consolidating them and applying them to the real world of business. One of the most important components of the course is the strong collaboration with an impressive network of firms. This provides participants with first-hand access to professional expertise to prepare them for the international business world. Several practical work activities are offered with the aim to turn academic experience and theoretical knowledge into a professional, multicultural experience. Acquired skills include change management, customer-driven transformation, group negotiation and intercultural communication, project management, business process analysis and management.

Career opportunities & professional recognition

The program prepares students for a range of diverse careers, providing students the opportunity to work in varied roles and geographies. Many take management positions in departments of multinational companies and SMEs, in areas including general management, human resources, accounting, foreign trade and international marketing. Others find roles in the field of business consultancy.

Curriculum

● Economic and financial Analysis
● International finance
● Industrial economics
● International marketing
● International banking
● International people management
● International brand management
● Legal system and international contractual law
● International business strategy & international entrepreneurship
● Social skills and negotiation techniques
● Transportation and logistics
● International economics

Partner companies

One of the salient features of the Master in International Business is the tight cooperation established with more than one hundred partner firms worldwide. This network intends to help businesses and organizations improve their competitiveness and capability to infiltrate international markets by effectively exploiting knowledge and skills that reside within the know- how and expertise offered by the MIB partner universities. The Master in International Business enjoys the valuable support of a business network, which includes:


● 3M
● Accenture
● Altran
● Aran Cucine
● Atlantyca Entertainment
● Auchan
● Bain & Company
● Baker & McKenzie
● Brembo
● Cinecittà
● CNA
● Continuum Innovation
● Dolce & Gabbana
● Eataly
● EON
● Fratelli La Bufala
● Halldis
● IBM
● Innocenti Depositi
● LVMH
● Moleskine
● NCR
● NH Hotels
● Peroni
● Poliform
● Sky
● UCIMU
● UPS

Professional experience

Company and cultural visits, business games, field work and internship activities all allow students to come into immediate contact with the work world whilst being exposed to some of Italy’s rich culture. Students attend around 20 conferences with outstanding speakers; entrepreneurs, top managers and professionals of large multinationals and bright SMEs that allow students to share ideas with the business players.

Innovative method

One of the significant features of the Master is the tight cooperation established with more than 100 partner firms worldwide. This strong partnership gives students the outstanding specialization opportunities related to internationalization process of the firms as well as working and living experiences in the most dynamic and relevant market areas of the world.

From theory to practice

In an increasingly challenging job market, Università Cattolica takes great pride preparing its students with the adequate knowledge, skills, and motivation to make an impact and become leaders in a global context. MIB students are in the ideal position to put into practice the knowledge gained in the program that are so valued and sought.

Peer-to-peer learning

MIB supports students in designing their own career, which is aided by the diverse skills, backgrounds, and nationalities that make up the study body. This fosters peer-to-peer learning whilst at the same time provides a versatile learning context. Additionally, students will be exposed to the strong community of alumni, business professionals, academics and entrepreneurs for career support and development, which will help students set the foundations to becoming culturally-astute business leaders for the global field.

Candidates must prove proficiency of the English language. Accepted certificates include:
● TOEFL: internet- based (iBT) of at least 80 points; computer- based (CBT) of at least 213 points; paper- based (PBT) of at least 550 points
● IELTS: of at least 6 points
● PTE: of at least 53 points
● CPE/CAE: any successful results if available

The certificate is not required for neither English mother-tongue applicants, nor for students who have obtained an English taught bachelor.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €2400 - €7200

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Companies tend to employ graduates who have developed awareness to issues of internationalization, who are competent to work in multinational working groups, who can analyze global markets, and those who can deal with the management of major projects. The Global Business Management program aims to endow students with the listed skills so as to enable them to quickly adapt to an international environment, whilst understanding the dynamics, and knowing how to effectively identify solutions to managerial problems in such settings.

Learning objectives

The curriculum presents two types of courses: subjects relating to the managerial disciplines (strategy, HRM, accounting), and subjects relating to business issues and problems typically associated with the processes of internationalization of firms and the understanding of economic issues (managerial economics, financial reporting and performance measurement, business and government relations). This is done to balance traditional knowledge of management with the specialization and the development of specific internationalization-oriented skills. The ourses intend to develop the capability to work in different social and cultural contexts, and to review, develop and implement the issues that typically arise when firms go global.

Career opportunities & professional recognition

Graduates from the Global Business Management program are exposed to a wide range of career opportunities. 

