Masters Degrees in E-Business, Ireland

Students will be introduced to the overall digital marketing ecosystem focusing on the skills you will need to effectively plan, design and implement strategies that add value to organisations.

Programme Information

MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also undertake professional certifications such as the Advanced Google AdWords certificate and Google Analytics certificate.

The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks.’ Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.

Careers Opportunities

Our MSc Digital Marketing Strategy students graduate as a marketing specialist that will help segue you into the industry or sub-discipline of marketing that really interests you. Our graduates pursue their careers in a number of industries including social media, consulting, financial services, operations, pharmaceuticals, transport, travel, education and government, sales & marketing and social enterprises.

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PROGRAMME DESCRIPTION

MSc Design and Development of Digital Business provides students with a comprehensive understanding of electronic and mobile business strategy and models, the underlying infrastructure of electronic business (storage, telecommunications and security), and the skills required to analyse, design and build database systems, Internet-based applications and mobile applications.

MSc Design and Development of Digital Business is a 12-month (full-time) taught master’s degree programme. This intensive and innovative course is designed to provide honours graduates who have little or no prior technology experience with:

• a critical understanding of Internet and mobile business strategies, models and processes
• a high level of competence in the technology skills needed to develop professional electronic and mobile business systems
• excellent employment opportunities and a world-class student experience

UNIQUE ASPECTS OF THE PROGRAMME

The MSc Design and Development of Digital Business offers a unique opportunity for graduates from non-computing disciplines. This programme provides you with an opportunity to quickly acquire a set of core skills, both commercial and technical, that will enable you to start your own electronic/mobile business, or seek a position in an established company.

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LEARNING OUTCOMES

For MSc Design and Development of Digital Business (NFQ Level 9, Major Award)

On successful completion of this programme, students should be able to:

• Communicate and work effectively to a high professional standard;
• Demonstrate advanced analytical and problem solving skills associated with professional practice;
• Engage in advanced application of frameworks and techniques in organisational settings;
• Demonstrate an understanding of Internet and mobile business strategies, models and processes;
• Demonstrate a high level of competence in the technological skills needed to develop professional electronic and mobile business systems.

For Postgraduate Diploma in Design and Development of Digital Business (NFQ Level 9, Major Award)

On successful completion of this programme, students should be able to:

• Communicate and work effectively to a high professional standard;
• Demonstrate advanced analytical and problem solving skills associated with effective practice;
• Engage in advanced application of frameworks and techniques in organisational settings;
• Demonstrate an understanding of Internet and mobile business strategies, models and processes;
• Demonstrate a high level of competence in the technological skills needed to develop professional electronic and mobile business systems.

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PROGRAMME DESCRIPTION

Awarded the Best Postgraduate Course in Ireland in 2018 (IT), 2017 (IT), 2016 (IT), 2015 (Business), 2014 (IT) & 2013 (IT)

This is a conversion course with an excellent employment record. It provides you with a coherent set of skills which are essential in building, managing and leveraging effective and efficient information systems (IS) for organisations. MSc ISBP graduates will acquire the skills necessary to manage and leverage IS for problem-solving, value-generation and cost savings.

This is a 12-month intensive course with industrially mentored collaborative projects.

Part 1 takes place from September to May.

• Business Analysis Requirements, Skills and Techniques
• IT Sourcing and Project
• Data Analysis and Design
• Storage Technology
• Electronic Business Modesl & Systems
• IS for Organisational Performance
• Leveraging IT Seminar Series
• Application Design
• IT Governance and Compliance
• Databases for Management Information Systems
• Optimising the Business Value of IT
• Business Models for Disruptive Technology
• Enterprise Business Intelligence
• Professional Practice Skills

Part 2 consists of a collaborative industry research project. This will give you a practical experience of a research project in a business context. This collaborative project will allow groups of students to specialise in an assigned industry sector (e.g. financial services, technological, pharmaceuticals, government, retail/distribution) in the context of a research project carried out under the supervision of an industry expert and an academic specialist. Groups will develop a proposal and carry out fieldwork in order to produce a report on their topic.

UNIQUE ASPECTS OF THE PROGRAMME

• hybrid business/IT orientation
• focused on understanding how organisations operate
• strong links with industry
• curriculum based on leading-edge technologies
• emphasis on developing students’ ability to work as a team
• develops technical skills from scratch
• customised career and professional workshops
• challenging and collaborative industrial projects
• mentored by leading industrial entrepreneurs, Chief Executive Officers, IT managers, Chief Information Officers and business consultants
• access to an IS and business alumni of over 2,000 professionals

SKILLS AND CAREERS INFORMATION

MSc ISBP develops highly competitive and desired business and IT graduates. In fact, the 2016 and 2017 graduating classes have achieved virtually 100% employment.  MSc ISBP graduates are employed nationally and internationally as business analysts, programmers, managers, web and database developers, project managers, auditors, researchers, business intelligence consultants, marketing managers and consultants in industry sectors reliant on IS.

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