Our degree programmes will provide you with differentiated preparation for various management functions with the main focus on marketing management – an ideal start to your career:
You will expand your specialist knowledge of marketing and distribution-relevant problems – with the main focus on international company management
On the basis of practice-oriented concepts you will acquire skills in the fields of planning, implementation and control, as well as international market entrance and market development strategies
You will train not only your methodological abilities but also your soft skills, such as communication or intercultural competence
Step-by-step to your Master's degree in Int. Management · Marketing
First semester
In the first semester you will update and expand your technical competence in subjects of "General Management".
Second semester
The choice is yours: Under the technical supervision of your lecturers, you can choose four out of six possible areas of focus and thus define a first cornerstone of your personal competence profile.
International Organizational Behavior
Internal Human Resource Management
International Management Accouting and Control
International Marketing
International Financial Management
International Financial Accounting
Third semester
The third semester is for your expanding specialisation in the field of marketing management.
Fourth semester
In this semester you complete your studies by writing your Master's thesis. The thesis is written under the expert supervision of professors and lecturers as an independent scientific paper for solving a management task.
Academic and practically-oriented modules
Compulsory Modules
Academic research methods
Applied statistics
Strategic aspects of service management
Performance measurement and management
International economic policy
International business ethics
Corporate governance in an international context
You can also significantly improve your career prospects with various language courses – e.g. with commercial English, Italian, French, Spanish, Chinese, Arabic or Russian.
Optional compulsory modules (4 out of 6)
International Organizational Behavior
Internal Human Resource Management
International Management Accouting and Control
International Marketing
International Financial Management
International Financial Accounting
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