The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.
Location and language
The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt (Level B2 of the Common European Framework of Reference for Languages, CEFR required).
Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market
Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.
General modules (selection of the optional subjects)
-Media Asset Management
Specific modules (selection)
• Classical Marketing Communication
• Online Marketing Communication
• Consumer Behavior
• Price and Sales Management
• Market Research
• Media Management & Economics
• Emerging Media Markets
• Digital Transformation
Full-time: € 670,– monthly Part-time: € 449,– monthly
Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf
The Master program in International Business at Munich Business School is a postgraduate study program in economics addressed to qualified and motivated Bachelor graduates from Germany and abroad. In addition to offering content on complex global developments and imparting profound business know-how, the advancement of personality and leadership skills form a key focus of the course.
The program is a full-time study program with a standard study time of approximately 18 months (Dual Degrees approx. 24 months). The first two semesters will be spent at MBS. You will delve into selected business concentrations in business and economics, and select an international focus and, optionally, another foreign language.
Munich Business School offers seven business concentrations - you may combine your favourite two:
- International Finance
- International Marketing
- International Family Firms
- International Entrepreneurship
- Corporate Strategy & Innovation
- Luxury Management
- Digital Business Management
In addition, various International Focuses are being offered (you choose one per semester):
Doing Business in ...
- Latin America
- USA & Canada
- Emerging Economies
The third semester will take place abroad at one of our partner universities. There‘s also the opportunity to do an internship before spending the semester abroad. The program ends with a Master-Thesis, often written in cooperation with a company. Upon completion of all program parts, the Master‘s Degree is awarded.
You can acquire another specialized Master‘s Degree at one of our partner universities as part of the Dual Degree program. To obtain this degree, you will spend two semesters abroad. Over 20 programs at the following universities are available: National Taiwan Normal University (TW), Florida International University (US), Boston University (US), Bond University (AU), SKEMA Business School (FR), Regent‘s University London (GB).
The MBS lecturers and professors not only know the business world from books - on the contrary: It is part of the MBS teaching philosophy that only experts experienced in everyday business life teach current and practice-oriented content and methods. The course "Business Project" is one example for the practical relevance of the Master study program. It grants you the opportunity to implement a specific economic project in cooperation with a company. Thus, the acquired knowledge is applied and expanded to a specific case. All groups receive coaching from an MBS professor throughout the entire duration of the 8-month project period.