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Masters Degrees in International Marketing, Greece

We have 3 Masters Degrees in International Marketing, Greece

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Overview. Marketing is a key aspect of every business and a fascinating work context. Choosing marketing for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. Read more

Overview

Marketing is a key aspect of every business and a fascinating work context. Choosing marketing for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. The ALBA MSc. in Marketing can prepare you for these challenges. It is a rigorous program aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The program provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations.

Key features of the program

  • Weekday classes between 18:00 – 22:00,twice or three times per week on average.
  • A 14-month program
  • 13 core modules and 4 workshops
  • Assessment: group reports/presentations, case study analysis, mid-term tests, final exams
  • Dissertation or Internship or Elective courses

The MSc in Marketing Is Designed for:

  • Recent university graduates who want to launch a career in marketing and deepen their knowledge of the field.
  • Working professionals with an interest in and commitment to marketing, aiming to advance their careers in this field.
  • Individuals seeking to (a) enhance their knowledge in digital marketing tools (b) employ marketing analytics o develop marketing consulting skills and (c) advance their critical thinking around marketing to foster marketing accountability in their organizations

Highlights

International Recognition: Accredited by the New England Association of Schools and Colleges (NEASC)

A focus on applied learning: the program is designed to provide students with opportunities to test the practical relevance of the marketing topics taught through project work, case study analysis, and software applications.

The internship opportunities, for eligible students, it offers in positions relative to the Marketing field.

Innovative curriculum: the program offers a number of unique courses and workshops:

  • Digital Marketing presents with the latest tools of digital marketing communications.
  • Marketing Metrics demonstrates key marketing performance indicators.
  • Marketing Engineering involves computer-assisted marketing analysis and planning.
  • Marketing Consultancy Project relates to a project for a real company
  • Nielsen Retail Measurement present the Nielsen Methodology on retail data analytics.
  • SAS Marketing Analytics applies big data analytics in marketing decision making.

Career

After completing the program participants should be able to:

  • Apply relevant marketing knowledge to simple and complex marketing problems.
  • Readily transfer practical skills and marketing tools to professional marketing positions.
  • Strategically think about markets, product and service offerings
  • Analyze customers, competitors, and the internal company environment in a creative and measured way.
  • Design, implement and tangibly evaluate marketing programs.


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MBA International, offered by Athens University of Economics and Business, is a world-class program particularly suited in the global, dynamically changing, and technology-driven business environment. Read more
MBA International, offered by Athens University of Economics and Business, is a world-class program particularly suited in the global, dynamically changing, and technology-driven business environment. The Program is accredited by AMBA, the Association of MBAs and was the recipient of AMBA MBA Innovation Award 2013.

The MBA International is offered exclusively in English, and attracts students from more than 20 countries. Participants of the program can select, besides the general Business Administration track, one of the 5 majors offered, thus gaining additional knowledge in an area of interest, or facilitating a career switch. The majors offered focus on Finance; International Business; Marketing & Strategy; Innovation & Entrepreneurship; Technology, Logistics & Operations. All courses stimulate intellectual excitement and active student participation. Individual and group assignments, animated discussions, case studies, presentations, business games and projects enable them to keep their minds sharp and develop a sound way of thinking.

Two of the outstanding features of the program are the Personal Skills Development Program (PSDP) and the Immersion Project. All students have to participate in these programs. The PSDP is a year-long program that runs in parallel with the other courses, and allows students to improve their "soft-skills" (e.g. stress management, time management, leadership, team-building, emotional intelligence) through a variety of pedagogical activities.

The Immersion Project, that can involve a Field Study Consulting Project, an International Internship, a Business Plan for a student's initiated venture or another relevant team or individual project, is a sought-after component of our program. It offers students the opportunity to immerse themselves in a business environment by working for 3 months on a real-company problem or an entrepreneurial idea. A significant number of our students get job offers while doing their Immersion Project.

Upon arrival at the MBA International program, participants find one of the most precious resources for their career development. Whether they want to switch or to improve their career options, successfully completing the Program will open doors of opportunities. All along the study program, students benefit from the assistance of cutting edge professionals providing the tools, services and techniques that utilize the competencies taught in the MBA International program. Two particular assets of the program are the Career Office and the MBA International Alumni Association.

Besides the very broad curriculum, students participate in a number of extracurricular activities, such as company days, career days, business games and competitions, athletic events etc, that aim to develop further their personal or professional interests, as well as their networking. During the first weekend in the program students participate in an experiential learning program, away from Athens. The objective of that weekend is for students to meet the other participants, and, through a series of athletic activities, to experience the concepts of leadership, team work, and planning.

A member of the United Nations Global Compact initiative since 2006, and the Global Compact Network Hellas since its foundation in 2008, MBA International takes pride in promoting Corporate Social Responsibility through curriculum, collaboration with business, academic research and various student activities.

The minimum eligibility criteria for our program are a University degree, excellent knowledge of the English language, a GMAT score of at least 550 (required only for the FT program) and at least 3 years of professional experience. We have a rolling admissions program, and two deadlines for submitting your application to be considered for the September intake: round 1 deadline is end January, while round 2 deadline is end May.

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