The Master in Interior Design for Commercial Spaces proposes to work from the basis of a theoretical and practical reflection on the design of the commercial space. The aim is to combine theoretical concepts and construction, quotation, and material interpretation, with the understanding that the design practice exists in relation to current society, to the present.
Therefore, applying a historical perspective to design, analysing the current situation, and referring to the history of the place will therefore be important issues to consider. The Master uses Barcelona as its working ground, and so deals with the commercial space associated with a territory where the street is the protagonist. Due to the geographical characteristics of our city, and good weather, much use is made of public spaces. Streets and squares areopen spaces that oxygenate the urban fabric; and, within this area of high-density housing, they provide necessary ‘living rooms’ for citizens.
Barcelona, unlike American cities, for example, is a “mixed-use” city, a sparsely zoned territory, where domestic life, work, and leisure co-exist. These two characteristics, the use of the public space and the “mixed-use”, makes the ground floor an important place of transition, and a threshold between public and private life. The boundary between the interior and the exterior is a blurred one, where the confines of the street do not end at the buildings, but rather extend into their interior, through its contact with the ground. Over the past few decades Barcelona has been reconstructing its own landscape, limited by the geographical elements that surround it (mountains, rivers, and the sea), carrying out different urban projects which arose from historical needs. In recent years, these transformations have been tied in with major events, and three projects in particular have changed Barcelona’s urban structure:
The Olympic Village developed for the Olympic Games in Barcelona in 1992. The extension of Avinguda Diagonal carried out in 2006 which involved the modification of the metropolitan area of Barcelona, extending Avinguda Diagonal as far as the sea. The creation of [email protected] in the Poble Nou district, a new urban structure designed to transform the old area into a focus for new activity, where a balance is sought between its different potential uses. Making use of this richness, the course deals with the concept of the commercial space in relation to the “street”, taking into account the social and political situation to intervene in places that form part of the public debate.
Methodology and structure - Objective of the course is teaching the design methodology that allows students to get a quality combination of experiences by analyzing the contemporary consumer’s codes of expression and behaviors, the customer’s identity, current trends in design and materials technology. Students learn to develop their own expressive language and to enhancing it with their creativity. They create project layouts particularly accurate in colors, materials, finishes and lighting effects, offering new sensory and emotional experiences.
The main activity of the classes is developing strategic value projects, able to meet the diverse needs of the design industries. Under the guidance of a faculty, consisting mainly of professionals and designers, projects take place according to an open system, in which participants are invited to collaborate with Italian companies of international reputation and new brands looking for an innovative and sustainable design.
The program consists of four weeks of introductory workshops, aiming to examine the knowledge and methods of design students from all over the world, and three Project Laboratories of different length and increasing complexity. The projects simulate a real professional situation: brief, development and presentation.
The Master course includes seminars, visits to leading materials manufacturers and showrooms, participation at events (most notably the Salone del Mobile in Milan), workshops and interdisciplinary laboratories.
Final step the programe is presentation of the Final Project that comprises evidence of the journey taken and the knowledge gained.
Among the project partner companies of previous editions: Febal, Colombini Group, Rhizome, TVS, Jacuzzi, JVC Kenwood, Verallia.