Graduates will have both the technical knowledge and the methodological tools suited to pursue professional and managerial careers in large multinational, domestically owned corporations and international institutions. Yet their learning of abilities of how to deal with international and multicultural issues should also enable them to work within smaller companies, where flexibility and the ability to adapt comes first. Graduates from the program are given the unique opportunity to take advantage of the interaction with guest speakers coming from the most innovative business models

Curriculum

-International human resource management

-Business government relations

-Strategy and international business

-Economics of globalization

-Managerial economics

-Intercultural marketing

-Business ethics

-Accounting

-Corporate finance

-Business analytics

ELECTIVE (three of the following):

-Corporate governance

-Sustainability management

Small business management

-Management of international organization and NGOs

-Economics in the media

-Financial markets and institutions

-Seminar on ethical issues

-Compulsory internship

-Final thesis

The relationship between the students and the professors is an added value at Cattolica’s Piacenza campus. Students are stimulated and encouraged to achieve their goals by showing competitiveness and ambition, preparing them for an ideal array of future job opportunities.

Industry related

The economy of the province of Piacenza is based on, Small and Medium-sized Enterprises (SMEs), active mainly in manufacturing, services and construction industries, sectors on which the events held at Piacenza Exhibition Center are focused.

Career support

The Career Service at Cattolica’s Piacenza campus provides support to students by helping them find relevant internships and placements related to their studies.

International network

During the Global ogram, options to study abroad will be offered. A Study abroad can come in different forms, from Erasmus programs to visiting semesters at the International Partnership of Business schools (IPBS) partner institutions.

Candidates need to satisfy the English language proficiency requirement in order to submit their application.

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The Rome Business School’s Master in Fashion Management is the ideal academic course for professionals seeking a world-class degree programme in these discipline, leading to a successful global career in the the global fashion market.

With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The Rome Business School’s Master in Fashion Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses.

 

Objectives

In particular, on completing the programme, participants will be able to:

• identify, analyse, and understand the fashion sector’s characteristics, its market trends and their evolution;
• identify and develop effective managerial strategies for fashion sector businesses;
• recognise and understand the specificities and differences between the various types of production and organisation in fashion, haute couture and fast fashion businesses;
• develop a business plan for fashion companies;
• identify the specificities of the various types of products in the clothing, accessories, jewellery, home and beauty contexts;
• analyse and perfect offline, online, and performance integrated fashion system strategies pertaining to marketing, branding, and communication;
• identify, analyse, and understand the innovative technologies, materials, and distribution opportunities found in the fashion sector;
• utilise brand monitoring tools suited to continuously work on the constant improvement of a fashion brand’s storytelling and reputation;
• utilise the experience acquired during company visits and interactions with industry professionals to build their own professional networks in the fashion market.

Professional Outlets

At the end of the Master, the students will be able to strengthen their professionalism or start their careers in relation to professional profiles such as:

• Entrepreneur or manager in companies specialising in production, distribution, or commercialisation in the fashion context;
• Store manager
• Designer and stylist with managerial and communication abilities
• Brand manager, marketing and/or communication director for fashion companies (also as a freelance consultant)
• Press officer or PR director for a fashion brand
• Social media manager or social media strategist for a fashion brand
• Event manager specialising in fashion shows and events
• Personal shopper
• Fashion blogger

Target Recipients

The Master Course in Fashion Management is designed both for those who are already professionally employed in the fashion industry and wish to update their competencies and acquire new ones in the field, and for those who intend to get a specialisation before their first experience in the industry.

Thus, typical attendee profiles are:

• graduates interested in specialising in fashion management and therefore in acquiring the specific competencies needed to operate in this context;
• entrepreneurs interested in launching or revitalising a retail business focussed on the sale of clothing, accessories, jewellery, and home and beauty products;
• designers and stylists who also wish to acquire managerial competencies related to the management, distribution, and communication of their own brand or collection;
• managers, professionals, and consultants seeking to specialise in the fashion industry.

Contents

The Fashion Market

The fashion industry and its evolution in various cultural and geographical contexts;

The fashion system: types of businesses (from haute couture to fast fashion)

Elements of consumer sociology

Elements of fashion history

Managerial Competencies

Business strategy and company organisation

Economics and company management

Marketing management

Digital marketing

Accounting and management control

Project Management

Business Planning

Human resource management

Fashion Products

Menswear, womenswear, childrenswear

Accessories

Jewellery

Home

Beauty and personal care

Fashion Touch Points and Communication Strategies

Targeting, experiential branding, and holistic marketing in fashion

Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging

Naming, branding and guidelines for their use

Visual Branding and Creative Direction: expressing exclusivity

Public relations, the press office, and institutional communication for fashion

Analysis and design of web-based supports, and elements of SEO

Social networking in the fashion sector

Brand monitoring for fashion

Retail branding: point of sale furnishing and layout

Shows and events

Technological innovation in Fashion

Point of sale and interfaces

Materials

Online presence and mobile app functionality

E-commerce and new forms of distribution

Fashion in the Made in Italy domain

Case histories, company visits and testimonials

 

