Masters Degrees in Strategic Management, Germany

The Master's programme is spent updating and increasing your leadership and management knowledge. You will strengthen your professional profile through courses in the following areas:

Leadership
Strategic Management
Performance Measurement
Change Management
Innovation & Entrepreneurship
Managing in a Global Economy


In the second semester you can choose one of three elective courses:

Negotiation
Managerial Economics
Business German

3 study models - endless opportunities
On campus

Study at the very heart of Europe and experience Germany’s rich and vibrant lifestyle!
Home to a lively multicultural community, our Berlin Campus is just a short hop from some of the capital‘s most important landmarks. Your studies in the programme are highly practice-oriented and give you the business knowledge that you'll need as a future manager in two or three semesters.
Smart Entry

Our Smart Entry option offers you the best of both worlds - start online from whereever you are and move on to study in Germany when it suits you:

Start your international studies online at attractive cost! (1st semester)
Still get the full on campus experience in Berlin! (e.g. 2nd semester)

Online

The online study experience at IUBH includes a virtual campus with digital course material, self tests, live and recorded online tutorials, vodcasts, podcasts and much more. Interact with your fellow students via chats or groups or use iTunes U to download the material to your tablet. From Fall 2016, IUBH offers online exams for all students. Welcome to Education 2.0!

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Lead from the top and drive businesses to success

In the continuously evolving business world, change is the norm. The managers of tomorrow need wide range of competencies to initiate and manage change in all aspects of business. Outstanding managerial skills, a deep understanding of various aspects of business and the courage to take a new course at the right time is essential.
In this Master’s programme, you will foster the aptitude that is crucial to move into the higher level management. You will develop a strong conceptual foundation complemented by the thorough know-how of relevant methods and tools, so that you are prepared to efficiently manage and plan innovation processes and steer corporate strategies resolutely.
The broad curriculum encompasses all aspects of strategic and operational management integrating in-depth business knowledge and practical application. Not only will you gain a deep understanding of the theories of management and business management, but also deal hands-on with marketing strategies, digital transformation, strategy, innovation and business intelligence.

Career prospects: After graduation, our students can work as business development managers, consultants, business unit managers, business intelligence managers, and analysts or even found their own companies.

Learning by doing:
With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html

The benefits of choosing Macromedia University
• Top position in CHE Ranking 2014/15
• Small classes with intensive, individual supervision
• Globally recognized, state-approved degrees, accredited by FIBAA
• Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide
• Authentic, practice oriented projects with over 500 well-known companies
• Highly qualified professors and industry insiders as lecturers
• International students from all continents
• Career perspectives in Germany: 18 months visa after successful graduation
• Master’s degree over three days a week (e.g. from Thursday to Saturday)
• Pre-Semester course available online
• Buddy network for international students
• Several Programmes entirely in English
• Campus locations situated in the very centre of Germany’s industrial locations
• Worldwide network of Partner Universities


Registration deadline:
Summer term: Non-EU 15.01 / EU 15.02
Winter term: Non-EU 15.07 / EU 15.08


Contact us:
Our student advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com.

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The Master’s of International Management (MIM) program has been designed to prepare students who have already completed a course of study in a non-business-related field. The 36-credit MIM degree program can be completed within one academic year (consisting of three semesters). The coursework encompasses a variety of topics in business administration and economics, qualifying students for a future in business administration and public relations.

Many international business positions are available today around the Globe, and opportunities for working and traveling abroad are in abundance. In addition to basic business principles, students will become familiar with the linguistic, social, economic and political conditions and business practices of several countries. Principles in business administration as well as the application of economics and the psychology of marketing are covered.

No particular field of undergraduate specialization is required for admission to the program, but a year of undergraduate mathematics is strongly advised.

! This degree can be completed at all Schiller campuses except Madrid or on-line

Starting Dates

Thanks to Schiller’s unique monthly-intake system, you can start your education at any time of the year. You don’t have to wait for traditional semester starting dates. Every month there’s a new start at Schiller.

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The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.

Overview

Location and language

The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt (Level B2 of the Common European Framework of Reference for Languages, CEFR required).

Features

Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market

Learning outcomes

Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.

Modules

General modules (selection of the optional subjects)

-Media Law

-Media Asset Management

-Media Psychology

-Intercultural Management

Specific modules (selection)

• Classical Marketing Communication

• Online Marketing Communication

• Consumer Behavior

• Price and Sales Management

• Market Research

• Media Management & Economics

• Emerging Media Markets

• Digital Transformation

Tuition fees

Full-time: € 670,– monthly Part-time: € 449,– monthly

Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf

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