The Master course intends to form knowledgeable designers of the most advanced models of relationship between the product development processes, market dynamics and technological developments. It also intends to complete the training of professionals in R&D, marketing and brand management in the furniture sector, offering them a better understanding of design management skills as a lever to create a competitive advantage.
The Master is based on the capacity of Italian companies, working in the furniture industry, to use design as a fundamental lever of competitive advantage and a structural element of corporate culture. The core of the program is focused on the knowledge generated from the advantageous relationships instilled between the Italian production system and the network of professions involved in design. The Master sets its cultural roots in the “Italian model” of rapport between enterprise and design, while also aiming to develop new knowledge in innovation that responds to the challenges posed by technological, social and market changes.
The program’s structure takes on a systemic vision of the role of design in the furniture industry, teaming new fields of interest to the traditional focus on product development, along with the growing importance of brands and its tangible and intangible elements of expression.
Digital Fabrication has enabled the leap from industrial manufacturing –which is hard to access- to affordable and accessible personal fabrication to allow for rapid prototyping in the development of projects.
With this course, you will learn to handle a digital workflow, in both the design and prototyping stages, learning to distinguish between different manufacturing processes for prototyping and designing your projects efficiently and quickly.
You will also learn to make your designs "smart" by equipping them with connectivity, interaction and responsive design. You will learn to do this in four steps: integration of electronics in the design, programming electronics, mechanical outputs so that your projects "do things" and interaction between your projects and their environment.
You will learn while you work on your projects, through learning by doing, combined with the knowledge offered by the best international faculty and the facilities of the Fab Lab IED Madrid, which you will have free access to all day long, so you can work on your prototypes and experiments.