Masters Degrees in Promotion & Advertising, Ireland

Please note due to the great demand for our programmes early applications are assessed when received and dealt with promptly. Therefore it is advisable to make early applications for an early response. If you do not yet have your final degree results this will not hinder your application as we are happy to issue conditional offer letters in such circumstances.

This course focuses on the acquisition of knowledge and the development of skills in the field of advertising. Students are exposed to a range of relevant marketing communications topics. The masters is designed to equip students for a career in advertising in general, and in advertising agencies in particular.

Career Opportunities

Graduates are equipped with the knowledge and skills to enable them to take up positions of responsibility in advertising agencies. Some also work in specialist advertising companies such as creative boutiques or media specialists. Others work in related advertising and marketing service areas such as market research, graphic design, sales promotions or direct marketing. Opportunities also arise with media companies in media sales or on the client side in advertising or promotions management.

Course Content

The first semester introduces participants to the principles of advertising, marketing, consumer behaviour, marketing communications, advertising research, advertising media and creative and production techniques.

In the second semester students specialise in either the creative or executive aspects of advertising depending on their chosen stream. Places on each stream are allocated during the initial selection process. The creative stream focuses on copy writing, art direction, TV and radio production, and design and layout. The executive stream focuses on issues in advertising and marketing, client service and media planning. At the end of semester two all students work on an advertising campaign using a real brief supplied by a client, which they develop and execute in teams, or 'advertising agencies', that 'pitch for the account'; at the end of the course.

Research methods are also introduced to all students in advance of their independent research.

Semester three involves independent learning in the completion of a research dissertation, under the guidance of a supervisor.

Read less

Please note due to the great demand for our programmes early applications are assessed when received and dealt with promptly. Therefore it is advisable to make early applications for an early response. If you do not yet have your final degree results this will not hinder your application as we are happy to issue conditional offer letters in such circumstances.

This course focuses on the acquisition of knowledge and the development of skills in the field of advertising. Students are exposed to a range of relevant marketing communications topics. The masters is designed to equip students for a career in advertising in general, and in advertising agencies in particular.

Career Opportunities

Graduates are equipped with the knowledge and skills to enable them to take up positions of responsibility in advertising agencies. Some also work in specialist advertising companies such as creative boutiques or media specialists. Others work in related advertising and marketing service areas such as market research, graphic design, sales promotions or direct marketing. Opportunities also arise with media companies in media sales or on the client side in advertising or promotions management.

Course Content

The first semester introduces participants to the principles of advertising, marketing, consumer behaviour, marketing communications, advertising research, advertising media and creative and production techniques.

In the second semester students specialise in either the creative or executive aspects of advertising depending on their chosen stream. Places on each stream are allocated during the initial selection process. The creative stream focuses on copy writing, art direction, TV and radio production, and design and layout. The executive stream focuses on issues in advertising and marketing, client service and media planning. At the end of semester two all students work on an advertising campaign using a real brief supplied by a client, which they develop and execute in teams, or 'advertising agencies', that 'pitch for the account'; at the end of the course.

Research methods are also introduced to all students in advance of their independent research.

Semester three involves independent learning in the completion of a research dissertation, under the guidance of a supervisor.

Read less

This programme is dedicated to giving students a rigorous conceptual framework and a systematic knowledge and understanding of the issues that are the forefront of Advertising and Digital Communications theory and practice theory. Students will be provided with an overview of the Irish Advertising Industry and will gain a deep understanding of the operations of a communications agency, both internally and in its business environment. Students will be equipped with skills and knowledge which can be immediately applied, making them work ready and change ready.

One of the key outcomes of this programme is that it gives the students the opportunity to showcase their potential as successful advertising practioners to the invited industry based guests. The student will gain an up-to-date knowledge and understanding of the advertising business with a developed awareness of the emerging business environment, social responsibilities and the need for adaption and change in the advertising area.

Career Opportunities

This programme leads to a professional qualification for persons working or desiring to work in advertising.

Read less

This intensive programme is designed to equip students with the skills they need to succeed in their choice of marketing career. Students will learn key marketing specialisms such as strategy and branding as well as developing skills in the areas of communication, planning and analysis, social media marketing and data analytics.

Programme Information

Analytical and practice-based training is delivered by expert faculty and executives from top multinationals, such as Google and Microsoft. This programme has a strong industry focus and provides corporate connections to the marketing and digital marketing industries, the headquarters of which are located just minutes away from the campus.

Our highly interactive lessons provoke discussion and give opportunities to develop communication and negotiation skills, deal with real-life case studies, work in small groups for assignments, take active part in digital and analytical simulations, as well as attend regular seminars with speakers working in all aspects of marketing practice and thought.

Careers Opportunities

Our MSc Marketing students graduate as a marketing specialist that will help segue you into the industry or sub-discipline of marketing that really interests you. Our graduates pursue their marketing careers in a number of industries including social media, consulting, financial services, operations, pharmaceuticals, transport, travel, education and government, sales & marketing and social enterprises.

Read less

Students will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.

Programme Information

MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also undertake professional certifications such as the Advanced Google AdWords certificate and Google Analytics certificate.

The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks.’ Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.

Careers Opportunities

Our MSc Digital Marketing Strategy students graduate as a marketing specialist that will help segue you into the industry or sub-discipline of marketing that really interests you. Our graduates pursue their careers in a number of industries including social media, consulting, financial services, operations, pharmaceuticals, transport, travel, education and government, sales & marketing and social enterprises.

Read less

Summary
Ranked 01st in Ireland, the MSc Digital Marketing Strategy is a digitally focussed marketing programme, which has been designed around insight from top marketing professionals and academics. The programme is built to accelerate your career in digital marketing, providing you with the skills to effectively plan, design and implement strategies that add value to organisations.

Timetable
Timetables and modules can be found on our website here. Students will study a range of practical-based modules over two years;
Programme Duration: Two years
Start Date: September 2017
Schedule: Tuesdays and Thursdays, 6 – 9pm

Dissertation Piece/In-company project
In their final semester, the student will complete a research dissertation, with the option to partner with a company to fully assess a current digital marketing issue. Using the knowledge gained through their core and elective modules, students complete a marketing audit and outline a strategy for the company moving forward. The project is commercially-focused and is a real-live action project. For a sample of what you can expect, please see an In-company project video here.

Academic Staff
Our marketing academics work as consultants for the largest multi-nationals in the world, have won international awards in their research, won Excellence-in-teaching awards and are world leaders within their chosen specialised fields. You can hear from our Programme Director on our webpage.

Innovation and Entrepreneurship
Trinity Business School is in the heart of one of Europe’s largest and most exciting digital hubs. We are minutes away from Silicon Docks, where multi-nationals such as Google, Facebook, Twitter and LinkedIn now call home. As the number one school for entrepreneurship in Europe, Trinity College Dublin has shown its dedication to innovation and positive disruption. You need look no further than our variety of business-related societies, student start-up accelerator programme Launchbox and events such as Trinity’s Global Business Forum.

Student Life
Trinity students enjoy a social and active life at Trinity College Dublin. For information on clubs, societies and student life, please click here.

Making an application
Applications requirements can be found here. Please note that students who do not have all of their documentation right now can still submit an application and upload these documents at a later stage (for example, final results transcripts, English test results or references).

Read less