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Business & Management×

University of Birmingham Masters Degrees in International Marketing

We have 2 University of Birmingham Masters Degrees in International Marketing

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Different countries and cultures bring their own set of challenges in terms of marketing. So introducing a product or service needs sensitivity, understanding and respect. Read more

Different countries and cultures bring their own set of challenges in terms of marketing. So introducing a product or service needs sensitivity, understanding and respect. This MSc is open to graduates from all disciplines who are interested in a career in the lively world of international marketing. You will explore all the up-to-date thinking, theories, principles and practice of the discipline. 

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, this programme is run and supported by experienced academics and marketing practitioners. Globally renowned for their expertise, they will give you significant insights into key areas of international marketing, including brand marketing; advertising; e-marketing; and innovation and strategy.

Course details

This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures.

This programme is accredited by The Chartered Institute of Marketing (CIM).

For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.

Programme details

The 12 month masters degree programme begins at the end of September. Initially you will spend time developing your understanding of core principles, theory and practice in marketing management, marketing research and marketing strategy and planning. Case studies will explore the particular applications of concepts in an international marketing context. You will also take a compulsory module exploring the principles, theory and practice of international marketing strategy, including approaches to international market selection, entry mode, and planning the marketing mix globally and/or locally. You will also study a compulsory module on Cross-Cultural Communication to help appreciate the challenges and strategies for effective communication when managing in an international context.

Beyond the core modules, the programme offers a wide choice of elective modules. You will be able to specialise in the areas of marketing that you feel will best prepare you for your chosen career path. We offer an exciting elective which explores the challenges of international marketing decisions in practice, using an innovative computer-based simulation in association with a USA-based company.

Learning and teaching

During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.

There are a host of potential topics for an international marketing dissertation.

Topics have included:

  • International marketing strategies for a new cosmetics brand
  • Comparative analysis of Nestle’s marketing strategies in Europe and Africa
  • Positioning strategies for car manufacturers in China
  • Launching and licensing new magazine concepts in Thailand
  • Standardisation vs adaptation in international advertising
  • The impact of country of origin on the marketability of Georgian wines
  • Evaluating franchising vs concessions for an international fashion brand

Our students benefit from advanced teaching technology. All fifteen lecture theatres and seminar rooms contain comprehensive audio-visual equipment and sound systems, as well as wireless connectivity and data projection. Three large PC clusters add to computing facilities already available to students across the campus. The main lecture theatre, seating 200, is often utilised outside term-time as a conference facility for local industry.


Recent graduates from our two conversion programmes (MSc Marketing and MSc International Marketing) have gone on to work in a wide range of careers in companies such as Microsoft, Ogilvy & Mather, American Express, Accenture, Whitbread, Beiersdorf, DaimlerChrysler, AstraZeneca, Tesco, AC Nielsen, Mazda Motors, Leo Burnett, Nissan, both in the UK and in their home country for returning international students

Strong industry links

We enjoy active and close links with industry and the financial community. Many of our programmes have input from organisations such as GE, Biersdorf and Accenture. Companies such as HSBC, BP, Unilever and Deloitte visit the School to run workshops and business games, ensuring that you have the opportunity to put the theory you have learned into practice.

Particular programmes also offer the ability to obtain first-hand experience in the form of either work placements abroad or UK based consultancy projects with companies such as Jaguar, Aston Villa Football Club and Cadbury.

Careers in Business

Careers in Business is a dedicated service for postgraduate Business School students. We’ll help you in all aspects of your career management, from planning your job-seeking strategies, applying for jobs, preparing for interviews and assessment centres and developing your essential employability skills. At the start of your programme you will receive an email from our team, giving details of how you can access Careers in Business Online. Please get in touch to find out how our Careers in Business team can support you.

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Accelerate your career into management (without relocating to campus) by studying our . 100% Online MSc International Business. Read more

Accelerate your career into management (without relocating to campus) by studying our 100% Online MSc International Business.

Designed to prepare graduates, career changers and working professionals for the challenges of management in today’s competitive global business environment, this programme equips students with the practical skills to stand out to employers. Students learn the core principles of global business which can be applied in real-time, enabling them to become more versatile and successful in their work.

With content delivered by triple-accredited, Birmingham Business School, the programme pairs the latest research and theory with an innovative online learning platform. The Online MSc International Business provides students with both specialist knowledge and the flexibility to suit a career-driven lifestyle.

“This is not a campus-based course that we’ve just put online; we’ve built this from the ground up, taking on board the current online environment and latest technology that we have available.” Ian Myatt, Director of Educational Enterprise, the University of Birmingham.

Studying the Online MSc International Business provides students with the ability to apply the latest business knowledge and theory to their roles immediately:

  • Analyse, address and overcome complex problems in global business
  • Develop critical managerial skills and master practical applications
  • Learn the people management skills necessary for effective leadership
  • Challenge critical thinking on global business issues
  • Gain international perspectives of organisations and management theory

Find out more about our Online MSc International Business.

Course details

Studying Birmingham Business School’s Online MSc International Business takes 2.5 years to complete. It is a 180-credit course (which includes a 60-credit dissertation). For full pricing information, please fill out our form or call +44 (0)800 032 7101.

The Online MSc International Business has been specifically designed for those who are relatively new to the principles of business. The online format meets the needs of early career professionals who are balancing advancing careers and personal commitments alongside their studies.

Find out more about our Online MSc International Business.

Learning and teaching

Online MSc International Business students have access to a cutting-edge digital platform throughout their studies. We have moved beyond the traditional classroom structure, taking full advantage of digital media with modules that draw on interactivity, active student participation and social connectivity to provide a more dynamic learning experience.

Rather than simply reading lecture transcripts and sending in assignments, the University of Birmingham’s online students engage with the curriculum directly using:

  • Video lectures: accessing content at any time and from any device
  • Interactive assignments: actively participating in learning exercises
  • Real-life case studies: gain skills you can apply to your organisation immediately
  • Peer interaction: connect with peers, professors and tutors online
  • Digital resources: rely on support for any of your admissions, enrolment, technology or career needs

“The world is getting busier and our students are getting busier. Business Higher Education needs to respect people’s real lives. Some people have difficulty assimilating information in a standardized way. Online, a student can pause content and learn at their own pace. Business education is — and should be — much more personalized.” (Dr Michael Shulver, Director of Online Content, Online MSc International Business and Online MBA, University of Birmingham)

In every module, there are four live lecture sessions, (known as connect sessions). These lectures are interactive sessions that run on Saturdays for 2 hours and 15 minutes (with a break halfway through). In each session, students have the opportunity to dissect the week’s learnings, present their work and discuss case study exercises.

Online MSc International Business students benefit from the same expert teaching as campus students:

  • You’ll be taught by our internationally respected course leaders.
  • Communicating and networking with fellow students in forums and via instant chat will be a regular feature to enhance your learning experience.
  • Undertaking assignments (reports, essays, presentations, quizzes, group work), with deadlines structured at reasonable intervals to help guide you through your student journey.

Find out more about the Online MSc International Business.

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