In today’s global business environment market structures are complex, customers are diverse and companies are exposed to fierce international competition. Managers are required to keep pace with these developments and need to have detailed knowledge of global business trends that have influence on both strategic management and day-to-day operations.
Our MBA programme “General Management” prepares students for this fast-changing and competitive environment by providing them with a solid yet innovative management education that includes current topics like sustainability, management ethics and intercultural intelligence.
Classic business disciplines, such as Human Resource Management, Finance and Marketing are part of the curriculum, so MBA students are able to deepen their general management knowledge and get to understand corporate challenges from different perspectives.
Interdisciplinary subjects on leadership, responsible business behaviour, collaboration and decision-making processes complement the programme in order to educate a new generation of managers who are able to make sustainable and well-balanced managerial decisions.
Equipped with a holistic management background, “General Management” students also get the opportunity to focus on their communication, intercultural, team-building and leadership skills: competences that are essential to succeed in our global business world.
In addition to the theoretical components of our MBA programme, students are working on real management projects in order to be able to apply the acquired expertise and to expand their professional network.
Thus, with an MBA degree in General Management students have the necessary managerial and interdisciplinary skills to face a multitude of business challenges and the qualifications to advance their management careers in various sectors, industries and countries.
Decision Making & Rationality
Communication & Collaboration
MBA students have the opportunity to choose optional extra-curricular MBA courses that fulfill and extend their professional and personal profile, such as :
Graduates of the General Management MBA programme develop their personalities and learn how to make responsible decisions. Their success stems from a sustainable and visionary management approach. Students use their creativity and their values to initiate change - in companies, associations or non-governmental organisations.
Our MBA qualifies you for new challenges and helps you to pursue your next management position. Use your expertise, expand your network and get prepared for demanding new tasks and career opportunities in different sectors and countries.
Identifying international business opportunities, mastering intercultural communication and the ability to solve a wide range of corporate problems are imperative skills in today’s business world. Managers who work in a global environment need to possess the analytical mindset and extended knowledge in international management to succeed in international trade relations.
Our Master’s programme in International Management prepares students for all of these tasks by providing them with an international perspective, a strong theoretical background and valuable skills. Company projects and internships are incorporated into the programme so students can foster their professional experience, extend their network and gain insight into the challenges of international corporations.
The study programme focuses on areas such as innovation management, global strategies and risk, contract and project management. Students obtain the necessary expertise in foreign trade, financing and international economic law. In addition, the programme includes modules on human resource management and strategic network management. Students learn to improve their negotiation, intercultural and leadership skills so that they can easily adapt to local cultures and are able to successfully manage international business activities.
A degree in International Management opens up opportunities in the global job market and provides career prospects that are very diverse. Graduates can work in growing international areas such as Risk Management, Consulting, Business Development or Market Research.
Students study in Berlin, the vibrant centre of Europe, and specialise in marketing, information systems or finance. Alternatively, they can choose a different focus each semester and graduate without an applied focus.
Students experience up to three cities with different academic and business environments and choose from a range of management subjects offered by our international partner universities. Potential city combinations include e.g. Berlin-Shanghai-Paris, Berlin-Granada-Paris or Berlin-Shanghai-Dublin. In several Tripartite Variations students have the option to graduate with two degrees, e.g. the German degree (M.A.) and the Irish degree (M.Sc.).
Our graduates are global citizens who work in high management positions in MNEs, small organisations or in the fast-paced startup scene.
Areas of work:
Full time Programme in English with possiblilty to work part time.
Providing young, innovative individuals with the knowledge and expertise to excel in their career, the Master in Management programme has a unique time model and promotes a hands-on learning approach, preparing you for the realities of a career in consulting, digital innovation and a diverse international environment.
Students learn core management disciplines while tailoring the programme to their needs through a choice of five concentrations: marketing, manufacturing, strategy & organisation, digital business or international business.
In the continuously evolving business world, change is the norm. The managers of tomorrow need wide range of competencies to initiate and manage change in all aspects of business. Outstanding managerial skills, a deep understanding of various aspects of business and the courage to take a new course at the right time is essential.
In this Master’s programme, you will foster the aptitude that is crucial to move into the higher level management. You will develop a strong conceptual foundation complemented by the thorough know-how of relevant methods and tools, so that you are prepared to efficiently manage and plan innovation processes and steer corporate strategies resolutely.
The broad curriculum encompasses all aspects of strategic and operational management integrating in-depth business knowledge and practical application. Not only will you gain a deep understanding of the theories of management and business management, but also deal hands-on with marketing strategies, digital transformation, strategy, innovation and business intelligence.
