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Masters Degrees in International Marketing

We have 197 Masters Degrees in International Marketing

Masters degrees in International Marketing equip postgraduates with a working knowledge of the techniques employed by various organisations to market goods and services to other countries.

Courses range from taught MA and MSc degrees, to professional MBAs and research-based MRes programmes. Entry requirements normally include an undergraduate degree in a relevant subject.

Why study a Masters in International Marketing?

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Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation. Read more
Our CIM-accredited Marketing MSc programme develops your understanding of marketing from a strategic perspective. Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.

As more consumer markets emerge, companies are increasingly interested in marketing their products around the world. If you want to be a part of one of these exciting ventures, this is the course for you.

On the course, you will:

• Examine how cultural differences, new technologies and the rapid emergence of Brazil, Russia, China and India create opportunities and challenges·
• Develop your knowledge of both the theory and practice of marketing at an advanced level
• Gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (International Marketing), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.

Modules

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: Quantitative Methods
Marketing Research II: Qualitative Methods
International Marketing
Dissertation

One from:

Branding and Communications
Social Marketing
Behavioural Economics
Digital Marketing
New Product Development

Please visit the website for further information:

https://www.brighton.ac.uk/courses/study/marketing-international-marketing-msc-pgcert-pgdip.aspx

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

Marketing Essentials (exempt)
Marketing Information and Research (exempt)
Assessing the Marketing Environment
Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

Marketing Planning Process (exempt)
Delivering Customer Value through Marketing (exempt)
Managing Marketing
Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

Marketing and Consumer Behaviour (exempt)
Digital Marketing Essentials
Digital Marketing Planning

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing (International Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors such as:

• advertising
• branding
• communications
• creative and design
• digital marketing
• direct marketing
• event management
• market research
• marketing (general)
• media
• product marketing
• public relations
• sales

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

By the end of the course you will be equipped with the skills to think and act independently, and to arrive at well considered judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.

Careers Advice and Support:

As a student you will have access to our Careers Service, including careers counselling sessions, CV checking, mock interviews and advice on setting up your own business.

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project. Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business. By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

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This masters degree offers the perfect starting point for a career in strategic marketing, particularly in an international business environment. Read more

This masters degree offers the perfect starting point for a career in strategic marketing, particularly in an international business environment.

You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including international marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.

The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.

Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in an international environment.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.

Our research makes an important contribution to your learning on the MSc International Marketing Management; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.

Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures you are equipped with the best opportunities for a successful marketing career.

The course is also accredited by the Institute of Export and International Trade (IOE), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.

Course content

Core modules will develop your understanding of international marketing in theory and practice.

You’ll learn how organisations use marketing research to understand their audience and complement this with an awareness of consumer behaviour in different cultures. Then you’ll examine how this information is turned into practical marketing strategies, with modules focusing on marketing communications and strategy as well as the challenges of international marketing.

From there, you’ll develop your knowledge by focusing on international services marketing and considering practical solutions to the problems of global supply chains. You’ll also choose an optional module in an area that interests you, such as social media marketing or corporate social responsibility. During the company marketing project, you’ll have the chance to work alongside an external organisation to research and develop strategies to address their marketing problems.

You can apply your research skills and knowledge to a dissertation which you submit by the end of the year, or you can take a different route. Our third semester consultancy projects give students the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.

Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our current students say about the opportunities for professional development.

Course structure

Compulsory modules

You’ll take nine compulsory modules, plus either a research dissertation or consultancy project.

  • Consumer Behaviour Across Cultures 15 credits
  • Marketing Research 15 credits
  • Marketing Communications 15 credits
  • Global Marketing 15 credits
  • Marketing Strategy 15 credits
  • International Services Marketing 15 credits
  • Global Distribution and Supply Chains 15 credits
  • Professional Skills and Employability 15 credits
  • Company Marketing Project 15 credits
  • Dissertation or Marketing Consultancy Project 30 credits

Optional modules

You’ll choose one further optional module.

  • Corporate Social Responsibility and Sustainability 15 credits
  • Direct, Digital and Interactive Marketing 15 credits
  • Social Media Marketing 15 credits

For more information on typical modules, read International Marketing Management MSc in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

This masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.

You’ll be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, or supply chain management.

Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.

Careers support

Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.

This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about our careers support.



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Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in Digital Marketing, Branding and Communications, Social Marketing and International Marketing. Read more
Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in Digital Marketing, Branding and Communications, Social Marketing and International Marketing.

Using a mix of lectures, practical experience from live client projects and case studies our course will prepare you for a career in marketing. You will learn about both the theory and practice of marketing at an advanced level, and cover topics such as research methodologies, marketing planning and strategy.

At the end of the first term, you will also have the option to specialise in one of four areas:

Marketing (Digital Marketing) MSc
Marketing (Branding and Communication) MSc
Marketing (International Marketing) MSc
Marketing (Social Marketing) MSc

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. Optional modules will allow you to specialise in the areas of marketing that interest you most.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Dissertation

Two from:

International Marketing
Branding and Communications
Social Marketing
Behavioural Economics
Digital Marketing
New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

• The Marketer – the members' magazine
• Studying Member e-news
• Learning Zone website – study resources
• Marketing library and online archive resources

Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

Marketing Essentials (exempt)
Marketing Information and Research (exempt)
Assessing the Marketing Environment
Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

Marketing Planning Process (exempt)
Delivering Customer Value through Marketing (exempt)
Managing Marketing
Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

Marketing and Consumer Behaviour (exempt)
Digital Marketing Essentials
Digital Marketing Planning

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

By the time you graduate, you will be equipped with the skills to think and act independently, and to arrive at considered judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.

Careers Advice and Support:

As a student you will have access to our Careers Service, including careers counselling sessions, CV checking, mock interviews and advice on setting up your own business.

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project. Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business.

By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

Read less
Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Read more
Our MSc International Marketing prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

- At King’s, you will mainly be working with a faculty from the Marketing Subject Group that teaches marketing and conducts empirical and theoretical research on marketing activity, as well as how this impacts such key marketing issues as marketing strategy and consumer research.

- Provides a high-level and rigorous understanding of the theory and practice of international marketing.

- Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable if you currently work or want to work in marketing management, marketing consultancy, digital and media-related careers.

