Masters Degrees in International Marketing, Ireland

This intensive programme is designed to equip students with the skills they need to succeed in their choice of marketing career. Students will learn key marketing specialisms such as strategy and branding as well as developing skills in the areas of communication, planning and analysis, social media marketing and data analytics.

Programme Information

Analytical and practice-based training is delivered by expert faculty and executives from top multinationals, such as Google and Microsoft. This programme has a strong industry focus and provides corporate connections to the marketing and digital marketing industries, the headquarters of which are located just minutes away from the campus.

Our highly interactive lessons provoke discussion and give opportunities to develop communication and negotiation skills, deal with real-life case studies, work in small groups for assignments, take active part in digital and analytical simulations, as well as attend regular seminars with speakers working in all aspects of marketing practice and thought.

Careers Opportunities

Our MSc Marketing students graduate as a marketing specialist that will help segue you into the industry or sub-discipline of marketing that really interests you. Our graduates pursue their marketing careers in a number of industries including social media, consulting, financial services, operations, pharmaceuticals, transport, travel, education and government, sales & marketing and social enterprises.

Read less

Students will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.

Programme Information

MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also undertake professional certifications such as the Advanced Google AdWords certificate and Google Analytics certificate.

The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks.’ Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.

Careers Opportunities

Our MSc Digital Marketing Strategy students graduate as a marketing specialist that will help segue you into the industry or sub-discipline of marketing that really interests you. Our graduates pursue their careers in a number of industries including social media, consulting, financial services, operations, pharmaceuticals, transport, travel, education and government, sales & marketing and social enterprises.

Read less