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Business & Management×

Masters Degrees in International Marketing, Hungary

We have 2 Masters Degrees in International Marketing, Hungary

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Programme Content. MSc in Marketing Management programme.  . (ranked no. 6 in Eastern Europe!*).  .  develops knowledge and skills in business and marketing and directs students towards the commercial environment. Read more

Programme Content

MSc in Marketing Management programme (ranked no. 6 in Eastern Europe!*)  develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR and market research.

Key areas of studies:

Consumer behaviour, marketing research, marketing communication, contemporary issues in marketing, digital marketing, corporate communications, marketing of services, business strategy, cross cultural management skills. The curriculum is indicative and is subject to change.

Knowledge & Understanding

Students upon graduation should be equipped with:

  • global economic and managerial issues as they relate to strategic decision making;
  • contemporary issues of marketing, including the phenomenon of new media and social media;
  • the current interpretation of brands and entertainment marketing;
  • how CSR, responsible and ethical marketing can add value to profitable business strategies;
  • appropriate techniques to deal with complex issues critical to the success of multinational firms.

Disciplinary & Professional Skills

Upon completion of this course, students should be able to:

  • To create an opportunity for students to occupy mid-level marketing management positions in companies and develop international managerial skills.
  • To study, review and put into practice both the “tried and tested” techniques and the latest concepts in the field of marketing management.
  • To deepen the students’ ability to apply, develop and critically appraise current techniques, theories and practices encountered in the marketing environment of local and international firms.
  • To develop critical awareness of the global business environment and the relevant marketing tools required to make a business or organisation successful in an increasingly competitive world.
  • To develop international managers, skilled in interpersonal and cross-cultural communications, and equipped with up-to-date knowledge on marketing management.
  • To create a global and strategic mindset and to develop sensitivity to learning from other cultures.
  • To build an appreciation in students of the need to continuously develop skills and knowledge throughout their careers.

Career Opportunities

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.

Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.



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Course outline. Read more

Course outline:

What are the challenges that marketing and branding face today? What links are there between management, marketing and strong product or service brands? Today’s marketers do not simply need an understanding of consumer needs, they must also be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At IBS, research students will be encouraged to explore and engage with potential brand strategies and develop an understanding of their social, political and cultural context.

The Master’s by research programme offered by IBS allows you to pursue your own theories and ideas and contribute to research in your field. The emphasis of our Master’s by research programme is on independent research and one-on-one consultations.

IBS welcomes research proposals that match or are similar to IBS staff’s current research topics and/or fall within the potential supervisors’ areas of expertise. You can gain more specific knowledge on the supervisors and the topics that they are familiar with, by clicking on their name on the right side of the page. (N.B. The list is not a comprehensive register of all potential supervisors as faculty from other programmes or faculty members without full supervisory privileges may request approval to supervise graduate students in this programme.)

Teaching methods

The programme does not offer systematic instruction to brand management; instead, the emphasis is on independent research and one-to-one supervision.

During the programme there is a close working relationship between student and supervisor. While the final thesis must be an independent work, it is the supervisor who offers advice on refining the topic (if necessary), on primary sources, on secondary reading, on research techniques and on writing the final text (which should be not more than 40,000 words). The supervisor shall always be the student’s primary contact for academic advice and support.

Selection process

Candidates apply online, sending in their supporting documents, and will be assessed on this basis by the Programme Director.

Students have to consult with their supervisors on the campus 12 times per year. At the end of the programme the viva voce examination is also held on the Budapest campus.



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