After graduation, you can pursue challenging management roles in diverse companies and fields. Some examples of potential positions, among others, are business development manager, consultant, business unit manager, business intelligence manager, and business analyst. If you want to become an entrepreneur, you will have all the tools necessary to found your own business.
Learning by doing
With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html
The benefits of choosing the Macromedia University
• Top position in CHE Ranking 2014/15
• Small classes with intensive, individual supervision
• Globally recognised, state-approved degrees, accredited by FIBAA
• Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide
• Authentic, practice oriented projects with over 500 well-known companies
• Highly qualified professors and industry insiders as lecturers
• International students from all continents
• Career perspectives in Germany: 18 months visa after successful graduation
• Master’s degree over three days a week (e.g. from Thursday to Saturday)
• Pre-Semester course available online
• Buddy network for international students
• Several programmes entirely in English
• Campus locations situated in the very centre of Germany’s industrial locations
• Worldwide network of Partner Universities
Summer term: Non-EU 15.12 / EU 15.02
Winter term: Non-EU 15.07 / EU 15.08
Deadlines may be extended in exceptional cases.
Our student advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com.
The Master’s of International Management (MIM) program has been designed to prepare students who have already completed a course of study in a non-business-related field. The 36-credit MIM degree program can be completed within one academic year (consisting of three semesters). The coursework encompasses a variety of topics in business administration and economics, qualifying students for a future in business administration and public relations.
Many international business positions are available today around the Globe, and opportunities for working and traveling abroad are in abundance. In addition to basic business principles, students will become familiar with the linguistic, social, economic and political conditions and business practices of several countries. Principles in business administration as well as the application of economics and the psychology of marketing are covered.
No particular field of undergraduate specialization is required for admission to the program, but a year of undergraduate mathematics is strongly advised.
! This degree can be completed at all Schiller campuses except Madrid or on-line
Thanks to Schiller’s unique monthly-intake system, you can start your education at any time of the year. You don’t have to wait for traditional semester starting dates. Every month there’s a new start at Schiller.
The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.
Location and language
The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt (Level B2 of the Common European Framework of Reference for Languages, CEFR required).
Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market
Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.
General modules (selection of the optional subjects)
-Media Asset Management
Specific modules (selection)
• Classical Marketing Communication
• Online Marketing Communication
• Consumer Behavior
• Price and Sales Management
• Market Research
• Media Management & Economics
• Emerging Media Markets
• Digital Transformation
Full-time: € 670,– monthly Part-time: € 449,– monthly
Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf
Multinational companies are in need of professionals who are able to negotiate global business deals, understand complex organisational structures, work in cross-functional teams and lead team members from various countries and with different backgrounds. In order to face these challenges professionals do not only require a global perspective and an open mindset but also advanced leadership skills that are not easily acquired in daily operations.
Our new “Leadership in International Organisations” MBA provides a platform for students to deepen their leadership skills, learn new management expertise and gain a profound understanding of organisational behaviour and international business trends.
MBA students learn about trust and collaboration in teams, innovative decision-making strategies and the management of information and knowledge in organisations. They acquire a unique set of soft skills that are critical to succeed in leadership positions: like team-building, communication, leadership and intercultural skills. Equipped with these skills students are able to manage international teams, understand different stakeholders and gain their clients’ trust.
Implementing these skills in real company projects does not only foster our students’ expertise and experience but also helps them to expand their professional network. In addition to gaining new abilities, recent social, environmental and cultural trends, such as ethics, sustainability and emotional intelligence, are incorporated into the curriculum so students receive a well-rounded and holistic management education.
With a degree in “Leadership in International Organisations” graduates are able to develop sustainable long-term strategies and know how to successfully lead culturally and functionally diverse teams. They have the capacity to promote innovation and change management in a company and have the relevant skills and knowledge to evaluate and challenge their own managerial decisions. Using their interdisciplinary and intercultural approach graduates can pursue global leadership positions or advance their management careers while excelling in an international business environment.
Decision Making & Rationality
Communication & Collaboration
MBA students have the opportunity to choose optional extra-curricular MBA courses in order to refresh their knowledge in general management disciplines:
MBA graduates receive a solid leadership education that enables them to advance their careers and to take on new challenging tasks. Our graduates are able to work in multinational organisations, they can take the next step in their management career or they are able to use their acquired leadership skills and expertise to foster innovation and change within businesses.
The Leadership in International Organisations Programme qualifies you for global top management positions. Use your interdisciplinary and international approach to find new opportunities, to expand your professional network and to excel in your chosen field.
