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University of Birmingham Masters Degrees in International Marketing

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This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures. Read more
This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures.

This programme is accredited by The Chartered Institute of Marketing (CIM).

For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.

Programme details

The 12 month masters degree programme begins at the end of September. Initially you will spend time developing your understanding of core principles, theory and practice in marketing management, marketing research and marketing strategy and planning. Case studies will explore the particular applications of concepts in an international marketing context. You will also take a compulsory module exploring the principles, theory and practice of international marketing strategy, including approaches to international market selection, entry mode, and planning the marketing mix globally and/or locally. You will also study a compulsory module on Cross-Cultural Communication to help appreciate the challenges and strategies for effective communication when managing in an international context.

Beyond the core modules, the programme offers a wide choice of elective modules. You will be able to specialise in the areas of marketing that you feel will best prepare you for your chosen career path. We offer an exciting elective which explores the challenges of international marketing decisions in practice, using an innovative computer-based simulation in association with a USA-based company.

About the Birmingham Business School

At Birmingham Business School we deliver world-class research and teaching that provides the; insight, ambition and skills to shape advanced and sustainable business strategies. We put people at the heart of business and business at the heart of society.

Consistently found in global ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group of global business schools.

Birmingham Business School is already globally renowned for the quality of our research and teaching. With students representing over 60 countries currently studying at our main campus, our courses being taught in a range of international business schools, and an international faculty and global alumni community of around 23,000 graduates, we have a global footprint that ensures worldwide impact.

Our dedication to providing our students with a rich educational experience within our Business School has led to increased investment in our career services and corporate relations programme. This will further enhance the already excellent career prospects of our graduates, with additional opportunities for project work and internships with leading global businesses.

Funding and Scholarships

There are many ways to finance your postgraduate study at the University of Birmingham. To see what funding and scholarships are available, please visit: http://www.birmingham.ac.uk/postgraduate/funding

Open Days

Explore postgraduate study at Birmingham at our on-campus open days.
Register to attend at: http://www.birmingham.ac.uk/postgraduate/visit

Virtual Open Days

If you can’t make it to one of our on-campus open days, our virtual open days run regularly throughout the year. For more information, please visit: http://www.pg.bham.ac.uk

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Prepare for a versatile career as a business leader without borders with an Online MSc International Business from the University of Birmingham. Read more

Secure your place in global business

Prepare for a versatile career as a business leader without borders with an Online MSc International Business from the University of Birmingham. Offered through Birmingham Business School, which holds triple-crown accreditation, this world-class degree offers flexibility to suit your lifestyle and surrounds you with an international student body as you set out to achieve your long-term career goals.

Preparing you for professional success

The Online MSc International Business is designed for enterprising students with their first degree and less than three years of business experience. The course provides critical business skills and international perspective to gain a competitive edge in tomorrow’s working world. The highly interactive environment is overseen by internationally respected scholars and experts in globalisation, accounting, finance, marketing, human resources and operations, helping postgraduates to:

- Overcome complex problems in global business
- Develop critical managerial skills
- Enhance leadership techniques
- Challenge critical thinking on global business issues
- Understand the practical application of business management theory
- Gain an international perspective

Solutions for the modern business person

As leaders in online learning in the UK, the University of Birmingham’s virtual learning platform presents postgraduate students with an advanced environment for their online studies. Rather than simply reading lecture transcripts and sending in assignments, the University of Birmingham’s online students engage with the curriculum directly using:

- Video lectures
- Real-life case studies
- Interactive assignments
- Social interaction
- Digital tools & resources

Push your boundaries with the best

Advance your career with an Online MSc International Business from Birmingham Business School, an institution recognised through our triple-crown accreditation with the Association to Advance Collegiate Schools of Business, the Association of MBAs and the European Quality Improvement System. We put business in context and put people at the heart of business, helping you master concepts and skills for your career.

Your curriculum

Birmingham Business School’s Online MSc International Business is a 3-year, 180-credit course (including a 60-credit dissertation).

Year one core modules - Credits
- Managing Global Operations - 10
- International Marketing - 10
- International Business - 10
- International Accounting and Finance - 10
- Organisational Behaviour and Human Resource Management - 10
- Strategy - 10

Year two core modules - Credits
- Managing Global Service - 10
- International Marketing Strategy - 10
- Economics & Economic Policy for Business - 10
- Research Methods in International Business - 10
- Global Entrepreneurship - 10
- Integrative Capstone Module - 10

Year three dissertation - Credits
- Dissertation - 60

Maximise your career opportunities

As a postgraduate student at Birmingham Business School you will have access to our specialist careers service, Careers in Business. This service is only available to postgraduates and provides support with job applications and interviews, job hunting and skills development.

Services include:
- Individual appointments on Skype to review your CV or application form, discuss your career plans and provide general advice about job seeking
- Online resources to help with CVs/resumes, applications, covering letters, global job seeking, social media such as LinkedIn and more

Go further in global business

The University of Birmingham plays an active role in making the UK a capital of global education, challenging our postgraduate students with the highest standard of curriculum and online learning with a unique global perspective. We are recognised for excellence in research through our membership in the Russell Group, an organisation made up of the UK’s top research-led universities. This excellence helps you gain the global understanding of business you need to grow in your career.

Contact us on
Tel: +44 (0)800 032 7101
Visit birmingham.ac.uk/online to learn more and apply to study today
Students can start this course in February, June and October each year

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