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Business & Management×

Masters Degrees in Market Research, Germany

We have 6 Masters Degrees in Market Research, Germany

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About the program. This German-taught program. prepares students for complex management and marketing tasks in the field of consumer and capital goods as well as in the service sector. Read more

About the program

This German-taught program prepares students for complex management and marketing tasks in the field of consumer and capital goods as well as in the service sector. Graduates have completed extensive practical training assignments and are specialized in market research, market segmentation, direct marketing and sales.

The program is open to graduates from economic as well as non-economic study fields. Currently, 15 full-time professors and lecturers teach in the program, all of them proven experts in their respective area of expertise with years of practical experience as executives in industry and trade.

Your benefits

The advanced level courses in the special fields of marketing – from sale of investment goods to online marketing, from trademark law to dialogue marketing etc. – provides graduates with a competitive advantage compared to graduates of other degree programs when it comes to filling the most attractive positions in marketing and sales.

Our students have won prices, have qualified for PhD programs and scholarships and get access to the leading branded goods companies, either for internships, for research projects within the scope of the empirical Master’s thesis, for trainee programs or a permanent position.

Our University

Hof University forms an attractive studying environment with its modern architecture and state-of-the-art class rooms, laboratories and dormitories. With a comfortable student-lecturer ratio, students get intensive personal support.

As a University of Applied Sciences, we pay special attention to the employability of our graduates. Our lecturers have profound experience both in academia and the industry.



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The HMKW master program. M.A. International Marketing and Media Management. conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. Read more

The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.

Overview

Location and language

The program is taught in English at HMKW Berlin and HMKW Frankfurt and taught in German at HMKW Cologne (Level B2 of the Common European Framework of Reference for Languages, CEFR required).

Features

Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market

Learning outcomes

Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.

Modules

General modules (selection of the optional subjects)

-Media Law

-Media Asset Management

-Media Psychology

-Intercultural Management

Specific modules (selection)

• Classical Marketing Communication

• Online Marketing Communication

• Consumer Behavior

• Price and Sales Management

• Market Research

• Media Management & Economics

• Emerging Media Markets

• Digital Transformation

Tuition fees

Full-time: € 670,– monthly Part-time: € 449,– monthly

Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf



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Our degree programmes will provide you with differentiated preparation for various management functions with the main focus on marketing management – an ideal start to your career. Read more
Our degree programmes will provide you with differentiated preparation for various management functions with the main focus on marketing management – an ideal start to your career:

You will expand your specialist knowledge of marketing and distribution-relevant problems – with the main focus on international company management
On the basis of practice-oriented concepts you will acquire skills in the fields of planning, implementation and control, as well as international market entrance and market development strategies
You will train not only your methodological abilities but also your soft skills, such as communication or intercultural competence

Step-by-step to your Master's degree in Int. Management · Marketing

First semester
In the first semester you will update and expand your technical competence in subjects of "General Management".

Second semester
The choice is yours: Under the technical supervision of your lecturers, you can choose four out of six possible areas of focus and thus define a first cornerstone of your personal competence profile.

International Organizational Behavior
Internal Human Resource Management
International Management Accouting and Control
International Marketing
International Financial Management
International Financial Accounting

Third semester
The third semester is for your expanding specialisation in the field of marketing management.

Fourth semester
In this semester you complete your studies by writing your Master's thesis. The thesis is written under the expert supervision of professors and lecturers as an independent scientific paper for solving a management task.

Academic and practically-oriented modules

Compulsory Modules
Academic research methods
Applied statistics
Strategic aspects of service management
Performance measurement and management
International economic policy
International business ethics
Corporate governance in an international context

You can also significantly improve your career prospects with various language courses – e.g. with commercial English, Italian, French, Spanish, Chinese, Arabic or Russian.

Optional compulsory modules (4 out of 6)
International Organizational Behavior
Internal Human Resource Management
International Management Accouting and Control
International Marketing
International Financial Management
International Financial Accounting

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Our degree programmes will provide you with differentiated preparation for various management functions with the main focus on marketing management – an ideal start to your career. Read more

Our degree programmes will provide you with differentiated preparation for various management functions with the main focus on marketing management – an ideal start to your career:

You will expand your specialist knowledge of marketing and distribution-relevant problems – with the main focus on international company management

On the basis of practice-oriented concepts you will acquire skills in the fields of planning, implementation and control, as well as international market entrance and market development strategies

You will train not only your methodological abilities but also your soft skills, such as communication or intercultural competence

Step-by-step to your Master's degree in Int. Management · Marketing

First semester

In the first semester you will update and expand your technical competence in subjects of "General Management".

Second semester

The choice is yours: Under the technical supervision of your lecturers, you can choose four out of six possible areas of focus and thus define a first cornerstone of your personal competence profile.

International Organizational Behavior

Internal Human Resource Management

International Management Accouting and Control

International Marketing

International Financial Management

International Financial Accounting

Third semester

The third semester is for your expanding specialisation in the field of marketing management.

Fourth semester

In this semester you complete your studies by writing your Master's thesis. The thesis is written under the expert supervision of professors and lecturers as an independent scientific paper for solving a management task.

Academic and practically-oriented modules

Compulsory Modules

Academic research methods

Applied statistics

Strategic aspects of service management

Performance measurement and management

International economic policy

International business ethics

Corporate governance in an international context

You can also significantly improve your career prospects with various language courses – e.g. with commercial English, Italian, French, Spanish, Chinese, Arabic or Russian.

Optional compulsory modules (4 out of 6)

International Organizational Behavior

Internal Human Resource Management

International Management Accouting and Control

International Marketing

International Financial Management

International Financial Accounting



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Empower yourself to create brands that people love. Do you want to make an impact on the real business value of brands? Do you have flair for creativity and strategic thinking? Whether you aspire to work as brand manager for top brands or you want to shape new brands, this programme is the way to go. Read more

Empower yourself to create brands that people love

Do you want to make an impact on the real business value of brands? Do you have flair for creativity and strategic thinking? Whether you aspire to work as brand manager for top brands or you want to shape new brands, this programme is the way to go.

The digital economy, new media and the changing demographics demand that the traditional brand leadership be revisited. To create and manage brands, it is crucial for the brand managers to have the right blend of creative and strategic skills as well as thorough knowledge of cross media channels.

In this programme, students learn about the contemporary challenges in brand management and gain a deep understanding of methods and tools to design creative solutions and media products while navigating the complex brand architectures. The practice-oriented program teaches students how to combine management with creative planning and prepares them for leadership roles in brand development, marketing communication, and design.

Learning by doing

With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html

The benefits of choosing the Macromedia University

• Top position in CHE Ranking 2014/15

• Small classes with intensive, individual supervision

• Globally recognised, state-approved degrees, accredited by FIBAA

• Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide

• Authentic, practice oriented projects with over 500 well-known companies

• Highly qualified professors and industry insiders as lecturers

• International students from all continents

• Career perspectives in Germany: 18 months visa after successful graduation

• Master’s degree over three days a week (e.g. from Thursday to Saturday)

• Pre-Semester course available online

• Buddy network for international students

• Several Programmes entirely in English

• Campus locations situated in the very centre of Germany’s industrial locations

• Worldwide network of partner universities

Registration deadline

Summer term: Non-EU 15.12 / EU 15.02

Winter term: Non-EU 15.07 / EU 15.08

In exceptional cases, deadlines can be extended.

Contact us

Our student advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com



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