Cost pressures and aging populations are challenges of today’s globalised society that healthcare professionals need to manage carefully. Executives with knowledge and skills in both healthcare administration and management who know how to face these demanding tasks are in high demand.
This International Healthcare Management MBA programme combines the sought-after expertise in international healthcare management with different perspectives on leadership, organisational behaviour and business administration.
The curriculum is structured into interdisciplinary modules with a focus on leadership skills, subject expertise and methodical knowledge and is designed for professionals from all sectors of the healthcare industry who want to improve their management skills in order to qualify for leadership positions. In addition to management skills, soft skills are incorporated into the programme. Students get the chance to expand their professional network and exchange ideas with healthcare executives, lecturers and guest speakers from different cultures and countries.
In three semesters, our MBA students do not only get to know the relevant methods and trends in healthcare management, but also become experts in their field and get the opportunity to advance their management careers. Our career service and our extended network provide excellent support to students in finding their next career opportunity in healthcare management.
Topics: international healthcare management
Topics: management and economic framework
The healthcare sector is one of the world’s largest industries and growth engines. The combination of management know-how and sector-specific knowledge enables graduates to raise their international profile, becoming sought-after candidates for top-level management positions.
The MBA programme qualifies professionals to work in international healthcare institutions and companies such as hospitals, clinics, special care institutions, providers of pharmaceutical technology, upstream and downstream service providers, startups, public institutions and non-profit associations. You can pursue a number of occupations after completing your MBA degree in International Healthcare Management.
Graduates can work in:
Challenges of today’s society such as the increasing energy demand of a growing world population, climate change and environmental pollution require managers to have a global perspective and to make sustainable decisions. Executives in today’s globalized society with knowledge and skills in both renewable energy and environmental management who know how to manage these challenging tasks are in high demand.
This MBA programme includes different perspectives on leadership, management and business administration. Students gain expertise in environmental management and acquire profound knowledge of the latest renewable energy technologies.
The curriculum is structured into interdisciplinary modules with a focus on leadership skills, subject expertise and methodical knowledge and is designed for professionals from all sectors of the energy and environmental industry who want to improve their management skills in order to qualify for leadership positions. In addition to management skills, soft skills are incorporated into the programme and students get the chance to expand their professional network and exchange ideas with executives, lecturers and guest speakers from around the globe. In three semesters, our MBA students get to know the relevant methods and trends in environmental management and the renewable energy sector. They become experts in their field and get the opportunity to advance their management careers.
Decision Making & Rationality:
Communication & Collaboration:
Practice & Final Thesis:
Energy production and distribution and the management of natural resources are fast-growing industries. Governments across the globe recognize the need to focus on renewable energies and invest heavily in the green energy sector. The MBA degree provides the ideal conditions to take on a top-level management position in this expanding and dynamic industry.
The MBA programme qualifies professionals to work in international institutions and companies such as energy providers, technology manufacturers, industrial service providers, startups, public institutions and non-profit associations.
Graduates can work in:
International hotel chains and tourism companies are shaping the industry, so experts with a global mindset, hospitality experience and management expertise are in very high demand.
Our new International Hospitality Management MBA is targeted at professionals who want to work in leadership positions in international hotel chains and private hotels, and at managers with experience in industries linked to hospitality - such as start-ups, suppliers, consulting firms, travel agencies, online portals and tourism-related stakeholders – who wish to gain industry-relevant background knowledge.
Due to the interdisciplinary approach of the MBA, social, intercultural and leadership skills are incorporated into the programme so graduates get a thorough and holistic managerial education. Topics such as ethics, responsibility and sustainable behaviour are included in the MBA and provide a modern view on management strategies and business practices.
Our MBA students gain a deep understanding of management while focusing on the international hospitality industry: They get to acquire the relevant practical skills and receive a profound theoretical background. Students learn a combination of management and industry-relevant knowledge in specialised hospitality modules on key corporate functions such as Operations, Sales or Human Resources. Thus, they are prepared for international leadership position in the hospitality industry once they graduate.
Modules: Hospitality Management
Modules: Management and Business Framework
The curriculum provides a combination of management skills and industry knowledge that prepares MBA graduates for demanding leadership and management tasks on a global scale and strenghtens their international profile.
International hotel chains and tourism companies dominate the global market and are in an ever-growing need of hospitality managers with specialised knowledge, leadership skills and an academic background.
Our MBA provides graduates with the perfect foundation for an international career in the hospitality industry. They are able to work in top management position within the industry and can use their acquired skills and knowledge to boost their job prospects.
MBA graduates are able to work in the following industries: