Masters Degrees in Event Management, Germany

Event Management is an industry with its own rulebook: The challenges of international sporting events require a particular set of skills. The master’s degree program in International Sport & Event Management offers an interdisciplinary, international education that prepares you for managerial roles in sport, event, and marketing management. All the main branches and fields of the industry are covered. Special highlights include case studies, seminars, and projects with partners from the world of business and science.

Our international focus is reinforced by an optional semester abroad, for which you can gain an additional academic degree (complementary international degree: MBA in Sports Management).

Course Outline

The main skills required for sport, event, and marketing management are the ability to communicate, to think in an interdisciplinary way, and to lead a team. In addition, International Sport Management is geared toward leadership roles in sport, while International Event Management focuses on planning and organizational roles. International Marketing Management complements these two subject areas.

To reinforce the vocational focus, the program was developed in conjunction with experts from Ernst & Young (SCORE – Sports Consulting) and Weirather-Wenzel & Partner, with the involvement of communication agencies. You are thus equipped with in-depth knowledge and practical experience to embark on your career.

All classes are conducted in English. The optional semester abroad takes place at Real Madrid Graduate School in the second semester. By choosing this option, you can gain an additional academic degree alongside your master’s degree at BiTS without extending the study period (complementary international degree):

MBA in Sport Management in Madrid

Careers

From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree program, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organize, and evaluate emotional worlds of experience that excite and touch people – and which are also an economic success.

The Master of Arts (M.A.) enables you to go on to complete your Ph.D. studies leading to a doctorate, possibly as a requirement for a teaching or research position at universities and other institutions.

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The Master's programmes in Hospitality Management prepare you for the specific challenges of an executive in the hospitality sector – an ideal start to your career:

You will learn how to apply specific strategic and operative management concepts to international companies
You will expand your knowledge of the structure and the success factors of value-enhancing business models – in the hospitality sector in general and in the hotel sector in particular
You will discuss the establishment and maintenance of international hotel brand names, the financing of growth strategies and the profit-oriented running of individual hotels

Step-by-step to your Master's degree in International Management · Hospitality

First semester
In the first semester you will update and expand your technical competence in subjects of "General Management".

Second semester
The choice is yours: Under the technical supervision of your lecturers, you can choose four out of six possible areas of focus and thus define a first cornerstone of your personal competence profile.

International Organizational Behavior
Internal Human Resource Management
International Management Accouting and Control
International Marketing
International Financial Management
International Financial Accounting

Third semester
The third semester is for yourexpanding specialisation in the field of hospitality management.

Fourth semester
In this semester you complete your studies by writing your Master's thesis. The thesis is written under the expert supervision of professors and lecturers as an independent scientific paper for solving a management task.

Academic and practically-oriented modules

Compulsory Modules
Academic research methods
Applied statistics
Strategic aspects of service management
Performance measurement and management
International economic policy
International business ethics
Corporate governance in an international context

You can also significantly improve your career prospects with various language courses – e.g. with commercial English, Italian, French, Spanish, Chinese, Arabic or Russian.

Optional compulsory modules (4 out of 6)
International Organizational Behavior
Internal Human Resource Management
International Management Accouting and Control
International Marketing
International Financial Management
International Financial Accounting

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