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Communication & Media Studies
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Successfully managing media business, developing new products and designing communication strategies for diverse audience requires a remarkably comprehensive knowledge of social trends, new media and technology combined with business management expertise.
The HMKW master program. M.A. International Marketing and Media Management. conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections.