Masters degrees in International Marketing equip postgraduates with a working knowledge of the techniques employed by various organisations to market goods and services to other countries.
Courses range from taught MA and MSc degrees, to professional MBAs and research-based MRes programmes. Entry requirements normally include an undergraduate degree in a relevant subject.
Whether an organisation is seeking opportunities in other countries, or managing global influences within its home market, International Marketing is becoming more prevalent in an increasingly competitive economy.
A Masters in this field allows you specialise your marketing skills specifically for the global market, tailoring branding, promotions and advertising to the needs of international clients. You will examine techniques for both public and private sector companies, analysing different marketing communications, principles and management models.
Particular consideration is given to the ethics and sustainability of International Marketing practice. For example, you will explore the implications that strategies have in different countries, learning to maintain corporate social responsibility (CSR).
Careers include employment in multi-national corporations, undertaking roles within digital marketing, market research, print advertising and e-marketing. Roles in public relations, service management and consultancy are also possible.