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Communication & Media Stud…×

Masters Degrees in Communication & Media Studies, Italy

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The two-year MA in Communication Design provides training for art directors, digital communication interface designers and multi-media directors working in firms, communication and multi-media agencies or market-oriented companies. Read more

Overview

The two-year MA in Communication Design provides training for art directors, digital communication interface designers and multi-media directors working in firms, communication and multi-media agencies or market-oriented companies.

Students are trained to be professionals with strategic thinking skills and the ability to coordinate and contribute to complex communication projects.

By participating in workshops and experimental labs, students will have the opportunity to put into practice the knowledge gathered during the theoretical and technical courses and to face complex project-related issues in the framework of brand design, multi-media publishing and multi-platform services.

Language: Italian
Credits: 120 CF
Placement rate: 81%

Audience

Enrolment is open to students with artistic-technical background, graduates in communication studies, literature, philosophy or humanities. The program is addressed to candidates willing to improve their critical thinking abilities and sharpen their problem solving skills, while utilizing the latest design tools and technologies to come up with innovative solutions in areas such as brand design, visual design, environmental design, multi-media publishing, as well as institutional communication, service/product communication and internal communication, in both B2B and B2C contexts.

Careers

Students can employ the theoretical and technical knowledge gained during the program in a wide variety of communication contexts, especially those characterised by complex design problems. Graduates of this program may find employment as: Communication designers, Marketing professionals within studios, communication and multimedia production agencies .

Companies

NABA has developed strong relationships with leading companies which provide internships for NABA students. Among them are: Provincia di Milano, Armando Testa, Arnoldo Mondadori Editore, Lowe Pirella, McCann Erikso, Saatchi & Saatchi, Velvet, Gruppo Editoriale L'Espresso, Il Sole 24 ORE, Publikompass, Emergency ONG ONLUS, Leo Burnett, Giangiacomo Feltrinelli Editore

Admission

Discover how to apply: http://www.naba.it/admission-postgraduate-programs/processo-di-ammissione/?lang=en

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The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects. Read more
The Master in Brand Management and Communication, now at the 13th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects.

The course has a close link with the professional world through the work developed between partners and teaching staff, composed of a team of professionals from major companies, agencies and consulting firms, providing the students with an intense and interactive curriculum, of increasing complexity.

Teaching methodology considers the different stages of the process: from building of brand equity, defining values, positioning and planning marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and trends and development.

Participants explore the various areas of the construction project and strategic communication of the brand, through the study of skills in various functions: Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art.

At the end of the pathway, in a dedicated unit, the course examines the actions of self marketing: from the tools necessary to make a self-presentation through the appropriate instruments (video card, Web), to the techniques of public speech.

In previous editions, the projects were developed in collaboration with Jacuzzi - development project of the new brand Jacuzzi SPA; Ducati - Brand stretching on target millennials worldwide; Aiutare I Bambini - brand repositioning; Bellavita - guideline development of brands; Cottoveneto - assessment and brand positioning worldwide; Prénatal - assessment and brand positioning worldwide; Boscolo Hotels - assessment and brand experience; Nestle '/ Buitoni - assessment and re-launching the brand in Italy; Diesel - 55DSL - assessment and strategic guidelines; Max Mara - branding green field on the brand Sportmax and person; Pomellato - global digital branding strategy; Campari - Mix Campari brand relaunch; Piaggio - branding and development of smart mobility ecosystem; Ferrero - brand stretching brand on target millennials worldwide and developing new product line.

During the previous editions of the programme students enjoyed, among others, the following visiting: Google, Technogym, Campari.

The Master is organized in two editions, the first in November in Italian, the second in February in English.

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