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Communication & Media Stud…×

Masters Degrees in Communication & Media Studies, Germany

We have 6 Masters Degrees in Communication & Media Studies, Germany

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The Master's programme in Media and Communication combines practical journalism and communication theory, giving you the ideal preparation for your future career, be it in academia or in journalism. Read more

About the programme

The Master's programme in Media and Communication combines practical journalism and communication theory, giving you the ideal preparation for your future career, be it in academia or in journalism. Building on your undergraduate degree, you will gain advanced knowledge and skills in selected areas of focus and in the interdisciplinary extension modules.
You will also gain a broad grounding in social science, as the programme's core modules include Communication Studies, Media Studies, Media Informatics and Media Education. This Master's degree builds on the profile of the Bachelor of Arts in Media and Communication Studies, which was voted one of the best Media Studies programmes in Germany in the 2011 CHE ranking and has received the Seal of Quality of the German Foundation for the Accreditation of Study Programmes.

Features

– Bavaria's first cross-media editorial room with a state-of-the-art newsroom
– The Centre for Media and Communications is the first of its kind among German universities
– Additional cross-media-related courses taught by expert professional instructors
– Close co-operation with visiting lecturers
– Plenty of opportunities to get involved in one of the campus media student groups (TV, radio, web and print)
– An annual Journalism Summer School for highly motivated students
– The Institute of Interdisciplinary Media Science (IFIM) provides the interdisciplinary backup for all areas of teaching and research
– Excellent internship opportunities owing to the close relationships with regional, national and international media organisations
– Study at Germany's most beautiful campus university (2009 Unicum survey)

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Successfully managing media business, developing new products and designing communication strategies for diverse audience requires a remarkably comprehensive knowledge of social trends, new media and technology combined with business management expertise. Read more

Aim for top-notch management positions in media and communication

Successfully managing media business, developing new products and designing communication strategies for diverse audience requires a remarkably comprehensive knowledge of social trends, new media and technology combined with business management expertise. Therefore, the media sector seeks managers who bring both strategic and operational skills and are competent enough to navigate the challenges created by shifting demographics, new media and trends.

The course, which takes a firm cross-media approach, aims to foster an entrepreneurial approach, leadership skills and creative thinking. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media but also to shape and direct them. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. The programme is aimed at graduates from the fields of business administration, communication science and related areas, as well as young professionals from agencies, communications departments and media companies, who wish to hold management positions.

Students who choose the Media and Communication Management stream can further specialize in the following areas:
• Brand Management
• Corporate Communication
• Culture and Creative Industries
• Corporate Publishing


Learning by doing:
With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. See what kind of exciting projects our students get to work on here: http://www.macromedia-university.com/projects.html


The benefits of choosing Macromedia University
• Top position in CHE Ranking 2014/15
• Small classes with intensive, individual supervision
• Globally recognized, state-approved degrees, accredited by FIBAA
• Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide
• Authentic, practice oriented projects with over 500 well-known companies
• Highly qualified professors and industry insiders as lecturers
• International students from all continents
• Career perspectives in Germany: 18 months visa after successful graduation
• Master’s degree over three days a week (e.g. from Thursday to Saturday)
• Pre-Semester course available online
• Buddy network for international students
• Several Programmes entirely in English
• Campus locations situated in the very centre of Germany’s industrial locations
• Worldwide network of Partner Universities


Registration deadline:
Summer term: Non-EU 15.01 / EU 15.02
Winter term: Non-EU 15.07 / EU 15.08

Contact us:
Our student advisors are always happy to answer any questions you may have. You can use our online chat or contact us via WhatsApp to talk to us. You can also give us a call or use the information request form on our international website http://www.macromedia-university.com.

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Our society is becoming more and more mobile; the meaning of terms such as “space” and “distance” is currently experiencing a complete overhaul due to digital media. Read more

INSTALLATIONS, SET DESIGN, PLAY PLACES

Our society is becoming more and more mobile; the meaning of terms such as “space” and “distance” is currently experiencing a complete overhaul due to digital media. That’s why an entire industry segment is now dedicated to the topic of the communication and staging of information, brands, and experiences in private and public, real and virtual spaces – in media spaces.

The English-language master’s degree program in Media Spaces consists of interdisciplinary project teams that research innovative communication solutions within the realm of where real and virtual spaces come together. Graduates of Media Spaces apply innovative design methods to transform communication within virtual and real spaces into inspiring and long-lasting experiences. The aim here is to satisfy the human need for aesthetics, social interaction, play, information, or knowledge – and to offer brands, corporations, or organizations a way to expand their communication strategy.