- The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. King’s College London has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degree, which ensures we are equipping you with the best opportunities for a successful marketing career.

- Block taught over weekend sessions (MBA type delivery) to allow you to continue to work alongside your master's.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/international-marketing-msc-part-time.aspx

Course detail

- Description -

Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.

The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case-study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.

- Course purpose -

Our degree prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). The programme is designed for people seeking a part-time route to an MSc International Marketing. You may be working for an organisation in a non-marketing capacity and be interested in employment in marketing. It may also appeal if you are currently employed in marketing and would like to have a deeper insight into marketing theory and practice. Equally it may appeal to you if you are taking a career break and seeking a future move into the marketing profession.

- Course format and assessment -

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Career prospects

Graduates have gained a range of marketing related posts (e.g. brand manager, digital analyst, digital content creator, international marketing coordinator, media buyer and planner, portfolio marketing manager, market researcher and product manager to name but a few) in organisations varying from multi-national corporations to small and medium sized enterprises (examples of organisations include Accenture, Booking.com, Google and IBM).

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 20 universities worldwide (2015/16 QS World Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing. Read more
MSc International Marketing Strategy is specifically designed to provide a strong foundation for a successful career in the exciting and fast moving world of international marketing.

Marketing is no longer just a business function. It is a way of doing business that places the consumer at the centre of organisational activity. As such, marketing is an essential component of organisational success not only in businesses, but also in the public sector and not-for-profit organisations.

Indeed, few organisations remain unaffected by patterns of change in the global marketplace. Whether actively seeking opportunities in other countries, or working with global influences in a home market, international marketing strategy affects us all. This course will enable you to develop the professional marketing skills and knowledge required to work effectively in this increasingly complex environment. It will also enhance your ability to think strategically about marketing issues and challenges.

You also have the option to study this programme via Distance Learning, click on the link for more details: http://www.northampton.ac.uk/study/courses/international-marketing-strategy-distance-learning-msc/

Course content

The MSc International Marketing Strategy is made up of several modules that combine to provide comprehensive coverage of the challenging and dynamic discipline of international marketing. The content of the course reflects the key strategic decisions that underpin international marketing, the decision to internationalise, market identification, screening and selection, market entry, tactical action programmes, implementation, monitoring and evaluation. Examples of specific issues that are covered include: standardisation adaptation, cultural drivers of customer behaviour, the impact of global trends, country of origin effect, international branding issues and the use of social media. The dissertation gives you an opportunity to complete a substantial piece of independent research on an international marketing topic of your choice.

For further information about this course please visit the award map: http://oldweb.northampton.ac.uk/caf/pgmsaward/international-marketing-strategy-msc.htm

Course modules (16/17)

-Strategic Digital Marketing
-International Marketing Intelligence and Research
-International Marketing Strategy
-The Global Marketing Context
-International Marketing Communications
-Dissertation and Research Methods
-Marketing: Principles and Management

Schedule

One year, full time over three trimesters.

In addition to attending lectures and seminars (around 10-12 hours a week) you will be expected to spend significant time (25 or more hours a week) engaged in preparing for classes and additional self-directed study as well as participating in the support programme.

Assessments

An innovative range of individual and group based assessments are used involving the preparation of essays, marketing plans, case study analyses, portfolios and presentations as well as the dissertation.

Facilities and Special Features

Throughout the course you are taught by experienced academic staff with specialist knowledge of their subject areas. Taught modules are delivered using a combination of lecture and seminar sessions, with a strong emphasis on participation and discussion. To bring concepts and theories to life, extensive use is made of real world case-studies and practical exercises supplemented by extensive on-line learning materials

To integrate these modules and enrich the experience of the student there is a supporting programme of workshop activities and events. Typically these include a Summer School as well as guest speakers, marketing games, study trips and learning skills development sessions throughout the year.

Summer School

In July 2015, students studying on the course benefitted from a week-long Summer School that provided the opportunity to have marketing concepts brought to life through study trips, visiting speakers and participating in a Marketing Challenge based on Northampton’s leather heritage.

The students were able to find out how leather products are produced with a tour of the tannery at the University’s Institute for Creative Leather Technologies. Professor Mike Redwood spoke on the way luxury leather brands market themselves and the particular issues they face in developing markets.

Careers

Successful completion of this course will prepare you for a career in international marketing with the potential to achieve success as a senior marketing manager with a multi-national organisation. Our marketing graduates can be found working in a range of organisations large and small in areas such as brand management, business development, digital and online marketing, marketing communications and marketing research.

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This programme is subject to validation. Read more
This programme is subject to validation.

The MA International Fashion Marketing brings together two disciplines for which Regent’s is internationally renowned – fashion and marketing – to provide future fashion marketing managers and directors with the practical and intellectual skills to lead and succeed in the vibrant and fast-changing fashion industry.

Our MA programme has been developed in consultation with industry experts and designed to ensure that our graduates are best placed to capitalise on new opportunities presented by the most sustained period of creative disruption in fashion since the industrial revolution.

Technological innovation is challenging long-established fashion systems and changing the ways in which the industry markets itself globally. Dynamic and fast-paced by nature, the industry is set to continue this period of disruption for the foreseeable future.

Our programme will place you at the heart of the fashion-business revolution, located in central London, the heartland of fashion.

In addition, you will benefit from a study trip to Milan, included in the fees, and have the opportunity to go to Paris and New York, covering all four of fashion’s premier destinations.

Why should I choose this programme?

If London is the fashion capital of the world, Regent’s is surely the best place to study in London. Located in royal Regent’s Park, we are often considered to have the most beautiful campus in the UK’s capital city – and with our sister site in neighbouring Marylebone Village, a haven for fashion and design, there is no better location.

The programme itself is thoroughly grounded in well-established fashion marketing theory and practice, while also focused on developing your personal, professional and leadership skills, as well as your ability to think creatively in response to change.

You will enter the industry in a climate of disruption and uncertainty, particularly to supply chain management and fashion marketing communications, but you will relish the opportunities that this presents.

We encourage students from different disciplinary backgrounds to join our cohort, not only business.

Based on years of experience, we consider there to be five essential elements to gaining the best possible postgraduate education in international fashion marketing and ensuring the most rewarding time as a student.