Structure (12 months)

The Rome Business School’s Master’s Degree in Fashion Management is structured in:

• 6 months of lectures (twice a week)
• 6 months of international internship and project work
• Company visits
• Personalized career services
• Cultural programme
• Seminars and events
• 

Attendance formulas

The Master in Fashion Management may be attended in the following formulas:

• On Campus, at the Rome Business School Rome headquarters.
• Online (Distance Learning), through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.

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The Rome Business School’s Master in Food and Beverage Management is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the Food & Wine industry.

With the Rome Business School’s international perspective, the programme offers a unique learning experience and a global professional exposure, enabling participants to study in one of the best cities of the world or online. The programme’s quality teachingand networking services all contribute to make it the perfect fit for anyone who is looking to rise to the top in the world of food and beverage industry.

 

Objectives

In particular, on completing the programme, participants will be able to:

• Identify and develop effective managerial strategies for food & beverage industry companies
• Develop a business plan for food & beverage industry companies
• Utilise the most advanced marketing techniques to promote food & beverage industry companies and products
• Apply planning, financial management, and management control principles to the food & beverage industry
• Understand and utilise project management techniques
• Understand and apply process and supply techniques to the food & beverage context
• Master the use of new technologies within food & beverage industry companies
• Understand the food & beverage industry start-up ecosystem

 

Target Recipients

The Master in Food and Beverage Management is a course of excellence designed for young persons who wish to start a career in the Food & Wine industry, and to professionals in the food & beverage production chain and restauration industries —or in other sectors closely linked to them—who aspire to set out on a path to grow within their organisation, to start up an enterprise in an opportunity rich but ever more complex context, and/or to complete their training path by obtaining a certification specifically conceived for the food and beverage industry.

On completion of this training course, the attendees will be able to work, among other profiles, as:

• Consultants for the creation of start-ups within the restauration industry
• Consultants for corporate repositioning
• Food & Wine Managers
• Banqueting Managers
• Hotel chain Retail & Sales Managers
• Public Relations Managers

Contents

Introduction and Scenario

The Food and Beverage and Agri-Food System

Food and Beverage Industry Management

Basics of management: elements of corporate strategy and organisation

Economics and food company management

Marketing management and digital marketing

Accountancy and management control

Basics of Project Management

Business Planning

Human Resource Management

From the concept to the project: defining a project’s guidelines through the creation of the Concept

Geomarketing analysis

Aesthetic and functional design: identifying structural needs/required spaces and their distribution / defining a layout

Administrative requirements to set up a business / verifying the suitability of a location

Job Health and Safety: regulations and documents

 

Food Management

Retail & sales management

Supplier selection

Food cost control

Menu engineering

Restaurant and Kitchen layout

Practice Lab: visits to producers

 

Beverage Management

Retail & sales management

Supplier selection

Beverage cost control

Wine and beverage list engineering

Wine cellar layout

Practice Lab: visits to producers

 

Marketing and Communication for Food and Beverage

Food and Beverage industry marketing

Restauration services marketing

Digital marketing

Brand management – Image and Brand Identity

Food, Wine, and Mass Media – communication tools (food guides, industry publications/websites, newsletters)

Storytelling applied to Food & Wine products and services

Content management

Social media management for the Food and Beverage industry

Food & Wine audio-visual communication

Customer care

Food and Beverage events and the role of Public Relations

Case studies

Agri-food product marketing and brand management

Wine marketing and brand management

Marketing strategies applied to industry contents: case histories and testimonials

Food and Beverage industry innovation and strategies

Internationalisation strategies

New technologies: from production chain to service

Launching a start-up in the Food and Beverage industry

Extracurricular activities

As part of the course, a Cooking Teambuilding and/or Gastronomic Walking Tour event is organised in Rome’s Old Town to understand the cultural context within which the various made in Italy Food and Beverage service and restauration of excellence activities insert themselves, with the aim of understanding its various formats and business models.

 

Structure (12 months)

The Rome Business School’s Master’s Degree in Food and Beverage Management is structured in:

• 6 months of lectures (twice a week)
• 6 months of international internship and project work
• Company visits
• Personalized career services
• Cultural programme
• Seminars and events



Attendance formulas

The Master in Food and Beverage Management may be attended in the following formulas:

• On Campus, at the Rome Business School Rome headquarters.
• Online (Distance Learning), through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.

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