THE BTK PROGRAM

The state-accredited master’s degree program in Media Spaces at BTK is a project-based program for people who have already completed a bachelor’s degree in an artistic, design, or media-relevant study program*. The concept of our program is particularly based on interdisciplinary work, and deliberately targets applicants with various design competencies and backgrounds: communication designers, media designers, architects, computer scientists, set designers, design managers, or media theorists.

The first two semesters consist of interdisciplinary project-based studies, the theory of various media and process-based events, as well as a catalog of compulsory courses. You will work in a team throughout an entire semester on a joint challenge and go through the typical phases of a project, just as you would in your future career: from research, planning, and concept creation to realization, documentation, and presentation.

The entire 3rd semester is dedicated to your master’s thesis. This module includes the completion of your thesis, which consists of a design-in-practice part and an academic part.

The program at BTK offers an in-depth, hands-on approach, which creates unlimited opportunities for you to explore new, hybrid ideas and discover new career areas – above all within in the digital media realm.

*Students who are currently completing their bachelor’s degree can also apply. Please refer to our admission requirements for more information.

CAREERS

Graduates of the master’s degree program in Media Spaces are able to analyze and locate spatial, moving, and nonlinear forms of expression and then apply the results to create their own space concept. Thanks to solid competence in media, they are able to develop design-based and technically sophisticated solutions for complex, multidisciplinary challenges. Furthermore, they have excellent knowledge in methods for planning, organizing, and production technologies, and the means to successfully realize projects. These can range from installations, set design, play places, and moving 3D images to guidance systems, brand presentations, architecture, and interior design to exhibition and event design, the visualization of “data spaces”, and the generation of scientific visuals.

In addition, the master’s degree program in Media Spaces qualifies graduates to work in interdisciplinary, intercultural, and international project teams and to lead these, as well as to be an entrepreneur or freelancer in the artistic, design field. It also forms the ideal foundation for a high-caliber, leadership career in the media department at a company or for taking the path of an academic career.

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The M.A. Convergent Journalism includes the classic media. print, online and audiovisual, which are increasingly converging in the world of media. Read more
The M.A. Convergent Journalism includes the classic media: print, online and audiovisual, which are increasingly converging in the world of media. The target group is graduates in humanities with linguistic competencies who would like to major in one of these three areas: sports/health, business/politics or culture/entertainment.

Location and language

At HMKW Berlin the M.A. Convergent Journalism program is taught in English. The same master program can be studied at HMKW Cologne (Köln) in German language (M.A. Konvergenter Journalismus). The start of the master program at HMKW Frankfurt is planned for October 2017.

Features

-Both broad and specialized: development of overall journalism skills plus the opportunity to specialize in selected areas.

Learning outcomes

-A high level of proficiency in journalism methods for the convergent media: print, online, broadcast and mobile.

Modules

General Modules (optional subjects)
-Media Law
-Media Asset Management
-Intercultural Management
-Media Psychology

Specific Modules
-Journalistic methods like research, writing, editing, presentation and cross-media journalism or journalism in convergent media

Advanced Studies
-Theory and practice of journalism in the fields of Sports/Health or Business/ Politics or Culture/Entertainment

For more information, see the website: http://www.hmkw.de/en/study/ma-programs/ma-convergent-journalism/

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The HMKW master program. M.A. International Marketing and Media Management. conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. Read more

The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects.

Overview

Location and language

The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt (Level B2 of the Common European Framework of Reference for Languages, CEFR required).

Features

Specializing in theory and practice of marketing and media management,with an analytical and consultancy oriented perspective that is highly relevant for the job market

Learning outcomes

Ability to analyse and solve issues related to industrial, organizational and managerial processes from a marketing and media management standpoint, within a research or practitioner/consultancy context.

Modules

General modules (selection of the optional subjects)

-Media Law

-Media Asset Management

-Media Psychology

-Intercultural Management

Specific modules (selection)

• Classical Marketing Communication

• Online Marketing Communication

• Consumer Behavior

• Price and Sales Management

• Market Research

• Media Management & Economics

• Emerging Media Markets

• Digital Transformation

Tuition fees

Full-time: € 670,– monthly Part-time: € 449,– monthly

Please find more information in our flyer: http://www.hmkw.de/fileadmin/media/downloads/pdfs/infoflyer-studiengaenge_master/HMKW_Master_International_Marketing_and_Media_Management_EN.pdf



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