The best education in fashion marketing is:

‌•Intimate
‌•Intensive
‌•International
‌•Industry-focused
‌•Independent
‌•Intimate

Our teaching philosophy is based on personal attention: our classes are small, with a maximum cohort size of 20. Every student gets to know their lecturers and peers, and you will benefit from more contact time with teaching staff than you would elsewhere. The Regent’s mission is to develop tomorrow’s global leaders: we know that developing you as a future leader in international fashion marketing is most effectively done in an intimate learning environment.

Intensive

Our MA programme is dynamic and intensive, combining modular study with field trips, masterclasses, live projects and industry opportunities. We will immerse you in the fashion industry and the discipline of fashion marketing for the duration of the programme, as well as provide you with the connections to succeed thereafter.

International

There is no better place to study international fashion marketing than Regent’s. With students from over 140 nationalities spread across a small community of 3,500 full-time students, we can confidently claim to be the most internationally diverse university in the UK. With an unmatched international focus and a range of study opportunities at key destinations abroad, our MA programme is truly global.

Industry-focused

As well as being industry-focused in its design and content, your programme is delivered by practitioner lecturers, and encompasses live projects with industry as well as masterclasses with influential industry professionals.

In order to prepare you for careers in international fashion marketing, you will begin your relationship with staff from our dedicated Careers & Business Relations team from Day One, many of whom will jointly deliver your teaching on relevant modules.

Independent

As a private institution, independence is our legal status, but it is also an attitude of mind. We make an intellectual claim on independence, and our students are encouraged to think and operate with independence and individuality.

This is essential to success in both marketing and fashion. By the time you graduate you will have developed your own unique approach to international fashion marketing and your own strengths in relation to the industry.

Key skills, aims and objectives

As an aspiring fashion marketing manager or director, the aim of the MA International Fashion Marketing is to give you the intellectual and practical knowledge to create and implement a fashion marketing strategy within the complex, fast-changing and dynamic international context of the contemporary fashion industry, and to develop the skills necessary to lead and succeed in your future career.

The main educational objectives of the programme are to:

Provide an inspiring learning environment – an environment where you can feel confident that you are acquiring the knowledge and skills that will fully equip you to enter the international fashion industry as a consummate professional
Develop you as a distinctive individual – a professional who is capable of independent, innovative and entrepreneurial thinking in relation to complex and changing contexts
Hone your critical and creative thinking – offering you the opportunity to learn to apply critical, analytical and creative thinking to theoretical and practical fashion marketing briefs
Build your expertise – fostering a thorough knowledge and understanding of the nature and structure of the international fashion industry and its processes, from trend-forecasting through to distribution
Develop your intercultural intelligence – ensuring a sound knowledge of international fashion marketing management for international markets
Develop your technical and strategic skills – developing confident knowledge of marketing strategies, marketing activities and integrated marketing communications strategies and their applications within global fashion contexts
Foster your independence – cultivating your independent application of fashion marketing theories and methodologies
Develop you as an ethical practitioner – ensuring you graduate with a rich appreciation of the ethical and environmental responsibilities involved in the international marketing of fashion
Cultivate reflective practice – facilitating the development of effective reflective and self-management skills
Future opportunities
For over 20 years, Fashion & Design at Regent’s has successfully launched graduates into international careers in fashion. While many of our graduates start their own businesses and creative ventures, some of the brands that our alumni have worked for include:

‌•All Saints
‌•Burberry
‌•Christina Siriano
‌•Coach
‌•Fashion Scout
‌•Fujiwara
‌•Gap
‌•GQ Magazine
‌•Hackett
‌•H&M
‌•Jaeger
‌•Marks & Spencer
‌•Matthew Williamson
‌•Puma
‌•Ralph Lauren
‌•Roland Mouret
‌•Saks
‌•Selfridges
‌•T‌he White Company
‌•Top Man
‌•Vivienne Westwood
‌•Zandra Rhodes Enterprises

Further Entry Requirements

Exceptional Entry

If you do not meet the essential entry criteria outlined above, you may be eligible to apply for exceptional entry. In order to do so, you must:

Have a minimum of two years of relevant work experience
Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is relevant to the programme
Be prepared to attend an interview with the Postgraduate Admissions Panel
Please contact us for further information on applying through this route:

English requirements
PLEASE NOTE: Latest update regarding ETS & TOEFL testing – The Home Office has suspended all ETS tests, including TOEFL exams, as evidence of English language ability from new visa applicants.

Please see the Home Office website for further information: https://www.gov.uk/government/world-location-news/changes-to-english-language-certification-for-visa-applications--3

Therefore, if you are relying on an ETS / TOEFL certificate for Visa purposes please be aware that you will now need to take an alternative English proficiency test.

We will continue to accept the following English language proficiency tests:

IELTS
PTE Academic
Cambridge Advanced
Regent’s University London on campus diagnostic test
If you have taken and submitted the TOEFL test as part of your admissions application, or have any questions in relation to the above, please do not hesitate to make contact with our Admissions team to seek further advice and support.

– 18/07/2014

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Gain insight into the different activities that make up the marketing mix and other essential communication strategies. Organisations today face many challenges and opportunities. Read more
Gain insight into the different activities that make up the marketing mix and other essential communication strategies.

Organisations today face many challenges and opportunities. As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, think Nokia, Yellow Pages, Kodak, or Sony), and organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the mighty Apple has come under increased threat from competitors who have arguably understood customer needs better, and who have been able to provide customers with superior value.

The MSc in Marketing will help you understand these issues and provide you with the skills to apply your knowledge to real world marketing challenges.

This programme is for business and management graduates as well as non-business graduates who wish to enhance their marketing knowledge and expertise. It covers all aspects of marketing, equipping the modern marketing manager with the necessary tools for a successful career. The programme places great emphasis on socially responsible marketing, and the role of marketing within society. You will learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you will be encouraged to pursue your own development as an individual with marketing expertise, and real world skills that are in demand.

Graduates may go on to choose a career in consumer or business to business marketing. You will be equipped to work in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management, in public and private sectors, NGOs, consultancies and across a diverse range of sectors and industries.

