The Master of Science in Entrepreneurship and Global Marketing (MScEGM) is a joint award offered by the Department of Marketing, HKBU and the Grenoble Ecole de Management on a 15-month full-time study basis.
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A master's programme to prepare students for business in China and on the world stage. The MScBM programme ranks global top 100 in the Financial Times Masters in Management (MiM) list for 2018.
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