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Masters Degrees in Communication & Media Studies, Italy

We have 13 Masters Degrees in Communication & Media Studies, Italy

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The Master in Corporate Communication is partnered with LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore. Read more
The Master in Corporate Communication is partnered with LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore.

Learning objectives

The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Each module of the Master training is designed to strengthen the students chance to become a sought out professional in the communication field. The Master training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make students acquire the professional, interpersonal, and language skills necessary to be effective communicators in organizations.

Career opportunities & professional recognition

The Master graduates will gain 360 degrees of communication knowledge of strategic and operational management of communication (marketing communications/brand management, accounting and strategic planning, interactive/social media communications and community management, corporate public relations, internal communications, stakeholder relations). The Master supports students’ career openings by:

● Empowering students’ self-branding capability organizing classes focused on effective resume writing, job interview training, teamwork advice, as well as diversity and cross-cultural management;

● Supporting encounters between students and professionals directly in the classroom. Many of the professors are top executives that may hire students for internships

● Involving students in field trips to companies and agencies;

● Challenging students with a real consultancy field project. An opportunity to take on the full responsibility in managing a project and delivering a result by activating the knowledge developed in the classroom. Consultancy projects are a realistic and direct bridge with potential employers;

● Sharing students’ profiles with the Master’s partner companies and business liaisons beyond partners;

● Partnering with Università Cattolica Stage and Placement Office which collects and posts job opportunities. Over the past editions, students have been hired for internships at: BMW, FIAT, Ketchum Inc., L’Oréal, Leo Burnett, Mediacom, MSL Group, Pandora, TBWA Worldwide, and Vizeum Spa.

Curriculum

The 4 E of the Master in Corporate Communication excellence:

Enriching
Learning objectives
● Setting the foundation of the profession
● Offering a conceptual overview of the disciplines which inform the practice
COURSES
● Corporate Communication (4 ECTS/CFU)
● Consumer & Industrial Marketing (4 ECTS/CFU)
● Consumer Behavior (3 ECTS/CFU)
● Stakeholder Relationship Management and Negotiation (4 ECTS/CFU)
● Communication Skills - (3 ECTS/CFU)
● Advanced English for Relationship Management (3 ECTS/CFU)
● Italian Language and Culture (3 ECTS/CFU)

Empowering
Learning objectives
● Nurturing the distinctive competences of the profession
● Challenging and sharpening the critical abilities to manage communication
COURSES
● Branding & Consumer-Brand Relationships (4 ECTS/CFU)
● Market Insights & Account Management (4 ECTS/CFU)
● Advertising Creative & Media Strategy (4 ECTS/CFU)
● Unconventional Interactive & Social Media Marketing Communications (4 ECTS/CFU)
● Corporate & Marketing Public Relations (4 ECTS/CFU)
● Retail Experience (4 ECTS/CFU)

Enhancing
Learning objectives
● Refining communication skills in specialty areas
● Strengthening analytical thinking to interpret markets and society
COURSES
● Business-to-Business Relationships (3 ECTS/CFU)
● Internal Communication & Employer Branding (3 ECTS/CFU)
● Qualitative & Quantitative Market Research (4 ECTS/CFU)
● Far East culture and language (3 ECTS/CFU)

Experiencing
Learning objectives
● Activating the competences acquired during in-class training
● Bridging Master studies and the profession
Tasks
● Creativity Lab
● Consultancy Field Project

Ongoing professional training
● Individual assessment interviews
● Self-branding sessions
● Team-working support
● Diversity management training
● Job interview simulation
● Field trips

Location

Milan boasts extraordinary beauty. The city has inspired the creativity behind some of the world’s iconic fashion and design labels. Milan is recognized as a fashion and design capital, and has a major global influence in commerce, industry, music, sport, literature, art, and media.

We support you

Students receive support through comput- ing platforms including teaching, discussion forum, group work and tutorship. There is a tutor tailored for every consultancy field project group. Within the program there is a strong involvement of student group works and meetings with companies.

Placement & career service

With 6,900 internship opportunities per year and over 7,100 local and international partner companies, Università Cattolica’s Career Service will help orientate students along the paths of research, internships and employment.

Our companies

Supporting Companies: Leo Burnett, MSL Group

Partner Companies: ABC Production Agency, Henkel, International Advertising Association, Intesa Sanpaolo, Italian Brand Factory, Iterion, Mediacom, MSL Group, TBWA, Vizeum Aegis Media Group, We are social

Consultancy projects: Google, Disney, Leo Burnett, Lovable, Mars, MSL, Vizeum, 3M (previous editions of the Master)

Liaisons companies: Coop, Ecor Naturasi, Heineken, Lego (involved in class presentations and assignments).

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €4000

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The two-year MA in Communication Design provides training for art directors, digital communication interface designers and multi-media directors working in firms, communication and multi-media agencies or market-oriented companies. Read more

Overview

The two-year MA in Communication Design provides training for art directors, digital communication interface designers and multi-media directors working in firms, communication and multi-media agencies or market-oriented companies.

Students are trained to be professionals with strategic thinking skills and the ability to coordinate and contribute to complex communication projects.

By participating in workshops and experimental labs, students will have the opportunity to put into practice the knowledge gathered during the theoretical and technical courses and to face complex project-related issues in the framework of brand design, multi-media publishing and multi-platform services.

Language: Italian
Credits: 120 CF
Placement rate: 81%

Audience

Enrolment is open to students with artistic-technical background, graduates in communication studies, literature, philosophy or humanities. The program is addressed to candidates willing to improve their critical thinking abilities and sharpen their problem solving skills, while utilizing the latest design tools and technologies to come up with innovative solutions in areas such as brand design, visual design, environmental design, multi-media publishing, as well as institutional communication, service/product communication and internal communication, in both B2B and B2C contexts.

Careers

Students can employ the theoretical and technical knowledge gained during the program in a wide variety of communication contexts, especially those characterised by complex design problems. Graduates of this program may find employment as: Communication designers, Marketing professionals within studios, communication and multimedia production agencies .

Companies

NABA has developed strong relationships with leading companies which provide internships for NABA students. Among them are: Provincia di Milano, Armando Testa, Arnoldo Mondadori Editore, Lowe Pirella, McCann Erikso, Saatchi & Saatchi, Velvet, Gruppo Editoriale L'Espresso, Il Sole 24 ORE, Publikompass, Emergency ONG ONLUS, Leo Burnett, Giangiacomo Feltrinelli Editore

Admission

Discover how to apply: http://www.naba.it/admission-postgraduate-programs/processo-di-ammissione/?lang=en

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The Master in International Screenwriting and Production is a graduate program that aims at creating professional scriptwriters, story editors and producers, providing them with a thorough understanding of the audiovisual industry and a strong knowledge of the storytelling techniques, which are the heart of every project of feature film and television series. Read more
The Master in International Screenwriting and Production is a graduate program that aims at creating professional scriptwriters, story editors and producers, providing them with a thorough understanding of the audiovisual industry and a strong knowledge of the storytelling techniques, which are the heart of every project of feature film and television series.

The MISP is a full-time intensive course, with a maximum enrollment of 42 students. The diploma, issued by Università Cattolica, is recognized as a first level Master’s degree by the Italian Government.

Learning objectives

The MISP will allow students to acquire the required knowledge to work in the entertainment industry, both as writers and/or professionals working in production or distribution companies, TV networks, talent agencies or as production assistants.

Students will receive a comprehensive and high level training which effectively combines the academic expertise of university professors with the professional know-how of high-ranking professionals with international profiles.

Career opportunities & professional recognition

Graduates from the MISP are exposed to a wide range of career opportunities. Graduates have both the theoretical knowledge and the methodological tools suited to pursue professional and managerial careers as:

● Screenwriters or creative producers of television series and feature films;

● Authors of TV entertainment programs and documentaries, copywriters, creators of video games and web series, writers of comic books and novels and fiction editors in publishing companies;

● Story editors and script consultants;

● Supervisors of evaluation, acquisition and programming of TV shows;

● Professionals working in different areas of the television and film industry (physical production, distribution, acquisition, product placement, etc.)

Guest Lecturers

Here is a list of some Professors and Guest Lecturers:

● Eleonora Andreatta - Director TV series and TV dramas for Rai Fiction

● Luca Bernabei, CEO Lux vide, Rome

● Armando Fumagalli, Director of the Master, professor of Semiotics and History of Cinema, UCSC; script consultant for Lux vide

● Robin Lyons - Animation Writer and Producer – Calon (UK)

● Luca Manzi - Writer for novel, theatre and television, and co-founder of the Master Program

● Cristiana Nobili - Director, Original Live Action Production, Disney Europe, Middle East and Africa (London)

● Paolo Sigismondi, professor of Global Entertainment, Annenberg School of Communication, University of Southern California, Los Angeles

● John Truby - Screenwriter and script doctor for Disney, Universal, Sony Pictures, Fox, HBO, BBC

Curriculum

● Screenwriting theory (8 ECTS/ CFU)

● Script analysis and project evaluation (8 ECTS/ CFU)

● Writing techniques for audiovisual products (12 ECTS/ CFU)
- Screenwriting practice: treatments, scenes and dialogues, scripts, pitches.
- The writing of genres and adaptation.
- Writing for different formats: comic books, novels, documentaries, entertainment TV shows, advertising, the web, mobile media, and transmedia projects.
- Screenwriting and production of animation projects.

● The audiovisual industry (4 ECTS/ CFU)
- Industries and audiences.
- TV acquisition and programming and film distribution
- The physical production: pre-production, shooting, post-production, contracts and budgeting.

● Communication ethics (4 ECTS/ CFU)

Final project

Three months before the end of theoretical classes, the students will have to choose between one of the following careers: screenwriting or production. The students, who choose the screenwriting career, will have to write and deliver a final project from which the writing abilities developed during the program should emerge. Typically,the final project takes the form of a script for a feature film, which can either be an original idea or an adaptation.

The final project can be written in English, Italian, French or Spanish. The students, who choose the production career, will have the opportunity to undertake an internship within an established production or distribution company, a TV network, an advertising agency or on a film set.

Industry related

The MISP aims at providing its stu- dents with the adequate knowledge, wide-ranging skills and contacts to meet the requests of an increasingly global and varied audiovisual industry.

Alumni achievements

In previous years, alumni from MISP (which, until 2015, was taught in Italian: Master in Scrittura e produzione per la fiction e il cinema) have been working as writers and producers for top rating TV series and highly successful feature films, or as writers of best selling novels, published in many countries; many of them have been working in high-ranking audiovisual companies such as Cattleya, Disney, Endemol, Focus Features, Freman- tle, Lux Vide, Mediaset, RAI, SKY, among others. They work not only in Italy, but also in London, Los Angeles, Madrid, New York, Paris, etc.

Employment opportunities

The MISP aims at providing the students with a 360 degree education in the audiovisual field, so as to create pro- fessionals able to tackle both creative and organizational/managerial tasks and work in wide-ranging professional environments.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €4000

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The aim of the Web and Digital Design program is to develop professionals within the industry who are able to plan, produce, and share knowledge in an effective way. Read more
The aim of the Web and Digital Design program is to develop professionals within the industry who are able to plan, produce, and share knowledge in an effective way.

The program offers an experimental pathway at the forefront of design, marketing, and technology. Students blend sound design competence with strategic vision, knowledge of technical aspects and project management skills in order to coordinate all the different stages in the development process.

The program incorporates art direction and design, content, solid technical skills and an in-depth background in digital marketing and communication.

The curriculum is a balance between theoretical teaching and practical tasks. Project-based activities in particular are central to the learning experience and leverage abilities and information acquired in the other courses.

Projects follow a professional workflow, which encompasses the definition of the digital strategy, the interaction model and users' journey, the design of the interface and its look and feel, the creation of a prototype using front/back end programming tools.

As the user experience is increasingly developing through social media, companies are changing their business accordingly. This new and thrilling scenario is deeply investigated with specific regard to the integration of content and navigation flow between websites, search, and social platforms. The overall didactic experience provides the students with professional abilities, allowing them to engage in dialogue with the different figures involved in digital media projects.

The course lasts 15 months (from October until December) and is entirely taught in English language.

QUALIFICATION

After passing the final exam, eligible students will obtain a Master’s Degree from IULM and SPD. The Master corresponds to 60 ECTS credits.

ABOUT THE SCHOOL

Founded in Milan in 1954, SPD Scuola Politecnica di Design is the first postgraduate school for design disciplines in Italy. Situated in Milan, the capital of design, Scuola Politecnica di Design pioneered design education thanks to its solid grounding and to its peculiar approach integrating different domains: ergonomics, art, perception studies, semiotics.

Today, SPD is an international laboratory for the exchange of ideas, experience and creativity in order to develop projects. Since its foundation the school has welcomed an extraordinary community of students from various countries and backgrounds.

All courses are taught in a personalized and small learning environment promoting easy contact with the faculty and the staff. Indeed, at SPD every student is followed individually by a faculty formed by designers, professionals from different fields and visiting tutors.

The masters programs offered by SPD are organized in collaboration with IULM University, and award academic degrees recognized by the Italian Ministry of Education, The University and Research MIUR, corresponding to 60 credits under the ECTS system.

The teaching method at Scuola Politecnica di Design is arranged into intensive workshops, studio classes, theoretical lectures, seminars and visits. Research work is carried out in collaboration with leading companies such as Volkswagen, Microsoft, PepsiCo, Heineken, IKEA, Artemide and Poltrona Frau Group among the others.

These projects are deveopped according to an interdisciplinary approach which is a testing ground for the student’s skills, from the concept idea to its execution.

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The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field. Read more

The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field..

The programme’s quality teaching, its international paid internship offerings and its career and networking services all contribute to make this programme the perfect fit for anyone who is looking to rise to the top in the world of business.


TARGET RECIPIENTS

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.


TRAINING OBJECTIVES

• Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.

• Recognizing individual market components and using this understanding for better marketing management.

• Learning how to launch and manage the most effective marketing strategies.

• Forming an effective integrated marketing plan.

• Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.

• Mastering the use of communication tools and channels.

• Applying marketing and communication knowledge to a variety of business contexts.


COURSE CONTENTS

Part 1 – Defining Marketing and the Marketing Process

1. Introduction to Marketing

2. Company and Marketing Strategy

Part 2 – Understanding the Marketplace and Consumers

3. The Marketing Environment

4. Marketing Information Systems and Research

5. Consumer Markets and Consumer Buyer Behaviour

6. Business Markets and Business Buyer Behaviour

Part 3 – Designing a Customer-Driven Marketing and Communication Strategy and Mix

7. Segmentation, Targeting, Differentiation and Positioning

8. Product, Services, and Brands

9. New-Product Development and Life-Cycle Strategies

10. Pricing: Understanding and Capturing Customer Value

11. Pricing Strategies

12. Marketing Channels

13. Retailing and Wholesaling

14. Integrated Marketing Communication Strategy

15. Advertising and Public Relations

16. Personal Selling and Sales Promotion

17. Direct and Online Marketing

Part 4 – Competing on an international scale, ethically

18. Creating a Competitive Advantage

19. International Marketing and The Global Marketplace

20. Marketing Ethics and Social Responsibility

Part 5 – Special Contents

The technical/professional teaching is enriched by:

• Company tours, to get to know managerial systems and players from the inside

• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

Training in interdisciplinary competencies, such as:

• Business English

• Self-marketing

• Interpersonal communication techniques and PNL

• Public speaking


2 STUDY TOURS, IN PARIS AND BARCELONA


PAID INTERNATIONAL INTERNSHIPS

Interested attendees may take part in paid internships in numerous Countries at major companies and organisations.

A MULTICULTURAL ENVIRONMENT

The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from more than 140 countries regularly attend its courses.

TEACHING TECHNIQUES

The Rome Business School employs a wide array of teaching methods:

• Lectures

• Case study analysis

• Exercises

• Assisted private studying

• Guest speakers

• Videos

• Company tours

• Complementary cultural initiatives

LEARNING OPTIONS

The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:

- Full-time (from Monday to Thursday)

- Executive (on Saturday)

- Professional

ENTRY REQUIREMENTS

- All applicants must have a three-year degree (or be near completion).

- Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies




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The Specializing Master aims to build qualifications in skills and abilities relating to the planning, communication and management of processes for the promotion of the many regional Italian identities. Read more
The Specializing Master aims to build qualifications in skills and abilities relating to the planning, communication and management of processes for the promotion of the many regional Italian identities. The objective is to strengthen students' professional profiles with a strong multidisciplinary skill set guided by a solid aesthetic sensitivity, each time enabling them to participate in innovative solutions and the regeneration of the cultural heritage assets that any given region possesses.

Please visit http://polidesign.net/en/mct

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This Specializing Master strives to train professionals skilled in coordinating the communication processes that occur in communication enterprises, on strategic and creative terms, within new technological contexts. Read more
This Specializing Master strives to train professionals skilled in coordinating the communication processes that occur in communication enterprises, on strategic and creative terms, within new technological contexts. The learning itinerary traverses all the features of communication design, focusing especially on the set of factors that enable students to build brand equity, the true core of the communication process.
Training calls for effective career-building preparation at both the individual and the group levels, particularly developing aptitude for teamwork, a distinctive feature of communication professions.

The lessons start on October 30, 2017

Tuition: €11,000

Please visit: http://www.polidesign.net/mbc

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The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Read more
The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Some of the subjects of the course cut across the modules, while others are specific and unique to each location.

The Master is held in partnership with the Fondazione Palazzo Strozzi in Florence, the MIBAC (Italian Ministry of Cultural Heritage and Activities) in Rome and the Peggy Guggenheim Collection in Venice.

At the end of the course, students will be ready to work in arts and cultural companies and institutions (e.g. museums, foundations, galleries, festivals, auction houses), in the so-called cultural sectors (national and international cultural institutions, profit and nonprofit), in areas related to contemporary art and with large enterprises investing in the cultural market (banks, insurance companies, banking institutions, event management companies, trade fair organisations, art foundations, exhibition production companies, or companies operating in the communication world).

FLORENCE - Design of exhibitions and events
The Florence module focuses on developing specific skills to manage the different organisational phases of a Cultural event: from the design to the identification of partners and sponsors, to communication management and content creation. As a group, with the support of teachers and the course coordinator, students will plan and create one or more cultural events with real clients.

ROME - Art Direction: focus on festivals
The goal of this module is to develop a new approach to artistic heritage management. The Master’s semester in Rome combines the huge culture that the city plays at international level with the vivacity of the backgrounds that characterises its urban culture. With the support of new technologies, students will explore possible cultural convergences that stimulate interest and participation.

VENICE - 1 week Workshop
In partnership with the Peggy Guggenheim Collection, students will participate in a one-week workshop in Venice. They will visit the main institutions and meet the professionals of the Peggy Guggenheim.
The Peggy Guggenheim Collection is one of the most important museums in Italy for European and American art from the first half of the Twentieth century. It is located in the home of the famous collector Peggy Guggenheim, at Palazzo Venier dei Leoni on the Grand Canal in Venice.

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Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. Read more

Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication.

Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation, visibility and reputation) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English.

Career opportunities - At the end of the Master, the student can work in companies as a Brand Manager, Marketing Manager, Product Manager, and for Consultancies as Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.

 The Master is organized in partnership with Landor



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The. Master of Communication Design Labs. offers the keys to managing the complexity of the interconnected disciplines that are explored during the creative process. Read more

The Master of Communication Design Labs offers the keys to managing the complexity of the interconnected disciplines that are explored during the creative process. Students will learn to master linguistic resources and applications, to lead interdisciplinary teams in communication projects.

The Master aims to raise the professional profile of students so that they can be part of new business structures, where concepts and language are ever closer. The near constant exchange between students and teachers (active professionals with wide experience in the field of communication) enhances the processes of innovation and creativity that characterise this master. 

Career opportunities: Creative director. Account manager. Marketing director. Brand manager. Strategic director. Conceptual director.



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