Accreditation

The Chartered Institute of Marketing (CIM)(http://www.cim.co.uk/) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Kent Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside the Marketing MSc degree, ensuring you are equipped with the best opportunities for a successful marketing career.

Funding opportunities

The Business School has a wide range of funding opportunities (https://www.kent.ac.uk/kbs/courses/msc/funding.html) for postgraduate students, which include Scholarships, Bursaries, the Double Loyalty Scheme for progressing University of Kent undergraduates and our Early Bird Scheme. The Early Bird entitles students who apply early (before 31 March 2016) and commit early, 10% off their tuition fees.

For more information on funding available from the University of Kent, please visit the Student Funding page - https://www.kent.ac.uk/scholarships/postgraduate/

About Kent Business School

Kent Business School has over 25 years’ experience delivering business education. Our portfolio of postgraduate programmes (https://www.kent.ac.uk/kbs/courses/msc/index.html) demonstrates the breadth and depth of our expertise. Academic research and links with global business inform our teaching, ensuring a curriculum that is relevant and current. We are ranked as a top 30 UK business school for the standard of our teaching and student satisfaction. We also hold a number of accreditations by professional bodies - https://www.kent.ac.uk/kbs/whychooseus/rank-accred.html

Studying at Kent Business School (KBS) gives you the opportunity to increase your employability with real-life case studies, a student council and a business society. We have strong links to local and national organisations providing opportunities for projects, internships and graduate placements. The School attracts many high-profile speakers from industry and last year included visits and lectures from staff of the Bank of England, BAE Systems, Barclays, Lloyds Insurance, Cummins, Delphi and Kent County Council.

The School currently has 60 PhD students, who form a dynamic and close-knit research community.

National ratings

In the Research Excellence Framework (REF) 2014, we were placed 25th (out of 101 institutions) in the UK for research intensity in business and management studies and 98% of our research was judged to be of international quality. The School’s environment was judged to be conducive to supporting the development of research of international excellence.

The School was also ranked 24th for its breadth and depth of research across the whole community of research active staff by the Association of Business Schools.

Course structure

Modules -

The course structure provides a sample of the modules available for this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes require you to study a combination of compulsory and optional modules. You may also have the option to take ‘wild’ modules from other programmes offered by the University in order that you may explore other subject areas of interest to you or that may further enhance your employability.

Please check the module content for suitability if you have significant prior knowledge or experience of marketing.

CB9065 - Buyer Decision Making (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9065
CB9066 - Applied marketing research (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9066
CB933 - Marketing (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB933
CB935 - Organisational Behaviour and Human Resource Management (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB935
CB937 - Financial and Management Accounting (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB937
CB952 - Integrated Marketing Communications (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB952
CB953 - International Marketing Strategy (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB953
CB9067 - Digital Marketing (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9067
CB900 - Corporate Responsibility and Globalisation (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB900
CB9027 - New Product Development and Innovation Management (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9027
Show more... https://www.kent.ac.uk/courses/postgraduate/303/marketing#!structure

Assessment

The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June.

Once these are completed, students then work full time on the Marketing Report. This provides an opportunity to apply the techniques and insights presented in the programme and apply them to a particular problem area.

Programme aims

This programme aims to:

- provide a pre-experience Master’s programme, and develop specialist skills and knowledge in marketing and management, for those wishing to pursue a career in marketing and/or management
- educate individuals as managers and marketing specialists and thus improve the quality of marketing and management as a profession, through a multi-disciplinary approach to understanding markets and consumers
- provide preparation for and/or development of a career in marketing and/or management by developing skills at a professional or equivalent level, or as preparation for research or further study in the area
- add value to first degrees by developing in students an integrated and critically aware understanding of marketing and management within a wide range of organisations, and assist them to take effective roles within such organisations
- develop students’ knowledge and understanding of a variety of organisations, and the external context in which they operate
- develop the ability of individuals to critically apply marketing and management theories in a range of different contexts, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills
- enhance the development of lifelong learning skills to foster students’ abilities to be able to work with self-direction and originality and to contribute to business and society at large
- bring the scholarly and critical insights of the Social Sciences to bear on the subjects, activities and processes associated with marketing and management within organisations
- provide teaching and learning opportunities that are informed by high-quality research and scholarship, from within the Kent Business School and elsewhere.
- build on the University's close ties with European institutions
- support sustainable national and regional economic success and an understanding of international marketing and management practices.

Careers

You gain much more than an academic qualification when you graduate from Kent Business School – we enhance your student experience and accelerate your career prospects.

In today’s business climate employers are increasingly demanding more from new employees, we are therefore proud that they continually target our graduates for their organisations across the globe. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience.

From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace.

Professional recognition

Kent Business School have partnered with the Chartered Institute of Marketing (CIM)(http://www.cim.co.uk/), the leading professional body for marketers worldwide, to give you the unique opportunity to gain highly sought after CIM qualifications alongside the MSc in Marketing through their Graduate Gateway.

Kent Business School is a member of the European Foundation for Management Development (EFMD) and the Chartered Association of Business Schools (CABS); and the Kent MBA is an Association of MBAs (AMBA) accredited programme. In addition, KBS have accreditations with The Chartered Institute of Personnel and Development (CIPD) and The Chartered Institute of Logistics and Transport (CILT).

KBS is a signatory of the United Nation's Principles for Responsible Management Education (PRME), which provides a global network for academic institutions to advance corporate sustainability and social responsibility.

Learn more about Kent

Visit us - https://www.kent.ac.uk/courses/visit/openday/pgevents.html

International Students - https://www.kent.ac.uk/internationalstudent/

Why study at Kent? - https://www.kent.ac.uk/courses/postgraduate/why/

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International business and marketing is a powerful combination if you have set your sights on a high-flying career in a leading global organisation. Read more

International business and marketing is a powerful combination if you have set your sights on a high-flying career in a leading global organisation. Our MSc equips you with the vision, professional credibility, practical skills and specialist knowledge you need to excel.

  • Focus on applied analysis in international business sectors, markets and marketing as well as international policy and global strategy
  • Network with business leaders who provide guest lectures, consultancy projects, case studies and professional mentoring
  • Gain vital hands-on experience in our brand new Bloomberg Financial Markets Lab, using real-world data for research into companies and markets across the globe
  • Work on real-world consultancy projects, harnessing the theory you learn in the classroom to help businesses and other organisations improve their performance and productivity
  • Enhance your CV and boost your employability with our unique Futures Award in Leadership in International Business and on our industry-standard leadership residential
  • Undertake a major independent study into an area of international business and marketing that matches your interests and career plans
  • Be inspired by a teaching team with industry experience, extensive contacts and a strong profile for influential research
  • Learn alongside students from around the world, sharing experiences to deepen your understanding of global business and cultural diversity

Join our highly successful network of alumni now pursuing lucrative careers in international and multinational organisations

  • Our exciting new MSc is designed to nurture the next generation of forward-thinking, energetic and ambitious business and marketing professionals with a truly global outlook.
  • In tune with today’s business world
  • Leading employers worldwide increasingly expect their senior staff to have a specialist postgraduate degree like our MSc International Business and Marketing.
  • This multidisciplinary course is an excellent choice if you want to develop a thorough understanding of the economic, marketing, strategic, legal and cultural factors facing international business. It brings together disciplines such as strategy, international economics, marketing, brand management and law.
  • Drawing on real-world case studies, you’ll hone your skills in applied research as you conduct wide-ranging business, marketing, international economic and market analysis. You’ll also focus on how to create and implement strategic marketing plans which address business challenges in original ways.
  • Learning at the cutting edge
  • Our impressive new Bloomberg Financial Markets Lab is the ideal setting for you to gain hands-on experience, working with the same information and technology used by financial and business professionals all over the world. You’ll gain vital insights into extracting and analysing real-time market and international economic and financial data, undertaking applied analysis using appropriate statistical software.
  • We are among the top universities to have invested in such exceptional learning facilities in partnership with Bloomberg, the global business and financial information leader. You will receive training from Bloomberg specialists and can work towards the Bloomberg Market Concepts Certificate alongside your degree to boost your professional profile.
  • Powerful partnerships to inspire you
  • The MSc International Business and Marketing is designed and delivered with input from business leaders operating at local, national and international levels. We collaborate directly with prestigious names such as Lloyds Bank, Smiths of Derby, Eversheds, Price Waterhouse Cooper, PKF Cooper Parry, Bloomberg and major marketing analytic firms including GI Solutions Group.
  • Many of our business partners contribute to the MSc with thought-provoking guest lectures and masterclasses. You’ll hear first-hand what happens at the sharp end of business and marketing across vastly different organisational cultures.
  • You can also extend your contacts through networking at Institute of Directors workshops, company taster days and events held by our Network of Entrepreneurs. Our annual Marketing 2020 programme – a rare opportunity to hear from some of the country’s leading marketers – sets the scene for the future of the profession.
  • Company visits will give you fresh insights too. Previous examples include behind-the-scenes tours of the Pride Park Stadium, Derby Arena, Crown Derby and high performance engineering company epm:technology.
  • Benefit from professional mentoring
  • We offer you the opportunity to receive mentoring from influential business figures who are happy to share their experiences and insights with you. Our mentors range from international trade experts and banking specialists to senior marketing managers from our partner companies.
  • Career development planning is an integral part of your studies and you’ll benefit from the support of a personal tutor. You’ll also have access to our first-class professional career service throughout your studies and even after you’ve graduated. 
  • Build an impressive portfolio of skills
  • We’re committed todelivering a stimulating learning experience, which includes our two-day industry-standard residential course in leadership.
  • You could also contribute to specialist research projects in the region or work in a team of marketing consultants with our partners. Recent examples include an economic impact study of the Buxton Festival, branding ideas for Haddon Hall, and customer research for the Derwent Rural Counselling Service.
  • In addition, we support you to take part in competitions such as the IBM University Business Challenge and the University Trading Challenge. You could even publish your research in our monthly Economic Bulletin and our academic journal, Critical Perspectives on Business Management.
  • Focus on areas that interest you most
  • The culmination of the MSc International Business and Marketing is your Independent Study where you investigate a topic that reflects your interests and ambitions. This is your chance to conduct in-depth research, developing critical thinking and problem-solving skills which will serve you well in future. You’ll ask searching questions, critically review literature, analyse data, draw conclusions and make recommendations.
  • The range of topics covered is vast. Among recent examples, our MSc students have investigated knowledge transfer in the South African hotel sector; international marketing of satellite TV packages in Africa; consumer complaint behaviour in Chinese online shopping; international leadership challenges in SMEs; international marketing in higher education; and how consumers become ‘fans’.
  • Employability sessions including psychometric testing, interview experience and assessment centre training.


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Accredited by the Chartered Institute of Marketing (CIM) the MSc International Marketing (with Internship) offers students the opportunity to complement their studies with work experience in industry for up to 5 months full-time or longer part-time. Read more
Accredited by the Chartered Institute of Marketing (CIM) the MSc International Marketing (with Internship) offers students the opportunity to complement their studies with work experience in industry for up to 5 months full-time or longer part-time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development.

This specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career.

The main thrust of this program is to equip future marketing managers with the knowledge, understanding and experience to make and implement marketing decisions for the international arena. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets.

Modules

Year 1

Core Modules:

Strategies for international market entry
Cross cultural buyer behaviour
International brand management
International pricing and performance
Research methods

Electives (one from):

Digital and social media
Global operations and logistics
Market driven marketing
Marketing communications
Public relations
Social marketing strategy

Year 2

15,000 word research dissertation as well as internship reflective practice project.

Teaching and learning

The highly qualified teaching team has broad industry experience in various areas of marketing, such as product management, market research and marketing communications. They are also research active, widely published in books, journals and reviews.

The Ehrenberg Centre for Research in Marketing, based at LSBU and the Ehrenberg Bass Institute in Australia regularly contribute to the curriculum and industry practitioners are often invited into the classroom.

Types of careers

Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events.

Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind.

A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably.

Graduate success

Successful graduates having gained valuable work experience will be equipped to work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups.

Alumni connections

Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

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Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers. Read more
Prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). Suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

Key benefits

- Provides a high-level and rigorous understanding of the theory and practice of international marketing.

- Develops insights into marketing decision-making in a global marketing context.

- Engages in critical thinking and applied decision-making.

Visit the website: http://www.kcl.ac.uk/study/postgraduate/taught-courses/international-marketing-msc.aspx

Course detail

- Description -

Our programme is delivered by a group of world-renowned scholars, with expertise and practical experience in international marketing. It is highly international, with a faculty from over 10 countries and a diverse student body from all regions of the world.

The international scope of our marketing programme will appeal to students with or without a marketing background who wish to embark on a career in marketing. King’s is a research-intensive university and our programme makes reference to research findings in order to provide additional insights into international marketing. Various educational approaches are utilised to enable you to develop your decision-making skills and link marketing theory and practice such as case study analysis, computer simulation, exercises and experiments as well as traditional lectures.

After completing a series of core modules you may pursue electives in a range of areas including brand management, digital and business-to-business marketing, and international marketing communications.

- Course purpose -

Our course prepares you to undertake a critical analysis of strategic international marketing issues (planning, practice and theory). It is suitable for students who want to work in marketing management, marketing consultancy, media and related careers.

- Course format and assessment -

Required modules:

- Dissertation
- Consumer Behaviour
- International Marketing
- Marketing Strategy & Planning
- Marketing Theory & Practice
- Research In Marketing

Written examination for all compulsory modules combined with coursework in some cases. A combination of coursework, presentations and written examinations for optional modules. Research project and dissertation.

Career prospects

Graduates have gained a range of marketing related posts (eg product manager to market researcher) in organisations varying from multi-national corporations to small and medium-sized enterprises.

How to apply: http://www.kcl.ac.uk/study/postgraduate/apply/taught-courses.aspx

About Postgraduate Study at King’s College London:

To study for a postgraduate degree at King’s College London is to study at the city’s most central university and at one of the top 20 universities worldwide (2015/16 QS World Rankings). Graduates will benefit from close connections with the UK’s professional, political, legal, commercial, scientific and cultural life, while the excellent reputation of our MA and MRes programmes ensures our postgraduate alumni are highly sought after by some of the world’s most prestigious employers. We provide graduates with skills that are highly valued in business, government, academia and the professions.

Scholarships & Funding:

All current PGT offer-holders and new PGT applicants are welcome to apply for the scholarships. For more information and to learn how to apply visit: http://www.kcl.ac.uk/study/pg/funding/sources

Free language tuition with the Modern Language Centre:

If you are studying for any postgraduate taught degree at King’s you can take a module from a choice of over 25 languages without any additional cost. Visit: http://www.kcl.ac.uk/mlc

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Cultural and national differences pose various problems for organisations who market their products and services around the world. Read more

Cultural and national differences pose various problems for organisations who market their products and services around the world.

Our MSc International Marketing Management programme will provide you with a comprehensive framework for understanding the theories, concepts, applications and unique challenges of marketing in a fast changing international and global context.

The programme will develop your appreciation of strategies and tactics for international markets, along with their implications, and build your understanding of marketing management for multinational and global organisations.

The core modules cover topics in international business and marketing, while our optional modules allow you tailor the programme according to your interests.

Programme structure

This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year, until a total of eight is reached. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to- date, as well as relevant to the needs of existing and future managers, executives and other professionals in international marketing management.

In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.

The programme has a business management orientation related to international marketing management and draws upon a range of cognate areas of study to explain and analyse this business function.

It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components. The, programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.

The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.

Programme learning outcomes

Knowledge and understanding

Upon completing the programme, students will have:

  • A systematic, in-depth understanding of the development, issues and influences relevant to international marketing management
  • A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business sector education
  • An understanding of the research process

Intellectual / cognitive skills

Students will have the ability to:

  • Independently critically evaluate approaches and techniques relevant to international marketing management
  • Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
  • Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills

Students will ble able to:

  • Conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
  • Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches

Key / transferable skills

Students will gain a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.

Graduate prospects

Our marketing graduates who enrol with the Chartered Institute of Marketing (CIM) as an Affiliate can study CIM qualifications without having to complete all of the modules. For most qualifications, students will only need to take two assessments instead of the usual three and therefore, students will add an individual award to supplement their degree. There is a fee to join CIM.

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Learn more about opportunities that might be available for this particular programme by using our student exchanges search tool.

Professional recognition

Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the Chartered Institute of Marketing (CIM).



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Our MSc International Luxury Marketing course enables you to learn about planning and applying luxury marketing management strategies within a framework of international marketing. Read more

Our MSc International Luxury Marketing course enables you to learn about planning and applying luxury marketing management strategies within a framework of international marketing. You will approach luxury marketing and its business challenges from a very international perspective.

The course integrates academic and practical knowledge with practical case studies and live scenarios and you learn to assess situations from financial, commercial and cultural standpoints, to reach decisions on solutions and actions. If you begin your course in September you have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either a dissertation or client project. By gaining this professional experience you will be well prepared for your future career. By gaining this professional experience you will be well prepared for your future career.

With specialist modules in luxury businesses you develop marketing strategies in a luxury context and develop and understand how building customer trust and champion luxury brands is critical. You will gain the insights and critical skills to make decisions about the operational and strategic business activities of luxury brands and their distribution channels in a range of international business environments.

Graduates will be well placed to be employed in marketing roles throughout the world in luxury sectors such as jewellery, fashion, tourism, fine wine, spirits and prestige cars. These positions are not confined to in-house marketing management, but also can be in media, digital, brand and communications agencies, in particular those specialising in the luxury marketplace.

Course content

Compulsory Modules

You will study eight compulsory modules and a module which helps develop your professional and academic skills. In addition, you will choose two optional modules and you can complete either a dissertation or client project or, if you start the course in September, you also have the opportunity to apply for an 8 month paid work placement in a marketing role. If you choose not to take a work placement, the course lasts 12 months. If you start in September and take the work placement the course last 17 months.

Please also refer to the course structure charts:

MSc International Luxury Marketing September entry

MSc International Luxury Marketing January entry

  • Introduction to the Principles of Marketing
  • Understanding Customer Behaviour
  • Research Methods for Events and Marketing
  • Professional and Academic Development
  • Digital Marketing and Analytics
  • Global Marketing Strategy
  • International Luxury Marketing
  • Managing the Luxury Experience

Optional Modules: choose one from the following three modules

  • Dissertation
  • Client Project
  • Placement Project

Teaching and learning

Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.

