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Masters Degrees in International Marketing, Germany

We have 5 Masters Degrees in International Marketing, Germany

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Our degree programmes will provide you with differentiated preparation for various management functions with the main focus on marketing management – an ideal start to your career. Read more
Our degree programmes will provide you with differentiated preparation for various management functions with the main focus on marketing management – an ideal start to your career:

You will expand your specialist knowledge of marketing and distribution-relevant problems – with the main focus on international company management
On the basis of practice-oriented concepts you will acquire skills in the fields of planning, implementation and control, as well as international market entrance and market development strategies
You will train not only your methodological abilities but also your soft skills, such as communication or intercultural competence

Step-by-step to your Master's degree in Int. Management · Marketing

First semester
In the first semester you will update and expand your technical competence in subjects of "General Management".

Second semester
The choice is yours: Under the technical supervision of your lecturers, you can choose four out of six possible areas of focus and thus define a first cornerstone of your personal competence profile.

International Organizational Behavior
Internal Human Resource Management
International Management Accouting and Control
International Marketing
International Financial Management
International Financial Accounting

Third semester
The third semester is for your expanding specialisation in the field of marketing management.

Fourth semester
In this semester you complete your studies by writing your Master's thesis. The thesis is written under the expert supervision of professors and lecturers as an independent scientific paper for solving a management task.

Academic and practically-oriented modules

Compulsory Modules
Academic research methods
Applied statistics
Strategic aspects of service management
Performance measurement and management
International economic policy
International business ethics
Corporate governance in an international context

You can also significantly improve your career prospects with various language courses – e.g. with commercial English, Italian, French, Spanish, Chinese, Arabic or Russian.

Optional compulsory modules (4 out of 6)
International Organizational Behavior
Internal Human Resource Management
International Management Accouting and Control
International Marketing
International Financial Management
International Financial Accounting

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The HMKW master program. M.A. International Marketing and Media Management. conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. Read more

The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.

Overview

Location and language

The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt (Level B2 of the Common European Framework of Reference for Languages, CEFR required).

Features

Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market

Learning outcomes

Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.

Modules

General modules (selection of the optional subjects)

-Media Law

-Media Asset Management

-Media Psychology

-Intercultural Management

Specific modules (selection)

• Classical Marketing Communication

• Online Marketing Communication

• Consumer Behavior

• Price and Sales Management

• Market Research

• Media Management & Economics

• Emerging Media Markets

• Digital Transformation

Tuition fees

Full-time: € 670,– monthly Part-time: € 449,– monthly

Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf



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MASTER International Business. The Master program in International Business at Munich Business School is a postgraduate study program in economics addressed to qualified and motivated Bachelor graduates from Germany and abroad. Read more

MASTER International Business

The Master program in International Business at Munich Business School is a postgraduate study program in economics addressed to qualified and motivated Bachelor graduates from Germany and abroad. In addition to offering content on complex global developments and imparting profound business know-how, the advancement of personality and leadership skills form a key focus of the course.

The program is a full-time study program with a standard study time of approximately 18 months (Dual Degrees approx. 24 months). The first two semesters will be spent at MBS. You will delve into selected business concentrations in business and economics, and select an international focus and, optionally, another foreign language.

Business Concentrations

Munich Business School offers seven business concentrations - you may combine your favourite two:

- International Finance

- International Marketing

- International Family Firms

- International Entrepreneurship

- Corporate Strategy & Innovation

- Luxury Management

- Digital Business Management

International Focus

In addition, various International Focuses are being offered (you choose one per semester):

Doing Business in ...

- Germany

- Europe

- Latin America

- China

- USA & Canada

- Emerging Economies

Study Abroad

The third semester will take place abroad at one of our partner universities. There‘s also the opportunity to do an internship before spending the semester abroad. The program ends with a Master-Thesis, often written in cooperation with a company. Upon completion of all program parts, the Master‘s Degree is awarded.

Dual Degrees

You can acquire another specialized Master‘s Degree at one of our partner universities as part of the Dual Degree program. To obtain this degree, you will spend two semesters abroad. Over 20 programs at the following universities are available: National Taiwan Normal University (TW), Florida International University (US), Boston University (US), Bond University (AU), SKEMA Business School (FR), Regent‘s University London (GB).

Practice-Oriented and Customized

The MBS lecturers and professors not only know the business world from books - on the contrary: It is part of the MBS teaching philosophy that only experts experienced in everyday business life teach current and practice-oriented content and methods. The course "Business Project" is one example for the practical relevance of the Master study program. It grants you the opportunity to implement a specific economic project in cooperation with a company. Thus, the acquired knowledge is applied and expanded to a specific case. All groups receive coaching from an MBS professor throughout the entire duration of the 8-month project period.



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Do you want to make an impact on the real business value of brands? Do you have flair for creativity and strategic thinking? Whether you aspire to work as brand manager for top brands or you want to shape new brands, this programme is the way to go. Read more

Empower yourself to create brands that people love

Do you want to make an impact on the real business value of brands? Do you have flair for creativity and strategic thinking? Whether you aspire to work as brand manager for top brands or you want to shape new brands, this programme is the way to go.

The digital economy, new media and the changing demographics demand that the traditional brand leadership be revisited. To create and manage brands, it is crucial for the brand managers to have the right blend of creative and strategic skills as well as thorough knowledge of cross media channels.

In this programme, students learn about the contemporary challenges in brand management and gain a deep understanding of methods and tools to design creative solutions and media products while navigating the complex brand architectures. The practice-oriented program teaches students how to combine management with creative planning and prepares them for leadership roles in brand development, marketing communication, and design.


Learning by doing:
With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html


The benefits of choosing Macromedia University
• Top position in CHE Ranking 2014/15
• Small classes with intensive, individual supervision
• Globally recognized, state-approved degrees, accredited by FIBAA
• Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide
• Authentic, practice oriented projects with over 500 well-known companies
• Highly qualified professors and industry insiders as lecturers
• International students from all continents
• Career perspectives in Germany: 18 months visa after successful graduation
• Master’s degree over three days a week (e.g. from Thursday to Saturday)
• Pre-Semester course available online
• Buddy network for international students
• Several Programmes entirely in English
• Campus locations situated in the very centre of Germany’s industrial locations
• Worldwide network of Partner Universities


Registration deadline:
Summer term: Non-EU 15.01 / EU 15.02
Winter term: Non-EU 15.07 / EU 15.08

Contact us:
Our student advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com

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