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Masters Degrees in Market Research, Ireland

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Future managers must have the capacity to be team players, to motivate and lead others, to communicate and negotiate effectively, and must possess excellent interpersonal skills. Read more
Future managers must have the capacity to be team players, to motivate and lead others, to communicate and negotiate effectively, and must possess excellent interpersonal skills. The MSc in Marketing Practice transforms graduates into highly professional managers.

Based at The Michael Smurfit Graduate School of Business, UCD, this is a one-year, full-time masters degree programme that has been carefully structured to facilitate its participants’ professional development. The programme uses the concept of ‘action learning’ to blend graduates’ existing theoretical knowledge with real commercial experience in a variety of marketing situations, thus improving creative, technical, motivational, leadership,
communication and inter-personal skills. In short, teaching them to practice as managers.

Programme participants – referred to as ‘Marketing Advisors’ – work closely with clients ranging from start-up concerns to multi-national organisations, while undertaking professional assignments such as:
• Marketing and business strategy development
• Quantitative and qualitative market research
• Market feasibility studies
• Consumer surveys
• Economic impact studies.

Personal and professional skills developed during the course include:
• Leadership
• Motivation and team building
• Client and project management
• Implementation and control of plans
• Self-reliance and individual decision making
• Time management
• Communication – written and oral
• Problem solving
• Analytical skills
• Critical thinking
• Confidence building
• Negotiation and conflict resolution.

The personal and professional development is achieved through:
• Client assignments
• Communication skills series
• On-going support and guidance from management team
• Structured feedback and appraisal process
• Mentor programme
• In-company executive shadowing
• Business networking
• Action learning dissertation
• Courses in contemporary issues in business and marketing
• Lectures in leading edge management thought
• Briefing seminars from leading business people.

The programme encourages applications from international students and those whose first language is other than English.
Applicants must submit:
• An up-to-date curriculum vitae
• Two passport size photographs
• A non-refundable application fee of €32 – cheque or postal order made payable to ‘UCD Marketing Development Programme’
• A short statement – 300 words maximum – entitled: “Why I should be accepted on the MSc. in Marketing Practice Degree
Programme”

This statement should:
Draw on the applicant’s personal experience and emphasise relevant experience(s) demonstrating initiative, teamwork, leadership skills and problem solving ability.
There are two intakes – in the Autumn of each year and the following Spring – the deadline for receipt of applications for both is end-March each year. Individual interviews are conducted with shortlisted applicants between April and June each year, with successful candidates recalled for final interview (group format).

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The MSc in Marketing is focused on developing the marketing knowledge and skills that will enable you to operate at the highest level of management. Read more
The MSc in Marketing is focused on developing the marketing knowledge and skills that will enable you to operate at the highest level of management. The programme developes the conceptual and practical skills needed by graduates to perform successfully in the marketplace.

You must complete 7 modules (5 core plus 2 options) and the Marketing Project

Core Modules:
Applied Market Research
Global Marketing Strategy
Consumer Marketing
Strategic Marketing
Marketing Communications

Option Modules:
Social Entrepreneurship
Marketing in Society
Brand Marketing
Business to Business Marketing
Financial and Behavioural Aspects of Marketing
Sales Management - a relationship perspective

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This intensive programme is designed to equip students with the skills they need to succeed in their choice of marketing career. Read more
This intensive programme is designed to equip students with the skills they need to succeed in their choice of marketing career. Students will learn key marketing specialisms such as strategy and branding as well as developing skills in the areas of communication, planning and analysis, social media marketing and data analytics.

Programme Information

Analytical and practice-based training is delivered by expert faculty and executives from top multinationals, such as Google and Microsoft. This programme has a strong industry focus and provides corporate connections to the marketing and digital marketing industries, the headquarters of which are located just minutes away from the campus.

Our highly interactive lessons provoke discussion and give opportunities to develop communication and negotiation skills, deal with real-life case studies, work in small groups for assignments, take active part in digital and analytical simulations, as well as attend regular seminars with speakers working in all aspects of marketing practice and thought.

Careers Opportunities

Our MSc Marketing students graduate as a marketing specialist that will help segue you into the industry or sub-discipline of marketing that really interests you. Our graduates pursue their marketing careers in a number of industries including social media, consulting, financial services, operations, pharmaceuticals, transport, travel, education and government, sales & marketing and social enterprises.

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Students will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations. Read more
Students will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.

Programme Information

MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also undertake professional certifications such as the Advanced Google AdWords certificate and Google Analytics certificate.

The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks.’ Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.

Careers Opportunities

Our MSc Digital Marketing Strategy students graduate as a marketing specialist that will help segue you into the industry or sub-discipline of marketing that really interests you. Our graduates pursue their careers in a number of industries including social media, consulting, financial services, operations, pharmaceuticals, transport, travel, education and government, sales & marketing and social enterprises.

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Summary. Ranked 01st in Ireland, the MSc Digital Marketing Strategy is a digitally focussed marketing programme, which has been designed around insight from top marketing professionals and academics. Read more
Summary
Ranked 01st in Ireland, the MSc Digital Marketing Strategy is a digitally focussed marketing programme, which has been designed around insight from top marketing professionals and academics. The programme is built to accelerate your career in digital marketing, providing you with the skills to effectively plan, design and implement strategies that add value to organisations.

Timetable
Timetables and modules can be found on our website here. Students will study a range of practical-based modules over two years;
Programme Duration: Two years
Start Date: September 2017
Schedule: Tuesdays and Thursdays, 6 – 9pm

Dissertation Piece/In-company project
In their final semester, the student will complete a research dissertation, with the option to partner with a company to fully assess a current digital marketing issue. Using the knowledge gained through their core and elective modules, students complete a marketing audit and outline a strategy for the company moving forward. The project is commercially-focused and is a real-live action project. For a sample of what you can expect, please see an In-company project video here.

Academic Staff
Our marketing academics work as consultants for the largest multi-nationals in the world, have won international awards in their research, won Excellence-in-teaching awards and are world leaders within their chosen specialised fields. You can hear from our Programme Director on our webpage.

Innovation and Entrepreneurship
Trinity Business School is in the heart of one of Europe’s largest and most exciting digital hubs. We are minutes away from Silicon Docks, where multi-nationals such as Google, Facebook, Twitter and LinkedIn now call home. As the number one school for entrepreneurship in Europe, Trinity College Dublin has shown its dedication to innovation and positive disruption. You need look no further than our variety of business-related societies, student start-up accelerator programme Launchbox and events such as Trinity’s Global Business Forum.

Student Life
Trinity students enjoy a social and active life at Trinity College Dublin. For information on clubs, societies and student life, please click here.

Making an application
Applications requirements can be found here. Please note that students who do not have all of their documentation right now can still submit an application and upload these documents at a later stage (for example, final results transcripts, English test results or references).

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