You will gain practical experience and put your knowledge of marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.

Specialist facilities

We're investing over £30m to create a modern teaching and learning facilities and creating a new home at Headington for the Oxford Brookes Business School.

Set to be complete in 2017, you'll see:

  • the Faculty of Business brought together in a modern, professional environment
  • 30 teaching rooms and a collaborative lecture theatre
  • a new Main Hall with soundproof wall, perfect for teaching and events like graduations
  • social learning spaces and a cafe
  • a new gateway into the Headington Campus.

Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.

Teaching Location

If you are starting your course in September 2017 you are likely to experience all your teaching at the Headington Campus.

Field trips

We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.

This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.



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This degree is designed for graduates wishing to start, or further develop, careers in marketing. Read more
This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

For the Advanced Taught Programme students will choose four Applied Business Projects from a list which currently includes the following titles:

1. e-Business and Value Chain
2. Human Resource Management
3. International Business
4. Investment and Private Banking
5. Operations Management
6. Business Planning

Compulsory modules:

Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

International Marketing: The globalization of companies is the involvement of customers, producers, suppliers, retailers and other stakeholders in the global marketing process. International marketing reflects the trend of companies selling products and services across national boundaries. This module provides an overview of contemporary international marketing issues and trends as well as the international marketing planning process. On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions regarding international market entry strategies and the development and management of global brands.

Consumer Behaviour in a Global & Digital World: This module will introduce students to the main theories which purport to explain consumer behaviour from the perspective of gaining an understanding of the consumer as an individual as well as how consumers are influenced by their cultural environment. Given that the internet has become an essential part of modern day life this module will provide students with an understanding of how consumer behaviour is impacted as a result of changes in the way goods and services are marketed and sold online. This module also examines the critical issues and trends whereby the internet has changed consumer behaviour spanning across traditional/geographic boundaries.

Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.

International Marketing Communication: This module examines the processes by which integrated marketing communications (IMC) programs are planned, developed and executed. Individual communication vehicles included in an Integrated Marketing Communication plan are explored.

Optional modules (choose 2):

Your optional modules must include AT LEAST ONE of the following:

International Strategic Management: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Other optional modules include:

New Venture Creation: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Knowledge Management: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Marketing Financial Services: This module surveys the tools of modern financial services marketing, focussing on the key methods of financial services marketing in the acquisition of customers and sale and distribution of financial services. The module progresses considering consumer behaviour, the changing customer demands, consumer heuristics and biases and ways in which financial services marketing has succeeded and failed.

Public Sector Management: This module identifies the distinctive characteristics of the public sector in a competitive market-driven environment. Organisational forms in the public sector are reviewed, in the light of the changing culture of public services, competition, best value and public expectations.

Global Business and Culture: This module will enable students to develop a systematic understanding of the challenges of managing across national boundaries. Culture is assessed in the context of a range of contemporary classifications and discussed in a variety of conceptual, methodological and practical situations relating to the measurement and application of culture at various levels of analysis (national, industry, corporate, individual). On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions involving culture as an input. Case studies are used to illustrate the complexities of cross-cultural negotiations, international expansion, and cross-border alliances/ mergers & acquisitions.

International Business: This module analyses the conditions in the international environment that drive trade between nations involving multinational enterprises (MNEs), small and medium-sized enterprises (SMEs) and the public sector.

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The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry. Read more
The Bath MSc in Marketing will deepen and advance your understanding of core marketing theories and concepts whilst providing you with a desirable skill-set valued by the marketing industry.

Our programme is 12 months long, with two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and a practice track where you will be asked to come up with a solution to an organisation's problem.

The Bath MSc in Marketing differs from many other marketing Masters programmes as it has been designed to:

-Draw on the research interests of the marketing faculty and address the three core elements of marketing today: Marketing to Consumers, Marketing to Businesses and Organizations and Marketing and Society.

-Deepen and advance your understanding of core marketing theories and concepts.

-Balance theory with practical application.

-Systematically develop key business skills including group working skills, project management skills and presentation skills.

-Leverage the expertise of nationally and internationally recognised faculty who have successfully published in the world’s top marketing journals and have many years of practical marketing experience between them.

Why the MSc in Marketing?

State-of-the-art thinking:
The programme is unique in spanning the three core elements of marketing today:
-Marketing to Consumers
-Marketing to Businesses and Organisations
-Marketing and Society

Within each of these areas, you will engage with leading academics and have access to their latest thinking.

State-of-the-art practice:
You will gain a wealth of practical knowledge as the Marketing faculty are experienced in market research, advertising, strategic consulting and brand management.

They maintain close links with a wide range of international organisations which allows us to include input from senior industry managers and site visits as part of the programme experience.

Top Careers. Top Employers.
World leading organisations recruit our graduates, here are just some of those who have recruited MSc Marketing students in the recent past:

Accenture
BP
Ernst & Young
GlaxoSmithKline
IBM
KPMG
Mercedes Benz
PWC
Rolls Royce Group
Proctor and Gamble
Siemens
Vodafone

Programme Structure

The MSc degree in Marketing is an intensive full-time programme lasting 12 months. The programme is divided into two 11-week semesters of taught content, and the summer period, where you can choose between a research dissertation and the practice track. The dissertation allows you to focus on a specific aspect of marketing that is interesting to you, using theory and robust research methods to investigate and generate a much deeper understanding of this area of interest. The practice track allows you take what you have learned about marketing and use this knowledge within your team to come up with a solution for an organisation’s problem.

Semester 1
During the first semester you will study the following five modules:
- Marketing and Society
- Consumer Psychology
- Marketing to Businesses and Organisations
- Strategic Brand Management Independent Research
- Strategic Marketing

Semester 2
During the second semester the modules are:
- Strategic Brand Management
- Advanced Advertising Theory
- E-Marketing
- International Marketing Across Cultures
- Research Methods for Marketing
- Optional Unit: Financial Management for International Business; Principles of CSR; Business in Emerging Markets; Project Management; Business Analytics; New Product Development

Summer period

During the summer period you will be able to choose between two tracks: (1) dissertation track and (2) practice track.

The dissertation track gives you the opportunity to do a piece of substantial work on your own, demonstrating originality, innovation, drive, and determination. The dissertation also enables you to plan and execute your own project, giving you complete choice and flexibility.

The practice track allows you to undertake a number of tasks, both working in teams with other members of your cohort and working individually. The practice track is designed to allow you to apply learned concepts and theories to practical problems and issues, including a management problem which will be presented to you by an organisation. This track also provides opportunities for gaining practical experience in running team projects.

Both tracks allow you to demonstrate critical insight and reflective thinking about business/management/policy issues. The tracks also help develop your written and presentation skills, and your ability to develop effective arguments. All of these attributes are transferable skills relevant to the workplace and your future career.

Teaching & Learning Methods

You will be exposed to a variety of teaching and learning methods that could include: interactive lectures, case studies, seminar presentations and group project work. As this is a Masters level course, we place a significant emphasis on independent, directed, private study that is often conducted in learning sets or groups.

Assessment

A variety of individual and group assessment methods are used throughout the degree including exams, coursework essays, reports and presentations.

Professional Qualifications

The programme carries exemptions from the Chartered Institute of Marketing exams and has links with the Market Research Society and the Institute of Direct Marketing (IDM). All students will be eligible to enter the IDM's National Student Marketing Competition at which Bath has an impressive record.

Career Development Programme

Our expert careers team is dedicated to providing first class careers support exclusively for School of Management MSc students.
We offer a Comprehensive Career Development Programme and provide an individual service by working with you on a one-to-one basis to identify your career goals and help you to plan your job search.

Our Career Development programme is integrated into your MSc timetable and includes;

- An overview of career opportunities in different sectors
- Workshops on the recruitment process including: CVs, cover letters, application forms and interview advice
- Mock interviews and assessment centres
- Opportunities to network with graduate recruiters, sector specialists and alumni
- Guest speakers, company visits and presentations, employer-led skills sessions
- Development of employability skills by participating in company sponsored community projects
- Week-long business immersion week - The Future Business Challenge
- Additional support for international students and those seeking global job opportunities

A highly ranked business school

We have established ourselves as one of Europe’s leading business schools and 2016 marks the 50th Anniversary of the University of Bath, celebrating our past achievements and looking forward.

The School of Management is one of the UK's leading business schools. Currently ranked 1st for Student Experience (Times Higher Education 2015) (http://www.bath.ac.uk/management/about/rankings.html#NSS) and 1st for Business & Management (The Complete University Guide 2016) (http://www.thecompleteuniversityguide.co.uk/league-tables/rankings?s=Business+%26+Management+Studies), we are a leading centre for management research - placed 8th in the UK in the latest REF2014 (http://www.bath.ac.uk/management/about/rankings.html#ref) for business and management studies, confirming the world-class standing of our faculty.

Find out about the department here - http://www.bath.ac.uk/management/faculty/

Find out how to apply here - http://www.bath.ac.uk/management/msc-operations-logistics-supply-chain/how-to-apply

Government Loans

A new system of postgraduate loans for Masters courses is being developed for students at English universities. There will be loans of up to £10,000 available for Masters students starting a course in 2016/17. More information is available on the study site (http://www.bath.ac.uk/study/pg/funding/taught/government-loans/index.html) and the government website external website.

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The MSc International Marketing Management degree is designed to meet industry demand and is accredited by the Chartered Institute of Marketing (CIM). Read more
The MSc International Marketing Management degree is designed to meet industry demand and is accredited by the Chartered Institute of Marketing (CIM).

The MSc International Marketing Management course involves the study and analysis of consumer attitudes to products and business and looks at the behaviour of the customer in a rapidly changing world. It covers both domestic and international marketing issues and develops a more creative, flexible and customer-focussed approach.

A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing. Additionally, this MSc International Marketing enjoys dual award status with the Chartered Institute of Marketing and students who successfully complete the course with us can, if they wish, go on to take two additional CIM modules and gain the Institute’s PG Professional Diploma

The course is available to study full-time on campus or online via distance learning.

Visit the website http://www.rgu.ac.uk/business-management-and-accounting/study-options/postgraduate-taught-full-time/international-marketing-management

Course detail

Marketing involves the study and analysis of consumers attitudes to products and business, and their behaviour in a rapidly changing and dynamic world.

Stage 1

•International Branding
•Marketing Strategy
•Strategic Digital Communications

Exit Award: PgCert International Marketing Management

Stage 2

•Global Marketing Management
•Business Marketing and Innovation OR
•Consumer, Media and Communications
• Research Methods

Exit Award: PgDip International Marketing Management

Stage 3

•Dissertation

Award: MSc International Marketing Management

Full-time Study

In full time mode, you will learn through a combination of lectures, seminars and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by teams and individuals. You will work as an individual and also as part of a team on case studies, team activities, presentations and discussions.

Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).

Distance Learning

Our supported distance learning mode of delivery allows you to study online from any location and is designed to fit in around your work commitments. You will be taught and supported by experienced industry professionals who will recreate the same challenging interactive format of the on-campus courses for those studying at a distance.

Our virtual learning environment, CampusMoodle offers students flexibility of where and when they can study, offering full and open access to tutors and other class members. Students have the benefit of being part of a group of learners with the invaluable opportunity to participate in active, group-related learning within a supportive online community setting. The online campus provides students with lectures and course materials and it also includes:
•Virtual tutorials
•Live chat
•Discussion forums - student and tutor led
•Up-to-date web technology for delivery methods
•User friendly material
•Access to our online library

As online learners, students are part of a 'virtual cohort' and the communication and interaction amongst members of the cohort is a significant aspect of the learning process.

Careers

Through the range of management subjects studied on his course you will be prepared for a career at middle and higher level management in this exciting and challenging field.

There are a wide range of opportunities available with a qualification in international marketing management. Some typical career routes which graduates have moved into are:
• brand and product management
• advertising
• public relations
• market research
• sales management
• retailing
• general marketing management

How to apply

To find out how to apply, use the following link: http://www.rgu.ac.uk/applyonline

Funding

For information on funding, including loans, scholarships and Disabled Students Allowance (DSA) please click the following link: http://www.rgu.ac.uk/future-students/finance-and-scholarships/financial-support/uk-students/postgraduate-students/postgraduate-students/

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